Feeling like your marketing has lost momentum? In this episode, Jennie breaks down her five-step framework to reignite your marketing, rebuild consistency, and fill your client pipeline fast. Learn how to audit what’s working, revive your email list, automate your funnel, simplify your social strategy, and optimize your website for conversions, all tailored to busy solopreneurs.
🎧 Tune in to spark new leads, renewed energy, and a fresh sense of direction for your business.
CTA:
👉 Book your Free Marketing Consultation: JennieLyon.com/free-consultation
👉 Read the full blog:
Service businesses cannot afford to ignore AI any longer. In this week’s episode, I share why now is the time to start, how to do it safely, and how my team supports you so you keep your voice, your authenticity, and your trust with clients intact.
👉 Inside this episode
⌚ Timestamps
00:00 Welcome
01:45 Why AI matters now
04:30 What you risk by waiting
07:30 How to get started
11:00 Our support
14:30 Next steps
17:00 Wrap up
👋 Hi, I am Jennie Lyon, a digital marketing expert and the founder of Jennie Lyon Digital Marketing. I help small business owners grow with simple, sustainable marketing strategies that actually convert.
🌐 Website: jennielyon.com
📸 Instagram: @jennielyonmarketing
🔗 LinkedIn: linkedin.com/in/jennielyon
🎙️ Podcast: Digital Marketing Made Simple
✅ Subscribe for more down-to-earth marketing tips
🔗 Resources Mentioned:
📌 AI Marketing Readiness Checklist → Jennielyon.com/ai
📞 Free Strategy Call → https://jennielyon.com/chatwithjennie
Overwhelmed by AI? You are not alone. From endless tools to shiny promises, it can feel impossible to know where to start.
In this video, I will walk you through a simple, human-centered roadmap to using AI in your small business marketing. Learn how to stay true to your voice, train your tools, and protect client data without stress.
✨ You will learn
✔️ What AI can help you with today
✔️ How to pick your first simple project
✔️ How to train AI to match your voice
✔️ Privacy and data tips to protect trust
✔️ Pro tools that make it easier
👉 Ready to build a thoughtful AI-powered plan? Download my checklist or book a strategy call here → https://jennielyon.com/chatwithjennie
⌚ Time Stamps
0:00 The Beginner’s Guide to Using AI in Small Business Marketing
1:15 1 - Understand What AI Can Really Do
2:20 Pro Tip - Make A List Of The Tasks That Eat Up Most Of Your Day
2:35 2 - Start With One Simple Project
3:38 Pro Tip - Set Aside One Hour A Week To Experiment
3:52 3 - Train AI To Sound Like You
4:50 Pro Tip - Create A Swipe File Of Your Best Work
5:00 4 - Keep Human Checkpoints
6:21 5 - Respect Data and Protect Privacy
7:15 Pro Tip - Set Reminders To Review Privacy Practices
7:25 6 - Bring Your Team Into The Process
8:42 Pro Tip - Let Your Team Nominate Tasks To Automate
9:08 7 - Stay Flexible And Curious
👋 Hi, I am Jennie Lyon, a digital marketing expert and the founder of Jennie Lyon Digital Marketing. I help small business owners grow with simple, sustainable marketing strategies that actually convert.
🌐 Website: jennielyon.com
📸 Instagram: @jennielyonmarketing
🔗 LinkedIn: linkedin.com/in/jennielyon
🎙️ Podcast: Digital Marketing Made Simple
✅ Subscribe for more down-to-earth marketing tips
🔗 Resources Mentioned:
📌 AI Marketing Readiness Checklist → Jennielyon.com/ai
📞 Free Strategy Call → https://jennielyon.com/chatwithjennie
Curious if AI can really take over your marketing or worried it might turn your brand into a robot? You are definitely not alone. With all the hype, it is tough to know what to trust and what to ignore.
In this video, I will walk you through what works with AI, what is just hype, and what can actually hurt your brand if you do not approach it carefully. We will talk about how to keep your marketing authentic, protect your brand voice, and use AI as a partner rather than a replacement.
🎥 You will learn
✔️ What AI can realistically handle in your marketing
✔️ Why “set it and forget it” is a myth
✔️ How to keep your brand voice strong and human
✔️ Data privacy tips every small business should know
✔️ How to build a balanced AI-powered marketing system
💡 Want to create an AI strategy that actually supports your business?
👉 Download the FREE AI Marketing Readiness Checklist or book a strategy call here → https://jennielyon.com/chatwithjennie
⌚ Time Stamps:
0:00 The Truth About AI Marketing, What Works, What’s Hype, and What’s Dangerous
2:05 Step 1- Start With Strategy First
3:35 Pro Tip- Test On a Tiny Part Before Going All In
3:51 Step 2- Forget "Set It and Forget It"
5:40 Pro Tip- Even the Best Tools Are Only As Good As the Human Leading It
5:51 Step 3- Protect Your Brand Voice
7:09 Pro Tip- Your Brand Voice Is Too Valuable To Leave To Chance
7:23 Step 4- Respect Data and Ethics
8:23 Pro Tip- Review Your Privacy Policy Each Time You Add A New Process
8:33 Step 5- Empower Your Team, Dont Replace Them
🔗 Resources Mentioned:
📌 AI Marketing Readiness Checklist → Jennielyon.com/ai
📞 Free Strategy Call → https://jennielyon.com/chatwithjennie
Feel Like You’re Always Selling? Try This Instead.
This week’s blog is all about the shift from pitching to guiding. If you want marketing that feels better and works better, this is for you.
🎯 Learn how to lead with value, build trust, and invite the sale without pressure.
📚 Read it now →
Your content might look great, but does it feel real to your audience?
In this episode, I’m discussing the power of behind-the-scenes (BTS) content and how it can transform your marketing from polished but impersonal to deeply relatable and conversion-friendly. If you’ve ever felt like your marketing is missing the “human touch,” this is the episode for you.
🎧 Here’s what we’ll cover:
✅ Why BTS content builds trust faster than a pitch
✅ What counts as behind-the-scenes (it’s easier than you think)
✅ How to tie your everyday moments back to your offers
✅ Mistakes to avoid when sharing personal content
✅ Tips to stay consistent—without overthinking it
⌚ Time Stamps:
🔗 Resources Mentioned:
💼 Free Strategy Call → https://jennielyon.com/chatwithjennie
👋 I’m Jennie Lyon, a digital marketing expert and agency owner. I help small business owners build profitable online businesses through simple, sustainable marketing strategies that work.
🌐 Website: https://jennielyon.com
📸 Instagram: @jennielyonmarketing
🔗 LinkedIn: https://linkedin.com/in/jennielyon
🎙️ Podcast: Digital Marketing Made Simple
Are you stuck manually sending emails and trying to stay top of mind with your leads? It’s time to build an evergreen nurture engine—a simple, automated email system that runs 24/7 and feels like you’re personally showing up right when they need you.
In this video, I’m walking you through how to write, structure, and automate your nurture sequence so it drives sales without sounding robotic.
🎥 You’ll learn:
✔️ What an evergreen nurture engine actually is
✔️ The 7 types of emails that should be in your sequence
✔️ How to personalize your emails without extra work
✔️ Tools and platforms that make automation easy
✔️ Pro tips for staying relevant and engaging over time
💡 Ready to turn your email list into a lead-converting machine?
👉 Grab the FREE Email Sequence Template or book a strategy session here → jennielyon.com/emailnuturesequence
Schedule a Consultation jennielyon.com/chatwithjennie
⌚ Time Stamps:
0:00 How to Create an Evergreen Nurture Engine That Feels Like Real-Time Marketing
1:14 1 - What Is An Evergreen Nurture Engine?
2:10 2 - Why Real-Time Relevance Matters
3:15 3 - The Anatomy Of A High-Converting Sequence
6:30 Pro-Tip jennielyon.com/emailnuturesequence
6:40 4 - Personalization Tactics
9:37 5 - How To Automate It
10:50 Pro-Tip Space Emails For Momentum
11:30 5 - What To Measure and Tweak
13:05 7 - Let's Build Your Nurture Engine
🔗 Resources Mentioned: The High-Converting Email and Follow-Up Sequence
📞 Free Strategy Call → https://jennielyon.com/chatwithjennie
👋 Hi, I’m Jennie Lyon—a digital marketing expert and founder of Jennie Lyon Digital Marketing. I help small business owners scale with simple, sustainable marketing strategies that convert.
🌐 Website: https://jennielyon.com
📸 Instagram: @jennielyonmarketing
🔗 LinkedIn: https://linkedin.com/in/jennielyon
🎙️ Podcast: Digital Marketing Made Simple
🎥 YouTube Description
Your leads don’t want to hear you talk about your offer, they want proof it works. That’s where micro-case studies come in. These short, story-based wins are one of the most effective tools to build trust and convert leads at every stage of your funnel.
In this video, Jennie will show you:
✔️ What micro-case studies are and how they outperform testimonials
✔️ How to write them using my simple 3-part formula
✔️ Exactly where to place them in your marketing funnel
✔️ Real-life examples from client funnels that drive results
💡 Ready to build your proof bank?
👉 Schedule your FREE Funnel Audit Call here: https://jennielyon.com/chatwithjennie
⌚ Time Stamps:
🔗 Resources Mentioned:
📞 Free Strategy Consultation → https://jennielyon.com/chatwithjennie
If we haven’t met before, hi! 👋 I’m Jennie Lyon, a digital marketing expert and founder of a 20+ year digital marketing agency. I help entrepreneurs and small businesses grow their online presence, generate leads, and increase revenue with proven marketing strategies.
Let’s Connect!
💻 Website: https://jennielyon.com
📸 Instagram: @jennielyonmarketing
🔗 LinkedIn: https://linkedin.com/in/jennielyon
🎙️ Podcast: Digital Marketing Made Simple
✅ Subscribe for more digital marketing insights & strategies!
🎙️ Want to assess your digital marketing health? Today, I will walk you through a step-by-step interactive audit to uncover the gaps in your strategy and optimize your marketing for better results.
In this episode, Jennie covers:
✅ Website optimization for better conversions
✅ Social media strategies to attract the right audience
✅ Email marketing tweaks to increase revenue
✅ SEO strategies to get free leads from Google
✅ How to build a winning marketing funnel
🎁 Grab your FREE SEO Audit at jennielyon.com/seo-checklist
⌚ Time Stamps:
0:00 Interactive Digital Marketing Audit: Is Your Strategy Working for You?
1:00 Step 1 - Website Optimization
1:58 How To Fix Conversion Issues
3:15 Pro Tip - Your Homepage Should Clearly Explain What You Do
3:45 Step 2 - Social Media
6:11 Pro Tip - Quality Engagement Matters More Than Vanity Metrics
6:44 Step 3 - Email Marketing
8:23 Pro Tip - Need Done-For-You Email Sequences?
8:54 Step 4 - SEO
11:00 Pro Tip - Blogging Boosts SEO
11:41 Step 5 - Marketing Funnel
🔗 Resources Mentioned:
📞 Schedule a Free Call with Jennie Today - https://jennielyon.com/chatwithjennie
📌 FREE Marketing Momentum Call: jennielyon.com/marketingmomentum
🌟 Subscribe for More Marketing Tips!
If we haven’t met before, hi! 👋 I’m Jennie Lyon, a digital marketing expert and founder of a 20+ year digital marketing agency. I help entrepreneurs and small businesses grow their online presence, generate leads, and increase revenue with proven marketing strategies.
🧩 Let’s Connect!
💻 Website: jennielyon.com
📸 Instagram: @jennielyonmarketing
🔗 LinkedIn: https://www.linkedin.com/in/jennielyon/
🎙 Podcast: Digital Marketing Made Simple
✅ Subscribe for more digital marketing insights & strategies!
🚨 “Build It and They Will Come” is a Lie! Here’s What Actually Works 🚀
You’ve put in the work—your product is excellent, and your website is live, but… where are the customers? You're not alone if you’ve ever felt like you’re shouting into the void. The “build it and they will come” mindset is one of the biggest myths in business!
🎥 In this video, I’m breaking down the following:
✔️ Why waiting for customers to find you is a recipe for slow growth.
✔️ How to actively drive traffic instead of hoping people show up.
✔️ The key to building a warm audience that converts.
✔️ Common sales funnel mistakes that could be costing you leads.
✔️ How consistent marketing efforts lead to long-term success.
💡 Want to take control of your business growth? Grab a FREE Marketing Momentum Call to discuss how we can help you attract, nurture, and convert more customers!
👉 Schedule it here: jennielyon.com/marketingmomentum
⌚ Time Stamps:
🔗 Resources Mentioned:
📌 FREE Marketing Momentum Call: jennielyon.com/marketingmomentum
🌟 Subscribe for More Marketing Tips!
If we haven’t met before, hi! 👋 I’m Jennie Lyon, a digital marketing expert and founder of a 20+ year digital marketing agency. I help entrepreneurs and small businesses grow their online presence, generate leads, and increase revenue with proven marketing strategies.
🧩 Let’s Connect!
💻 Website: jennielyon.com
📸 Instagram: @jennielyonmarketing
🔗 LinkedIn: https://www.linkedin.com/in/jennielyon/
🎙 Podcast: Digital Marketing Made Simple
✅ Subscribe for more digital marketing insights & strategies!
Your funnel is up and running, but something’s off—leads are dropping off, and sales aren’t converting. The culprit? Broken, slow, or confusing funnel links that are silently driving customers away!
📌 In today’s video, I’m breaking down:
✔️ How to identify broken & misdirected links in your funnel.
✔️ Why slow-loading pages hurt your conversions.
✔️ The CTA mistakes that make customers hesitate.
✔️ Checkout page errors that cost you sales.
✔️ How to track & optimize for higher conversions.
💡 Want a step-by-step fix? Grab a FREE Marketing Momentum Call with my team to learn how we can audit and optimize every part of your funnel and stop losing customers!
👉 Schedule it here: jennielyon.com/marketingmomentum
⌚ Time Stamps:
🔗 Resources Mentioned:
📌 FREE Marketing Momentum Call: jennielyon.com/marketingmomentum
WHO AM I?
Hi! 👋 I’m Jennie Lyon, a digital marketing expert and the founder of a 20+ year digital marketing agency. Through my videos, podcasts, and writing, I share marketing strategies to help you scale your online business without the overwhelm.
🧩 Let’s Connect!
💻 Website: jennielyon.com
📸 Instagram: @jennielyonmarketing
🔗 LinkedIn: https://www.linkedin.com/in/jennielyon/
🎙 Podcast: Digital Marketing Made Simple
✅ Subscribe for more digital marketing insights & strategies!
Selling high-ticket offers doesn’t have to mean endless sales calls or chasing leads. You can attract, nurture, and convert premium clients on autopilot with the right funnel.
📌 In today’s podcast, I’m breaking down:
✔️ How to attract high-ticket clients with the right lead magnet.
✔️ The importance of a strategic email sequence for nurturing leads.
✔️ Why webinars & applications work best for premium offers.
✔️ How to streamline the checkout & onboarding process.
✔️ The follow-up strategies that keep high-ticket clients engaged.
💡 Want to start selling high-ticket offers effortlessly? Schedule a FREE marketing momentum call Hto find out how we can help you create a simple, automated system that converts!
👉 Schedule it here: jennielyon.com/marketingmomentum
⌚ Time Stamps:
0:00 Selling High-Ticket Offers on Autopilot
1:15 Step 1: Attract the Right High-Ticket Clients with a Lead Magnet
1:55 Effective Lead Magnets
2:40 How to Avoid Attracting the Wrong Leas
3:34 Pro-Tip If Your Lead Magnet isn't Converting
3:55 Step 2: Qualify Your Leads with an Automated Email Sequence
4:53 Example Email Flow
5:42 Pro-Tip Pre-Sell Your Offer
6:00 Step 3: Convert with an Application or Webinar
7:33 Action Tip for Conversion
7:47 Step 4: Streamline Checkout & Onboarding
8:17 Simplify High-Ticket Checkout
8:53 Pro-Tip Easy To Buy Equals More Sales
9:05 Step 5: Automate Follow-Ups
9:39 Keep Clients Engaged
10:09 Pro-Tip Invested Clients Are More Likely to Buy
🔗 Resources Mentioned:
📌 FREE Marketing Momentum Call jennielyon.com/marketingmomentum
WHO AM I?
Hi! 👋 I’m Jennie Lyon, a digital marketing expert and the founder of a 20+ year digital marketing agency. Through my videos, podcast, and writing, I share marketing strategies to help you scale your online business without the overwhelm.
🧩 Let’s Connect!
💻 Website: jennielyon.com
📸 Instagram: @jennielyonmarketing
🔗 LinkedIn: https://www.linkedin.com/in/jennielyon/
🎙 Podcast: Digital Marketing Made Simple
✅ Subscribe for more digital marketing insights & strategies!
Running your own ad campaigns might seem like a cost-saving strategy—but in reality, DIY ads often lead to wasted budget, poor targeting, and underwhelming results. If your ad campaigns aren’t converting, it’s time to stop guessing and start optimizing.
📌 In today’s video, I’m breaking down:
✔️ The hidden costs of DIY ads that drain your budget.
✔️ Why poor audience targeting leads to low conversions.
✔️ The biggest ad creative mistakes (and how to fix them).
✔️ How to optimize your budget for better ROI.
✔️ The importance of ongoing tracking and testing.
💡 Want to run profitable ad campaigns without the guesswork? Grab our $10/Day Ad Strategy Template to ensure every dollar works for you!
👉 Download it here: jennielyon.com/adtemplate
⌚ Time Stamps:
🔗 Resources Mentioned:
📌 FREE $10/Day Ad Strategy Template: jennielyon.com/adtemplate
📌 $10/Day Ad Strategy & Workbook $9 jennielyon.com/adworkbook
📌 Schedule a Free Strategy Call with Team Jennie: jennielyon.com/marketingmomentum
WHO AM I?
Hi! 👋 I’m Jennie Lyon, a digital marketing expert and the founder of a 20+ year digital marketing agency. Through my videos, podcasts, and writing, I share marketing strategies to help you scale your online business without being overwhelmed.
🧩 Let’s Connect!
💻 Website: jennielyon.com
📸 Instagram: @jennielyonmarketing
🔗 LinkedIn: https://www.linkedin.com/in/jennielyon/
🎙 Podcast: Digital Marketing Made Simple
✅ Subscribe for more digital marketing insights & strategies!
Selling digital products should be easy, scalable, and stress-free—but if you’re manually handling sales, you’re stuck in a never-ending loop of admin work. What if you could put your digital product sales on autopilot?
📌 In today’s video, I’m breaking down how to:
✔️ Set up a fully automated sales funnel that runs 24/7.
✔️ Use chatbots & FAQs to minimize customer support time.
✔️ Leverage retargeting ads to recover lost sales.
✔️ Upsell & cross-sell automatically to increase revenue.
✔️ Track and optimize for higher conversions.
👉 Want to streamline your sales even faster? Schedule a FREE Consultation with my marketing momentum team!
jennielyon.com/marketingmomentum Make sales while you sleep!
⌚ Time Stamps:
🔗 Resources Mentioned:
📌 How to Identify Your Core Lead Magnet Workbook jennielyon.com/leadmagnet
📌 $10/Day Ad Template jennielyon.com/adtemplate
📌 $10/Day Ad Strategy + Workbook jennielyon.com/adstrategy
📌 High-Converting Email Follow Up Sequence + Workbook jennielyon.com/emailsequence
📌 Schedule a Free Consultation with Team Jennie: jennielyon.com/marketingmomentum
📌 Schedule Marketing Momentum Office Hours: jennielyon.com/marketinghours
WHO AM I?
Hi! 👋 I’m Jennie Lyon, a digital marketing expert and the founder of a 20+ year digital marketing agency. Through my videos, podcast, and writing, I share marketing strategies to help you scale your online business without the overwhelm.
🧩 Let’s Connect!
💻 Website: jennielyon.com
📸 Instagram: @jennielyonmarketing
🔗 LinkedIn: https://www.linkedin.com/in/jennielyon
🎙 Podcast: Digital Marketing Made Simple
✅ Subscribe for more digital marketing insights & strategies!
Your client experience could be the secret reason you’re missing out on referrals—and you might not even realize it! In this video, I’m breaking down the most common mistakes people make when working with clients, from communication blunders to messy onboarding. Don’t worry—I’ll also show you how to fix them and create an experience that wows your clients and makes them want to refer you to everyone they know.
🎥 Here’s what we’ll cover:
Why communication is the foundation of trust (and how to get it right).
The importance of having transparent systems to avoid "organized chaos."
How to fix onboarding processes that confuse or overwhelm clients.
Why clear contracts are key to setting expectations.
Fun ways to go above and beyond to indeed wow your clients!
💡 Ready to improve your client experience? Download my free Client Experience Toolkit for actionable templates and ideas to help you streamline your systems and boost referrals.
👉 Grab the free Client Experience Toolkit here
Make your client experience unforgettable—and watch your referrals soar!
⌚ Time Stamps
0:00 Why referrals are important for your business growth and why you're losing referrals
1:50 Communication that misses the mark
2:10 Common slip ups
2:30 How to fix it like a pro
3:07 No clear systems - you know organized chaos
3:25 Here's where it goes wrong - samples!
3:50 Make it easy for them - ideas!
4:44 Awkward or non-existent onboarding
5:00 What not to do - samples
5:28 How to WOW them - ideas!
6:07 Vague contracts and terms
6:25 The usual offenders - samples!
7:00 Keep it simple - ideas!
7:32 Forgetting to WOW your clients
7:52 What to do instead - samples!
8:54 Grab our Free Client Onboarding Checklist
9:20 Check out our 5-Star Client Onboarding Strategy & Workbook
🔗 Resources Mentioned:
FREE Client Onboarding Experience Checklist
https://jennielyon.com/clientonboarding
The $10/Day Ad Strategy Template
https://jennielyon.com/ads
Schedule a Free Call with Jennie Today - https://jennielyon.com/chatwithjennie
WHO AM I?
If we haven’t met before - Hi 👋 I’m Jennie, a digital marketing expert turned owner of a 20+ year digital marketing agency. Through my videos on this channel, my podcast, and my writing, I share marketing strategies and tools to help you build and grow an online business you love.
🧩 Connect with Jennie Lyon:
Website: https://jennielyon.com
Instagram: https://instagram.com/jennielyonmarketing
LinkedIn: https://www.linkedin.com/in/jennielyon/?trk=author_mini-profile_title
Podcast: Digital Marketing Made Simple on Apple Podcasts
YouTube: Jennie Lyon Digital Marketing
🌟 Subscribe & Leave a Review:
If you enjoyed this episode, please subscribe and leave a review on your preferred podcast platform. Your feedback helps us reach more listeners and improve our content.
Every business loses potential customers from time to time—but what if you could bring them back? In this episode, I’ll show you how to reconnect with lost leads and missed sales using simple and effective strategies. Whether it’s retargeting ads, personalized incentives, or abandoned cart emails, you’ll learn exactly how to turn missed opportunities into wins.
🎥 Here’s what I cover:
Why leads and sales are lost—and how to fix it.
How to use retargeting ads to stay top of mind.
The power of abandoned cart emails to recover sales.
How chatbots can help you re-engage visitors instantly.
💡 Don’t forget to download my free guide:
👉 The $10/day Ad Template to set up a system that makes follow-ups simple and effective! [Insert Link]
Watch now and start winning back your leads today!
Time Stamps
[TBD]
🔗 Resources Mentioned:
FREE Client Onboarding Experience Checklist
https://jennielyon.com/clientonboarding
The $10/Day Ad Strategy Template
https://jennielyon.com/ads
Schedule a Free Call with Jennie Today - https://jennielyon.com/chatwithjennie
WHO AM I?
If we haven’t met before - Hi 👋 I’m Jennie, a digital marketing expert turned owner of a 20+ year digital marketing agency. Through my videos on this channel, my podcast, and my writing, I share marketing strategies and tools to help you build and grow an online business you love.
🧩 Connect with Jennie Lyon:
Website: https://jennielyon.com
Instagram: https://instagram.com/jennielyonmarketing
LinkedIn: https://www.linkedin.com/in/jennielyon/?trk=author_mini-profile_title
Podcast: Digital Marketing Made Simple on Apple Podcasts
YouTube: Jennie Lyon Digital Marketing
🌟 Subscribe & Leave a Review:
If you enjoyed this episode, please subscribe and leave a review on your preferred podcast platform. Your feedback helps us reach more listeners and improve our content.
💌 Valentine’s Day isn’t just for couples anymore—it’s a perfect opportunity to show your clients how much you appreciate them! In this video, Jennie shares creative and thoughtful ways to celebrate your clients during Valentine’s Week, helping you strengthen relationships, build loyalty, and even boost engagement for your business.
From personalized gestures to engaging social media strategies, Jennie offers actionable ideas that are authentic and meaningful. Whether you’re a service provider, product-based business, or online entrepreneur, you’ll find inspiration to make this Valentine’s Week memorable for your clients.
🎥 Here’s what we’ll cover in this video:
⌚ Time Stamps
0:00 Why Valentine's Day is a great time to show your clients some love
1:46 How to make it work for different types of businesses
1:48 In-person businesses
2:30 Examples of fun Valentine's for clients
3:12 Online businesses
4:00 High-volume businesses
5:39 Exclusive offers or discounts
6:39 Surprise gifts
6:53 Ideas for retainer or VIP clients
7:13 Ideas for physical businesses
7:30 Ideas for online businesses
10:00 Giveaway ideas
11:30 Pro Tip: Share on social to increase participation
11:40 Showcase your clients on social media
12:12 Ideas for service-based businesses
13:00 Ideas for product-based brands
13:35 Make it all about them, don't promote yourself
14:30 New Resource: Free Client Onboarding Checklist
15:00 New Paid Product: 5-Star Client Onboarding Strategy & Workbook
🔗 Resources Mentioned:
- FREE Client Onboarding Experience Checklist: https://jennielyon.com/clientonboarding
- 5-Star Client Onboarding Strategy & Workbook: https://jennielyon.com/onboardingstrategy
- Schedule a Free Call with Jennie Today - https://jennielyon.com/chatwithjennie
Make your clients feel the love this Valentine’s Week with these authentic and actionable ideas. Don’t forget to like, subscribe, and let us know in the comments how you plan to show appreciation to your clients! 💖
WHO AM I?
If we haven’t met before - Hi 👋 I’m Jennie, a digital marketing expert turned owner of a 20+ year digital marketing agency. Through my videos on this channel, my podcast, and my writing, I share marketing strategies and tools to help you build and grow an online business you love.
🧩 Connect with Jennie Lyon:
Website: https://jennielyon.com
Instagram: https://instagram.com/jennielyonmarketing
LinkedIn: https://www.linkedin.com/in/jennielyon/?trk=author_mini-profile_title
Podcast: Digital Marketing Made Simple on Apple Podcasts
YouTube: Jennie Lyon Digital Marketing
Want to know the secrets to transforming first-time clients into lifelong customers? 🚀Today, we break down proven strategies for building trust, delivering value, and nurturing client relationships.
In this episode, Jennie covers:
✅ How to make a stellar first impression
✅ Tips for personalizing the customer journey
✅ Why loyalty programs are key to retention
✅ Best practices for follow-ups
🎁 Grab your FREE Client Onboarding Checklist https://jennielyon.com/clientonboarding
⌚️ Timestamps:
0:00 Why having a long time client is important
1:45 NEW RESOURCE: Free client onboarding checklist - grab it while it's hot!
2:00 Start with a stellar first impression
2:20 Polish your onboarding process
2:47 Clarity is key
3:29 Pro Tip: Make your clients feel seen, heard, and appreciated!
4:00 5-Star Client Onboarding Strategy & Workbook $9
4:28 Personalization is key to loyalty
4:55 Segment and tailor communication
5:26 Listen and respond
5:50 Pro Tip: How to make clients stick around
6:00 How to build trust through consistency
6:13 Keep your promises
6:42 Maintain excellence
6:55 Be transparent
7:24 Trust is earned through interaction
7:39 Reward your loyal clients in a generous way
8:00 Create VIP experiences
8:20 Launch a loyalty program
8:28 Surprise them
8:45 Pro Tip: Loyalty is a 2-way street
8:57 Leverage a follow-up campaign
9:35 Post-purchase emails
10:24 Retargeting ads
10:48 Thoughtful upselling
11:07 Stay in touch
11:24 NEW RESOURCE: High-converting follow-up sequence $97
12:00 Build a community around your brand
12:36 Engage on social media
12:50 Offer value-based sales
13:04 Host events and webinars
13:29 Pro Tip: Turning customers into ambassadors
13:49 Focus on relationships
14:18 Be honest
14:35 Seek feedback
14:47 Stay in touch
15:00 Relationships build on trust = sustainable growth
15:20 Check out the free and paid resources
🔗 Resources Mentioned:
FREE Client Onboarding Experience Checklist
https://jennielyon.com/clientonboarding
5-Star Client Onboarding Strategy & Workbook
https://jennielyon.com/onboardingstrategy
Schedule a Free Call with Jennie Today - https://jennielyon.com/chatwithjennie
Are you wondering if your business is ready to start running ads? 🚀 Paid advertising can be a total game-changer for your growth, but jumping in too soon could lead to wasted money and frustration. In this video, I’ll walk you through the essential questions you need to answer to ensure your business is ad-ready and set up for success! 💡
Here’s what you’ll learn:
✅ How to identify your ideal audience and target them effectively
✅ Why having a clear and compelling offer is crucial
✅ The importance of optimizing your website or funnel before launching ads
✅ How to set a realistic budget for your campaigns
✅ Tips for monitoring and optimizing ads for better results
✅ How to prepare for increased demand from successful ad campaigns
Whether you’re planning to run ads soon or want to set the stage for scaling your business, this video is packed with actionable insights you can start using today.
Please like, subscribe, and comment below if you found this helpful. Let’s get your business ad-ready and growing! 🙌
⌚ Timestamps
0:00 Are you ready to run ads?
2:25 How do you know if your business is ready to run ads?
2:40 Key questions to ask before hitting the launch button
2:49 Do you know your audience?
3:35 Not sure? Here are some questions to ask yourself
3:58 Use this information to create your ICA (ideal client avatar)
4:10 Do you have a clear offer?
4:43 Not sure? Here are some questions to ask yourself
5:17 Test your offer organically first
6:01 How effective is your landing page?
6:46 How to identify and fix potential drop off points
7:03 Do you have an ad budget?
7:48 Not sure? Here are the questions to consider
8:15 What budget to start with and work your way up
8:33 Do you have time to monitor and optimize your ads?
9:15 Not sure? Here are the questions to ask yourself
9:38 Which tools to use to help you
9:52 Are you ready for increased demand?
10:25 Not sure? Here are the questions to ask yourself
10:53 Map out your customer journey
11:00 Grab our free and paid resources to launch successful ads
🔗 Resources Mentioned:
Download the $10/Day Ad Template (FREE) - https://jennielyon.com/ads
Download the $10/Day Ad Strategy & Workbook - https://jennielyon.com/adstrategy
Schedule a Free Call with Jennie's Team Today - https://jennielyon.com/chatwithjennie
WHO AM I?
If we haven’t met before - Hi 👋 I’m Jennie, a digital marketing expert turned owner of a 20+ year digital marketing agency. Through my videos on this channel, my podcast, and my writing, I share marketing strategies and tools to help you build and grow an online business you love.
🧩 Connect with Jennie Lyon:
Website: https://jennielyon.com
Instagram: https://instagram.com/jennielyonmarketing
LinkedIn: https://www.linkedin.com/in/jennielyon/?trk=author_mini-profile_title
Podcast: Digital Marketing Made Simple on Apple Podcasts
YouTube: Jennie Lyon Digital Marketing
🌟 Subscribe & Leave a Review:
If you enjoyed this episode, please subscribe and leave a review on your preferred podcast platform. Your feedback helps us reach more listeners and improve our content.
