Your content might look great, but does it feel real to your audience?

In this episode, I’m discussing the power of behind-the-scenes (BTS) content and how it can transform your marketing from polished but impersonal to deeply relatable and conversion-friendly. If you’ve ever felt like your marketing is missing the “human touch,” this is the episode for you.

🎧 Here’s what we’ll cover:

 ✅ Why BTS content builds trust faster than a pitch
 ✅ What counts as behind-the-scenes (it’s easier than you think)
 ✅ How to tie your everyday moments back to your offers
 ✅ Mistakes to avoid when sharing personal content
 ✅ Tips to stay consistent—without overthinking it

⌚ Time Stamps:

🔗 Resources Mentioned:

 💼 Free Strategy Call → https://jennielyon.com/chatwithjennie

👋 I’m Jennie Lyon, a digital marketing expert and agency owner. I help small business owners build profitable online businesses through simple, sustainable marketing strategies that work.

 🌐 Website: https://jennielyon.com
📸 Instagram: @jennielyonmarketing
🔗 LinkedIn: https://linkedin.com/in/jennielyon
🎙️ Podcast: Digital Marketing Made Simple