<p><strong>Want to learn how to build a strong personal brand?</strong> This episode features <strong>Anastasia Zaitseva</strong>, Chief Communications Officer at ZiMAD. We talk about how to grow your personal brand on social media and what really works in 2025.</p>

<p><strong>⏱️ Episode Timestamps:</strong><br>

00:00 | In this episode<br>

00:21 | Meet Anastasia<br>

01:30 | How to build a personal brand in 5 steps<br>

03:13 | The crucial element of building a personal brand<br>

07:19 | What is personal branding, and what are the risks<br>

10:55 | Common mistakes in building a personal brand<br>

12:45 | The WRONG WAY to start a personal brand<br>

16:15 | What makes a strong personal brand in 2025<br>

21:33 | How to build a profitable personal brand<br>

23:07 | What if your personal brand changes over time<br>

29:57 | LinkedIn profile tips from a social media expert<br>

31:40 | Brand storytelling and content creation on Instagram<br>

36:59 | Free Instagram content ideas<br>

39:12 | Promote your business for free on social media<br>

41:24 | Do THIS for social media growth<br>

48:17 | AI is changing personal branding strategies</p>

<p><strong>🎙️ Guest: Anastasia Zaitseva</strong><br>

As CCO at <strong>ZiMAD</strong> (290M+ downloads), Anastasia helps tech companies in gaming, SaaS, and AI simplify complex ideas and communicate clearly. She built a global communications system from scratch, leading a 15-person team across PR, brand, content, support, and community. Her efforts secured 450+ global media placements, millions of social media views, and consistent brand messaging.</p>

<p>Beyond ZiMAD, she’s advised 50+ startups (Seed to Series B) on storytelling, investor comms, and go-to-market strategy. She’s also a speaker, mentor for women founders, host of founder circles, and contributor to top industry platforms.</p>

<p>🔗 LinkedIn: <a href="https://www.linkedin.com/in/anastasia-zaiceva/" target="_blank">Anastasia Zaitseva</a><br>

📸 Instagram: <a href="https://www.instagram.com/iamzaiceva" target="_blank">@iamzaiceva</a></p>

<p><strong>🎧 Host: Alena Gladkova</strong><br>

🔗 LinkedIn: <a href="https://www.linkedin.com/in/helen-glad" target="_blank">Helen Glad</a><br>

📸 Instagram: <a href="https://www.instagram.com/glad.helen" target="_blank">@glad.helen</a></p>

<p>🕵️‍♀️ My team hires top global talents in AI, ML, iGaming, and Web3 for your business: <a href="https://kpeople.guru" target="_blank">kpeople.guru</a></p>

<p>🚀 Boost your CV: <a href="https://kpeople.guru/service/career-coaching/" target="_blank">Career Coaching</a><br>

👥 Hire top tech talent fast: <a href="https://kpeople.guru/service/on-demand-recruiting/" target="_blank">On-Demand Recruiting</a></p>

<p>#podcast #podcasts #podcasting #podcastshow #marketing #marketingdigital #marketinsights #personalbrand #personalbranding #personalbrandingexpert</p>