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Futures in the Making
Alena Gladkova
13 episodes
1 week ago
This podcast brings you the inspiring stories of ambitious individuals who are shaping the future through resilience, innovation, and leadership. From overcoming immigration challenges to building successful careers and businesses, we dive into the lessons and insights that empower others to dream bigger and take action. I’m Alena Gladkova, your host and the leader of Key People, a recruiting company that connects businesses in the USA and Europe with top talent. When I’m not helping companies build strong teams, I’m sharpening my leadership skills in Stanford’s LEAD program.
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Business
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All content for Futures in the Making is the property of Alena Gladkova and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
This podcast brings you the inspiring stories of ambitious individuals who are shaping the future through resilience, innovation, and leadership. From overcoming immigration challenges to building successful careers and businesses, we dive into the lessons and insights that empower others to dream bigger and take action. I’m Alena Gladkova, your host and the leader of Key People, a recruiting company that connects businesses in the USA and Europe with top talent. When I’m not helping companies build strong teams, I’m sharpening my leadership skills in Stanford’s LEAD program.
Show more...
Business
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The Marketing Game Has Changed: Google Search Traffic DROPPED 20% - Video Is The New TEXT
Futures in the Making
52 minutes 57 seconds
1 month ago
The Marketing Game Has Changed: Google Search Traffic DROPPED 20% - Video Is The New TEXT

Why did Google Search traffic drop 20%? This episode unpacks how AI is changing the rules of the marketing game — and what it means for SEO, content creation, and the future of digital jobs.

⏱️ Episode Timestamps:
00:00 | In this episode
00:19 | Meet Dennis Lazard
00:58 | Why you need a YouTube channel for your business
03:52 | How is AI changing SEO (Search Engine Optimization)
07:45 | Is AI chatbot privacy compromised
11:20 | AI agent web VS human web
17:54 | Leave the boring jobs to AI
22:45 | How AI can help businesses drive results
24:06 | I analyzed 300+ data sources and THIS is what I found out
28:38 | Make SEO optimized blogs using AI tools sound authentic
32:28 | AI impact on jobs in marketing
35:17 | AI and jobs it will create
39:08 | Why write a book in 2025
44:46 | How to write a book with AI
47:21 | How to create a lead magnet

🎙️ Guest: Dennis Lazard
Dennis helps fund and scale SaaS, AI, and tech companies through international SEO, organic growth, and data-driven marketing strategies. With over 15 years of experience, he’s led teams across the UK, US, and Europe, and launched 7+ digital products across eCommerce, MarTech, AI, LegalTech, and more.

He’s the winner of the 2019 Best MarTech Startup in Central Europe (€50,000 prize) and holds certifications in Digital Marketing (OMCP), Advanced Analytics (SQL), and Product Management (SPOC).

LinkedIn: Dennis Lazard

🎧 Host: Alena Gladkova
LinkedIn: Helen Glad

🕵️‍♀️ My team hires top global talents in AI, ML, iGaming, and Web3 for your business:
kpeople.guru

🚀 Boost your CV: Career Coaching
👥 Hire global tech talent: On-Demand Recruiting

#podcast #podcasts #podcasting #podcastshow #marketing #marketingdigital #marketinsights #marketingautomation #SEO #AItools #contentmarketing

Futures in the Making
This podcast brings you the inspiring stories of ambitious individuals who are shaping the future through resilience, innovation, and leadership. From overcoming immigration challenges to building successful careers and businesses, we dive into the lessons and insights that empower others to dream bigger and take action. I’m Alena Gladkova, your host and the leader of Key People, a recruiting company that connects businesses in the USA and Europe with top talent. When I’m not helping companies build strong teams, I’m sharpening my leadership skills in Stanford’s LEAD program.