Gain access to exclusive reports at www.optimizon.co.uk Find more information about the podcast and eCom Insights event at www.ecominsights.co.uk Matt Anderson LinkedIn: https://www.linkedin.com/in/mattandersonoptimized/ Rael Cline LinkedIn: https://www.linkedin.com/in/raelcline/

In this episode, Anand Madhani, Business Development Manager at Parcel Hub, discusses logistics, shipping, and delivery for e-commerce brands. He shares his journey in the industry and highlights the changes he has witnessed over the years. The conversation covers fulfilment options, including fulfilment, outsourcing to third-party providers, and drop shipping. The role of Amazon in logistics is also discussed, with a focus on the options of Fulfilled by Amazon (FBA) and merchant fulfilment. ...

In this episode, Tommy Henbest, business development and partnership manager at Taxually, joins the hosts to discuss tax and compliance in the e-commerce industry. Tommy shares his journey in e-commerce and explains the importance of tax and VAT compliance. He provides insights into the differences between VAT and tax, the need for due diligence before launching in new regions, and the role of Amazon in assisting with VAT services. Tommy also discusses the impact of Brexit on tax and VAT regu...

Georgia Leybourne, CMO of Linnworks and value partner of Optimizons, joins Matt Anderson and Rael Cline on eCom Insights to discuss the challenges and opportunities in the e-commerce industry. Georgina shares her colourful background and journey to becoming a chief marketing officer at Linnworks. They discuss the macroeconomic environment for e-commerce, including the impact of consumer spending, supply chain challenges, and the role of technology. They also explore the importance of ma...

In this conversation, Matt Anderson, Rael Cline, and guest Robert McGovern discuss the Amazon Marketing Cloud (AMC) and its use cases. They cover topics such as the background of Robert McGovern, Director of Paid Advertising at Optimizon, the accessibility and conditions for using AMC, the value it provides in terms of custom attribution and understanding the customer journey, and the challenges of adopting and using AMC. They also touch on the importance of data teams and coding knowledge in...

In this episode, Matt Anderson and Rael Cline discuss their backgrounds in e-commerce and introduce their companies, Optimizon and Nozzle. They explore the value of customer lifetime value (LTV) and how it can inform strategy for events like Prime Day and Black Friday. They also discuss the struggles that clients face in e-commerce, such as margin pressure and the constant asks from vendor managers. Matt shares his recommendations for focusing on profitable products and driving organic growth...