Embrace Meaningful Personalization to Maximize Growth: Conversations

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Deloitte Digital

5 episodes

4 months ago

Deloitte Digital's Leala Shah Crawford explores important foundations of CX personalization with expert guests. Listen in on these engaging conversations and gain exclusive insights about what Deloitte Digital's recent personalization research reveals, what today's most effective leaders are doing to elevate the human experience with personalized journeys, and where brands looking to improve their CX personalization processes can start. Read more insights in Deloitte Digital's CX personalization research report at: www.deloittedigital.com/us/personalization.

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Technology

Business,

Marketing

Episodes (5/5)

Embrace Meaningful Personalization to Maximize Growth: Conversations

Personalization: The Future of the Human Experience w/ guest Kelly Leger

Host Leala Shah Crawford (Managing Director & Data Science, Analytics, & Personalization Lead, Deloitte Digital) welcomes guest Kelly Leger (Managing Director & Ad Performance Lead, Deloitte Digital) to discuss why personalization is the future of the human experience—not merely one part of it. Read more insights in Deloitte Digital's CX personalization research report at: www.deloittedigital.com/us/personalization.

2 years ago

16 minutes

Embrace Meaningful Personalization to Maximize Growth: Conversations

Data: Personalization's Biggest Asset w/ guest David Chan

Host Leala Shah Crawford (Managing Director & Data Science, Analytics, & Personalization Lead, Deloitte Digital) welcomes guest David Chan (Managing Director & Customer Data Management Lead, Deloitte Digital) to discuss why data is a brand's most important asset for achieving effective personalization. Read more insights in Deloitte Digital's CX personalization research report at: www.deloittedigital.com/us/personalization.

2 years ago

13 minutes

Embrace Meaningful Personalization to Maximize Growth: Conversations

Enabling Your Organization For Personalization Success w/ guest Kate Erickson

Host Leala Shah Crawford (Managing Director & Data Science, Analytics, & Personalization Lead, Deloitte Digital) welcomes guest Kate Erickson (Managing Director & Marketing Performance Lead, Deloitte Digital) to discuss how leaders can prepare their organizations for personalization success, and the company culture required to deliver memorable personalized experiences to customers.

2 years ago

9 minutes

Embrace Meaningful Personalization to Maximize Growth: Conversations

Truly Understanding Your Customers Today w/ guest Wenny Katzenstein

Host Leala Shah Crawford (Managing Director & Data Science, Analytics, & Personalization Lead, Deloitte Digital) welcomes guest Wenny Katzenstein (Managing Director, Deloitte Digital) to discuss how brands can build meaningful, authentic connections with today's customers and meet ever-evolving expectations with strong personalization strategies.

2 years ago

10 minutes

Embrace Meaningful Personalization to Maximize Growth: Conversations

Personalizing At Scale w/ guest David Geisinger

Host Leala Shah Crawford (Managing Director & Data Science, Analytics, & Personalization Lead, Deloitte Digital) welcomes guest David Geisinger (Managing Director & Go-To-Market Lead for Experience Management, Deloitte Digital) to discuss how brands can scale their CX personalization programs with AI, ML, testing, and other techniques to effectively connect with today's consumers.

2 years ago

17 minutes