Welcome to another episode of Digital Doorways Presents: The DealMakers, where we bring you exclusive insights from the top minds in M&A, private equity, and government contracting. Today, we’re diving deep withGreg Van Beuren, Managing Director at https://hl.com/https://hl.com/, the #1 M&A advisory firm in the world in 2024, leading a staggering 415 global transactions—more than any other firm on the planet. Greg has spent over 25 years advising middle-market companies, closing 100+ major deals in government services and technology, working with industry giants like Booz Allen Hamilton, Guidehouse, and The Carlyle Group. If you’re in the dealmaking space, you won’t want to miss this conversation.

Today, we’ll explore what truly drives value in M&A beyond the balance sheet—how messaging, brand positioning, and go-to-market strategy can make or break a deal. Greg will break down why branding isn’t just about perception—it directly impacts deal value and how companies that position themselves as thought leaders gain a competitive edge in the M&A process. We’ll also discuss how refining a go-to-market strategy can transform buyer confidence and turn a struggling deal into a high-value acquisition. Whether you're an executive looking to position your company for sale, an investor assessing market opportunities, or just fascinated by the art of dealmaking, this episode is packed with real-world insights you can’t afford to miss. Let’s get into it.