Ryan Martin - Founder of eCommerce SEO Agency Remarkable Digital interviews Australian eCommerce experts to discuss trends, strategies, and best practice methods to run a successful online business.
Remarkable Digital - https://www.remarkabledigital.com.au/
We believe that in Australia we have some of the very best eCommerce leaders and it is our goal to highlight the best of the best, to help everyone who runs or is thinking about starting an eCommerce business.
With the ever-changing landscape, hear from the people on the front line living and breathing the business world of eCommerce.
Ryan Martin - Founder of eCommerce SEO Agency Remarkable Digital interviews Australian eCommerce experts to discuss trends, strategies, and best practice methods to run a successful online business.
Remarkable Digital - https://www.remarkabledigital.com.au/
We believe that in Australia we have some of the very best eCommerce leaders and it is our goal to highlight the best of the best, to help everyone who runs or is thinking about starting an eCommerce business.
With the ever-changing landscape, hear from the people on the front line living and breathing the business world of eCommerce.
Hiring in 2025 isn’t what it used to be, and if you're still relying on outdated tactics, you’re already behind.
In this episode, Ryan Martin is joined by eCommerce recruitment expert and founder of Altair Recruitment Yuliya Whiston to unpack what today’s top candidates are actually looking for and what smart brands are doing to stand out.
You’ll learn:
🔍 The non-negotiables talent expects in 2025
💼 Why soft skills and personal branding now outweigh traditional experience
📉 The hidden reasons your job listings might be turning candidates off
📲 How employers are using social media to screen (and attract) top hires
🚀 Pro tips for job seekers to cut through the noise and land high impact roles
Whether you're hiring or job hunting, this episode will give you the inside edge to succeed in the new era of eCommerce recruitment.
Speak With Alex - For a complimentary website audit please email alex.ross@athoscommerce.com
Alex Ross, Senior BDM for Athos Commerce, gives us the heads up on the tools, tests, and tactics top eCommerce brands are using to dominate Q4.
From AI-powered generative discovery to overlooked A/B testing goldmines, this episode is your roadmap to smarter search, higher conversions, and lasting loyalty.
Whether you're prepping for Black Friday, scaling your product catalogue, or trying to crack customer intent, this conversation delivers the kind of insights most brands find out the hard way.
You’ll Learn:
How generative discovery is redefining search intent and product discovery
The exact data mistake killing your conversions
Smart A/B tests that move the needle fast
What to fix now to crush November sales
How to turn product data into a loyalty machine
Perfect for:eCommerce founders, digital marketers, CX leads, and anyone serious about optimising for Q4 and beyond.
Follow Ryan on Insta @remarkabledigital
Ryan Martin and Patrick Dhital talk about the current techniques and questions they get asked when talking to eCommerce founders and eCommerce managers in Australia when it comes to Search Engine Optimisation.
We talk about the usefulness of backlinks in 2025, what role content plays in generating more organic traffic, collection page issues and how to do some keyword research through Google Search Console.
We also touch on the benefits of optimising for long tail keywords which attract a more conversion focused visitor, and how you can still rank for these despite having some bigger budget competitors who have ranked there for a while!
Unlocking the Future of Marketing with Mobile Wallets
In this episode of eCommerce Australia, host Ryan Martin sits down with Brian Pham, Founder of Litecard, to explore how mobile wallets are revolutionizing customer engagement and marketing strategies.
Discover how Litecard's wallet-led marketing platform is transforming the way brands connect with customers, offering unprecedented opportunities for enhanced customer experience and engagement.
Brian shares insights on the evolution of marketing strategies, the crucial role of attribution and analytics in eCommerce, and why Australia serves as the perfect testing ground for innovative technologies.
Key topics covered:
Whether you're a small business owner or enterprise brand, this episode provides actionable insights on leveraging mobile wallet technology to enhance customer experience and drive engagement in the evolving eCommerce landscape.
🎯 Perfect for: eCommerce business owners, digital marketers, retail professionals, and anyone looking to understand the future of customer engagement technology.
#eCommerce #MobileWallets #DigitalMarketing #CustomerEngagement #MarketingTech #RetailInnovation #AustralianBusiness
Episode Information:
What happens when a corporate high flyer hits burnout, becomes a mum, and decides the activewear industry is failing women like her?
In this episode of eCommerce Australia, host Ryan Martin sits down with Faye Tan, founder of Mama Movement one of Australia's fastest-growing activewear brands that’s disrupting the maternity and colourful activewear space!
Faye spent over a decade climbing the ladder at AMP, leading strategic innovation projects and shaping the future of finance.
But after returning from maternity leave to a job she no longer loved, with mum guilt weighing heavy, she made a radical decision: quit the security, take a redundancy—and launch an eComm brand from scratch in the middle of lockdown.
Armed with zero experience in fashion, manufacturing, or eCommerce, Faye channeled her postpartum struggles into purpose.
Six months later, Mama Movement was live with four hero products, a home-built community, and a mission to help women feel good in their bodies again.
Today, Mama Movement is not just a brand—it’s a movement.
From their bestselling rainbow splattered raincoats to maternity-friendly leggings that fly off the virtual shelves, Faye has built a loyal customer base, a 3,000+ person Facebook focus group, and an ultra-engaged social following that converts.
In this no-filter chat, Faye breaks down exactly how she did it.
🔥 In this episode, you’ll learn:
The surprising emotional trigger that sparked Faye’s decision to leave a cushy corporate job
Why mom guilt can be a powerful entrepreneurial fuel (if you let it)
How she launched Mama Movement in just six months without visiting factories or knowing how to read a tech pack
The one thing she nailed early that created launch day sales from total strangers
Why sharing the messy middle on Instagram outperformed polished content
How organic content supercharges paid Meta ads, and the role UGC plays in growth
The SEO sleeper hit that’s quietly driving high-converting traffic to her site
How to use Facebook Groups as a free focus group (and a VIP customer funnel)
How she’s expanding into global markets (with caution) thanks to Australia’s EMDG grant
🛍 Faye's Toolkit:
Judge.me for review automation and SEO-friendly customer language
Tolstoy to bridge the gap between polished eCom and raw, authentic video
Meta Ads + Organic UGC: The formula that keeps CAC low and LTV rising
Facebook VIP Group: 3,000+ loyal fans, early feedback, and exclusive drops
In this milestone 100th episode, Ryan Martin sits down with eCommerce strategist and fractional CMO Mark Baartse to dismantle the myths around ROAS, attribution, and performance marketing.
This is not another fluffy chat about branding, it’s a hard hitting, brutally honest look at what’s really working in Australian eCommerce.
From why relying on Meta and Google is short-sighted to how brand-building pays off in revenue (not just theory), Mark shares the insights that have helped scale brands doing $200M+.
You’ll also learn how most businesses are measuring the wrong data, the dangerous streetlight effect holding you back, and what the top performers in 2025 will be doing differently.
Key Takeaways
• Why ROAS is a seductive but misleading metric
• How to know when to pull back on paid ads and invest in brand
• What the streetlight effect is and how it’s quietly killing your growth
• The real role of attribution and why it’s often marketing’s worst enemy
• How to structure your first 3 to 5 years as an eCommerce brand
• What smart Aussie brands are doing to stand out in a sea of sameness
If you’re serious about scaling sustainably, this is the episode you can’t afford to miss.
Remarkable (Free) SEO Audit Here.
Ryan Martin welcomes back Prav De Silva, Co-Founder and Chief Growth Officer at The Thoughtful Agency, to unpack what it really takes for swimwear, resort wear and fashion brands to stay profitable and stand out in a fiercely competitive 2025.
Prav reveals why core collections are your brand’s profit engine, how scenario planning helped clients navigate tariff chaos, and why too much paid traffic could quietly sink your margins.
We dive deep into:
✅ What percentage of paid vs organic traffic keeps brands healthy
✅ The underrated power of founder-led storytelling and authentic content
✅ How affiliate marketing and smart publisher partnerships slash acquisition costs
✅ The game changing insights from Thoughtful’s proprietary data warehouse & benchmarking tool
✅ How leading Aussie brands leverage real time market data to pivot fast
If you want practical, immediately usable strategies to protect your profits, build resilient communities, and expand globally without wasting ad dollars, this episode is for you.
👉 PS: If you’re serious about profit-first growth, don’t miss Prav’s actionable takeaways on blending product innovation, performance marketing, and brand community, and how Thoughtful’s team can help you do it.
Subscribe, share, and leave a review if you found value!
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CX Index here
In this episode of Ecommerce Australia, host Ryan Martin sits down with Mareile Osthus, ex-CCO of The Iconic and now co-founder & CEO of Humii, Australia’s leading online mystery shopping powerhouse.
Mareile reveals how traditional metrics like Net Promoter Scores fail modern e-commerce brands and how Hume’s real-time, unbiased mystery shopping data is exposing hidden friction points that cost retailers millions in lost revenue and repeat customers.
Tune in to discover:
✅ Why your NPS is lying to you, and what to track instead
✅ How to spy on your competitors’ real CX without integrations
✅ The shocking average refund times hurting Aussie retailers
✅ Common blind spots killing conversion & repeat purchase rates
✅ How small to medium brands can harness enterprise-grade insights on a startup budget
If you think your customer journey is ‘good enough’, think again.
This episode will challenge you to benchmark, fix blind spots fast, and turn your CX into an unbeatable growth engine.
Appear on the eCommerce Australia Podcast
In this episode, Ryan Martin chats with Jordy Wade, eCommerce founder of The Better Clean and Ile Digital, a CRO and email marketing agency.
From a Shopify shutdown to TikTok virality, Jordy shares the unfiltered story of launching his DTC brand, scaling from Byron to Bali, and learning what actually moves the needle in eCommerce.
What you’ll learn:
How TikTok helped save their brand launch after Shopify froze sales
Why “launch now, fix later” worked (with some brutal product lessons)
Jordy’s top 3 CRO mistakes that most founders make (and how to fix them)
How Gen Z’s buying habits are changing website UX best practices
Why Jordy avoids the “eco-warrior” brand message and focuses on price + performance
The exact strategy that helped The Better Clean go 18 months without a single return
The power of founder-led marketing, email insights, and knowing your numbers
Whether you're in startup mode or scaling, this episode delivers raw insight from a founder who’s still in the trenches, balancing client work, product testing, and brand building from two time zones.
Free SEO Audit Here
Apply to be on the podcast Here
Join upcoming webinar and start learning ai Here
In this episode of eCommerce Australia, Ryan Martin sits down with Dawid Naude, founder of Pathfinder.ai and a pioneer in the eCommerce AI space, to explore how artificial intelligence is transforming search, content, and consumer behaviour.
If you're an eCommerce founder or manager, wondering how to adapt to a world where ChatGPT and AI driven search are replacing Google, this episode is essential listening.
We unpack:
Why AI SEO is reshaping how products are discovered online
How eCommerce SEO is entering a new golden age — but only for those who play it smart
How big retailers like Woolworths and Australia Post are using AI in eCommerce
The rise of Search Everywhere Optimisation (SEO beyond Google)
What eCom founders need to do now to stay visible in AI-first search platforms
Dawid also shares the exact mindset shift that separates short-term SEO spam from long-term brand authority, and why authenticity and trust will be the ultimate differentiators in the AI era.
Whether you're a seasoned founder or just scaling up, this conversation is packed with actionable insights and real-world strategies for winning in the age of AI and eCommerce.
Want to be featured on the podcast? Apply here
What if your customers could try your products before they buy—without killing your margins?
In this episode, Ryan Martin sits down with returning guest Peter Ceredig-Evans, co-founder of Try With Mirra, to unpack how their “Try Before You Buy” solution is driving an average of 39% increase in AOV, reducing returns, and converting first-time visitors into loyal customers.
From fashion to skincare, Try With Mirra is changing the game for Aussie eCommerce brands, offering a premium customer experience without discounts.
Pete also drops an exclusive on their upcoming Try With Mirra app, which could be the “Uber Eats for fashion.”
Whether you're scaling or stuck in the discount trap, this is a must-listen episode packed with data, insights, and actionable strategies.
Want to be a guest on the show? Apply here
In this episode of eCommerce Australia, I’m joined by Dave Hyman, a highly-regarded name in the Australian digital marketing scene and founder behind several fast-growing agency ventures like Reform Digital.
We unpack the real challenges eCommerce brands face when partnering with agencies, from broken promises to poor transparency, and discuss how to avoid the common traps that leave so many founders frustrated.
This is a must-listen if you’ve ever felt let down by an agency or want to better understand what makes a great partnership in today’s crowded, often confusing digital landscape.
The real reason so many eCommerce brands have been burnt by agencies
How Dave built a successful digital agency during COVID (with no team and a baby on the way)
What CRO really means in 2025, and why most brands are missing the point
Why internal search functionality is an underrated growth lever for eCommerce
The role of transparency, both with clients and within yourself
What the future of agencies might look like with AI, automation, and shifting consumer behaviour
The #1 question every brand should ask before signing with any agency
Connect with our speakers:
Connect with Ryan - https://www.linkedin.com/in/ryan-digital-marketing/
Connect with Dave - https://www.linkedin.com/in/dave-hyman-digital/
In this episode, Ryan sits down with Angus Cowan, the founder of MKTG Emails, a retention marketing agency that’s quietly dominating the email/SMS and retention game for some of Australia's top eCommerce brands.
If you think your email flows are dialled in because you've got an abandoned checkout sequence… think again.
Angus breaks down:
🔥 The #1 flow most brands are missing — and why it’s costing you thousands
🧠 Why over-segmentation is killing your campaign results
📈 What “30–40% of revenue from email” really looks like (and how to get there)
🚫 How a $25k email setup went completely wrong (and what you can learn from it)
⚖️ Full-stack vs specialist agencies — why the game is changing
💡 How to build high-performing popups that don’t require big discounts
We also dive into Angus' philosophy on content creation, how it fuels his agency’s growth, and why doing the basics really well still beats complexity every time.
Whether you're sending one email a week or scaling a nine-figure brand, this is a masterclass in email marketing that will shift how you think about retention.
**Competition: Enter Here - 90 Minutes with Nick Gray
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Want to feature on the show? Details can be found here
In this episode of E-commerce Australia, host Ryan Martin is joined by two industry powerhouses—Patrick Truong, the founder of Strictly Tattoo, a Japanese tattoo-inspired streetwear brand, and Nick Gray, founder of I Got You Consulting. Together, they unravel the inspiring journey of Strictly Tattoo—from its humble beginnings rooted in a love for Japanese tattoos to becoming a fast-scaling brand achieving triple-digit growth.
Patrick shares his entrepreneurial journey, starting in hospitality and sales before launching his first eCommerce venture. He reveals how his passion for creativity and tattoos led to the birth of Strictly Tattoo. Nick Gray, a returning guest and business consultant, dives deep into his role in transforming Strictly Tattoo from a startup into a thriving brand by implementing brand clarity, process optimization, and human-centered storytelling.
This episode covers:
How Strictly Tattoo went from an Instagram page to a fast-scaling eCommerce brand.
The power of brand clarity and having a "brand bible" that guides all decisions.
Why saying no is often more important than saying yes for brand success.
The importance of humanizing a brand in the age of AI and automation.
How Nick Gray's strategic insights helped Strictly Tattoo achieve triple-digit growth.
The role of collaborations and storytelling in building a strong brand community.
Whether you're an eCommerce entrepreneur looking for inspiration, a brand builder seeking practical advice, or simply a fan of great business stories, this episode is packed with insights you won’t want to miss.
Connect with Our Guests:
Patrick Truong: Strictly Tattoo Website | Instagram
Nick Gray: I Got You Consulting Website | LinkedIn
Free SEO Audit Here
Want to be a guest on the show? Apply here
In this episode of eCommerce Australia, host Ryan Martin welcomes back Brendan Gillen, a serial entrepreneur and the mastermind behind DOSED, a groundbreaking coffee concentrate brand.
Brendan shares the raw, unfiltered journey of building a new brand from scratch, after a failed coffee venture, and the invaluable lessons learned along the way.
🔥 Key Highlights:
🎙️ The Art of Reinvention: Why Brendan’s first coffee brand failed and how he turned that loss into a winning product idea.
💡 Building the Perfect eCommerce Business: Brendan’s blueprint for choosing the right product, mastering branding, and securing unbeatable supplier relationships.
📈 The Power of Content: How DOSED relies on relentless content creation and user-generated content (UGC) to drive brand awareness.
🌱 Zero to One: The tactical launch strategies Brendan used to get DOSED off the ground—from market research to first sales.
🚀 Marketing for the Long Game: Why Brendan focuses on brand awareness over immediate sales and how this is paying off.
📊 Tech Stack Secrets: The exact tools Brendan uses to run DOSED efficiently, including his must-have apps and software.
🎥 AI-Powered Ads: How Brendan uses AI-generated images and video ads to scale his marketing—cutting costs without sacrificing quality.
💡 eCommerce Growth Advice: Insights from Brendan’s work at the eCommerce Academy, where he coaches other entrepreneurs.
If you're an eCommerce founder looking to scale your brand with smart marketing and effective branding, this episode is packed with actionable insights you won’t want to miss.
👉 Want a free, no-obligation SEO audit for your eCommerce brand? Click here book your audit with Ryan Martin’s elite Melbourne-based SEO agency.
🔗 Follow Brendan Gillen on YouTube for more eCommerce tips and DOST’s journey: [insert YouTube link]
🔗 Try DOSED, the revolutionary coffee concentrate, at GetDose.co
Get Your Free ECommerce SEO Audit Here
In this powerful episode, we sit down with Ben Chamberlain, Co-Founder of Authentified, to unpack the seismic shift happening in fashion: the rise of resale and reCommerce.
Ben shares how Authentified is bridging the gap between brands and secondhand marketplaces, making it seamless for fashion retailers to tap into the booming resale economy.
We go deep into why resale isn’t just a sustainability play - it’s a data goldmine, a loyalty builder, and a consumer expectation.
From the emotional side of letting go of garments to the business intelligence hidden in post-purchase behavior, Ben offers a front-row seat to the future of fashion, and the practical steps brands can take to get ahead of it.
🚀 Get a FREE SEO audit for your eCommerce store
In this episode of eCommerce Australia, we sit down with Andy Lee — co-founder of TWL (The WOD Life) — one of Australia’s most authentic eCommerce success stories.
What started with 50 jump ropes and a Shopify account has become a global fitness brand with a cult-like community.
Andy unpacks the role of content, community, and authenticity in building a standout brand in a noisy market.
He shares how TWL balances the grind of growth with staying real — and what founders need to know about content ROI, influencer marketing, and building for the long haul.
Key Moments & Takeaways:
🎯 From side hustle to global brand: How TWL went from Ben’s bedroom to 500K+ followers.
🧠 The mystery box strategy: Why surprise and scarcity still win.
💬 “We’re the coach, not the hero”: On creating customer-led branding.
📹 Content ROI: The truth about YouTube, social, and what actually converts.
🧍 Being human in an AI-driven world: The future of brand connection in 2025.
💡 What Andy would do differently: Tips for brands starting from scratch today.
Special Offer - Free SEO Audit
Iain Calvert from Boom Coaching joins us to share the raw, unfiltered lessons he's learned from working with over 100 eCommerce brands. From why conversion rates are dropping across the board to what founders really need to focus on in 2025, this episode is full of actionable insight.
Gross Margin Template Sheet:
https://docs.google.com/spreadsheets/d/1_tWYtAScWR9ECYATR8U0atlkfpYxgjGDHrllQYs51Kw/edit?gid=0#gid=0
We talk about:
The hidden factors affecting CRO
Rising Google Ads costs (and what to do about it)
Why SEO is back in the spotlight
What separates the winners from the strugglers in Aussie eCom
Perfect for founders, marketers, and anyone serious about growing an online brand in a tough market.
Grow Your Business With Organic Traffic - Start Here
He Couldn’t Find a Good 3PL — So Billy Parker Became One
What do you do when every 3PL you work with is a nightmare?
If you’re Billy Parker, you take matters into your own hands.
In this episode, Ryan talks to Billy about building an eCommerce brand selling hangover supplements to launching Parker Express, a 3PL born out of pure frustration.
Billy shares the behind-the-scenes chaos of eComm operations, why most 3PLs fail DTC brands, and how building the right logistics partner changed everything.
If you’re an eComm founder who’s tired of late deliveries, broken SLAs, or warehouses that just don’t get your business, this one’s for you.
What does it take to scale a brand 8x in under three years?
In this episode, we sit down with Willy Huo—former Head of eCommerce at Shein, Cupshe, and The Dom—to unpack the strategies, mindset, and data-driven approach behind some of the fastest-growing eCommerce businesses in the world.
Willy shares how he:
Revived Shein's struggling Australian arm into a high-growth profit machine
Used data to unlock customer insights most brands miss
Built scalable marketing funnels that actually convert
Developed the one skill every founder and eComm team needs to survive 2025
Whether you're running a $1M brand or chasing your first sale, this episode is stacked with practical, actionable gold. If you’ve ever wondered how to compete with the giants, build a brand moat, and truly understand your customers—this one’s for you.
Connect With Willy (https://www.linkedin.com/in/willyhuo/)
Connect With Ryan (https://www.linkedin.com/in/ryan-digital-marketing/)
