On October 24, 2025, Ruud Janssen hosted Julie Wynne, a partner at MLL legal firm in Geneva, on the #DESIGNtoCHANGE podcast. Recorded at the Novartis Pavilion in Basel, the session explored the transformative power of conversations and the intersection of law, design thinking, and impactful change. Julie shared her journey from hospitality to becoming a leading legal expert in international estate planning, art law, and sustainable economy. As head of MLL’s Sustainable Economy Industry Group, Julie emphasized embedding purpose and impact into organizational DNA through constitutional documents, policies, and contracts, advocating for a holistic approach to governance.
The Event Canvas methodology was highlighted as a tool for designing events that drive change and innovation. Julie discussed how organizations can integrate sustainability and ESG compliance into events, addressing waste reduction, travel emissions, and community engagement. She introduced the concept of nature’s role in decision-making, citing the Unbounding Nature initiative, which explores nature as inspiration, advisor, director, and shareholder. Julie also highlighted the importance of avoiding greenwashing, referencing the EU Green Claims Directive and the Chancery Lane Project’s model climate clauses.
Julie shared her experiences as a change-maker, working with international charities, mission-driven businesses, and NGOs. She recounted her involvement in the Global Alliance for Impact Lawyers, including its recent summit in Mexico, which focused on benefit corporation laws and fostering collaboration between stakeholders from the Global South and North. She also discussed the Projecto Contratos Justos na Amazonia, which promotes fair contracting practices to protect vulnerable parties, such as indigenous communities, in negotiations.
The conversation explored the evolving role of lawyers in designing impactful solutions, with Julie advocating for early collaboration between event designers and legal advisors to align with regulations and values. She emphasized the importance of convening diverse stakeholders to foster innovation and meaningful exchanges, citing examples like Nexus network vegan conferences and community-led projects that promote sustainability and social impact.
The session concluded with a preview of an upcoming breakfast event hosted by MLL in Geneva on November 13, 2025 where Julie and Ruud will explore event design and its role in driving change and impact. This engaging conversation underscored the importance of collaboration, creativity, and purpose in shaping the future of organizations, events, and society.
View the (multilingual) Summary, Key Takaways and IDEA Cloud courtesy of Snapsight: https://www.snapsight.com/live-channel/cd885ce6-43d6-46b2-b470-6007741eddec/e1be71ca-a1cb-4f34-8ecd-1d9e0efd487e/attendee?tab=takeaways
Here some additional links to points that Julie mentioned:
- Chancery Lane Project https://chancerylaneproject.org/
- Global Alliance of Impact Lawyers (GAIL) https://gailnet.org/
- Bates Wells, https://bateswells.co.uk/
- Steward-ownership https://purpose-economy.org/en/
- Purposely, free tool to put purpose at the heart of a business https://www.purposely.org.uk/
- Legislation Movement of Collective Interest and Benefit Organizations in Latin America (2020) https://www.somoskeidos.com/en/resources/#unlock
- Purpose-driven companies and the regulation of the Fourth Sector in Latin America https://www.undp.org/latin-america/publications/purpose-driven-companies-and-regulation-fourth-sector-latin-america
- The Welcome Conference https://www.thewelcomeconference.com/
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On October 24, 2025, Ruud Janssen hosted Julie Wynne, a partner at MLL legal firm in Geneva, on the #DESIGNtoCHANGE podcast. Recorded at the Novartis Pavilion in Basel, the session explored the transformative power of conversations and the intersection of law, design thinking, and impactful change. Julie shared her journey from hospitality to becoming a leading legal expert in international estate planning, art law, and sustainable economy. As head of MLL’s Sustainable Economy Industry Group, Julie emphasized embedding purpose and impact into organizational DNA through constitutional documents, policies, and contracts, advocating for a holistic approach to governance.
The Event Canvas methodology was highlighted as a tool for designing events that drive change and innovation. Julie discussed how organizations can integrate sustainability and ESG compliance into events, addressing waste reduction, travel emissions, and community engagement. She introduced the concept of nature’s role in decision-making, citing the Unbounding Nature initiative, which explores nature as inspiration, advisor, director, and shareholder. Julie also highlighted the importance of avoiding greenwashing, referencing the EU Green Claims Directive and the Chancery Lane Project’s model climate clauses.
Julie shared her experiences as a change-maker, working with international charities, mission-driven businesses, and NGOs. She recounted her involvement in the Global Alliance for Impact Lawyers, including its recent summit in Mexico, which focused on benefit corporation laws and fostering collaboration between stakeholders from the Global South and North. She also discussed the Projecto Contratos Justos na Amazonia, which promotes fair contracting practices to protect vulnerable parties, such as indigenous communities, in negotiations.
The conversation explored the evolving role of lawyers in designing impactful solutions, with Julie advocating for early collaboration between event designers and legal advisors to align with regulations and values. She emphasized the importance of convening diverse stakeholders to foster innovation and meaningful exchanges, citing examples like Nexus network vegan conferences and community-led projects that promote sustainability and social impact.
The session concluded with a preview of an upcoming breakfast event hosted by MLL in Geneva on November 13, 2025 where Julie and Ruud will explore event design and its role in driving change and impact. This engaging conversation underscored the importance of collaboration, creativity, and purpose in shaping the future of organizations, events, and society.
View the (multilingual) Summary, Key Takaways and IDEA Cloud courtesy of Snapsight: https://www.snapsight.com/live-channel/cd885ce6-43d6-46b2-b470-6007741eddec/e1be71ca-a1cb-4f34-8ecd-1d9e0efd487e/attendee?tab=takeaways
Here some additional links to points that Julie mentioned:
- Chancery Lane Project https://chancerylaneproject.org/
- Global Alliance of Impact Lawyers (GAIL) https://gailnet.org/
- Bates Wells, https://bateswells.co.uk/
- Steward-ownership https://purpose-economy.org/en/
- Purposely, free tool to put purpose at the heart of a business https://www.purposely.org.uk/
- Legislation Movement of Collective Interest and Benefit Organizations in Latin America (2020) https://www.somoskeidos.com/en/resources/#unlock
- Purpose-driven companies and the regulation of the Fourth Sector in Latin America https://www.undp.org/latin-america/publications/purpose-driven-companies-and-regulation-fourth-sector-latin-america
- The Welcome Conference https://www.thewelcomeconference.com/
On October 24, 2025, Ruud Janssen hosted Julie Wynne, a partner at MLL legal firm in Geneva, on the #DESIGNtoCHANGE podcast. Recorded at the Novartis Pavilion in Basel, the session explored the transformative power of conversations and the intersection of law, design thinking, and impactful change. Julie shared her journey from hospitality to becoming a leading legal expert in international estate planning, art law, and sustainable economy. As head of MLL’s Sustainable Economy Industry Group, Julie emphasized embedding purpose and impact into organizational DNA through constitutional documents, policies, and contracts, advocating for a holistic approach to governance.
The Event Canvas methodology was highlighted as a tool for designing events that drive change and innovation. Julie discussed how organizations can integrate sustainability and ESG compliance into events, addressing waste reduction, travel emissions, and community engagement. She introduced the concept of nature’s role in decision-making, citing the Unbounding Nature initiative, which explores nature as inspiration, advisor, director, and shareholder. Julie also highlighted the importance of avoiding greenwashing, referencing the EU Green Claims Directive and the Chancery Lane Project’s model climate clauses.
Julie shared her experiences as a change-maker, working with international charities, mission-driven businesses, and NGOs. She recounted her involvement in the Global Alliance for Impact Lawyers, including its recent summit in Mexico, which focused on benefit corporation laws and fostering collaboration between stakeholders from the Global South and North. She also discussed the Projecto Contratos Justos na Amazonia, which promotes fair contracting practices to protect vulnerable parties, such as indigenous communities, in negotiations.
The conversation explored the evolving role of lawyers in designing impactful solutions, with Julie advocating for early collaboration between event designers and legal advisors to align with regulations and values. She emphasized the importance of convening diverse stakeholders to foster innovation and meaningful exchanges, citing examples like Nexus network vegan conferences and community-led projects that promote sustainability and social impact.
The session concluded with a preview of an upcoming breakfast event hosted by MLL in Geneva on November 13, 2025 where Julie and Ruud will explore event design and its role in driving change and impact. This engaging conversation underscored the importance of collaboration, creativity, and purpose in shaping the future of organizations, events, and society.
View the (multilingual) Summary, Key Takaways and IDEA Cloud courtesy of Snapsight: https://www.snapsight.com/live-channel/cd885ce6-43d6-46b2-b470-6007741eddec/e1be71ca-a1cb-4f34-8ecd-1d9e0efd487e/attendee?tab=takeaways
Here some additional links to points that Julie mentioned:
- Chancery Lane Project https://chancerylaneproject.org/
- Global Alliance of Impact Lawyers (GAIL) https://gailnet.org/
- Bates Wells, https://bateswells.co.uk/
- Steward-ownership https://purpose-economy.org/en/
- Purposely, free tool to put purpose at the heart of a business https://www.purposely.org.uk/
- Legislation Movement of Collective Interest and Benefit Organizations in Latin America (2020) https://www.somoskeidos.com/en/resources/#unlock
- Purpose-driven companies and the regulation of the Fourth Sector in Latin America https://www.undp.org/latin-america/publications/purpose-driven-companies-and-regulation-fourth-sector-latin-america
- The Welcome Conference https://www.thewelcomeconference.com/
On October 24, 2025, Ruud Janssen hosted Julie Wynne, a partner at MLL legal firm in Geneva, on the #DESIGNtoCHANGE podcast. Recorded at the Novartis Pavilion in Basel, the session explored the transformative power of conversations and the intersection of law, design thinking, and impactful change. Julie shared her journey from hospitality to becoming a leading legal expert in international estate planning, art law, and sustainable economy. As head of MLL’s Sustainable Economy Industry Group, Julie emphasized embedding purpose and impact into organizational DNA through constitutional documents, policies, and contracts, advocating for a holistic approach to governance.
The Event Canvas methodology was highlighted as a tool for designing events that drive change and innovation. Julie discussed how organizations can integrate sustainability and ESG compliance into events, addressing waste reduction, travel emissions, and community engagement. She introduced the concept of nature’s role in decision-making, citing the Unbounding Nature initiative, which explores nature as inspiration, advisor, director, and shareholder. Julie also highlighted the importance of avoiding greenwashing, referencing the EU Green Claims Directive and the Chancery Lane Project’s model climate clauses.
Julie shared her experiences as a change-maker, working with international charities, mission-driven businesses, and NGOs. She recounted her involvement in the Global Alliance for Impact Lawyers, including its recent summit in Mexico, which focused on benefit corporation laws and fostering collaboration between stakeholders from the Global South and North. She also discussed the Projecto Contratos Justos na Amazonia, which promotes fair contracting practices to protect vulnerable parties, such as indigenous communities, in negotiations.
The conversation explored the evolving role of lawyers in designing impactful solutions, with Julie advocating for early collaboration between event designers and legal advisors to align with regulations and values. She emphasized the importance of convening diverse stakeholders to foster innovation and meaningful exchanges, citing examples like Nexus network vegan conferences and community-led projects that promote sustainability and social impact.
The session concluded with a preview of an upcoming breakfast event hosted by MLL in Geneva on November 13, 2025 where Julie and Ruud will explore event design and its role in driving change and impact. This engaging conversation underscored the importance of collaboration, creativity, and purpose in shaping the future of organizations, events, and society.
View the (multilingual) Summary, Key Takaways and IDEA Cloud courtesy of Snapsight: https://www.snapsight.com/live-channel/cd885ce6-43d6-46b2-b470-6007741eddec/e1be71ca-a1cb-4f34-8ecd-1d9e0efd487e/attendee?tab=takeaways
Here some additional links to points that Julie mentioned:
- Chancery Lane Project https://chancerylaneproject.org/
- Global Alliance of Impact Lawyers (GAIL) https://gailnet.org/
- Bates Wells, https://bateswells.co.uk/
- Steward-ownership https://purpose-economy.org/en/
- Purposely, free tool to put purpose at the heart of a business https://www.purposely.org.uk/
- Legislation Movement of Collective Interest and Benefit Organizations in Latin America (2020) https://www.somoskeidos.com/en/resources/#unlock
- Purpose-driven companies and the regulation of the Fourth Sector in Latin America https://www.undp.org/latin-america/publications/purpose-driven-companies-and-regulation-fourth-sector-latin-america
- The Welcome Conference https://www.thewelcomeconference.com/
Meet Saamer Mansoor ( linkedin.com/in/saamer ) who from building a Deaf Aware App is now revolutionising the way meeting Transcription and Translation Apps can work without the Internet connectivity on device and nearly no latency. Conference Captioning (https://conferencecaptioning.com ) is ADA-compliant live transcription and instant translations powered by On-Device AI — so your audience never misses a word. PODcast hosts Roel Frissen and Ruud Janssen explore this development in this latest episode of the #DESIGNtoCHANGE PODcast ONstage and BACKstage more at https://designtochange.online
The #DESIGNtoCHANGE podcast, hosted by Ruud Janssen and Roel Frissen, featured Saamer Mansoor, founder of BeAware Deaf Assistant, sharing his inspiring journey of innovation. Born in Saudi Arabia and raised in Texas, Saamer studied mechanical engineering at the University of Texas before transitioning to coding. During the COVID-19 pandemic, he developed the Deaf Assistant app to address communication barriers for the deaf and hard-of-hearing community caused by mask-wearing. The app transforms smartphones into alerting devices using LED flashes and smartwatch vibrations, gaining global recognition, including features on Y Combinator's Hacker News and Apple’s platform. It is widely used in the Netherlands, Germany, and the United States.
Saamer’s participation in IMEX America, a major event with 17,000 attendees, was transformative. During Smart Monday and the Event Design Certificate (EDC) Level 1 workshop at Marina Bay Sands, he engaged with event designers from over 15 countries, recognizing the need for inclusive event design. Inspired by feedback from George Washington University professors, he expanded the app’s capabilities to include conference captioning. This feature uses on-device AI for real-time captioning and translation in over 25 languages, ensuring ADA compliance with over 95% accuracy and contextual understanding. Unlike competitors, Saamer’s solution eliminates internet dependency, offering unmatched speed and reliability, even for silent seminars.
The session explored accessibility challenges in events, citing CES 2024’s accessibility competition, which lacked basic accommodations. Saamer also shared insights from the PCMA conference in Rotterdam, where the Sign Language Coffee Bar sparked conversations about communication barriers. He emphasized the importance of relationships in the events industry, noting competitors’ aggressive sales tactics, including exclusive multi-year deals.
Saamer’s open-source business model, with code available on GitHub, empowers the deaf community without ads or subscription fees. Revenue is generated through partnerships with organizations serving this community. Looking ahead, Saamer plans to expand his sales team, enhance networking features for classrooms and events, and continue innovating. The podcast concluded with an invitation for Saamer to return next year to reflect on his progress and share updates, while also highlighting the Event Canvas’s 30,000 users and its role in fostering inclusive event design worldwide.
Meet Saamer Mansoor ( linkedin.com/in/saamer ) who from building a Deaf Aware App is now revolutionising the way meeting Transcription and Translation Apps can work without the Internet connectivity on device and nearly no latency. Conference Captioning (https://conferencecaptioning.com ) is ADA-compliant live transcription and instant translations powered by On-Device AI — so your audience never misses a word. PODcast hosts Roel Frissen and Ruud Janssen explore this development in this latest episode of the #DESIGNtoCHANGE PODcast ONstage and BACKstage more at https://designtochange.online
The #DESIGNtoCHANGE podcast, hosted by Ruud Janssen and Roel Frissen, featured Saamer Mansoor, founder of BeAware Deaf Assistant, sharing his inspiring journey of innovation. Born in Saudi Arabia and raised in Texas, Saamer studied mechanical engineering at the University of Texas before transitioning to coding. During the COVID-19 pandemic, he developed the Deaf Assistant app to address communication barriers for the deaf and hard-of-hearing community caused by mask-wearing. The app transforms smartphones into alerting devices using LED flashes and smartwatch vibrations, gaining global recognition, including features on Y Combinator's Hacker News and Apple’s platform. It is widely used in the Netherlands, Germany, and the United States.
Saamer’s participation in IMEX America, a major event with 17,000 attendees, was transformative. During Smart Monday and the Event Design Certificate (EDC) Level 1 workshop at Marina Bay Sands, he engaged with event designers from over 15 countries, recognizing the need for inclusive event design. Inspired by feedback from George Washington University professors, he expanded the app’s capabilities to include conference captioning. This feature uses on-device AI for real-time captioning and translation in over 25 languages, ensuring ADA compliance with over 95% accuracy and contextual understanding. Unlike competitors, Saamer’s solution eliminates internet dependency, offering unmatched speed and reliability, even for silent seminars.
The session explored accessibility challenges in events, citing CES 2024’s accessibility competition, which lacked basic accommodations. Saamer also shared insights from the PCMA conference in Rotterdam, where the Sign Language Coffee Bar sparked conversations about communication barriers. He emphasized the importance of relationships in the events industry, noting competitors’ aggressive sales tactics, including exclusive multi-year deals.
Saamer’s open-source business model, with code available on GitHub, empowers the deaf community without ads or subscription fees. Revenue is generated through partnerships with organizations serving this community. Looking ahead, Saamer plans to expand his sales team, enhance networking features for classrooms and events, and continue innovating. The podcast concluded with an invitation for Saamer to return next year to reflect on his progress and share updates, while also highlighting the Event Canvas’s 30,000 users and its role in fostering inclusive event design worldwide.
Fred Werner - Chief Engagement Officer at ITU - United Nations https://www.linkedin.com/in/fredericwerner/ in conversation with Host Ruud Janssen
AI in Event Design Conversations
Ruud and Werner discussed their shared history, including attending the International School of Manila and their current roles in event design and technology. They explored the impact of AI on events, with Werner sharing his experience of managing the AI for Good event, which has grown significantly in popularity. Werner highlighted the challenges of dealing with high demand and managing the success of such events. Ruud explained the format of the Design to Change podcast, which features conversations with event designers and owners about embracing change and looking beyond the present. They agreed to start recording the podcast, with Ruud introducing Werner and posing a question about the power of conversation to drive change.
ITU's AI for Good Evolution
Fred discussed the evolution of AI for Good initiatives since 2017, highlighting how the ITU transformed its approach during the pandemic to create an online platform with 55,000 members from 180 countries. He explained how ITU's unique public-private model, involving over 1,000 private members and academic institutions, enables them to convene diverse stakeholders and collaborate with other UN agencies on initiatives like AI for Health, natural disaster management, and food security. The discussion also covered how ITU's adaptability, demonstrated through their rapid response to COVID-19 and subsequent venue changes, has contributed to the growing success of their AI for Good events.
AI in Event Design Conversations
Ruud Janssen and Fred Werner discussed their shared history, including attending the International School of Manila and their current roles in event design and technology. They explored the impact of AI on events, with Werner sharing his experience of managing the AI for Good event, which has grown significantly in popularity. Werner highlighted the challenges of dealing with high demand and managing the success of such events. Ruud explained the format of the Design to Change podcast, which features conversations with event designers and owners about embracing change and looking beyond the present. They agreed to start recording the podcast, with Ruud introducing Werner and posing a question about the power of conversation to drive change.
ITU's AI for Good Evolution
Fred discussed the evolution of AI for Good initiatives since 2017, highlighting how the ITU transformed its approach during the pandemic to create an online platform with 55,000 members from 180 countries. He explained how ITU's unique public-private model, involving over 1,000 private members and academic institutions, enables them to convene diverse stakeholders and collaborate with other UN agencies on initiatives like AI for Health, natural disaster management, and food security. The discussion also covered how ITU's adaptability, demonstrated through their rapid response to COVID-19 and subsequent venue changes, has contributed to the growing success of their AI for Good events.
Check out the @Snapsightai takeaways here: https://www.snapsight.com/live-channel/6c676312-1808-4c69-b624-af6e24576bd1/e1be71ca-a1cb-4f34-8ecd-1d9e0efd487e/attendee?tab=takeaways
In this #DESIGntoCHANGE #PODcast Year +1 Episode, Sharifa Wilkinson M.Ed, CED - Mega Events & Event Management Teaching Professor and Program Lead - FIU - Florida International University shares with podcast host Ruud Janssen her journey on the #HORIZONSofCHANGE a year onward.
Snapsight Key Takeaways & Idea Cloud & Summary = https://www.snapsight.com/live-channel/79791165-0d19-41f7-87ff-6af2c3a9f3cc/e1be71ca-a1cb-4f34-8ecd-1d9e0efd487e/attendee?tab=takeaways
Snapsight AI Summary https://www.snapsight.com/live-channel/79791165-0d19-41f7-87ff-6af2c3a9f3cc/e1be71ca-a1cb-4f34-8ecd-1d9e0efd487e/attendee?tab=takeaways
Summary
The #DESIGNtoCHANGE podcast, hosted by Ruud Janssen, featured Sharifa Wilkinson, a teaching professor at Florida International University (FIU) specializing in mega events and event management. Sharifa shared her journey from being a high-performance soccer player to becoming an academic leader, highlighting her transition into teaching and research. Her doctoral studies focus on the relationship between micro and small businesses and mega events, particularly the FIFA World Cup 2026, exploring their expectations and readiness for large-scale opportunities. The session celebrated Sharifa’s mentorship and her efforts to connect students with industry opportunities. She recounted her students’ participation in the Super Bowl teammates program, where they gained hands-on experience in event operations, and the South Beach Wine and Food Festival pitch competition, where empathy maps were used to design experiences for younger audiences. Sharifa’s commitment to fostering the next generation of event professionals extends to hosting recruitment events for FIU hospitality students, preparing them for competitive roles in mega events like FIFA. Sharifa’s academic contributions include integrating the Event Canvas methodology into her teaching, a globally recognized tool for event design. She reflected on cohort 53 of the Event Design Certificate program, where participants designed the Olympic opening ceremony and explored stakeholder mapping exercises. The unveiling of the Bill Hansen Catering and Events Lab at FIU further exemplifies her dedication to practical learning. This innovative space features mood board walls, floor planning magnets, and lighting setups, enabling students to apply their learning in real-world scenarios. Sharifa’s personal pursuits, such as her newfound passion for tennis, demonstrate her commitment to continuous growth and exploration. Her upcoming participation in IMEX America includes speaking sessions and visits to booth F416, where the Event Design Collective will showcase case studies and methodologies. Sharifa emphasized the importance of proactive networking, encouraging students to connect with industry leaders and seize opportunities to build meaningful relationships. Through her academic, professional, and personal endeavors, Sharifa exemplifies the transformative power of intentionality and mentorship in shaping the future of the event industry. The conversation underscored her vision for creating a pipeline that enables students to transition seamlessly into the workforce, contributing to the social legacy of mega events. Sharifa’s inspiring journey and dedication to education and mentorship continue to leave a lasting impact on her students and the broader event design community.
Snapsight Link English = https://www.snapsight.com/live-channel/69f5e7f9-fd27-4daf-a445-70300fcc69d3/e1be71ca-a1cb-4f34-8ecd-1d9e0efd487e/attendee?tab=takeaways
In this engaging episode of the #DESIGNtoCHANGE podcast, Ruud Janssen hosted Marie-France Watson, Tim Whalen, and Ryan Young, co-founders of The Event, to reflect on its evolution and future. Originally conceived by three MPI chapter presidents from Ottawa, Toronto, and Montreal, The Event has grown into a national gathering for event professionals, now under the stewardship of MPI Meeting Professionals International.
This year’s edition, held in Fredericton, New Brunswick, marked a pivotal moment, showcasing the destination’s charm and proving the concept’s viability, while attracting local planners and fostering Canadian pride. The curated closing keynote featured the SOLUTION Room℠, a peer-to-peer learning format that empowers attendees to develop actionable takeaways, complemented by the human spectrogram activity, which visualized shared challenges. Participants mailed themselves postcards as reminders of their goals, a design element praised for its ingenuity. Fredericton’s breakout rooms were uniquely branded by destination partners, enhancing the immersive experience.
The MPI Foundation’s involvement and the karaoke with a live band added vibrancy to the event’s atmosphere. Marie-France Watson, curator of the previous year, emphasized the importance of maintaining The Event’s rebellious spirit and sandbox for creativity. Tim Whalen likened its growth to his ultramarathon journey, underscoring resilience and adaptability, while Ryan Young celebrated Hilton’s milestone of 200 hotels in Canada, reflecting on the industry’s expansion. The co-founders urged MPI and future host destinations to embrace risk-taking and innovation, commending Fredericton’s success in setting a high standard. The Event’s transition to MPI ownership has sparked friendly competition among destinations vying to host future editions, signalling its growing national impact.
With its roots in collaboration and its ethos of community-driven design, The Event continues to evolve, inspiring attendees and shaping the future of event planning in Canada. The session concluded with reflections on the power of gathering and the importance of sustaining The Event’s unique identity and purpose.
In the #DESIGNtoCHANGE Podcast Season 5 episode "Year +2 with Tim Willard," hosted by Ruud Janssen, the speakers delved into the transformative intersections of event design, organizational development, and AI. Tim Willard, a certified director and organizational development practitioner, shared insights from his Navigate practice, emphasizing trust, collaboration, and the systemic approach of mess management in leadership teams. The Event Canvas methodology, developed by the Event Design Collective, was highlighted as a structured framework for designing events that align with stakeholder behaviors and expectations, fostering shared understanding and teamwork.
Find the Full AI recap by Snapsight including Key Takeaways, Idea Cloud and Summary here: https://www.snapsight.com/live-channel/88646944-36b5-4b59-8b5e-f47a4c91039a/e1be71ca-a1cb-4f34-8ecd-1d9e0efd487e/attendee?tab=takeaways
Tim introduced AI Praxis which is yet to be developed. Ruud introduced a concept integrating AI tools like Snapsight into strategic planning processes to enhance real-time data curation and synthesis. During the podcast, AI was employed to validate insights, track the use of the word "change," and gamify the conversation, showcasing its potential as a "third eye" that complements human creativity. The speakers explored AI’s role in navigating complex systems and its application in mess management, emphasizing adaptability and continuous improvement.
The session revisited Tim’s work on Western Cape business scenarios during the COVID-19 pandemic, where he developed four possible outcomes: bungee rope, slipknot, tangled, and unraveling fast. Tim noted that the current state aligns most closely with the bungee rope scenario, characterized by slow recovery and partial reforms. The speakers also discussed the global tariff impact on South Africa’s economy, particularly the challenges posed by the expiration of the AGOA trade agreement, and reflected on South Africa’s Rugby World Cup pride as a unifying event boosting national morale.
Futures literacy, a concept championed by UNESCO, was another focal point. This approach emphasizes exploring possibilities without being outcome-driven, aligning with Tim’s philosophy of designing for possibilities rather than solving isolated problems. The speakers referenced Benjamin Zander’s "Art of Possibility," highlighting the importance of focusing on potential rather than limitations.
Tim’s extensive experience as a partner, mentor, and non-executive director was also discussed, illustrating his multifaceted approach to organizational development. The conversation touched on the Design2Change book, which encourages readers to elevate their abilities to act beyond the now, and explored scenario planning as a tool for designing resilient futures.
This engaging episode provided valuable insights into the collaborative frameworks, scenario planning techniques, and AI applications shaping resilient organizations and events, underscoring the importance of trust, adaptability, and shared values in navigating complex challenges.
The #DESIGNtoCHANGE podcast, hosted by Ruud Janssen, DES, CMM , brought together IMEX leaders Carina Bauer , Suzanne Medcalf Mulligan , and Sophie Pink to explore the transformative power of conversations in the events industry and the strategies behind IMEX's success. IMEX Frankfurt was celebrated as a global networking hub where serendipitous connections often lead to impactful collaborations, such as Marina Bay Sands ' partnership with the Event Design Collective, which has resulted in global event design training initiatives.
See the full newsletter + video here: https://www.linkedin.com/pulse/carina-bauer-suzanne-mulligan-sophie-pink-team-imex-srlxe/?trackingId=9wKUU6etWZyk3xza1d%2B68w%3D%3D
The IMEX team, a small yet dynamic group based in Brighton, orchestrates large-scale events like IMEX America, which hosts 85,000 meetings, 15,873 participants, and 3,500 exhibitors. Among the highlights of IMEX America is the Circadian Cove activation, designed to align activities with attendees' circadian rhythms for a more personalized experience.
Social media plays a pivotal role in amplifying IMEX's impact, with LinkedIn driving business engagement, Instagram spiking during events, and the #IMEX25 hashtag fostering community interaction. First-timer tips were shared to help attendees navigate the extensive schedule and make the most of their experience.
Carina Bauer unveiled IMEX's ambitious 2030 strategy, emphasizing AI integration to enhance attendee experiences and streamline operations. The Event Design Collective's climate change sessions were also spotlighted, reflecting IMEX's commitment to innovation and sustainability.
As the team gears up for IMEX America, they encouraged attendees to plan their schedules thoughtfully and engage with the vibrant IMEX community online and on-site. This session underscored IMEX's dedication to fostering meaningful connections, driving business outcomes, and shaping the future of the events industry.
Speakers
Carina Bauer IMEX Group (https://www.linkedin.com/in/carina-bauer17/ )
Sophie Pink Digital & Social Media Manager IMEX Group (https://www.linkedin.com/in/sophie-pink-73747010b/)
Suzanne Medcalf Mulligan Head of Engagement IMEX Group (https://www.linkedin.com/in/suzanne-medcalf-mulligan/)
Ruud Janssen, DES, CMM Managing Partner / Founder Event Design Collective GmbH (https://www.linkedin.com/in/ruudwjanssen/ )
This #DESIGNtoCHANGE Podcast, recorded live on 11 September 2025 in Melbourne, Australia and you can find the AI Recap of the contact, key takaways and idea cloud by Snapsight here: https://www.snapsight.com/live-channel/c78561ad-1c5f-47b9-992d-5e03bc95e1ea/e1be71ca-a1cb-4f34-8ecd-1d9e0efd487e/attendee?tab=takeaways . It is hosted by Ruud Janssen, Roel Frissen featuring Genevieve Lim, and Weemin Ong, executive leaders of Marina Bay Sands, explored the transformative power of conversations in shaping the future of event design. Marina Bay Sands' adoption of the Event Design Canvas (EDC) methodology was highlighted as a key driver of innovation and excellence in the global events industry. Central to this effort is the Marina Bay Sands Event Design LAB℠ , Asia's first dedicated space for applying the EDC methodology, fostering collaboration between clients and certified event designers to create impactful events.
Genevieve Lim and Weemin Ong shared insights into Marina Bay Sands' initiatives, including the EDC Young Professionals Program, which introduces event design principles to students in partnership with institutions like the Singapore Institute of Technology. The Event Design Certificate Level 3 program has trained nearly 100 team members as CED - Certified Event Designer across departments, including culinary, audiovisual, and operations, creating a unified culture of event design. The Rising Tides metaphor underscored their belief in collective industry growth through shared methodologies and collaboration.
Marina Bay Sands, hosting over 2,500 events annually and welcoming 1.4 million delegates, operates across 120,000 square meters of event space. Plans for the Integrated Resort 2 expansion, featuring luxury event spaces and a 15,000-seater arena, reflect its commitment to innovation and excellence. The recent showcase event, themed "Elevate," demonstrated Marina Bay Sands' philosophy of engaging not just clients but the "client of the client" to design meaningful outcomes.
The speakers emphasized the global reach of EDC training, with sessions held in cities like Sydney, San Francisco, Beijing, and Melbourne. They highlighted the importance of deep listening and understanding stakeholder needs, enabling Marina Bay Sands to remain at the forefront of the industry. The session celebrated the partnership between Marina Bay Sands and Design to Change, showcasing their shared mission to empower event professionals, foster innovation, and elevate the events industry through intentional design and collaboration.
Learn more about Marina Bay Sands Event Design LAB℠ here: https://www.marinabaysands.com/expo-and-convention/gallery/event-highlights/2023/12/elevating-experiences.html
Learn more about Event Design LAB℠ opportunities here: https://edco.global/event-design-lab/
You can find the AI Recap summary, key takaways and idea cloud by Snapsight of this episode here: https://www.snapsight.com/live-channel/c78561ad-1c5f-47b9-992d-5e03bc95e1ea/e1be71ca-a1cb-4f34-8ecd-1d9e0efd487e/attendee?tab=takeaways
And the Marina Bay Sands and Event Design Collective collaboration here: https://www.marinabaysands.com/expo-and-convention/gallery/event-highlights/2023/12/elevating-experiences.html
See the Key Takeaways, Idea Cloud and Summary by Snapsight here: https://www.snapsight.com/live-channel/830724de-e21a-4295-abd5-f55b6c56b5eb/e1be71ca-a1cb-4f34-8ecd-1d9e0efd487e/attendee?tab=takeaways
Summary
In this compelling episode of the #DESIGNtoCHANGE podcast, Ruud Janssen hosts Fred Schindler, the 2024 IEEE VP Technical Activities, to discuss the upcoming clean tech and climate change conference scheduled for October 2025 in Glasgow. Designed using the Event Canvas methodology during IEEE Convene in Hawaii, the conference aims to unite diverse technical communities to address sustainability challenges. Fred reflected on the recent IEEE Convene in Lisbon, produced by David Stankiewicz, and shared insights into breaking down organizational silos to foster interdisciplinary collaboration. The event, hosted at the Scottish Event Center, features panels with non-IEEE participants and the IEEE Global Startup Competition, which attracted 170 submissions across startup and ideation categories, supported by partnerships with the Entrepreneurship program, Young Professionals, and Student Activities groups.
Fred recounted his experience at the Transmission and Distribution conference, where Nobel economist Michael Spence delivered an engaging plenary session, inspiring innovative approaches to event design. He emphasized IEEE's public charity status and its role in providing unbiased policy guidance through the Global Policy Caucus. With a countdown of 48 days, logistical challenges like hotel block management and participant registration remain priorities, with a $444 non-member registration fee. Certified event designers like Kathy Ehren Hayashi and Charlie Jackson have contributed to the planning, showcasing the value of professional development.
The session also touched on strategic succession in leadership, with Dalma Novak, the 2025 IEEE VP Technical Activities, considering AI as a future conference topic. Ruud shared reflections on Switzerland's climate impact, underscoring the urgency of addressing sustainability. The conversation concluded with optimism about the Glasgow conference's potential to drive meaningful change and the broader role of technology in shaping humanity's future.
Dive into the cutting-edge of Clean Tech innovation at IEEE’s Tech Summit 2-3 October 2025 | Scottish Event Campus | Glasgow, Scotland
https://techsummit.ieee.org/cleantech-2025/
See Key Takeaways, Idea Cloud and Summary courtesy of Snapsight here: https://www.snapsight.com/live-channel/752ca1f9-fe66-4245-b823-199da408a601/e1be71ca-a1cb-4f34-8ecd-1d9e0efd487e/attendee?tab=takeaways
Summary
In the latest #DESIGNtoCHANGE podcast, host Ruud Janssen (https://www.linkedin.com/in/ruudwjanssen) engaged Trevor Lui, President of Highbell Hospitality Group and Chair of Destination Toronto's Board (https://www.linkedin.com/in/trevor-lui-773aa69/ ) , in a dynamic discussion about innovative event management and destination marketing. Trevor shared insights from a recent 7,000-person event in Toronto, where he logged an impressive 80,000 steps over three days, orchestrating the service of 33,000 food portions.
The conversation highlighted Destination Toronto's bold "100% campaign," showcasing the city's unparalleled diversity. With 26.5 million annual visitors and a population speaking over 200 languages, Toronto's multicultural fabric is central to its appeal. Trevor emphasized the importance of exploring beyond downtown, citing Scarborough's empanada shops as examples of authentic experiences that resonate with visitors. (see also https://www.destinationtoronto.com)
Trevor introduced Destination Toronto's innovative free membership model, designed to integrate a wider range of businesses into the city's tourism ecosystem. This approach aims to involve smaller enterprises, from corner cafes to local galleries, in shaping visitors' experiences. Drawing parallels, Trevor recounted his own explorations in Las Vegas, venturing beyond familiar conference venues like Mandalay Bay and the Venetian to discover hidden gems in Clark County, such as the vibrant Broad Acres flea market.
Looking ahead to the 2026 FIFA World Cup, co-hosted by Canada, USA, and Mexico, Trevor stressed the need for collaboration to celebrate cultural diversity despite potential geopolitical challenges. He sees this event as an opportunity to showcase North America's unity and hospitality on a global stage.
Throughout the discussion, Trevor highlighted the value of the Event Canvas tool in strategic planning, demonstrating how it can be applied to create more impactful and memorable experiences. His insights from both Highbell Hospitality Group and Destination Toronto underscored the importance of flexibility, creativity, and inclusivity in modern event management and destination marketing.
In conclusion, this #DESIGNtoCHANGE session offered a compelling vision for the future of hospitality and event management. Trevor Lui's experiences and strategies, from leveraging Toronto's diversity to exploring hidden gems in global cities, provide a roadmap for creating authentic, engaging experiences in an ever-evolving landscape. By embracing diversity, fostering community engagement, and adapting to changing preferences, event planners and destination marketers can create truly transformative experiences for visitors from around the world.
In this episode of Design to Change, Roel Frissen sits down with Loes Damhof, UNESCO Chair of Futures Literacy in Higher Education, to explore the concept of “futures literacy”—the skill of imagining and navigating multiple potential futures to better understand and influence the present. Lu explains how becoming aware of our assumptions about the future enhances our decision-making and resilience, and how futures literacy labs provide a structured way to practice this capability. The conversation also touches on the importance of inclusivity, uncertainty, and democratizing access to the tools of anticipation and imagination in shaping our collective future. Loes Damhof: https://www.linkedin.com/in/loes-damhof-7ab0813/
also check out the Snapsight Ai Key Takeaways, Summary and Idea cloud of this episode here: https://www.snapsight.com/live-channel/8363aedc-785e-4b02-b831-797ee3d303b4/e1be71ca-a1cb-4f34-8ecd-1d9e0efd487e/attendee?tab=takeaways
Connect with Michael Ackerbauer PhD here: https://www.linkedin.com/in/michaelackerbauer/
Connect with Ruud Janssen here: https://www.linkedin.com/in/ruudwjanssen/
And see there Key Takeaways, Idea Cloud and Summary (in 70+ languages) here courtesy by Snapsight :
https://www.snapsight.com/live-channel/ba005022-bc7b-42b6-bc5b-419c21f3833c/e1be71ca-a1cb-4f34-8ecd-1d9e0efd487e/attendee?tab=takeaways
Summary
In this captivating "Year plus three" episode of the #DESIGNtoCHANGE PODcast, Ruud Janssen engaged Michael Ackerbauer in a rich dialogue about change, technology, and personal growth. Michael, now at the helm of ACK Labs, a third-generation consultancy with roots in forensic chemistry, shared his journey from a 26-year IBM career to his current role as an innovation catalyst.
Ackerbauer's multifaceted background includes facilitating at the Creative Problem Solving Institute (CPSI) conference, teaching as adjunct instructor, and lecturing at Buffalo State University, which is launching a Doctorate of Professional Studies. His expertise in agile coaching and design thinking shaped his approach at IBM's client engineering, where he focused on "retiring quota" and showcasing generative AI like WatsonX.
The conversation delved into the "cone of uncertainty," creative abrasion, and continuous improvement. Michael emphasized the critical importance of trustworthiness and veracity in AI applications, drawing insightful parallels from the early days of "sneaker net" to current applications in insurance claims adjudication. He articulated a nuanced view of AI implementation, stressing the irreplaceable role of human oversight and emotion.
A highlight of the discussion was Michael's innovative rock balancing metaphor for leadership, which he demonstrated at Italy's Crea conference. This powerful analogy illustrates his triad of effectiveness, efficiency, and empowerment in team dynamics, complemented by his framework of capability, capacity, and commitment for assessing team performance.Ackerbauer's approach to change management acknowledges the often-overlooked aspect of grief associated with transitions. He cited the resilience of Blatten village after a natural disaster as an inspiring example of human adaptability in the face of drastic change.
The podcast touched on the evolution from centralized to decentralized computing, the rise of mobile and social computing, and the concept of "augmented humanity" in the AI era. Michael shared fascinating insights from using AI to analyze his own career trajectory and TEDx talk on rock balancing, hinting at exciting future book projects.
As the conversation concluded, both speakers reflected on the power of intentional dialogue in driving change, embodying the core principle of "Design to Change." The podcast's innovative use of AI-generated summaries in 70 languages served as a fitting demonstration of the transformative technologies discussed, bridging theory and practice in the rapidly evolving landscape of AI and human interaction.
See the link to the Rock Balancing article mentioned here: https://www.linkedin.com/pulse/principles-balance-michael-ackerbauer-phd/
At IMEX Frankfurt 2025, the #DESIGNtoCHANGE #podcast, hosted by Ruud Janssen (https://www.linkedin.com/in/ruudwjanssen/ ) brought together industry veterans Kevin Hinton (https://www.linkedin.com/in/kevinhinton/) of US Travel Association and Miguel Neves ( https://www.linkedin.com/in/miguelseven/ ) from SKIFT Meetings. Both former MPI International Board members, they shared insights on the evolving landscape of events and travel.
Kevin Hinton discussed his recent presentation on US travel trends, addressing the new administration's impact and highlighting Rotary International's successful Chicago meeting. He also touched on personal changes, anticipating his "empty nester" status as his daughter prepares to attend the University of Denver.
Miguel Neves, once IMEX's social media pioneer, emphasized the value of backstage conversations over press conferences at large events. He shared experiences from his recent IMAX Forest session and outlined plans for the upcoming September Skift Meetings Forum, including innovative ideas like AI prompts with a World Cup style bracket for selection.
The conversation explored the Event Canvas tool and its application in designing impactful events, such as the IEEE climate change conference in Glasgow. This led to a discussion of previous PODcast guest Kai Hattendorf's involvement in COP conferences, underlining the events industry's role in addressing global issues.
Event sponsorship and financing challenges were a key topic, with Miguel noting the difficulty in balancing creative designs with sponsor expectations. The speakers debated the importance of meal moments in fostering connections, touching on intergenerational communication and the trend of culinary-first properties in hotels. Kevin shared insights from Chicago's The Gage restaurant, while Miguel offered perspectives from his life in Denmark.
The evolution of event design was a central theme, with discussions on adapting formats to audience preferences and incorporating innovative approaches like selfie points. Technology's role was highlighted, mentioning Cvent as a booking platform. The concept of "festivalization" was introduced, exploring the trend of combining high-ticket conferences with party-like atmospheres.
Throughout the session, the speakers emphasized the importance of intentional conversations and face-to-face interactions in the events industry, while acknowledging the need to adapt to changing trends. This insightful discussion provided a comprehensive look at current industry practices, personal experiences of leaders, and future trends shaping the landscape of meetings and conferences.
Speakers
Miguel Neves - Editor-in-Chief - Skift Meetings
Kevin Hinton - Managing Director Group Travel - US Travel Association
Ruud Janssen - Managing Partner / Founder - Event Design Collective GmbH
Find the full overview of Key Takeaways, Idea Cloud and Summary into over 70 languages powered by SnapSight AI available here: https://www.snapsight.com/live-channel/a94b3580-5a6a-4d56-973a-6d1fbf998660/ad387ee1-521d-43ca-932c-64921fa6b1a5/attendee?tab=takeaways
At IMEX Frankfurt 2025, the #DESIGNtoCHANGE series PODcast conversation unfolded in Hall 9, featuring Chanet Ham, a Certified Event Designer (CED) from Penang, and Datuk Dr. Hajah Rosmawati, CEO of Sabah International Convention Center in Kota Kinabalu, Sabah, Malaysia. Onsite at IMEX 2025 hosts Ruud Janssen facilitated this session, which Snapsight AI analyzed for key takeaways.
The speakers recounted how their chance meeting at a previous IMEX led to the development of "BE in Sabah" and other transformative initiatives in Malaysia. Dr. Rosmawati introduced Sabah's unique "augmented humanity" concept, highlighting attractions like Sipadang's scuba diving and the Danum Valley's climate change studies. She explained how the convention center drives economic growth by leveraging the region's biodiversity for international conferences.
Chanet Ham shared her CED journey, including completing level 3 at the University of Amsterdam. She emphasized the Event Canvas methodology and the advanced Mastery program influenced by Paul Rulkens. The Event Design Certificate Model 3, supported by Malaysian Tourism Ministry grants, was discussed as a crucial capacity-building tool for the industry.
The conversation touched on AI's impact and the industry's adaptation to virtual events during the pandemic. Fred Schindler, IEEE VP of Technical Activities, was mentioned regarding plans for a climate change conference in Glasgow 2025, underscoring the growing focus on sustainability in events.
A spontaneous addition to the podcast was Louisa Go from Hot Dots agency in Kuala Lumpur, who expressed interest in CED training for her team. This unexpected participation demonstrated the organic networking opportunities at IMEX, which took place in a trade show area designed by fellow CED Tahira.
The speakers stressed the importance of continuous learning and staying updated with technological trends. They concluded by emphasizing the growth potential in emerging event destinations like Sabah and the critical role of certifications like CED in shaping the industry's future. Attendees were encouraged to actively seek connections that could lead to positive changes in their careers and the broader event landscape, reinforcing the session's theme of the transformative power of conversations in the ever-evolving world of events.
See the full Snapsight AI recap of the Key Takeaways, Idea Cloud and Summary in 70 languages here: https://www.snapsight.com/live-channel/288eb286-411a-4c0e-b1fd-0e07233c17a2/ad387ee1-521d-43ca-932c-64921fa6b1a5/attendee?tab=takeaways
Meet Certified Event Designers Ana Maria Viscasillas - https://www.linkedin.com/in/amviscasillas/ and John McHugh https://www.linkedin.com/in/john-mchugh-cmm-87367320/ in conversation with Ruud Janssen at live #IMEX25 in Frankfurt.
At IMEX Frankfurt 2025, the global events industry's premier trade show, Ana Maria and John, two seasoned professionals, engaged in a thought-provoking dialogue about the industry's evolution and future. Ana Maria, former chair of the Events Industry Council (EIC) and architect behind the Puerto Rico Convention Center, shared her journey from the National Restaurant Association (NRA) Show to leading Discover Puerto Rico. She introduced the Future Studies project by MMGY NextFactor, which informs Destination Next, a strategic roadmap reshaping global destinations.
John, an entrepreneur who transitioned from finance to events, emphasized the transformative power of certifications like Certified Meeting Management (CMM) and Certified Event Designer (CED). He unveiled Trident Experiential, his new venture focused on elevating business meetings, and drew insightful parallels between event planning and Maslow's Hierarchy of Needs.
Both speakers championed the Event Canvas methodology, tracing its origins to the first CED cohort at San Diego State University, where David Kleiman's project for Puerto Rico showcased its potential. They highlighted the upcoming CED Cohort 58 in West Lafayette and a recent certificate program at the Marriott, featuring Marina Bay Sands' innovative event design lab.
The conversation touched on Design2Change, exploring how purposeful dialogues drive industry transformation. Reflecting on IMEX's evolution, Ana Maria reminisced about first presenting the Puerto Rico Convention Center at the event. They marveled at the current IMEX's vibrancy, from the anticipated gala at Alter Oper to the international exhibits in Hall 8, including Malaysia's aromatic spice market.
Echoing insights from Kai Hattendorf, they underscored the events industry's diplomatic role, noting that while conflicts may begin with hostilities, they often conclude in conference rooms. The speakers highlighted the industry's economic impact, citing EIC research of 1.6 trillion annual attendees and 27 million supported jobs globally.
As they concluded, Ana Maria and John looked ahead, envisioning how Destination Next and continued professional development will shape the industry's future. Their conversation at IMEX Frankfurt 2025 not only reaffirmed the enduring value of face-to-face meetings but also showcased the event's role as a crucible for innovation and connection in the ever-evolving world of global events.
Speakers
Ruud Janssen
Managing Partner - Founder
Event Design Collective GmbH
John McHugh
CEO + Owner
Trident Experiential
Ana Maria Viscasillas
Executive Consultant
MMGY NextFactor
See the key takeaways, idea cloud and summary in 70 languages here courtesy of Snapsight - https://www.snapsight.com/live-channel/465726da-c554-49a5-b7bd-d51bba18d2f7/ad387ee1-521d-43ca-932c-64921fa6b1a5/attendee?tab=takeaways
On October 24, 2025, Ruud Janssen hosted Julie Wynne, a partner at MLL legal firm in Geneva, on the #DESIGNtoCHANGE podcast. Recorded at the Novartis Pavilion in Basel, the session explored the transformative power of conversations and the intersection of law, design thinking, and impactful change. Julie shared her journey from hospitality to becoming a leading legal expert in international estate planning, art law, and sustainable economy. As head of MLL’s Sustainable Economy Industry Group, Julie emphasized embedding purpose and impact into organizational DNA through constitutional documents, policies, and contracts, advocating for a holistic approach to governance.
The Event Canvas methodology was highlighted as a tool for designing events that drive change and innovation. Julie discussed how organizations can integrate sustainability and ESG compliance into events, addressing waste reduction, travel emissions, and community engagement. She introduced the concept of nature’s role in decision-making, citing the Unbounding Nature initiative, which explores nature as inspiration, advisor, director, and shareholder. Julie also highlighted the importance of avoiding greenwashing, referencing the EU Green Claims Directive and the Chancery Lane Project’s model climate clauses.
Julie shared her experiences as a change-maker, working with international charities, mission-driven businesses, and NGOs. She recounted her involvement in the Global Alliance for Impact Lawyers, including its recent summit in Mexico, which focused on benefit corporation laws and fostering collaboration between stakeholders from the Global South and North. She also discussed the Projecto Contratos Justos na Amazonia, which promotes fair contracting practices to protect vulnerable parties, such as indigenous communities, in negotiations.
The conversation explored the evolving role of lawyers in designing impactful solutions, with Julie advocating for early collaboration between event designers and legal advisors to align with regulations and values. She emphasized the importance of convening diverse stakeholders to foster innovation and meaningful exchanges, citing examples like Nexus network vegan conferences and community-led projects that promote sustainability and social impact.
The session concluded with a preview of an upcoming breakfast event hosted by MLL in Geneva on November 13, 2025 where Julie and Ruud will explore event design and its role in driving change and impact. This engaging conversation underscored the importance of collaboration, creativity, and purpose in shaping the future of organizations, events, and society.
View the (multilingual) Summary, Key Takaways and IDEA Cloud courtesy of Snapsight: https://www.snapsight.com/live-channel/cd885ce6-43d6-46b2-b470-6007741eddec/e1be71ca-a1cb-4f34-8ecd-1d9e0efd487e/attendee?tab=takeaways
Here some additional links to points that Julie mentioned:
- Chancery Lane Project https://chancerylaneproject.org/
- Global Alliance of Impact Lawyers (GAIL) https://gailnet.org/
- Bates Wells, https://bateswells.co.uk/
- Steward-ownership https://purpose-economy.org/en/
- Purposely, free tool to put purpose at the heart of a business https://www.purposely.org.uk/
- Legislation Movement of Collective Interest and Benefit Organizations in Latin America (2020) https://www.somoskeidos.com/en/resources/#unlock
- Purpose-driven companies and the regulation of the Fourth Sector in Latin America https://www.undp.org/latin-america/publications/purpose-driven-companies-and-regulation-fourth-sector-latin-america
- The Welcome Conference https://www.thewelcomeconference.com/
