You may know STIGA, the renowned table tennis equipment manufacturer founded in Sweden in 1934. This case study is a concept of what STIGA can choose to design, a type of brand community centered on a shared hobby: table tennis.
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You may know STIGA, the renowned table tennis equipment manufacturer founded in Sweden in 1934. This case study is a concept of what STIGA can choose to design, a type of brand community centered on a shared hobby: table tennis.
You may know STIGA, the renowned table tennis equipment manufacturer founded in Sweden in 1934. This case study is a concept of what STIGA can choose to design, a type of brand community centered on a shared hobby: table tennis.
You may know Orvis, the renowned fly fishing equipment manufacturer founded in the United States in 1856. This case study is a concept of what Orvis can choose to design, a type of brand community centered on a shared hobby: fly fishing.
You may know Gibson, the renowned guitar manufacturer founded in the United States in 1902. This case study is a concept of what Gibson can choose to design, a type of brand community centered on a shared hobby: guitar playing.
In the podcast episodes ahead, we will break down case studies of iconic clubs that already exist — and spotlight the brands with the potential to design their own, using a framework we call The Ferris Five.
We explore what Scuderia Ferrari® Club offers to both the recreation seeker rediscovering what makes them come alive and the visionary founder looking to launch a branded recreation club of their own.
We explore what Oysho® Community offers to both the recreation seeker rediscovering what makes them come alive and the visionary founder looking to launch a branded recreation club of their own.
We explore what the Corning Museum of Glass (CMOG) offers to both the recreation seeker rediscovering what makes them come alive and the visionary founder looking to launch a branded recreation club of their own.
We explore what the PADI Club offers to both the recreation seeker rediscovering what makes them come alive and the visionary founder looking to launch a branded recreation club of their own.
We explore what the National Geographic Society offers to both the recreation seeker rediscovering what makes them come alive and the visionary founder looking to launch a branded recreation club of their own.
We explore what Flow Hive offers to both the recreation seeker rediscovering what makes them come alive and the visionary founder looking to launch a branded recreation club of their own.
We explore what Harley-Davidson offers to both the recreation seeker rediscovering what makes them come alive and the visionary founder looking to launch a branded recreation club of their own.
We explore what LEGO offers to both the recreation seeker rediscovering what makes them come alive and the visionary founder looking to launch a branded recreation club of their own.
We explore what Swarovski offers to both the recreation seeker rediscovering what makes them come alive and the visionary founder looking to launch a branded recreation club of their own.
We explore what Leica offers to both the recreation seeker rediscovering what makes them come alive and the visionary founder looking to launch a branded recreation club of their own.
We explore what Titleist offers to both the recreation seeker rediscovering what makes them come alive and the visionary founder looking to launch a branded recreation club of their own.
We explore what Tracksmith offers to both the recreation seeker rediscovering what makes them come alive and the visionary founder looking to launch a branded recreation club of their own.
We explore what Audubon offers to both the recreation seeker rediscovering what makes them come alive and the visionary founder looking to launch a branded recreation club of their own.
We explore what Unistellar offers to both the recreation seeker rediscovering what makes them come alive and the visionary founder looking to launch a branded recreation club of their own.
We explore what Rapha offers to both the recreation seeker rediscovering what makes them come alive and the visionary founder looking to launch a branded recreation club of their own.
You may know STIGA, the renowned table tennis equipment manufacturer founded in Sweden in 1934. This case study is a concept of what STIGA can choose to design, a type of brand community centered on a shared hobby: table tennis.
