You may know STIGA, the renowned table tennis equipment manufacturer founded in Sweden in 1934. This case study is a concept of what STIGA can choose to design, a type of brand community centered on a shared hobby: table tennis.
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You may know STIGA, the renowned table tennis equipment manufacturer founded in Sweden in 1934. This case study is a concept of what STIGA can choose to design, a type of brand community centered on a shared hobby: table tennis.
We explore what LEGO offers to both the recreation seeker rediscovering what makes them come alive and the visionary founder looking to launch a branded recreation club of their own.
Forms of Recreation: Case Studies
You may know STIGA, the renowned table tennis equipment manufacturer founded in Sweden in 1934. This case study is a concept of what STIGA can choose to design, a type of brand community centered on a shared hobby: table tennis.
