Gain access to exclusive reports at www.optimizon.co.uk Find more information about the podcast and eCom Insights event at www.ecominsights.co.uk Matt Anderson LinkedIn: https://www.linkedin.com/in/mattandersonoptimized/ Rael Cline LinkedIn: https://www.linkedin.com/in/raelcline/
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Gain access to exclusive reports at www.optimizon.co.uk Find more information about the podcast and eCom Insights event at www.ecominsights.co.uk Matt Anderson LinkedIn: https://www.linkedin.com/in/mattandersonoptimized/ Rael Cline LinkedIn: https://www.linkedin.com/in/raelcline/
Unlocking Insights with the Amazon Marketing Cloud with Robert McGovern
eCom Insights: E-commerce and Marketplace Trends
50 minutes
1 year ago
Unlocking Insights with the Amazon Marketing Cloud with Robert McGovern
In this conversation, Matt Anderson, Rael Cline, and guest Robert McGovern discuss the Amazon Marketing Cloud (AMC) and its use cases. They cover topics such as the background of Robert McGovern, Director of Paid Advertising at Optimizon, the accessibility and conditions for using AMC, the value it provides in terms of custom attribution and understanding the customer journey, and the challenges of adopting and using AMC. They also touch on the importance of data teams and coding knowledge in...
eCom Insights: E-commerce and Marketplace Trends
Gain access to exclusive reports at www.optimizon.co.uk Find more information about the podcast and eCom Insights event at www.ecominsights.co.uk Matt Anderson LinkedIn: https://www.linkedin.com/in/mattandersonoptimized/ Rael Cline LinkedIn: https://www.linkedin.com/in/raelcline/
