Today on Digital Doorways, we’re spotlighting a leader who’s built his company not on flash, but on focus. Boladji Agueh, CEO of Squadra Solutions, has taken a scrappy, adaptive approach to building one of the most talked-about emerging brands in the space. With no glossy campaigns or high-end branding playbook, Squadra has instead earned attention by solving hard problems, reacting in real time to customer demands, and staying razor-sharp in the face of technological change.
In an era defined by AI disruption, shifting client expectations, and a noisy digital landscape, Boladji has stayed relevant by leaning into agility, trust, and innovation. Now, with Squadra’s major partnership with Georgetown University, the company is stepping onto an even bigger stage. Today, we unpack how Boladji thinks about change, relevance, and what it really takes to build in public—without the usual safety nets.
QUESTIONS INCLUDE:
What’s a moment in Squadra’s journey when you had to quickly pivot or rethink everything?
How do you build a team and culture that stays nimble in the face of evolving client needs?
What role does experimentation play in how you run the business?
How has AI changed the expectations of your customers or partners?
What are you doing to keep Squadra relevant and competitive as AI accelerates across industries?
Are you embracing AI in your own internal operations, or more on the client side first?
Squadra has grown without the typical bells and whistles of a polished brand. Was that intentional—or just the reality of building lean?
What has helped you gain trust from large partners like Georgetown without a high-end marketing engine?
Looking ahead, how do you think about investing in brand as a lever for growth?
Tell us about the Georgetown partnership—what made the timing and alignment right?
How do you approach big institutional partnerships when you’re still scaling?
What does success look like beyond the contract—what’s the broader impact you’re hoping for?
What’s your “why” right now? Has it changed since you started Squadra?
What does the next stage of growth look like—and what will you need to do differently to get there?
If Squadra is front and center in a major headline five years from now, what would you want it to say?
