Gain access to exclusive reports at www.optimizon.co.uk Find more information about the podcast and eCom Insights event at www.ecominsights.co.uk Matt Anderson LinkedIn: https://www.linkedin.com/in/mattandersonoptimized/ Rael Cline LinkedIn: https://www.linkedin.com/in/raelcline/
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Gain access to exclusive reports at www.optimizon.co.uk Find more information about the podcast and eCom Insights event at www.ecominsights.co.uk Matt Anderson LinkedIn: https://www.linkedin.com/in/mattandersonoptimized/ Rael Cline LinkedIn: https://www.linkedin.com/in/raelcline/
Welcome to eCom Insights with the LTV King and Marketplace Mastermind
eCom Insights: E-commerce and Marketplace Trends
39 minutes
1 year ago
Welcome to eCom Insights with the LTV King and Marketplace Mastermind
In this episode, Matt Anderson and Rael Cline discuss their backgrounds in e-commerce and introduce their companies, Optimizon and Nozzle. They explore the value of customer lifetime value (LTV) and how it can inform strategy for events like Prime Day and Black Friday. They also discuss the struggles that clients face in e-commerce, such as margin pressure and the constant asks from vendor managers. Matt shares his recommendations for focusing on profitable products and driving organic growth...
eCom Insights: E-commerce and Marketplace Trends
Gain access to exclusive reports at www.optimizon.co.uk Find more information about the podcast and eCom Insights event at www.ecominsights.co.uk Matt Anderson LinkedIn: https://www.linkedin.com/in/mattandersonoptimized/ Rael Cline LinkedIn: https://www.linkedin.com/in/raelcline/
