On October 24, 2025, Ruud Janssen hosted Julie Wynne, a partner at MLL legal firm in Geneva, on the #DESIGNtoCHANGE podcast. Recorded at the Novartis Pavilion in Basel, the session explored the transformative power of conversations and the intersection of law, design thinking, and impactful change. Julie shared her journey from hospitality to becoming a leading legal expert in international estate planning, art law, and sustainable economy. As head of MLL’s Sustainable Economy Industry Group, Julie emphasized embedding purpose and impact into organizational DNA through constitutional documents, policies, and contracts, advocating for a holistic approach to governance.
The Event Canvas methodology was highlighted as a tool for designing events that drive change and innovation. Julie discussed how organizations can integrate sustainability and ESG compliance into events, addressing waste reduction, travel emissions, and community engagement. She introduced the concept of nature’s role in decision-making, citing the Unbounding Nature initiative, which explores nature as inspiration, advisor, director, and shareholder. Julie also highlighted the importance of avoiding greenwashing, referencing the EU Green Claims Directive and the Chancery Lane Project’s model climate clauses.
Julie shared her experiences as a change-maker, working with international charities, mission-driven businesses, and NGOs. She recounted her involvement in the Global Alliance for Impact Lawyers, including its recent summit in Mexico, which focused on benefit corporation laws and fostering collaboration between stakeholders from the Global South and North. She also discussed the Projecto Contratos Justos na Amazonia, which promotes fair contracting practices to protect vulnerable parties, such as indigenous communities, in negotiations.
The conversation explored the evolving role of lawyers in designing impactful solutions, with Julie advocating for early collaboration between event designers and legal advisors to align with regulations and values. She emphasized the importance of convening diverse stakeholders to foster innovation and meaningful exchanges, citing examples like Nexus network vegan conferences and community-led projects that promote sustainability and social impact.
The session concluded with a preview of an upcoming breakfast event hosted by MLL in Geneva on November 13, 2025 where Julie and Ruud will explore event design and its role in driving change and impact. This engaging conversation underscored the importance of collaboration, creativity, and purpose in shaping the future of organizations, events, and society.
View the (multilingual) Summary, Key Takaways and IDEA Cloud courtesy of Snapsight: https://www.snapsight.com/live-channel/cd885ce6-43d6-46b2-b470-6007741eddec/e1be71ca-a1cb-4f34-8ecd-1d9e0efd487e/attendee?tab=takeaways
Here some additional links to points that Julie mentioned:
- Chancery Lane Project https://chancerylaneproject.org/
- Global Alliance of Impact Lawyers (GAIL) https://gailnet.org/
- Bates Wells, https://bateswells.co.uk/
- Steward-ownership https://purpose-economy.org/en/
- Purposely, free tool to put purpose at the heart of a business https://www.purposely.org.uk/
- Legislation Movement of Collective Interest and Benefit Organizations in Latin America (2020) https://www.somoskeidos.com/en/resources/#unlock
- Purpose-driven companies and the regulation of the Fourth Sector in Latin America https://www.undp.org/latin-america/publications/purpose-driven-companies-and-regulation-fourth-sector-latin-america
- The Welcome Conference https://www.thewelcomeconference.com/
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On October 24, 2025, Ruud Janssen hosted Julie Wynne, a partner at MLL legal firm in Geneva, on the #DESIGNtoCHANGE podcast. Recorded at the Novartis Pavilion in Basel, the session explored the transformative power of conversations and the intersection of law, design thinking, and impactful change. Julie shared her journey from hospitality to becoming a leading legal expert in international estate planning, art law, and sustainable economy. As head of MLL’s Sustainable Economy Industry Group, Julie emphasized embedding purpose and impact into organizational DNA through constitutional documents, policies, and contracts, advocating for a holistic approach to governance.
The Event Canvas methodology was highlighted as a tool for designing events that drive change and innovation. Julie discussed how organizations can integrate sustainability and ESG compliance into events, addressing waste reduction, travel emissions, and community engagement. She introduced the concept of nature’s role in decision-making, citing the Unbounding Nature initiative, which explores nature as inspiration, advisor, director, and shareholder. Julie also highlighted the importance of avoiding greenwashing, referencing the EU Green Claims Directive and the Chancery Lane Project’s model climate clauses.
Julie shared her experiences as a change-maker, working with international charities, mission-driven businesses, and NGOs. She recounted her involvement in the Global Alliance for Impact Lawyers, including its recent summit in Mexico, which focused on benefit corporation laws and fostering collaboration between stakeholders from the Global South and North. She also discussed the Projecto Contratos Justos na Amazonia, which promotes fair contracting practices to protect vulnerable parties, such as indigenous communities, in negotiations.
The conversation explored the evolving role of lawyers in designing impactful solutions, with Julie advocating for early collaboration between event designers and legal advisors to align with regulations and values. She emphasized the importance of convening diverse stakeholders to foster innovation and meaningful exchanges, citing examples like Nexus network vegan conferences and community-led projects that promote sustainability and social impact.
The session concluded with a preview of an upcoming breakfast event hosted by MLL in Geneva on November 13, 2025 where Julie and Ruud will explore event design and its role in driving change and impact. This engaging conversation underscored the importance of collaboration, creativity, and purpose in shaping the future of organizations, events, and society.
View the (multilingual) Summary, Key Takaways and IDEA Cloud courtesy of Snapsight: https://www.snapsight.com/live-channel/cd885ce6-43d6-46b2-b470-6007741eddec/e1be71ca-a1cb-4f34-8ecd-1d9e0efd487e/attendee?tab=takeaways
Here some additional links to points that Julie mentioned:
- Chancery Lane Project https://chancerylaneproject.org/
- Global Alliance of Impact Lawyers (GAIL) https://gailnet.org/
- Bates Wells, https://bateswells.co.uk/
- Steward-ownership https://purpose-economy.org/en/
- Purposely, free tool to put purpose at the heart of a business https://www.purposely.org.uk/
- Legislation Movement of Collective Interest and Benefit Organizations in Latin America (2020) https://www.somoskeidos.com/en/resources/#unlock
- Purpose-driven companies and the regulation of the Fourth Sector in Latin America https://www.undp.org/latin-america/publications/purpose-driven-companies-and-regulation-fourth-sector-latin-america
- The Welcome Conference https://www.thewelcomeconference.com/
Saamer Mansoor #DESIGNtoCHANGE BACKstage with Ruud Janssen + Roel Frissen
Event Design Collective PODcasts
42 minutes 18 seconds
2 weeks ago
Saamer Mansoor #DESIGNtoCHANGE BACKstage with Ruud Janssen + Roel Frissen
Meet Saamer Mansoor ( linkedin.com/in/saamer ) who from building a Deaf Aware App is now revolutionising the way meeting Transcription and Translation Apps can work without the Internet connectivity on device and nearly no latency. Conference Captioning (https://conferencecaptioning.com ) is ADA-compliant live transcription and instant translations powered by On-Device AI — so your audience never misses a word. PODcast hosts Roel Frissen and Ruud Janssen explore this development in this latest episode of the #DESIGNtoCHANGE PODcast ONstage and BACKstage more at https://designtochange.online
The #DESIGNtoCHANGE podcast, hosted by Ruud Janssen and Roel Frissen, featured Saamer Mansoor, founder of BeAware Deaf Assistant, sharing his inspiring journey of innovation. Born in Saudi Arabia and raised in Texas, Saamer studied mechanical engineering at the University of Texas before transitioning to coding. During the COVID-19 pandemic, he developed the Deaf Assistant app to address communication barriers for the deaf and hard-of-hearing community caused by mask-wearing. The app transforms smartphones into alerting devices using LED flashes and smartwatch vibrations, gaining global recognition, including features on Y Combinator's Hacker News and Apple’s platform. It is widely used in the Netherlands, Germany, and the United States.
Saamer’s participation in IMEX America, a major event with 17,000 attendees, was transformative. During Smart Monday and the Event Design Certificate (EDC) Level 1 workshop at Marina Bay Sands, he engaged with event designers from over 15 countries, recognizing the need for inclusive event design. Inspired by feedback from George Washington University professors, he expanded the app’s capabilities to include conference captioning. This feature uses on-device AI for real-time captioning and translation in over 25 languages, ensuring ADA compliance with over 95% accuracy and contextual understanding. Unlike competitors, Saamer’s solution eliminates internet dependency, offering unmatched speed and reliability, even for silent seminars.
The session explored accessibility challenges in events, citing CES 2024’s accessibility competition, which lacked basic accommodations. Saamer also shared insights from the PCMA conference in Rotterdam, where the Sign Language Coffee Bar sparked conversations about communication barriers. He emphasized the importance of relationships in the events industry, noting competitors’ aggressive sales tactics, including exclusive multi-year deals.
Saamer’s open-source business model, with code available on GitHub, empowers the deaf community without ads or subscription fees. Revenue is generated through partnerships with organizations serving this community. Looking ahead, Saamer plans to expand his sales team, enhance networking features for classrooms and events, and continue innovating. The podcast concluded with an invitation for Saamer to return next year to reflect on his progress and share updates, while also highlighting the Event Canvas’s 30,000 users and its role in fostering inclusive event design worldwide.
Event Design Collective PODcasts
On October 24, 2025, Ruud Janssen hosted Julie Wynne, a partner at MLL legal firm in Geneva, on the #DESIGNtoCHANGE podcast. Recorded at the Novartis Pavilion in Basel, the session explored the transformative power of conversations and the intersection of law, design thinking, and impactful change. Julie shared her journey from hospitality to becoming a leading legal expert in international estate planning, art law, and sustainable economy. As head of MLL’s Sustainable Economy Industry Group, Julie emphasized embedding purpose and impact into organizational DNA through constitutional documents, policies, and contracts, advocating for a holistic approach to governance.
The Event Canvas methodology was highlighted as a tool for designing events that drive change and innovation. Julie discussed how organizations can integrate sustainability and ESG compliance into events, addressing waste reduction, travel emissions, and community engagement. She introduced the concept of nature’s role in decision-making, citing the Unbounding Nature initiative, which explores nature as inspiration, advisor, director, and shareholder. Julie also highlighted the importance of avoiding greenwashing, referencing the EU Green Claims Directive and the Chancery Lane Project’s model climate clauses.
Julie shared her experiences as a change-maker, working with international charities, mission-driven businesses, and NGOs. She recounted her involvement in the Global Alliance for Impact Lawyers, including its recent summit in Mexico, which focused on benefit corporation laws and fostering collaboration between stakeholders from the Global South and North. She also discussed the Projecto Contratos Justos na Amazonia, which promotes fair contracting practices to protect vulnerable parties, such as indigenous communities, in negotiations.
The conversation explored the evolving role of lawyers in designing impactful solutions, with Julie advocating for early collaboration between event designers and legal advisors to align with regulations and values. She emphasized the importance of convening diverse stakeholders to foster innovation and meaningful exchanges, citing examples like Nexus network vegan conferences and community-led projects that promote sustainability and social impact.
The session concluded with a preview of an upcoming breakfast event hosted by MLL in Geneva on November 13, 2025 where Julie and Ruud will explore event design and its role in driving change and impact. This engaging conversation underscored the importance of collaboration, creativity, and purpose in shaping the future of organizations, events, and society.
View the (multilingual) Summary, Key Takaways and IDEA Cloud courtesy of Snapsight: https://www.snapsight.com/live-channel/cd885ce6-43d6-46b2-b470-6007741eddec/e1be71ca-a1cb-4f34-8ecd-1d9e0efd487e/attendee?tab=takeaways
Here some additional links to points that Julie mentioned:
- Chancery Lane Project https://chancerylaneproject.org/
- Global Alliance of Impact Lawyers (GAIL) https://gailnet.org/
- Bates Wells, https://bateswells.co.uk/
- Steward-ownership https://purpose-economy.org/en/
- Purposely, free tool to put purpose at the heart of a business https://www.purposely.org.uk/
- Legislation Movement of Collective Interest and Benefit Organizations in Latin America (2020) https://www.somoskeidos.com/en/resources/#unlock
- Purpose-driven companies and the regulation of the Fourth Sector in Latin America https://www.undp.org/latin-america/publications/purpose-driven-companies-and-regulation-fourth-sector-latin-america
- The Welcome Conference https://www.thewelcomeconference.com/
