Ryan Martin - Founder of eCommerce SEO Agency Remarkable Digital interviews Australian eCommerce experts to discuss trends, strategies, and best practice methods to run a successful online business.
Remarkable Digital - https://www.remarkabledigital.com.au/
We believe that in Australia we have some of the very best eCommerce leaders and it is our goal to highlight the best of the best, to help everyone who runs or is thinking about starting an eCommerce business.
With the ever-changing landscape, hear from the people on the front line living and breathing the business world of eCommerce.
Ryan Martin - Founder of eCommerce SEO Agency Remarkable Digital interviews Australian eCommerce experts to discuss trends, strategies, and best practice methods to run a successful online business.
Remarkable Digital - https://www.remarkabledigital.com.au/
We believe that in Australia we have some of the very best eCommerce leaders and it is our goal to highlight the best of the best, to help everyone who runs or is thinking about starting an eCommerce business.
With the ever-changing landscape, hear from the people on the front line living and breathing the business world of eCommerce.
If you’ve ever wondered how some Aussie eCom brands land features in Broadsheet, Inside Retail, or even The Today Show, this is the episode you can’t afford to skip.
In this in-person conversation, we sit down with Chelsea Cucinotta, founder of Honey Buzz PR and former Nine News Melbourne Assistant to the Chief Of Staff, to unpack the exact strategies that help eCommerce brands punch above their weight in the media.
Chelsea has helped brands like DX Diamonds, Underworks, and Alliance Francaise de Melbourne secure earned media coverage that drives real business impact, and today, she’s revealing how she does it.
From campaign wins to the art of newsjacking, Chelsea shares why most founders are sitting on PR gold but doing nothing with it. Whether you’re launching a product, rebranding, or just want to become the go-to name in your niche, this episode is your playbook.
🔥 In This Episode, You'll Discover:
What earned media actually is, and why it's the PR strategy smart brands are doubling down on
Chelsea’s journalist-first approach to finding your story and making it media-ready
How she landed a Page 3 feature in The Age
The common myths about PR that are costing eCom brands visibility and sales
How to turn trending news into national coverage
The difference between a good PR agency and a great one, and how to know when you’ve found the right fit
When you should DIY your PR and when it’s time to call in an expert
What media outlets like Broadsheet, The Today Show, and Inside Retail are actually looking for
🚀 Who This Episode Is For:
eCommerce founders launching a new product, rebrand, or campaign
Brand marketers who want media exposure without paying for ads
Agencies looking to expand their value-add with PR partnerships
Founders ready to become visible thought leaders in their industry
Business owners who’ve thought “We should be in the media” but don’t know where to start
🎯 Key Takeaway:
“Best known beats best. But you need the right story, at the right time, to the right people.” Chelsea Cucinotta
🛠️ Tools & Tactics Covered:
Newsjacking
Product seeding/gifting
Collaborations & brand activations
PR stunts & earned buzz
Pitching media like a journalist, not a marketer
🕐 Now Is the Time:
Black Friday and Cyber Monday are around the corner and journalists hate being pitched last minute. If you’re planning a campaign or want to be featured during peak sales season, this episode is your behind-the-scenes guide to doing it right.
🔗 Links & Resources:
💼 Learn more about Chelsea & Honey Buzz PR: https://www.honeybuzzpr.com
📩 Contact Chelsea directly: hello@honeybuzzpr.com
📱 Follow Honey Buzz PR on Instagram: @honeybuzzpr
🧠 Discover eCom SEO growth strategies with Remarkable Digital:
https://www.remarkabledigital.com.au/
Most eCommerce brands are still burning cash on Meta ads and wondering why CAC keeps climbing.
Meanwhile, Mateship is quietly building a powerful new growth channel through a model you’ve likely never considered:
Community Commerce.
In this episode, Ryan is joined by Sami Jarrous and first-time podcast guest Jackson Mills from Mateship to break down exactly how they’ve gone from 30 to 110 brands using their platform, without a single cent in paid media.
You’ll discover:
Why Community Commerce is outperforming traditional ad channels.
How Mateship gets your brand in front of thousands of high-intent shoppers for free.
The cultural difference between US and Australian eComm brands.
How brands like All For Mimi and Waterdrop slashed CAC by up to 86%
What early adopters are getting that latecomers won’t
Why Aussie retailers are missing the sustainability upside entirely
The behind-the-scenes of building a two-sided marketplace from scratch
Whether you're bootstrapped or scaling fast, this episode unpacks a zero-risk, performance-backed strategy that your competitors may already be testing.
🛍️ Mateship is turning Australia’s biggest office towers into your next best sales channel. Don’t wait until everyone else figures it out.
What if your products could appear next to premium content your ideal customers already engage with?
In this episode, Ryan sits down with Melbourne based founder Aaron Woolf, creator of Trendii, a product discovery and advertising platform that helps eCommerce brands connect with shoppers through lifestyle content, blogs, and even TV.
Instead of interrupting customers with ads, Trendii integrates directly into the content they’re already consuming, making it easier for people to discover, click, and shop products that match what they’re seeing.
Whether it's a celebrity wearing a certain outfit or a home styling article featuring a particular aesthetic, Trendii bridges the gap between inspiration and purchase.
What Trendii actually is and how it functions as a discovery channel, not a search or intent-based tool.
How Trendii partners with publishers (like Elle, Marie Claire, Nine and more) to embed shoppable links directly into content.
Why fashion, homewares, and lifestyle brands are seeing strong results from this integrated approach.
How Trendii uses AI to match retailer product feeds with relevant content in real time.
Real world examples: From a small fashion brand getting featured next to a celebrity look, to Freedom using Trendii to align with The Block coverage.
Why 85% of Trendii’s traffic is new customers, and what that means for growing DTC brands.
eCommerce brand owners looking to diversify their marketing mix.
Marketers who want to reach customers earlier in their buying journey.
Retailers seeking alternatives to traditional paid ads that still drive qualified traffic.
What do Coldplay, sunscreen, and coconut yoghurt have in common?
They’ve all been at the centre of major PR disasters that eCommerce founders must learn from.
In this episode, Ryan Martin is joined by Caroline Voaden, founder of Story Copywriting & PR, a former crisis comms pro turned PR strategist helping Aussie brands get seen for the right reasons.
Whether you’re looking to land media coverage, launch a new product, or avoid your own public meltdown, this episode is packed with punchy insights and practical takeaways.
🔥 What REALLY happened behind the Ultraviolet SPF scandal (and why their bold PR play was a high-stakes gamble)
🧠 Why most eCom founders fail at PR (and how to fix it)
⏱️ The 48-hour crisis window, and why silence is brand suicide
🧲 How to pitch journalists so they actually say yes
💡 “Why You, Why Now?” the question every founder must answer before hitting send
🎯 Should you go big with a stunt, or go consistent with micro PR? Caroline’s rule of thumb.
Plus:
✅ Caroline’s proven PR framework for building trust, visibility & credibility
🛡️ How to use PR as “brand insurance” before things go wrong
📉 The mistake most brands make during a product recall (Cocobella, we’re looking at you)
Australian Startup Success Story:
Building a Million-Dollar Brand from Bar Sampling to Major Retail
What happens when three Australian entrepreneurs discover a Korean hangover remedy and transform it into a national retail phenomenon?
You get a masterclass in grassroots eCommerce marketing and retail strategy that every Australian business owner needs to hear.
Join eCommerce Australia host as we dive deep with Tim O'Sullivan, co-founder of the breakthrough Australian brand Bae Juice.
This isn't your typical startup story, it's a raw, practical guide to building retail relationships, scaling eCommerce operations, and launching multiple ventures in the competitive Australian market.
From guerrilla marketing in Melbourne nightlife districts to securing premium shelf space with Australia's biggest retailers, Tim reveals the exact strategies that turned a simple product discovery into a multi-million dollar eCommerce empire.
Plus, get exclusive insights into his latest venture, Andie Body, and how he's applying hard won lessons to scale even faster.
Perfect for: Australian eCommerce founders, retail entrepreneurs, startup enthusiasts, digital marketing professionals, and anyone looking to break into major Australian retail chains.
Retail & Distribution Strategy:
Proven methods for approaching major Australian retailers (Coles, Woolworths, IGA)
How to build lasting relationships with retail buyers and category managers
The real timeline and investment required for retail rollouts in Australia
Why product sampling beats digital advertising for certain categories
Growth Marketing & Brand Building:
Guerrilla marketing tactics that work in Australian cities (Melbourne, Sydney, Brisbane)
How COVID-19 created unexpected opportunities for beverage and wellness brands
The power of brand touchpoints and consistent customer experience
Converting bar and nightclub sampling into loyal eCommerce customers
Scaling Australian eCommerce:
From direct-to-consumer to omnichannel retail strategy
Managing inventory and supply chain for rapid Australian market expansion
Building team culture and operational systems during hypergrowth
Lessons learned from scaling one Australian brand to launching another
Entrepreneurship & Personal Development:
Why continuous learning and networking are critical for Australian founders
How to leverage industry connections in Australia's tight-knit business community
Balancing multiple ventures while maintaining operational excellence
Mental frameworks for making high stakes business decisions
Bae Juice Official Website: https://drinkbaejuice.com.au/
Andie Body: https://www.andiebody.com.au/
#eCommerceAustralia #AustralianStartups #RetailStrategy #BaeJuice #AndieBody #TimOSullivan #AustralianEntrepreneurs #DirectToConsumer #RetailRelationships #StartupGrowth #MelbourneStartups #AustralianBusiness #eCommercePodcast #EntrepreneurshipAustralia #BrandBuilding #GuerrillaMarketing #AustralianRetail
BFCM 2025 Free Video Download Resource
Black Friday Is Coming:
Are Your Ads, Forecasts & Creatives Ready to Perform?
Every eCommerce brand wants massive Q4 revenue... but most sabotage their own results before the sale even starts.
In this episode, Ryan Martin teams up with Blue Sense Digital Co-Founder Nathan Perdriau to expose the common pitfalls and overlooked tactics that make or break your Black Friday results.
From Google Ads overspend, to bad creative timing, to forecasting flaws that derail growth, this conversation is a must listen if you're serious about scaling profitably in 2025.
They break down what’s working right now in eCommerce marketing and reveal how the savviest brands are preparing months ahead of major sales events.
You'll walk away with a practical, BS-free playbook for building campaigns that convert, without burning budget or relying on guesswork.
Link to Nathan's Post we discussed on the podcast here
Customer Acquisition Tactics That Work in 2025: Why “set it and forget it” is dead, and how top brands are engineering growth loops that feed themselves.
Creative Volume vs Quality: Why pumping out hundreds of ad variations won't save you, and how to focus on high performing angles that actually scale.
Smart Use of Branded Search Ads: Discover when to defend your brand, and when it’s just a tax on your own traffic.
Forecasting for Growth (Not Fantasy): How to separate new vs returning customer revenue, and why blending the two can destroy your projections.
What NOT to Do During Black Friday: The fatal mistake brands make by testing creatives mid-sale, and how to avoid diluting your ROAS when it matters most.
VIP Lists & Loyalty Leverage: Build your own hype machine by segmenting your best buyers and giving them early access that drives urgency and repeat sales.
Efficient Content Strategies: Learn how to repurpose top creatives to save production time without sacrificing performance, especially when the pressure is on.
Google Ads Done Right: Understand the intent behind search terms to stop wasting money, and start converting high-intent buyers instead of browsers.
If you only listen to one episode this year, make it this one.
James Stewart has been inside the boardrooms and war rooms of Dick Smith, Jeanswest, Surf Dive & Ski, Harris Scarfe, Freedom, and more.
Often at the exact moment things were falling apart or being saved.
In this no-BS conversation, he reveals:
🚨 Why 8-figure offers get rejected and how that leads to bankruptcy
🔥 The real reason Australian retailers fail (hint: it’s not the economy)
🧠 How to emotionally detach from your business and make smarter decisions
📉 The subtle signs you’re losing customer relevance and what to do about it
💡 What founders must do every 90 days to avoid slow death in retail
Plus, wild behind-the-scenes stories from some of Australia’s most iconic retail collapses and comebacks.
👉 If you're a founder, CEO or operator in eComm or retail, this is the episode you need to hear.
What actually drives growth in e-commerce today?
In this episode, Ryan Martin sits down with Patrick Gregson, former Head of Brand at The Iconic, to unpack the strategies that helped scale one of Australia’s most iconic retail brands.
Patrick shares hard-won lessons from The Iconic’s journey from scrappy startup to enterprise giant.
You’ll hear why customer loyalty goes far beyond points programs, how to balance brand and performance marketing, and why experience is the real battleground for retention.
Whether you’re launching a DTC brand or trying to scale an established store, this episode is packed with sharp insights on growth loops, attribution, and the ever-changing digital landscape.
Key topics:
What loyalty actually means in 2025
How The Iconic built its customer flywheel
Attention as the new currency in digital marketing
Why consistent engagement beats short-term hacks
The tools modern e-com startups can now leverage
A must-listen for founders, marketers, and operators serious about sustainable e-commerce growth.
Hiring in 2025 isn’t what it used to be, and if you're still relying on outdated tactics, you’re already behind.
In this episode, Ryan Martin is joined by eCommerce recruitment expert and founder of Altair Recruitment Yuliya Whiston to unpack what today’s top candidates are actually looking for and what smart brands are doing to stand out.
You’ll learn:
🔍 The non-negotiables talent expects in 2025
💼 Why soft skills and personal branding now outweigh traditional experience
📉 The hidden reasons your job listings might be turning candidates off
📲 How employers are using social media to screen (and attract) top hires
🚀 Pro tips for job seekers to cut through the noise and land high impact roles
Whether you're hiring or job hunting, this episode will give you the inside edge to succeed in the new era of eCommerce recruitment.
Speak With Alex - For a complimentary website audit please email alex.ross@athoscommerce.com
Alex Ross, Senior BDM for Athos Commerce, gives us the heads up on the tools, tests, and tactics top eCommerce brands are using to dominate Q4.
From AI-powered generative discovery to overlooked A/B testing goldmines, this episode is your roadmap to smarter search, higher conversions, and lasting loyalty.
Whether you're prepping for Black Friday, scaling your product catalogue, or trying to crack customer intent, this conversation delivers the kind of insights most brands find out the hard way.
You’ll Learn:
How generative discovery is redefining search intent and product discovery
The exact data mistake killing your conversions
Smart A/B tests that move the needle fast
What to fix now to crush November sales
How to turn product data into a loyalty machine
Perfect for:eCommerce founders, digital marketers, CX leads, and anyone serious about optimising for Q4 and beyond.
Follow Ryan on Insta @remarkabledigital
Ryan Martin and Patrick Dhital talk about the current techniques and questions they get asked when talking to eCommerce founders and eCommerce managers in Australia when it comes to Search Engine Optimisation.
We talk about the usefulness of backlinks in 2025, what role content plays in generating more organic traffic, collection page issues and how to do some keyword research through Google Search Console.
We also touch on the benefits of optimising for long tail keywords which attract a more conversion focused visitor, and how you can still rank for these despite having some bigger budget competitors who have ranked there for a while!
Unlocking the Future of Marketing with Mobile Wallets
In this episode of eCommerce Australia, host Ryan Martin sits down with Brian Pham, Founder of Litecard, to explore how mobile wallets are revolutionizing customer engagement and marketing strategies.
Discover how Litecard's wallet-led marketing platform is transforming the way brands connect with customers, offering unprecedented opportunities for enhanced customer experience and engagement.
Brian shares insights on the evolution of marketing strategies, the crucial role of attribution and analytics in eCommerce, and why Australia serves as the perfect testing ground for innovative technologies.
Key topics covered:
Whether you're a small business owner or enterprise brand, this episode provides actionable insights on leveraging mobile wallet technology to enhance customer experience and drive engagement in the evolving eCommerce landscape.
🎯 Perfect for: eCommerce business owners, digital marketers, retail professionals, and anyone looking to understand the future of customer engagement technology.
#eCommerce #MobileWallets #DigitalMarketing #CustomerEngagement #MarketingTech #RetailInnovation #AustralianBusiness
Episode Information:
What happens when a corporate high flyer hits burnout, becomes a mum, and decides the activewear industry is failing women like her?
In this episode of eCommerce Australia, host Ryan Martin sits down with Faye Tan, founder of Mama Movement one of Australia's fastest-growing activewear brands that’s disrupting the maternity and colourful activewear space!
Faye spent over a decade climbing the ladder at AMP, leading strategic innovation projects and shaping the future of finance.
But after returning from maternity leave to a job she no longer loved, with mum guilt weighing heavy, she made a radical decision: quit the security, take a redundancy—and launch an eComm brand from scratch in the middle of lockdown.
Armed with zero experience in fashion, manufacturing, or eCommerce, Faye channeled her postpartum struggles into purpose.
Six months later, Mama Movement was live with four hero products, a home-built community, and a mission to help women feel good in their bodies again.
Today, Mama Movement is not just a brand—it’s a movement.
From their bestselling rainbow splattered raincoats to maternity-friendly leggings that fly off the virtual shelves, Faye has built a loyal customer base, a 3,000+ person Facebook focus group, and an ultra-engaged social following that converts.
In this no-filter chat, Faye breaks down exactly how she did it.
🔥 In this episode, you’ll learn:
The surprising emotional trigger that sparked Faye’s decision to leave a cushy corporate job
Why mom guilt can be a powerful entrepreneurial fuel (if you let it)
How she launched Mama Movement in just six months without visiting factories or knowing how to read a tech pack
The one thing she nailed early that created launch day sales from total strangers
Why sharing the messy middle on Instagram outperformed polished content
How organic content supercharges paid Meta ads, and the role UGC plays in growth
The SEO sleeper hit that’s quietly driving high-converting traffic to her site
How to use Facebook Groups as a free focus group (and a VIP customer funnel)
How she’s expanding into global markets (with caution) thanks to Australia’s EMDG grant
🛍 Faye's Toolkit:
Judge.me for review automation and SEO-friendly customer language
Tolstoy to bridge the gap between polished eCom and raw, authentic video
Meta Ads + Organic UGC: The formula that keeps CAC low and LTV rising
Facebook VIP Group: 3,000+ loyal fans, early feedback, and exclusive drops
In this milestone 100th episode, Ryan Martin sits down with eCommerce strategist and fractional CMO Mark Baartse to dismantle the myths around ROAS, attribution, and performance marketing.
This is not another fluffy chat about branding, it’s a hard hitting, brutally honest look at what’s really working in Australian eCommerce.
From why relying on Meta and Google is short-sighted to how brand-building pays off in revenue (not just theory), Mark shares the insights that have helped scale brands doing $200M+.
You’ll also learn how most businesses are measuring the wrong data, the dangerous streetlight effect holding you back, and what the top performers in 2025 will be doing differently.
Key Takeaways
• Why ROAS is a seductive but misleading metric
• How to know when to pull back on paid ads and invest in brand
• What the streetlight effect is and how it’s quietly killing your growth
• The real role of attribution and why it’s often marketing’s worst enemy
• How to structure your first 3 to 5 years as an eCommerce brand
• What smart Aussie brands are doing to stand out in a sea of sameness
If you’re serious about scaling sustainably, this is the episode you can’t afford to miss.
Remarkable (Free) SEO Audit Here.
Ryan Martin welcomes back Prav De Silva, Co-Founder and Chief Growth Officer at The Thoughtful Agency, to unpack what it really takes for swimwear, resort wear and fashion brands to stay profitable and stand out in a fiercely competitive 2025.
Prav reveals why core collections are your brand’s profit engine, how scenario planning helped clients navigate tariff chaos, and why too much paid traffic could quietly sink your margins.
We dive deep into:
✅ What percentage of paid vs organic traffic keeps brands healthy
✅ The underrated power of founder-led storytelling and authentic content
✅ How affiliate marketing and smart publisher partnerships slash acquisition costs
✅ The game changing insights from Thoughtful’s proprietary data warehouse & benchmarking tool
✅ How leading Aussie brands leverage real time market data to pivot fast
If you want practical, immediately usable strategies to protect your profits, build resilient communities, and expand globally without wasting ad dollars, this episode is for you.
👉 PS: If you’re serious about profit-first growth, don’t miss Prav’s actionable takeaways on blending product innovation, performance marketing, and brand community, and how Thoughtful’s team can help you do it.
Subscribe, share, and leave a review if you found value!
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CX Index here
In this episode of Ecommerce Australia, host Ryan Martin sits down with Mareile Osthus, ex-CCO of The Iconic and now co-founder & CEO of Humii, Australia’s leading online mystery shopping powerhouse.
Mareile reveals how traditional metrics like Net Promoter Scores fail modern e-commerce brands and how Hume’s real-time, unbiased mystery shopping data is exposing hidden friction points that cost retailers millions in lost revenue and repeat customers.
Tune in to discover:
✅ Why your NPS is lying to you, and what to track instead
✅ How to spy on your competitors’ real CX without integrations
✅ The shocking average refund times hurting Aussie retailers
✅ Common blind spots killing conversion & repeat purchase rates
✅ How small to medium brands can harness enterprise-grade insights on a startup budget
If you think your customer journey is ‘good enough’, think again.
This episode will challenge you to benchmark, fix blind spots fast, and turn your CX into an unbeatable growth engine.
Appear on the eCommerce Australia Podcast
In this episode, Ryan Martin chats with Jordy Wade, eCommerce founder of The Better Clean and Ile Digital, a CRO and email marketing agency.
From a Shopify shutdown to TikTok virality, Jordy shares the unfiltered story of launching his DTC brand, scaling from Byron to Bali, and learning what actually moves the needle in eCommerce.
What you’ll learn:
How TikTok helped save their brand launch after Shopify froze sales
Why “launch now, fix later” worked (with some brutal product lessons)
Jordy’s top 3 CRO mistakes that most founders make (and how to fix them)
How Gen Z’s buying habits are changing website UX best practices
Why Jordy avoids the “eco-warrior” brand message and focuses on price + performance
The exact strategy that helped The Better Clean go 18 months without a single return
The power of founder-led marketing, email insights, and knowing your numbers
Whether you're in startup mode or scaling, this episode delivers raw insight from a founder who’s still in the trenches, balancing client work, product testing, and brand building from two time zones.
Free SEO Audit Here
Apply to be on the podcast Here
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In this episode of eCommerce Australia, Ryan Martin sits down with Dawid Naude, founder of Pathfinder.ai and a pioneer in the eCommerce AI space, to explore how artificial intelligence is transforming search, content, and consumer behaviour.
If you're an eCommerce founder or manager, wondering how to adapt to a world where ChatGPT and AI driven search are replacing Google, this episode is essential listening.
We unpack:
Why AI SEO is reshaping how products are discovered online
How eCommerce SEO is entering a new golden age — but only for those who play it smart
How big retailers like Woolworths and Australia Post are using AI in eCommerce
The rise of Search Everywhere Optimisation (SEO beyond Google)
What eCom founders need to do now to stay visible in AI-first search platforms
Dawid also shares the exact mindset shift that separates short-term SEO spam from long-term brand authority, and why authenticity and trust will be the ultimate differentiators in the AI era.
Whether you're a seasoned founder or just scaling up, this conversation is packed with actionable insights and real-world strategies for winning in the age of AI and eCommerce.
Want to be featured on the podcast? Apply here
What if your customers could try your products before they buy—without killing your margins?
In this episode, Ryan Martin sits down with returning guest Peter Ceredig-Evans, co-founder of Try With Mirra, to unpack how their “Try Before You Buy” solution is driving an average of 39% increase in AOV, reducing returns, and converting first-time visitors into loyal customers.
From fashion to skincare, Try With Mirra is changing the game for Aussie eCommerce brands, offering a premium customer experience without discounts.
Pete also drops an exclusive on their upcoming Try With Mirra app, which could be the “Uber Eats for fashion.”
Whether you're scaling or stuck in the discount trap, this is a must-listen episode packed with data, insights, and actionable strategies.
Want to be a guest on the show? Apply here
In this episode of eCommerce Australia, I’m joined by Dave Hyman, a highly-regarded name in the Australian digital marketing scene and founder behind several fast-growing agency ventures like Reform Digital.
We unpack the real challenges eCommerce brands face when partnering with agencies, from broken promises to poor transparency, and discuss how to avoid the common traps that leave so many founders frustrated.
This is a must-listen if you’ve ever felt let down by an agency or want to better understand what makes a great partnership in today’s crowded, often confusing digital landscape.
The real reason so many eCommerce brands have been burnt by agencies
How Dave built a successful digital agency during COVID (with no team and a baby on the way)
What CRO really means in 2025, and why most brands are missing the point
Why internal search functionality is an underrated growth lever for eCommerce
The role of transparency, both with clients and within yourself
What the future of agencies might look like with AI, automation, and shifting consumer behaviour
The #1 question every brand should ask before signing with any agency
Connect with our speakers:
Connect with Ryan - https://www.linkedin.com/in/ryan-digital-marketing/
Connect with Dave - https://www.linkedin.com/in/dave-hyman-digital/
