You may know STIGA, the renowned table tennis equipment manufacturer founded in Sweden in 1934. This case study is a concept of what STIGA can choose to design, a type of brand community centered on a shared hobby: table tennis.
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You may know STIGA, the renowned table tennis equipment manufacturer founded in Sweden in 1934. This case study is a concept of what STIGA can choose to design, a type of brand community centered on a shared hobby: table tennis.
Trailer → Brand Communities That Make People Feel Alive
Forms of Recreation: Case Studies
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4 months ago
Trailer → Brand Communities That Make People Feel Alive
Case studies for product marketers seeking to design brand communities centered on shared hobbies.
Forms of Recreation: Case Studies
You may know STIGA, the renowned table tennis equipment manufacturer founded in Sweden in 1934. This case study is a concept of what STIGA can choose to design, a type of brand community centered on a shared hobby: table tennis.
