On October 24, 2025, Ruud Janssen hosted Julie Wynne, a partner at MLL legal firm in Geneva, on the #DESIGNtoCHANGE podcast. Recorded at the Novartis Pavilion in Basel, the session explored the transformative power of conversations and the intersection of law, design thinking, and impactful change. Julie shared her journey from hospitality to becoming a leading legal expert in international estate planning, art law, and sustainable economy. As head of MLL’s Sustainable Economy Industry Group, Julie emphasized embedding purpose and impact into organizational DNA through constitutional documents, policies, and contracts, advocating for a holistic approach to governance.
The Event Canvas methodology was highlighted as a tool for designing events that drive change and innovation. Julie discussed how organizations can integrate sustainability and ESG compliance into events, addressing waste reduction, travel emissions, and community engagement. She introduced the concept of nature’s role in decision-making, citing the Unbounding Nature initiative, which explores nature as inspiration, advisor, director, and shareholder. Julie also highlighted the importance of avoiding greenwashing, referencing the EU Green Claims Directive and the Chancery Lane Project’s model climate clauses.
Julie shared her experiences as a change-maker, working with international charities, mission-driven businesses, and NGOs. She recounted her involvement in the Global Alliance for Impact Lawyers, including its recent summit in Mexico, which focused on benefit corporation laws and fostering collaboration between stakeholders from the Global South and North. She also discussed the Projecto Contratos Justos na Amazonia, which promotes fair contracting practices to protect vulnerable parties, such as indigenous communities, in negotiations.
The conversation explored the evolving role of lawyers in designing impactful solutions, with Julie advocating for early collaboration between event designers and legal advisors to align with regulations and values. She emphasized the importance of convening diverse stakeholders to foster innovation and meaningful exchanges, citing examples like Nexus network vegan conferences and community-led projects that promote sustainability and social impact.
The session concluded with a preview of an upcoming breakfast event hosted by MLL in Geneva on November 13, 2025 where Julie and Ruud will explore event design and its role in driving change and impact. This engaging conversation underscored the importance of collaboration, creativity, and purpose in shaping the future of organizations, events, and society.
View the (multilingual) Summary, Key Takaways and IDEA Cloud courtesy of Snapsight: https://www.snapsight.com/live-channel/cd885ce6-43d6-46b2-b470-6007741eddec/e1be71ca-a1cb-4f34-8ecd-1d9e0efd487e/attendee?tab=takeaways
Here some additional links to points that Julie mentioned:
- Chancery Lane Project https://chancerylaneproject.org/
- Global Alliance of Impact Lawyers (GAIL) https://gailnet.org/
- Bates Wells, https://bateswells.co.uk/
- Steward-ownership https://purpose-economy.org/en/
- Purposely, free tool to put purpose at the heart of a business https://www.purposely.org.uk/
- Legislation Movement of Collective Interest and Benefit Organizations in Latin America (2020) https://www.somoskeidos.com/en/resources/#unlock
- Purpose-driven companies and the regulation of the Fourth Sector in Latin America https://www.undp.org/latin-america/publications/purpose-driven-companies-and-regulation-fourth-sector-latin-america
- The Welcome Conference https://www.thewelcomeconference.com/
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On October 24, 2025, Ruud Janssen hosted Julie Wynne, a partner at MLL legal firm in Geneva, on the #DESIGNtoCHANGE podcast. Recorded at the Novartis Pavilion in Basel, the session explored the transformative power of conversations and the intersection of law, design thinking, and impactful change. Julie shared her journey from hospitality to becoming a leading legal expert in international estate planning, art law, and sustainable economy. As head of MLL’s Sustainable Economy Industry Group, Julie emphasized embedding purpose and impact into organizational DNA through constitutional documents, policies, and contracts, advocating for a holistic approach to governance.
The Event Canvas methodology was highlighted as a tool for designing events that drive change and innovation. Julie discussed how organizations can integrate sustainability and ESG compliance into events, addressing waste reduction, travel emissions, and community engagement. She introduced the concept of nature’s role in decision-making, citing the Unbounding Nature initiative, which explores nature as inspiration, advisor, director, and shareholder. Julie also highlighted the importance of avoiding greenwashing, referencing the EU Green Claims Directive and the Chancery Lane Project’s model climate clauses.
Julie shared her experiences as a change-maker, working with international charities, mission-driven businesses, and NGOs. She recounted her involvement in the Global Alliance for Impact Lawyers, including its recent summit in Mexico, which focused on benefit corporation laws and fostering collaboration between stakeholders from the Global South and North. She also discussed the Projecto Contratos Justos na Amazonia, which promotes fair contracting practices to protect vulnerable parties, such as indigenous communities, in negotiations.
The conversation explored the evolving role of lawyers in designing impactful solutions, with Julie advocating for early collaboration between event designers and legal advisors to align with regulations and values. She emphasized the importance of convening diverse stakeholders to foster innovation and meaningful exchanges, citing examples like Nexus network vegan conferences and community-led projects that promote sustainability and social impact.
The session concluded with a preview of an upcoming breakfast event hosted by MLL in Geneva on November 13, 2025 where Julie and Ruud will explore event design and its role in driving change and impact. This engaging conversation underscored the importance of collaboration, creativity, and purpose in shaping the future of organizations, events, and society.
View the (multilingual) Summary, Key Takaways and IDEA Cloud courtesy of Snapsight: https://www.snapsight.com/live-channel/cd885ce6-43d6-46b2-b470-6007741eddec/e1be71ca-a1cb-4f34-8ecd-1d9e0efd487e/attendee?tab=takeaways
Here some additional links to points that Julie mentioned:
- Chancery Lane Project https://chancerylaneproject.org/
- Global Alliance of Impact Lawyers (GAIL) https://gailnet.org/
- Bates Wells, https://bateswells.co.uk/
- Steward-ownership https://purpose-economy.org/en/
- Purposely, free tool to put purpose at the heart of a business https://www.purposely.org.uk/
- Legislation Movement of Collective Interest and Benefit Organizations in Latin America (2020) https://www.somoskeidos.com/en/resources/#unlock
- Purpose-driven companies and the regulation of the Fourth Sector in Latin America https://www.undp.org/latin-america/publications/purpose-driven-companies-and-regulation-fourth-sector-latin-america
- The Welcome Conference https://www.thewelcomeconference.com/
Fred Werner - ITU #DESIGNtoCHANGE BACKstage #PODcast with Ruud Janssen
Event Design Collective PODcasts
25 minutes 46 seconds
3 weeks ago
Fred Werner - ITU #DESIGNtoCHANGE BACKstage #PODcast with Ruud Janssen
AI in Event Design Conversations
Ruud Janssen and Fred Werner discussed their shared history, including attending the International School of Manila and their current roles in event design and technology. They explored the impact of AI on events, with Werner sharing his experience of managing the AI for Good event, which has grown significantly in popularity. Werner highlighted the challenges of dealing with high demand and managing the success of such events. Ruud explained the format of the Design to Change podcast, which features conversations with event designers and owners about embracing change and looking beyond the present. They agreed to start recording the podcast, with Ruud introducing Werner and posing a question about the power of conversation to drive change.
ITU's AI for Good Evolution
Fred discussed the evolution of AI for Good initiatives since 2017, highlighting how the ITU transformed its approach during the pandemic to create an online platform with 55,000 members from 180 countries. He explained how ITU's unique public-private model, involving over 1,000 private members and academic institutions, enables them to convene diverse stakeholders and collaborate with other UN agencies on initiatives like AI for Health, natural disaster management, and food security. The discussion also covered how ITU's adaptability, demonstrated through their rapid response to COVID-19 and subsequent venue changes, has contributed to the growing success of their AI for Good events.
Check out the @Snapsightai takeaways here: https://www.snapsight.com/live-channel/6c676312-1808-4c69-b624-af6e24576bd1/e1be71ca-a1cb-4f34-8ecd-1d9e0efd487e/attendee?tab=takeaways
Event Design Collective PODcasts
On October 24, 2025, Ruud Janssen hosted Julie Wynne, a partner at MLL legal firm in Geneva, on the #DESIGNtoCHANGE podcast. Recorded at the Novartis Pavilion in Basel, the session explored the transformative power of conversations and the intersection of law, design thinking, and impactful change. Julie shared her journey from hospitality to becoming a leading legal expert in international estate planning, art law, and sustainable economy. As head of MLL’s Sustainable Economy Industry Group, Julie emphasized embedding purpose and impact into organizational DNA through constitutional documents, policies, and contracts, advocating for a holistic approach to governance.
The Event Canvas methodology was highlighted as a tool for designing events that drive change and innovation. Julie discussed how organizations can integrate sustainability and ESG compliance into events, addressing waste reduction, travel emissions, and community engagement. She introduced the concept of nature’s role in decision-making, citing the Unbounding Nature initiative, which explores nature as inspiration, advisor, director, and shareholder. Julie also highlighted the importance of avoiding greenwashing, referencing the EU Green Claims Directive and the Chancery Lane Project’s model climate clauses.
Julie shared her experiences as a change-maker, working with international charities, mission-driven businesses, and NGOs. She recounted her involvement in the Global Alliance for Impact Lawyers, including its recent summit in Mexico, which focused on benefit corporation laws and fostering collaboration between stakeholders from the Global South and North. She also discussed the Projecto Contratos Justos na Amazonia, which promotes fair contracting practices to protect vulnerable parties, such as indigenous communities, in negotiations.
The conversation explored the evolving role of lawyers in designing impactful solutions, with Julie advocating for early collaboration between event designers and legal advisors to align with regulations and values. She emphasized the importance of convening diverse stakeholders to foster innovation and meaningful exchanges, citing examples like Nexus network vegan conferences and community-led projects that promote sustainability and social impact.
The session concluded with a preview of an upcoming breakfast event hosted by MLL in Geneva on November 13, 2025 where Julie and Ruud will explore event design and its role in driving change and impact. This engaging conversation underscored the importance of collaboration, creativity, and purpose in shaping the future of organizations, events, and society.
View the (multilingual) Summary, Key Takaways and IDEA Cloud courtesy of Snapsight: https://www.snapsight.com/live-channel/cd885ce6-43d6-46b2-b470-6007741eddec/e1be71ca-a1cb-4f34-8ecd-1d9e0efd487e/attendee?tab=takeaways
Here some additional links to points that Julie mentioned:
- Chancery Lane Project https://chancerylaneproject.org/
- Global Alliance of Impact Lawyers (GAIL) https://gailnet.org/
- Bates Wells, https://bateswells.co.uk/
- Steward-ownership https://purpose-economy.org/en/
- Purposely, free tool to put purpose at the heart of a business https://www.purposely.org.uk/
- Legislation Movement of Collective Interest and Benefit Organizations in Latin America (2020) https://www.somoskeidos.com/en/resources/#unlock
- Purpose-driven companies and the regulation of the Fourth Sector in Latin America https://www.undp.org/latin-america/publications/purpose-driven-companies-and-regulation-fourth-sector-latin-america
- The Welcome Conference https://www.thewelcomeconference.com/
