Ryan Martin - Founder of eCommerce SEO Agency Remarkable Digital interviews Australian eCommerce experts to discuss trends, strategies, and best practice methods to run a successful online business.
Remarkable Digital - https://www.remarkabledigital.com.au/
We believe that in Australia we have some of the very best eCommerce leaders and it is our goal to highlight the best of the best, to help everyone who runs or is thinking about starting an eCommerce business.
With the ever-changing landscape, hear from the people on the front line living and breathing the business world of eCommerce.
Ryan Martin - Founder of eCommerce SEO Agency Remarkable Digital interviews Australian eCommerce experts to discuss trends, strategies, and best practice methods to run a successful online business.
Remarkable Digital - https://www.remarkabledigital.com.au/
We believe that in Australia we have some of the very best eCommerce leaders and it is our goal to highlight the best of the best, to help everyone who runs or is thinking about starting an eCommerce business.
With the ever-changing landscape, hear from the people on the front line living and breathing the business world of eCommerce.
If you’ve ever wondered how some Aussie eCom brands land features in Broadsheet, Inside Retail, or even The Today Show, this is the episode you can’t afford to skip.
In this in-person conversation, we sit down with Chelsea Cucinotta, founder of Honey Buzz PR and former Nine News Melbourne Assistant to the Chief Of Staff, to unpack the exact strategies that help eCommerce brands punch above their weight in the media.
Chelsea has helped brands like DX Diamonds, Underworks, and Alliance Francaise de Melbourne secure earned media coverage that drives real business impact, and today, she’s revealing how she does it.
From campaign wins to the art of newsjacking, Chelsea shares why most founders are sitting on PR gold but doing nothing with it. Whether you’re launching a product, rebranding, or just want to become the go-to name in your niche, this episode is your playbook.
🔥 In This Episode, You'll Discover:
What earned media actually is, and why it's the PR strategy smart brands are doubling down on
Chelsea’s journalist-first approach to finding your story and making it media-ready
How she landed a Page 3 feature in The Age
The common myths about PR that are costing eCom brands visibility and sales
How to turn trending news into national coverage
The difference between a good PR agency and a great one, and how to know when you’ve found the right fit
When you should DIY your PR and when it’s time to call in an expert
What media outlets like Broadsheet, The Today Show, and Inside Retail are actually looking for
🚀 Who This Episode Is For:
eCommerce founders launching a new product, rebrand, or campaign
Brand marketers who want media exposure without paying for ads
Agencies looking to expand their value-add with PR partnerships
Founders ready to become visible thought leaders in their industry
Business owners who’ve thought “We should be in the media” but don’t know where to start
🎯 Key Takeaway:
“Best known beats best. But you need the right story, at the right time, to the right people.” Chelsea Cucinotta
🛠️ Tools & Tactics Covered:
Newsjacking
Product seeding/gifting
Collaborations & brand activations
PR stunts & earned buzz
Pitching media like a journalist, not a marketer
🕐 Now Is the Time:
Black Friday and Cyber Monday are around the corner and journalists hate being pitched last minute. If you’re planning a campaign or want to be featured during peak sales season, this episode is your behind-the-scenes guide to doing it right.
🔗 Links & Resources:
💼 Learn more about Chelsea & Honey Buzz PR: https://www.honeybuzzpr.com
📩 Contact Chelsea directly: hello@honeybuzzpr.com
📱 Follow Honey Buzz PR on Instagram: @honeybuzzpr
🧠 Discover eCom SEO growth strategies with Remarkable Digital:
https://www.remarkabledigital.com.au/
