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Digital Doorways Marketing and Branding Podcast - CEO + CMO Must-Have Resource For A World of Change
Jason B Siegel
53 episodes
6 days ago
Welcome to Digital Doorways, the podcast hosted by Jason Siegel, an accomplished digital marketing entrepreneur and the current founder of Bluetext, a leading global digital creative agency. Join us as we embark on a journey through the ever-changing world of digital marketing innovation, exploring the evolution of branding, platforms, experiences, media, content, social, analytics, and commerce. In each episode, Jason Siegel and our expert guests invite you to step into the realm of cutting-edge strategies, techniques, and trends that drive success in the digital landscape.
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All content for Digital Doorways Marketing and Branding Podcast - CEO + CMO Must-Have Resource For A World of Change is the property of Jason B Siegel and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Welcome to Digital Doorways, the podcast hosted by Jason Siegel, an accomplished digital marketing entrepreneur and the current founder of Bluetext, a leading global digital creative agency. Join us as we embark on a journey through the ever-changing world of digital marketing innovation, exploring the evolution of branding, platforms, experiences, media, content, social, analytics, and commerce. In each episode, Jason Siegel and our expert guests invite you to step into the realm of cutting-edge strategies, techniques, and trends that drive success in the digital landscape.
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Episodes (20/53)
Digital Doorways Marketing and Branding Podcast - CEO + CMO Must-Have Resource For A World of Change
53 - Digital Doorways Presents: Letters, Loyalty & Leadership w/ Sam Meek, CEO of Sandboxx

Welcome back to Digital Doorways. I’m Jason Siegel, founder of Bluetext, and your host for conversations with leaders who are redefining industries through brand, technology, and transformation.Today I’m joined by Sam Meek, CEO and co-founder of Sandboxx. Sam has built one of the most innovative platforms in the military community — a digital ecosystem that connects service members, families, and veterans through technology, storytelling, and support.From reimagining how recruits and their loved ones stay connected during basic training, to expanding into media and services that shape the broader defense community, Sam has led Sandboxx through rapid growth, cultural change, and evolving digital strategies.In this conversation, we’ll explore how Sam has navigated change, leveraged brand and positioning to build trust in a mission-critical space, and used digital marketing to scale impact.⸻Navigating Change & Growth 1. Sandboxx started as a way to connect recruits and families — how has the mission evolved since then? 2. What was the biggest moment of change in Sandboxx’s journey, and how did you navigate it? 3. How do you balance scaling a business with staying true to the military community’s core needs? 4. What’s the toughest pivot you’ve had to make as CEO?Brand & Positioning 5. Sandboxx operates in a trust-driven space. How did you establish credibility with service members and their families early on? 6. How do you position Sandboxx differently from traditional defense contractors or tech startups? 7. Can you share a moment where refining your positioning unlocked new opportunities? 8. What role does storytelling play in building the Sandboxx brand?Digital Marketing & Community 9. Sandboxx blends product with media. How do you think about digital marketing differently than a pure-play SaaS company? 10. What channels have been most effective in building awareness and engagement? 11. Sandboxx has over 30 million users and billions of impressions on YouTube — how do you harness that reach strategically? 12. How do you measure the ROI of community engagement compared to more traditional marketing metrics?Leadership & Culture 13. What’s unique about leading a company that serves both families and service members? 14. How do you keep your team motivated when the mission is so emotionally charged? 15. What leadership lessons have you taken from the military that you apply at Sandboxx? 16. How do you foster innovation inside a company that works with institutions known for hierarchy and tradition?Future of Sandboxx 17. Where do you see Sandboxx expanding next — media, technology, partnerships? 18. How do you envision Sandboxx shaping the broader defense and national security conversation? 19. What risks do you see ahead for Sandboxx as it continues to scale? 20. If you had one piece of advice for other CEOs building community-driven platforms, what would it be?

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1 month ago
24 minutes 20 seconds

Digital Doorways Marketing and Branding Podcast - CEO + CMO Must-Have Resource For A World of Change
52 – Digital Doorways Presents: From a Spark to Ignite w/ Marc Murphy, CEO of Ignite Digital

Welcome back to Digital Doorways. I’m Jason Siegel, founder of Bluetext, and your host for today’s conversation on how leaders navigate change in fast-moving industries.

Joining me is Marc Murphy, CEO of Ignite Digital Services. Marc has built a reputation as a transformative leader — from scaling Spark Consulting into a company acquired by Booz Allen Hamilton, to leading Ignite’s digital transformation work in the national security and defense sectors. Along the way, he’s been recognized as an EY Entrepreneur of the Year finalist and has championed a culture that earned Ignite a spot among the ‘Most Loved Workplaces.’

Marc’s career is a study in how brand, positioning, and digital strategy can be powerful levers for guiding organizations through disruption. Today, we’ll dig into the lessons he’s learned about building resilient brands, aligning teams through change, and turning transformation into opportunity.


QUESTIONS INCLUDE:

  • You’ve led multiple organizations through major transformations. How do you personally define “change” in a business context?

  • When disruption hits — whether technology, competition, or policy — what’s your first move as a leader?

  • What was the biggest lesson you learned from scaling Spark Consulting so rapidly before its acquisition?

  • How did that experience shape how you lead Ignite today?

  • Many leaders treat brand as cosmetic. How do you see brand as a strategic tool for managing change?

  • Can you share an example where a rebrand or repositioning helped an organization embrace transformation?

  • How do you balance maintaining brand consistency with evolving for the future?

  • In moments of uncertainty, how important is brand trust to clients, employees, and investors?

  • Ignite operates in a crowded consulting market. How do you position the brand to stand apart?

  • How does positioning shift when your clients are national security and mission-driven organizations?

  • What’s the most common mistake you see companies make when repositioning during disruption?

  • How do you differentiate between repositioning for survival versus repositioning for long-term growth?

  • When industries are under pressure, do you see digital marketing as more of a defensive shield or an offensive weapon?

  • What digital channels or tactics have proven most resilient during times of turbulence?

  • How do you think AI is accelerating change in digital marketing?

  • What metrics matter most when marketing through disruptive cycles — growth, resilience, or something else?

  • You emphasize building a “Most Loved Workplace.” How do internal culture and brand connect in times of change?

  • How do you keep your team engaged and confident when navigating disruption?

  • What’s the hardest leadership lesson you’ve learned about managing through transformation?

  • If you had to give one piece of advice to CEOs facing disruptive change today, what would it be?

  • Show more...
    1 month ago
    26 minutes 52 seconds

    Digital Doorways Marketing and Branding Podcast - CEO + CMO Must-Have Resource For A World of Change
    51 - Digital Doorways: Precision & Proof: Due Diligence in the Skies and on the Ground w/Eric Chase of CSP

    Today on Digital Doorways, we’re joined by Eric Chase, a partner at CSP Associates—one of the most respected commercial diligence advisory firms serving the aerospace, defense, and government services sectors. CSP is the firm private equity turns to when precision matters most—when understanding market dynamics, customer traction, competitive moats, and future growth levers can mean the difference between a winning investment and a costly misread. With decades of experience and deep industry roots, Eric has advised on hundreds of transactions, shaping the strategies behind some of the most impactful investments in the national security ecosystem.
    In this conversation, we’ll dive into how branding and marketing—often underappreciated in diligence—are increasingly central to how companies manage risk, accelerate growth, and navigate shifting market dynamics. From repositioning legacy contractors in evolving threat environments to helping tech-first entrants earn trust in the federal space, Eric shares how CSP is seeing value creation change. We’ll explore what defines a standout brand in GovCon today, how sponsors should think about commercial levers post-close, and why the story you tell might be as important as the contracts you win.
    ⸻
        1. What role does branding and market positioning play in commercial diligence, especially in GovCon or A&D sectors?
        2. How have you seen marketing strategy evolve as a factor in private equity decision-making?
        3. Can a strong brand meaningfully impact valuation or exit strategy in these traditionally relationship-driven markets?
        4. When evaluating a target, how do you assess the strength—or weakness—of its brand?
        5. What are the red flags you see when companies fail to align their messaging with market realities?
        6. Are there examples where branding or go-to-market repositioning significantly unlocked growth post-investment?
        7. How does CSP evaluate customer perception in the diligence process? Do you measure “brand trust” or awareness?
        8. In defense and national security, trust and credibility are everything. How does that intersect with marketing?
        9. How can legacy firms modernize their brand without losing what made them credible in the first place?
        10. What do sponsors often underestimate about the power of storytelling when entering federal or aerospace markets?
        11. How should founders and leadership teams think about branding as part of their pre-exit strategy?
        12. In dual-use tech or defense-tech ventures, how do companies balance commercial appeal with mission-first branding?
        13. What are the key marketing differentiators between average and great companies in your diligence work?
        14. As AI and autonomy reshape the landscape, how are the most compelling companies framing their narrative?
        15. Can branding help smooth transitions during roll-ups, carve-outs, or rebranding after an acquisition?
        16. How early in the process do you recommend a company begin investing in its brand if a transaction is on the horizon?
        17. Do you see differences in how branding is valued between strategic acquirers and private equity buyers?
        18. What advice would you give to growth-stage companies trying to stand out in crowded federal sectors?
        19. How do you see the role of commercial marketing teams evolving inside traditionally engineering-driven organizations?
        20. Finally, what’s one brand or repositioning you’ve seen in the defense or GovCon space that really impressed you?

    Show more...
    2 months ago
    26 minutes 12 seconds

    Digital Doorways Marketing and Branding Podcast - CEO + CMO Must-Have Resource For A World of Change
    50 - Digital Doorways: Grit to Greatness: Squadra’s Public Sector Ascent w/Boladji Agueh - CEO of Squadra

    Today on Digital Doorways, we’re spotlighting a leader who’s built his company not on flash, but on focus. Boladji Agueh, CEO of Squadra Solutions, has taken a scrappy, adaptive approach to building one of the most talked-about emerging brands in the space. With no glossy campaigns or high-end branding playbook, Squadra has instead earned attention by solving hard problems, reacting in real time to customer demands, and staying razor-sharp in the face of technological change.


    In an era defined by AI disruption, shifting client expectations, and a noisy digital landscape, Boladji has stayed relevant by leaning into agility, trust, and innovation. Now, with Squadra’s major partnership with Georgetown University, the company is stepping onto an even bigger stage. Today, we unpack how Boladji thinks about change, relevance, and what it really takes to build in public—without the usual safety nets.

    QUESTIONS INCLUDE:


    • What’s a moment in Squadra’s journey when you had to quickly pivot or rethink everything?

    • How do you build a team and culture that stays nimble in the face of evolving client needs?

    • What role does experimentation play in how you run the business?

    • How has AI changed the expectations of your customers or partners?

    • What are you doing to keep Squadra relevant and competitive as AI accelerates across industries?

    • Are you embracing AI in your own internal operations, or more on the client side first?

    • Squadra has grown without the typical bells and whistles of a polished brand. Was that intentional—or just the reality of building lean?

    • What has helped you gain trust from large partners like Georgetown without a high-end marketing engine?

    • Looking ahead, how do you think about investing in brand as a lever for growth?

    • Tell us about the Georgetown partnership—what made the timing and alignment right?

    • How do you approach big institutional partnerships when you’re still scaling?

    • What does success look like beyond the contract—what’s the broader impact you’re hoping for?

    • What’s your “why” right now? Has it changed since you started Squadra?

    • What does the next stage of growth look like—and what will you need to do differently to get there?

    • If Squadra is front and center in a major headline five years from now, what would you want it to say?

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    2 months ago
    27 minutes 31 seconds

    Digital Doorways Marketing and Branding Podcast - CEO + CMO Must-Have Resource For A World of Change
    49 – Digital Doorways: From Tutoring to Trusted Advisor: How Private Prep’s Brand Is Winning in Education w/ Steve Feldman, Founder of Private Prep

    Today’s guest is Steve Feldman, the visionary Founder behind Private Prep — one of the country’s most exciting education brands. What began as a local tutoring service out of Steve’s New York City apartment has evolved into a multi-dimensional organization that works with studnets all over the country and world, now spanning academic tutoring, test prep, and college admissions coaching and consulting. In an industry where trust, expertise, and adaptability are everything, Steve has successfully repositioned Private Prep to stay ahead of changing student needs and parental expectations — while building a brand that competes and wins on experience, personalization, and proven outcomes. In today’s conversation, we’ll explore how he’s navigated that transformation, how brand positioning fuels Private Prep’s growth, and what other businesses can learn about staying relevant in fast-evolving markets.

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    4 months ago
    28 minutes 3 seconds

    Digital Doorways Marketing and Branding Podcast - CEO + CMO Must-Have Resource For A World of Change
    48 – Digital Doorways: Carving Out Identity in a Legacy Industry w/ Pete Roney, CEO of Detroit Defense

    Welcome to Digital Doorways, the podcast where we explore how visionary leaders drive transformation through bold strategy, brand thinking, and innovation. I’m your host, Jason Siegel, founder of Bluetext — an agency that helps growth-stage companies position themselves to win in moments of disruption. Today’s guest is someone who knows exactly what it means to lead through change. Pete Roney is the CEO of Detroit Defense, a newly formed company that was carved out of Ricardo Defense — a bold move that required not just operational expertise, but a sharp understanding of brand positioning in a complex, high-stakes industry.


    In this conversation, we dig into how Pete approached the challenge of launching a new defense brand from a legacy business, how he used branding as a tool for internal alignment, and why positioning isn’t just about messaging — it’s about shaping perception during moments of uncertainty. From choosing the name Detroit Defense to crafting a narrative that speaks to both tradition and transformation, Pete brings a masterclass in how to use brand as a stabilizing and growth-driving force when the stakes are high. Let’s get into it.


    QUESTIONS INCLUDE:

    Company Origin & Strategic Positioning

  • What inspired you to carve out Detroit Defense from Ricardo Defense, and how did you position the new brand in the marketplace from day one?

  • When creating Detroit Defense, how did you define what the brand should stand for—especially in contrast to Ricardo Defense?

  • How did you ensure continuity for existing clients while introducing a completely new brand identity?

  • What role did the name Detroit Defense play in your positioning strategy? Why “Detroit”?

  • How did you differentiate Detroit Defense in a space dominated by legacy defense contractors and rising tech-forward startups?

  • What were some of the toughest internal conversations you had when communicating the brand shift to employees and partners?

  • How did you use branding as a tool to align company culture during the transition?

  • In the early days of the carve-out, how did you use internal comms to reinforce Detroit Defense’s new identity and mission?

  • What lessons did you learn about change management that you didn’t expect when spinning out and rebranding?

  • How important was transparency in building trust through the rebrand—and how did you execute it?

  • How did customers react to the new Detroit Defense brand? Were there any misconceptions you had to address early on?

  • What channels or messaging tactics were most effective in introducing the new brand to customers and stakeholders?

  • How did you position Detroit Defense differently for government vs. commercial defense partners?

  • What role does legacy—your past with Ricardo—play in Detroit Defense’s current messaging? Do you embrace or distance from it?

  • Did you use any “anchor clients” or case studies to validate the new brand in the early stages?

  • What was your approach to creating a visual identity that reflects the new company's values and strategic goals?

  • How do you balance modern design with the traditional seriousness of the defense industry?

  • Did you view brand development as a one-time launch or as an evolving process? How often do you revisit it?

  • What’s the next big milestone for Detroit Defense, and how will branding help you get there?

  • If you had to distill Detroit Defense’s brand into one sentence for a new recruit, what would it be?


  • Show more...
    5 months ago
    26 minutes 47 seconds

    Digital Doorways Marketing and Branding Podcast - CEO + CMO Must-Have Resource For A World of Change
    47 – Digital Doorways: Lessons in Market Disruption from a Serial Entrepreneur w/ Sam Pollaro, Co-CEO of PicassoMD

    Welcome to Digital Doorways, where we explore the strategies, stories, and bold moves behind transformational change. I’m your host, Jason Siegel⁠, founder of Bluetext — a branding and marketing agency that helps high-growth companies win at moments of inflection. Today, I’m joined by an entrepreneur who’s proven that great innovation transcends industry. Sam Pollaro is a master builder — whether in hospitality, healthcare, or any vertical in between. From launching a hospitality CRM that was ultimately acquired by Booking.com and integrated into the OpenTable platform, to his latest venture at the intersection of care delivery and technology, Sam has a proven eye for solving big, complex problems.


    As the co-founder and Co-CEO of PicassoMD, Sam is tackling one of the most urgent challenges in healthcare: enabling real-time collaboration between primary care physicians and specialists. Today, we’ll unpack how he spotted a powerful gap in the market, what it took to build trust in a complex industry, and how smart positioning and clear brand values can drive both adoption and impact. Whether you’re in tech, healthcare, or anything in between, this is a conversation about innovation under pressure — and how to win by staying focused on the people you serve.


    QUESTIONS WILL INCLUDE....


    Innovation & Disruption

    What pain point in the healthcare system was PicassoMD originally built to solve, and how did that shape your product innovation?


    How did you identify the whitespace in the crowded telehealth and virtual care market?


    What were the biggest marketplace assumptions you had to challenge—or break—to innovate effectively?


    In healthcare, innovation often runs into bureaucracy. How did you overcome friction in scaling PicassoMD’s model?


    How do you know when your innovation is truly disruptive vs. just incrementally better?


    Market Positioning

    What was your original brand positioning for PicassoMD, and how did it evolve over time?


    How did you position PicassoMD differently for physicians vs. health systems vs. investors?


    What messaging helped you earn trust in a market that is often skeptical of new tech and platforms?


    What were the key brand pillars you leaned into to stand out in a noisy digital health space?


    How do you define success in positioning—not just in terms of market share, but customer and partner perception?

    Show more...
    5 months ago
    23 minutes 23 seconds

    Digital Doorways Marketing and Branding Podcast - CEO + CMO Must-Have Resource For A World of Change
    46 - Digital Doorways: An Inside Look at Netflix, Google, and Uber Talent w/ Aki Taha

    He’s led recruiting across Asia for some of the world’s most iconic companies—Google, Uber, and Netflix. Now, he's turning his focus to the future of work as the founder of TalentStories, a talent content, consulting and community platform for the curious, the bold, and the optimistic on their journey to find meaning and purpose in a new and changed world of work.

    I’m Jason Siegel, founder of Bluetext, and in this episode of Digital Doorways, Aki Taha and I explore the disintegration of traditional work structures, the rise of decentralized teams, and how leaders can adapt to stay human in an increasingly digital world. We talk about the power of storytelling in shaping culture, the skills and mindsets needed to thrive in this new era, and what it really takes to build connection and purpose in the workplace today. If you're curious about where work is headed, this conversation is one you don’t want to miss.

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    6 months ago
    30 minutes 36 seconds

    Digital Doorways Marketing and Branding Podcast - CEO + CMO Must-Have Resource For A World of Change
    45 - Digital Doorways - The Rise of DOGE in Government Contracting with Cheryl Waldrup - Chief Growth Officer

    Welcome back to Digital Doorways, where we dive into the branding, positioning, and strategic shifts shaping the business world. Today, we’re tackling a critical transformation in the public sector market—one that every government contractor needs to be paying attention to: the rise of DOGE—the Department of Government Efficiency—and what it means for the future of federal contracting.


    Joining us is Cheryl Waldrup, a branding, positioning, and marketing leader with deep expertise in public sector markets. She’s worked with top government contractors to refine their messaging, reposition their brands, and navigate shifting federal priorities. With DOGE rewriting the rules on contracting efficiency, vendor selection, and innovation mandates, the question is: How do firms adapt, stand out, and win in this new environment?


    Today, we’ll explore how government contractors must rethink their branding, how they can reposition for success, and what best-in-class marketing strategies look like in this evolving landscape. Let’s get into it.


    Show more...
    7 months ago
    26 minutes 36 seconds

    Digital Doorways Marketing and Branding Podcast - CEO + CMO Must-Have Resource For A World of Change
    44 - Digital Doorways Presents: The DealMakers w/ Greg Van Beuren, Managing Director of Houlihan Lokey

    Welcome to another episode of Digital Doorways Presents: The DealMakers, where we bring you exclusive insights from the top minds in M&A, private equity, and government contracting. Today, we’re diving deep withGreg Van Beuren, Managing Director at https://hl.com/https://hl.com/, the #1 M&A advisory firm in the world in 2024, leading a staggering 415 global transactions—more than any other firm on the planet. Greg has spent over 25 years advising middle-market companies, closing 100+ major deals in government services and technology, working with industry giants like Booz Allen Hamilton, Guidehouse, and The Carlyle Group. If you’re in the dealmaking space, you won’t want to miss this conversation.


    Today, we’ll explore what truly drives value in M&A beyond the balance sheet—how messaging, brand positioning, and go-to-market strategy can make or break a deal. Greg will break down why branding isn’t just about perception—it directly impacts deal value and how companies that position themselves as thought leaders gain a competitive edge in the M&A process. We’ll also discuss how refining a go-to-market strategy can transform buyer confidence and turn a struggling deal into a high-value acquisition. Whether you're an executive looking to position your company for sale, an investor assessing market opportunities, or just fascinated by the art of dealmaking, this episode is packed with real-world insights you can’t afford to miss. Let’s get into it.

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    8 months ago
    31 minutes 12 seconds

    Digital Doorways Marketing and Branding Podcast - CEO + CMO Must-Have Resource For A World of Change
    43 - Digital Doorways Presents: The DealMakers w/ John Song, Managing Director of Baird

    Welcome to Digital Doorways Presents: The DealMakers. I’m your host, Jason Siegel, founder of Bluetext, and today we’re diving into the art and strategy of M&A with one of the industry’s leading voices—John Song, Managing Director at Baird. John has spent decades advising companies in the government and defense sectors, helping them navigate complex transactions while strategically positioning their brands for maximum value. His expertise goes beyond the financials—he understands how messaging, positioning, and branding can fundamentally impact a company’s valuation and its appeal to potential buyers.

    Since 2021, the Baird Defense & Government team has executed 60 transactions, totaling $30 billion in transaction value, solidifying their position as one of the most active investment banking groups in the sector. In this conversation, we’ll explore how a well-crafted narrative can shape deal success, why go-to-market strategy matters in M&A, and how thought leadership can be a game-changer in competitive markets. Whether you're an entrepreneur, an investor, or a dealmaker, this episode will provide invaluable insights on how to build, position, and sell a business for maximum impact. Let’s get started.

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    9 months ago
    27 minutes 44 seconds

    Digital Doorways Marketing and Branding Podcast - CEO + CMO Must-Have Resource For A World of Change
    42 - Digital Doorways Presents: The DealMakers w/ Kevin DeSanto, Founder of KippsDeSanto

    Welcome to Digital Doorways Presents: The DealMakers, the podcast that explores the strategies, insights, and behind-the-scenes stories of the world’s top dealmakers. Hosted by Jason Siegel, founder of Bluetext, this series dives into how transformational deals are made, from vision to execution.

    In the debut episode, Jason is joined by Kevin DeSanto, co-founder and managing director at KippsDeSanto, to explore:

    • What it takes to identify and execute high-stakes deals.
    • How industry trends and technology are reshaping the dealmaking landscape.
    • What lessons Kevin has learned from leading some of the most impactful transactions.

    Get ready for a deep dive into the art and science of dealmaking, featuring insights that will inspire and inform anyone in business. Follow now to unlock the stories behind the deals that shape industries.

    Show more...
    9 months ago
    31 minutes 51 seconds

    Digital Doorways Marketing and Branding Podcast - CEO + CMO Must-Have Resource For A World of Change
    41 - Digital Doorways - The Tennis Influencer: Behind the Court's Biggest Experience and Connector w/Craig Shapiro

    Welcome to another episode of Digital Doorways, where we explore the fascinating intersection of sports, culture, and innovation. I’m your host, Jason Siegel - Founder of Bluetext - and today, we have a special guest who brings tennis and pop culture together in a way like no other. ⁠Craig Shapiro,⁠ a tennis insider with deep connections across the sport, has spent years traveling the pro circuit, including a stint as Andre Agassi’s personal racquet tech. Now, ⁠Craig⁠ is an award-winning documentary filmmaker and the host of The Craig Shapiro Tennis Podcast, a show loved by fans and insiders alike.

    Today, we’ll talk about his latest venture, The Golden Ticket, a VIP tennis fantasy camp to be held in New York City December 3rd to 5th in conjunction with The Garden Cup, and exhibition tennis event at Madison Square Garden  featuring matches between American stars Emma Navarro and Jessica Pegula, followed by the American upstart Ben Shelton taking on the world's most exciting player, Carlos Alcaraz. Craig's program  bridges the gap between spectatorship and participation, as Craig's players will have the opportunity to play with these players on The Madison Square Garden court. We’ll dive into what it takes to put this groundbreaking experience together and what’s next for tennis in the age of entertainment crossovers.


    ⁠Learn more about The Golden Ticket here


    ⁠⁠⁠⁠⁠⁠⁠⁠⁠Digital Doorways⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ is Hosted by ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Jason Siegel⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠, Founder of ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Bluetext⁠⁠


    QUESTIONS INCLUDE:

    1. What inspired you to create Golden Ticket Tennis, and how did you bring the concept to life?
    2. How did your early experiences as a racquet tech for Andre Agassi shape your views on the tennis industry?
    3. How does Golden Ticket Tennis differ from other fan experiences in the sport today?
    4. Can you talk about the process of securing top players like Carlos Alcaraz and Ben Shelton for your event?
    5. What do you see as the biggest challenge in making tennis more engaging for broader audiences?
    6. Tennis and pop culture are increasingly intertwined—how do you see this relationship evolving in the future?
    7. In your experience, how important is positioning when it comes to marketing events like Golden Ticket Tennis?
    8. With Golden Ticket Tennis, how are you working to change the perception of tennis as an "elite" sport?
    9. Your podcast often dives deep into tennis history—how does understanding the past influence how you approach new ventures?
    10. How do you balance your role as both an insider in the tennis world and a documentarian aiming to tell the sport’s stories?
    11. What role do you think technology will play in the future of tennis, particularly in enhancing fan engagement?
    12. What elements of branding have you found most critical when launching Golden Ticket Tennis?
    13. How does your experience in filmmaking contribute to creating memorable experiences for fans in the tennis world?
    14. Tennis has seen an influx of younger, more diverse fans—how does Golden Ticket Tennis tap into this demographic?
    15. What’s your favorite part about getting fans onto the court with their idols, and how has it impacted participants?
    16. How do you position tennis as part of broader pop culture while staying true to the sport's traditions?
    17. What’s the story behind your podcast, and how has it evolved since you first started it?
    18. With so much history in tennis, what’s the next big story you’re excited to explore through your projects?
    19. What has surprised you the most about how players respond to these fan interaction events?
    20. How do you see the future of fan experiences in sports evolving, particularly in tennis?

    ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Digital Doorways⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ is Hosted by ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Jason Siegel⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠, Founder of ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Bluetext⁠⁠

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    1 year ago
    44 minutes 54 seconds

    Digital Doorways Marketing and Branding Podcast - CEO + CMO Must-Have Resource For A World of Change
    40 - Digital Doorways - Cultivating a Culture of Creativity and Innovation w/ CMO Dennis Behrman

    Welcome to another exciting episode of Digital Doorways, where we delve into the minds of industry leaders who are shaping the future of technology and marketing. Today, we have a very special guest with us, Dennis Behrman, a seasoned marketing executive who has made significant strides in the tech world. Dennis has a unique blend of creativity and analytical prowess, honed over years of experience in both product management and marketing leadership roles. He has driven remarkable growth and success at some of the leading technology companies, including One Model, Inc., Point Predictive, and ResMan. His journey from a technology product manager to a CMO is nothing short of inspiring, and we are thrilled to have him share his insights with us today.


    ⁠⁠⁠⁠⁠⁠⁠⁠Digital Doorways⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ is Hosted by ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Jason Siegel⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠, Founder of ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Bluetext⁠⁠



    In this episode, we will explore Dennis’s philosophy on marketing, the evolution of his strategies, and the principles that guide his decision-making process. We’ll dive into how he balances the art and science of marketing, fosters collaboration between marketing and sales, and cultivates a culture of creativity and innovation within his teams. Whether you’re a seasoned marketer or just starting out, this conversation promises to provide valuable lessons and inspiration. So, without further ado, let’s welcome Dennis Behrman to the show and get started on this enlightening journey.



    ⁠⁠⁠⁠⁠⁠⁠⁠Digital Doorways⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ is Hosted by ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Jason Siegel⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠, Founder of ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Bluetext⁠⁠

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    1 year ago
    28 minutes 38 seconds

    Digital Doorways Marketing and Branding Podcast - CEO + CMO Must-Have Resource For A World of Change
    39 - Digital Doorways - Digital Persistence and Data Encryption - A Marriage in UX Heaven with Guest Marene Allison - Former CISO of Johnson & Johnson and the US Army

    Welcome to Digital Doorways, the podcast where we explore transformative leadership, cutting-edge strategies, and the evolving world of technology. I'm your host, ⁠Jason Siegel⁠, founder of ⁠Bluetext, and today we have the privilege of sitting down with an extraordinary guest—Marene Allison. Marene is a cybersecurity and IT expert with more than three decades of experience, including her role as the former Vice President and Chief Information Security Officer at Johnson & Johnson. Marene’s career is marked by significant accolades, including her induction into the CSO Hall of Fame in 2022, and her contributions as a board member for numerous influential organizations such as West Point Women, where she’s also a founding member, H-ISAC, and ASIS International.

    As a trailblazer, Marene made history as part of the first class of women to graduate from the United States Military Academy at West Point. Before taking the reins in corporate security, she served as an FBI Special Agent and played a pivotal role in securing the World Cup Network in Japan and Korea during her time at Avaya. Her vast expertise extends across corporate, public, and global security landscapes, having led major initiatives at companies like Medco and Avaya prior to her decade-long tenure at Johnson & Johnson. Throughout her career, Marene has been deeply involved in high-level security and compliance matters, and her insights continue to shape the industry.

    In today’s episode, we’ll explore Marene’s fascinating journey—from her groundbreaking days at West Point to her influential role at one of the world’s largest healthcare companies. We’ll discuss her thoughts on the future of cybersecurity, leadership in the digital age, and the vital importance of securing information in an increasingly interconnected world. Whether you’re in tech, business, or simply curious about the evolving nature of cybersecurity, you won’t want to miss this compelling conversation with Marene Allison.


    ⁠⁠⁠⁠⁠⁠⁠Digital Doorways⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ is Hosted by ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Jason Siegel⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠, Founder of ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Bluetext⁠⁠

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    1 year ago
    19 minutes 34 seconds

    Digital Doorways Marketing and Branding Podcast - CEO + CMO Must-Have Resource For A World of Change
    38 - Digital Doorways - B2B SaaS Marketing Mastery for PE Titans with Claire Strawson - Chief Marketing Officer

    Welcome to Digital Doorways. I'm your host, Jason Siegel, founder of Bluetext. Today, we explore marketing innovation with Claire Strawson, a Chief Marketing Officer specializing in B2B SaaS for private equity-backed organizations. Claire excels in building high-performing marketing teams, delivering impressive year-over-year growth, and fostering an empowered decision-making culture.

    Claire develops innovative marketing strategies, drives growth through targeted campaigns, and leverages data and analytics for decision-making. She collaborates with sales and product teams to enhance the customer experience and manages budgets to maximize ROI. Join us as we uncover Claire's insights and stories, showcasing the pivotal role of marketing in driving high performance and growth.


    ⁠⁠⁠⁠⁠⁠Digital Doorways⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ is Hosted by ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Jason Siegel⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠, Founder of ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Bluetext⁠⁠

    QUESTIONS INCLUDE:

    1. What initially drew you to a career in marketing, and how did you find your niche in B2B SaaS?
    2. Can you share a specific campaign or strategy that significantly contributed to your 20-25% YoY growth in opportunity value creation?
    3. What are the key qualities you look for when building high-performing marketing teams?
    4. How do you foster a culture of empowerment and decision-making within your teams?
    5. How do you leverage data and analytics to inform your marketing decisions?
    6. Can you discuss the challenges and successes of driving 55% of contribution to pipeline and 42% of contribution to bookings this year through marketing demand generation?
    7. What role does collaboration with sales and product teams play in optimizing demand generation?
    8. How do you approach rebranding and brand activation programs, and what has been your most successful project to date?
    9. What are the most important KPIs you monitor, and how do you use them to adjust your marketing strategies?
    10. Can you describe a time when you had to implement rapid change within a marketing function? What were the outcomes?
    11. How do you balance managing marketing budgets with maximizing ROI and achieving business objectives?
    12. What trends do you see emerging in B2B SaaS marketing, and how are you preparing to capitalize on them?
    13. What strategies do you use to maintain a consistent team engagement score of 9 out of 10?
    14. How do you integrate traditional media with digital marketing channels to drive growth?
    15. Can you share your approach to conversion rate optimization and improving online visibility and engagement?
    16. What advice would you give to other CMOs looking to achieve similar growth and performance results?
    17. What are your future goals and aspirations in the marketing field, and how do you plan to achieve them?

    ⁠⁠⁠⁠⁠⁠Digital Doorways⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ is Hosted by ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Jason Siegel⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠, Founder of ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Bluetext⁠⁠

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    1 year ago
    27 minutes 1 second

    Digital Doorways Marketing and Branding Podcast - CEO + CMO Must-Have Resource For A World of Change
    37 - Digital Doorways - Leading Brands in Sex (Playboy), Drugs (CULTA), and Rock n Roll (Guitar Center) w/ Renier Fee, CMO

    Welcome to Digital Doorways. I'm your host, Jason Siegel⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠, founder of Bluetext, and today we have an exceptional guest, Renier Fee, an accomplished CMO with over 15 years of experience across various consumer categories, including leading brands like Playboy, Guitar Center, and CULTA. Renier's extensive background spans marketing, digital strategy, branding, communications, and PR, underpinned by his MBA. He has demonstrated expertise in E-Commerce, in-store retail marketing, sales enablement, and partnership marketing, making him a powerhouse in both B2C and B2B sectors.

    Renier's skills in go-to-market strategy, multi-channel media planning, customer retention, and CRM have consistently driven success for the brands he’s worked with. His proficiency in cutting-edge marketing techniques such as SMS/MMS text messaging, promotional emails, SEO, SEM, and social media, coupled with his experience in packaging, photography, merchandising, and web analytics, makes him a leader in navigating market changes and disruptions. Join us as we delve into Renier’s insights and experiences, exploring how his strategic vision has enabled brands to thrive amidst technological advancements and evolving market dynamics.


    ⁠⁠⁠⁠⁠⁠Digital Doorways⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ is Hosted by ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Jason Siegel⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠, Founder of ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Bluetext⁠⁠


    Questions

    1. How did your career path lead you to work with iconic brands like Playboy, Guitar Center, and CULTA?
    2. How have you managed to keep brands relevant amidst the rapid technological changes in the market?
    3. How do you approach branding to ensure consistency across different marketing channels?
    4. Can you discuss a time when you had to pivot a marketing strategy due to industry disruption?
    5. How do you leverage CRM tools to enhance customer retention and satisfaction?
    6. How have technological advancements in digital marketing tools changed your approach over the years?
    7. Can you talk about a successful partnership or cooperative marketing campaign you’ve led?
    8. What challenges have you faced in in-store retail marketing, and how have you overcome them?
    9. How do you balance meeting company performance metrics and goals with the needs and well-being of your team?


    ⁠⁠⁠⁠⁠⁠Digital Doorways⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ is Hosted by ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Jason Siegel⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠, Founder of ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Bluetext⁠⁠

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    1 year ago
    28 minutes 56 seconds

    Digital Doorways Marketing and Branding Podcast - CEO + CMO Must-Have Resource For A World of Change
    36 - Digital Doorways - Making Our World Safe, Secure, and Resilent - Raj Arora, CEO of Jensen Hughes

    Welcome to another captivating episode of the Digital Doorways podcast, where we explore the fascinating intersections of change management, branding, positioning, and communications with the industry's foremost leaders. I'm your host, Jason Siegel⁠, Founder of ⁠Bluetext⁠ , and today, we're honored to have a truly exceptional guest. Raj Arora, the visionary CEO of Jensen Hughes, joins us to shed light on how his company is transforming risk management through company culture, innovative strategies and digital transformation.
    ⁠⁠⁠⁠⁠Digital Doorways⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ is Hosted by ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Jason Siegel⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠, Founder of ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Bluetext⁠⁠

    Since its inception in 1939, Jensen Hughes has evolved into a global powerhouse under Raj's leadership, boasting over 1,700 employees across more than 110 offices worldwide and tackling over 40,000 projects globally. While they are renowned for their fire protection engineering, Jensen Hughes' expertise now spans accessibility consulting, process safety, forensic investigations, security risk consulting, and digital innovation. Their unwavering commitment to best practices and industry standards has cemented their reputation as leaders dedicated to making the world a safer, more resilient place.
    In today's episode, we'll delve into how Raj and his team master the art of managing change, driving innovation, and fostering a culture of trust and integrity. We'll uncover the secrets behind their internal and external communication strategies, the importance of a consistent brand identity, and the profound impact of their work on communities and industries around the globe. Without further ado, let's welcome Raj Arora to the Digital Doorways podcast.


    ⁠⁠⁠⁠⁠Digital Doorways⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ is Hosted by ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Jason Siegel⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠, Founder of ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Bluetext⁠⁠

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    1 year ago
    25 minutes 54 seconds

    Digital Doorways Marketing and Branding Podcast - CEO + CMO Must-Have Resource For A World of Change
    35 - Digital Doorways - Security Over Everything w/ Obrela CEO, George Patsis
    Welcome to ⁠⁠⁠⁠⁠⁠⁠⁠Digital Doorways⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠! I'm ⁠Jason Siegel⁠, Founder of Bluetext and your host, and today, we have a visionary leader in the cybersecurity realm, George Patsis, joining us. As the Founder and CEO of Obrela Security Industries, George has spearheaded groundbreaking initiatives in Cyber Security Intelligence Services and Technology. With a remarkable career marked by developing and implementing large-scale security programs for major Global 500 Corporations, George embodies the fusion of cybersecurity expertise and entrepreneurial spirit. His passion for identifying market opportunities and building brands has led to the design and development of innovative services and products, shaping the landscape of strategic security intelligence and risk management. Join us as we explore how George harnesses the power of branding, marketing, and strategic positioning to navigate the ever-evolving cybersecurity landscape. ⁠⁠⁠⁠⁠⁠⁠⁠⁠Digital Doorways⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ is Hosted by ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Jason Siegel⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠, Founder of ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Bluetext⁠⁠
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    1 year ago
    28 minutes 12 seconds

    Digital Doorways Marketing and Branding Podcast - CEO + CMO Must-Have Resource For A World of Change
    34 - Digital Doorways - Power of SURGE w/ former RSA Chief Marketing Officer, Holly Rollo
    Welcome to ⁠⁠⁠⁠⁠⁠⁠Digital Doorways⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠! I'm Jason Siegel, your host, and today, we have the privilege of welcoming Holly Rollo, an iconic Chief Marketing Officer with a remarkable career spanning over 30 years in business transformation and growth in the B2B technology sector. With a track record of driving results for organizations facing major market disruptions, turnarounds, and pre/post-equity events, Holly has been at the forefront of innovation in cybersecurity, SaaS, martech, and more. As the former CMO at RSA Security, Fortinet, and SumTotal Systems, with leadership roles at esteemed companies like FireEye, SuccessFactors, and Cisco, Holly brings a wealth of experience and expertise to the table. Her groundbreaking book, "Power of Surge," provides a clear blueprint for transforming marketing strategies to unleash hidden value, especially in the lead-up to transaction or exit events. Join us as we delve into Holly's illustrious career and explore the transformative insights outlined in her book. ⁠⁠⁠⁠⁠⁠⁠⁠Digital Doorways⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ is Hosted by ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Jason Siegel⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠, Founder of ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Bluetext⁠⁠ Questions include... Can you share some pivotal moments from your career that have shaped your approach to marketing and business transformation? Your book, "Power of Surge," outlines a strategic approach to marketing using SURGE―Strategy, Unity, Reputation, Gains, and Efficiency. Can you elaborate on these concepts and how they can be applied in the B2B technology sector? As a seasoned executive leader, what advice do you have for CEOs and investors in small to midsize B2B software companies looking to transform their marketing strategies? You've held leadership roles at prominent companies like RSA Security, Fortinet, and SumTotal Systems. How did your experiences at these organizations influence your perspective on marketing and growth strategies? Can you discuss the common disconnects between CEOs and CMOs that undermine execution, as mentioned in your book, and how they can be addressed? Achieving radical alignment across sales, marketing, and customer success is crucial for success. What strategies do you recommend for fostering this alignment within organizations? Your expertise spans cybersecurity, SaaS, martech, and more. How do you tailor marketing strategies to effectively target audiences in these diverse sectors? Building a compelling competitive market position and brand reputation is essential. Can you share some strategies for establishing and strengthening brand reputation with customers? In your experience, what are some key steps for unlocking hidden revenue streams in B2B technology companies? How do you approach developing a customer-centric strategy tailored to the unique business situation of each organization? The competitive talent market can pose challenges in finding and keeping the right marketing leader. What advice do you have for CEOs in navigating this landscape? How can CEOs and CMOs work together to drive growth, lower customer acquisition costs, and boost valuation, as outlined in your book? Shortening sales cycles is a key objective for many organizations. What strategies have you found effective in achieving this goal? Can you share some insights on driving growth and ROI through modern marketing engines in B2B technology companies? What role does organizational change management play in implementing marketing transformations, and how do you approach this aspect of leadership? With your extensive experience, what future trends do you foresee shaping the marketing landscape in the B2B technology sector? How do you balance the need for innovation with the necessity of maintaining brand consistency and integrity? As a frequent speaker and contributor to publications, how do you stay informed about the latest developments in cybersecurity, digital transformation, and transformational leadership? Can you discuss your role as a board member for MYOB and Santa Clara University Leavey School of Business, and how these experiences inform your perspective on business transformation? What motivates and inspires you to continue driving transformational change in the B2B technology industry, and what legacy do you hope to leave behind in your career? ⁠⁠⁠⁠⁠⁠⁠⁠Digital Doorways⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ is Hosted by ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Jason Siegel⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠, Founder of ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Bluetext⁠⁠
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    1 year ago
    37 minutes 8 seconds

    Digital Doorways Marketing and Branding Podcast - CEO + CMO Must-Have Resource For A World of Change
    Welcome to Digital Doorways, the podcast hosted by Jason Siegel, an accomplished digital marketing entrepreneur and the current founder of Bluetext, a leading global digital creative agency. Join us as we embark on a journey through the ever-changing world of digital marketing innovation, exploring the evolution of branding, platforms, experiences, media, content, social, analytics, and commerce. In each episode, Jason Siegel and our expert guests invite you to step into the realm of cutting-edge strategies, techniques, and trends that drive success in the digital landscape.