In this episode of the Dental Practice Launch Podcast, Shane discusses the four essential Key Performance Indicators (KPIs) that every dental practice owner should know. He emphasizes the importance of understanding new patient metrics, patient production, total production, and the cost of acquiring new patients. By tracking these KPIs, practice owners can make informed decisions to grow their practices and reduce stress. The episode provides valuable insights into how to effectively manage and analyze these metrics for better practice management.   SUBSCRIBE to The Dental Practice Launch Podcast!   Check out more episodes:https://www.crimsonmediagroup.com/podcasthttps://podcasts.apple.com/us/podcast/dental-practice-launch-podcast/id1333327986   To learn more about Crimson Media and how we help dental startups grow through proven marketing strategies, click here. https://www.crimsonmediagroup.com/ Takeaways: You need to know how many new patients you're getting. Don't be too short-sighted with your marketing. Everything is marketing, including patient referrals. Track the total production as well as new patient production. Your cost to acquire a new patient is crucial for growth. Understanding KPIs helps reduce stress in practice management. You should reverse engineer your future growth based on data. Knowing your new patients scheduled each month is essential. Patient production should be analyzed over a longer term. Effective marketing strategies can lead to increased patient retention. Chapters:   00:00 Introduction to Key Performance Indicators (KPIs) 02:03 Understanding New Patient Metrics 05:09 Analyzing Patient Production and Revenue 07:23 Total Production Insights 08:49 Cost of Acquiring New Patients 13:04 Summary of Essential KPIs

They’re back!!! In this episode, Shane Simmons gets a one year update from Dr. Dinowitz and his wife Michelle, owners of Voorhees Pediatric Dentistry. They discuss the challenges and triumphs of running an out-of-network pediatric dental practice, including their unique out-of-network model, marketing strategies, and the importance of building a strong reputation in the community. The conversation highlights the significance of patience, authenticity, and strategic partnerships in achieving business growth and maintaining quality care. There are great lessons in this episode!   SUBSCRIBE to The Dental Practice Launch Podcast!   Check out more episodes: https://www.crimsonmediagroup.com/podcast   To learn more about Crimson Media and how we help dental startups grow through proven marketing strategies, click here. Takeaways:   The journey of starting a dental practice is a roller coaster of learning experiences. Choosing to operate out-of-network can be challenging but rewarding. Building a reputation takes time and effort, especially in a new community. Influencer marketing can significantly boost visibility and patient acquisition. Community engagement is crucial for establishing trust and relationships. Transparency in communication about insurance is key to patient retention. Delayed gratification is a vital mindset for business owners. Quality control must be maintained while pursuing growth. Utilizing social media authentically can resonate with potential patients. Having a supportive team and network is essential for success. Chapters:   00:00 The Journey Begins: A Year in Review 06:47 Building Reputation: Overcoming Initial Challenges 12:57 Marketing Strategies: Influencer Partnerships and Community Engagement 20:03 Navigating Out-of-Network Challenges 47:03 Future Goals: Growth and Quality Control

In this episode of the Dental Practice Launch Podcast, host Shane Simmons interviews Susan Leckowicz, owner of Dental Coaches, about the critical role of front desk training in dental practices. They discuss the importance of first impressions on the phone, the impact of patient conversion rates, and effective strategies for handling insurance inquiries. Susan shares insights on building relationships with patients, discussing treatment costs, and the value of ongoing training for front desk teams. The conversation emphasizes the need for dental practices to understand their patient value and improve their phone conversion processes to enhance overall practice success.   Takeaways: Dental practices should focus on building freedom through effective marketing. First impressions on the phone are crucial for patient conversion. Patients often call multiple offices before making a decision. Understanding annual patient value can help practices gauge their success. Each lost call can cost a practice significant revenue. Training front desk staff is essential for improving patient interactions. Insurance questions should be handled with care and empathy. Building relationships with patients can lead to better retention and referrals. Ongoing training and monitoring of calls can enhance team performance. Creating a positive patient experience is key to practice growth. Chapters: 00:00 Introduction to Dental Practice Launch Podcast 01:23 Susan Leckowicz's Journey in Dentistry 04:02 The Importance of First Impressions on the Phone 09:29 Understanding Patient Value and Conversion Rates 13:12 Handling Insurance Questions Effectively 18:28 Building Relationships with Patients 28:09 The Bootcamp Training for Front Desk Teams 34:35 Actionable Advice for Improving Phone Conversions

In this episode of the Dental Practice Launch Podcast, Shane Simmons interviews Dr. Sarah Severson, who shares her journey of opening a pediatric dental practice in Round Rock, Texas. Sarah discusses her motivations for practice ownership, the challenges she faced in building her practice, and the importance of investing in herself and her brand. She emphasizes the significance of clinical autonomy and the rewarding nature of being a practice owner, despite the daunting challenges that come with it. SUBSCRIBE to The Dental Practice Launch Podcast! Check out more episodes: https://www.crimsonmediagroup.com/podcast   To learn more about Crimson Media and how we help dental startups grow through proven marketing strategies, click the link below: https://www.crimsonmediagroup.com/ Takeaways   Dr. Sarah Severson opened a pediatric dental practice in Round Rock, Texas. She was motivated by a desire for clinical autonomy and to work with children. The journey to practice ownership was daunting but rewarding. Investing in continuing education is crucial for differentiation in services. Building a strong brand is essential for attracting patients. Staffing challenges are common in practice ownership. The importance of having a solid marketing plan before opening. Finding the right location is key to practice success. The first few months of opening can be overwhelming but affirming. Practice ownership requires wearing many hats and making tough decisions.  

In this episode of the Dental Practice Launch Podcast, Shane Simmons discusses the critical importance of understanding marketing ROI for dental practices. He emphasizes that many practice owners mistakenly cut marketing expenses without realizing the long-term revenue losses that can result. By tracking marketing efforts accurately and viewing them as investments rather than expenses, dental practices can achieve significant growth. The conversation highlights the need for proper data tracking and long-term thinking to maximize the effectiveness of marketing strategies.   SUBSCRIBE to The Dental Practice Launch Podcast! Check out more episodes: https://www.crimsonmediagroup.com/podcast   To learn more about Crimson Media and how we help dental startups grow through proven marketing strategies, click the link below: https://www.crimsonmediagroup.com/   Takeaways You do not want to be the practice owner that cuts $30,000 of revenue to save $2,000. Tracking marketing has improved significantly in recent years. Marketing should be viewed as an investment, not an expense. Dentists often think about marketing the wrong way. Successful practice owners focus on ROI rather than minimizing costs. Long-term tracking is essential for accurate ROI assessment. Cutting marketing can lead to substantial revenue loss. Accurate data tracking is crucial for understanding marketing effectiveness. You need to measure results over a longer time frame. Understanding your numbers is key to practice growth.

In this episode of the Dental Practice Launch Podcast, Shane Simmons discusses the pitfalls of short-term marketing strategies in dental practices and emphasizes the importance of building a long-term vision for sustainable growth. He outlines key principles for effective marketing, including the need for patience, the significance of branding, and the necessity of tracking ROI accurately. By adopting a long-term perspective, dental practices can foster patient trust and create a thriving business environment. SUBSCRIBE to The Dental Practice Launch Podcast! Check out more episodes: https://www.crimsonmediagroup.com/podcast To learn more about Crimson Media and how we help dental startups grow through proven marketing strategies, click the link below: https://www.crimsonmediagroup.com/ Takeaways: Short-term marketing can trap dental practices in a cycle of stress. Successful practices focus on long-term visions and sustainable growth. Instant ROI is a false promise; marketing takes time to yield results. Marketing should be viewed as a flywheel, not a slot machine. Building a strong brand is essential for long-term success. Tracking ROI accurately is crucial for informed decision-making. Let your marketing efforts mature like a fine wine. Good marketing requires patience and consistency. Engaging with the community builds trust and loyalty. Successful practices invest in their brand and patient experience.

In this episode, Shane Simmons discusses the critical importance of location selection for dental practices with Bobby Lind and Isaiah Douglass from Pinpoint. They explore how understanding demographics, competition, and patient ratios can significantly impact the success of a dental startup. The conversation gets into the tools and data available to help practice owners make informed decisions about where to establish their practices, as well as effective marketing strategies based on demographic insights. Key takeaways emphasize the need for practice owners to understand their market and partner with the right professionals to ensure success. SUBSCRIBE to The Dental Practice Launch Podcast! Check out more episodes: https://www.crimsonmediagroup.com/podcast To learn more about Pinpoint and secure your practice’s demographics analysis, visit their website https://pinpointmypractice.com/ To learn more about Crimson Media and how we help dental startups grow through proven marketing strategies, click the link below: https://www.crimsonmediagroup.com/   Takeaways: Understanding the demographics of an area is crucial for practice success. Stacking the odds in your favor starts with location selection. A healthy dentist-to-population ratio is essential for sustainability. Utilizing data can help identify the best locations for dental practices. Marketing strategies should be tailored to the demographics of the area. Partnering with real estate and marketing professionals is key. Data-driven decisions can lead to better patient targeting. Existing practices can leverage data to refine their marketing efforts. Understanding patient spending habits can inform service offerings. Continuous analysis of market data is vital for growth.

In this conversation, Shane and Dr. Ben Friberg drive into Dr. Friberg’s transformative journey from a stressed practice owner to a thriving dentist who prioritizes work-life balance. He discusses the importance of defining personal and business values, effective team building, and the shift from high-volume to quality-focused marketing strategies. The discussion emphasizes the need for clarity in personal goals, the significance of investing in team members, and the evolving nature of marketing in the dental industry.   To learn how Dr. Friberg helps overstressed dentists find freedom in their practice, visit his website https://www.drbenfriberg.com/To order “The Seven Figure Practice Blueprint For Dentists”, click here: https://www.drbenfriberg.com/book   SUBSCRIBE to The Dental Practice Launch Podcast!  Check out more episodes: https://www.crimsonmediagroup.com/podcast   To learn more about Crimson Media and how we help dental startups grow through proven marketing strategies, click the link below: https://www.crimsonmediagroup.com/ Takeaways Practice ownership can lead to stress and burnout. Defining personal values is crucial for business success. Investing in team members leads to better retention and performance. Marketing should focus on quality over quantity. A clear vision helps in aligning business practices with personal goals. Team incentives should align with practice profitability and patient experience. Marketing is an ongoing experiment that requires time and feedback. Building trust with patients leads to higher case acceptance rates. Creating a positive team culture enhances productivity and morale. Work-life balance is achievable in dental practice ownership.

In this episode of the Dental Practice Launch Podcast, Shane Simmons discusses the three key performance indicators (KPIs) essential for growing a dental practice predictably. He emphasizes the importance of understanding annual patient value, the cost of acquiring new patients, and the average booking time for new patients. By focusing on these metrics, dental practice owners can make informed decisions that lead to sustainable growth and profitability. SUBSCRIBE to The Dental Practice Launch Podcast! Check out more episodes: https://www.crimsonmediagroup.com/podcast To learn more about Crimson Media and how we help dental startups grow through proven marketing strategies, click the link below: https://www.crimsonmediagroup.com/   Takeaways: Understanding KPIs is crucial for dental practice growth. Annual patient value indicates how much each patient contributes. Cost of acquiring new patients affects marketing strategies. Booking time for new patients impacts conversion rates. Tracking these metrics leads to informed decision-making. Growth should be prioritized over cutting costs. Data-driven insights can predict practice performance. Marketing investments should yield a good return. Practices need to be proactive in scheduling new patients. Effective tracking systems can enhance practice management.

In this episode, Shane Simmons discusses effective strategies for dental practices to increase their Google reviews. He emphasizes the importance of reviews as a conversion mechanism that can lower the cost of acquiring new patients. Shane shares practical tips, including the use of automation, the significance of personal requests for reviews, and the implementation of easy access methods like tap signs or QR codes. The episode concludes with a summary of key strategies to consistently gather quality reviews and enhance the practice's reputation. SUBSCRIBE to The Dental Practice Launch Podcast! Check out more episodes: https://www.crimsonmediagroup.com/podcast To learn more about Crimson Media and how we help dental startups grow through proven marketing strategies, click the link below: https://www.crimsonmediagroup.com/ Takeaways: Google reviews are crucial for patient conversion. Quality reviews lower the cost of acquiring new patients. Automation helps but should not be the only method used. Personal requests for reviews yield better results. Engaging with patients emotionally increases review likelihood. Tap signs or QR codes simplify the review process. Front desk staff should actively encourage reviews. Tracking reviews can motivate the team. Building a strong reputation is essential for growth. Consistency in asking for reviews is key to success.

In this episode of the Dental Practice Launch Podcast, Shane Simmons discusses the differences between Social Media ads and Google ads for dental startups. He emphasizes the importance of using both platforms strategically to attract patients, highlighting the long-term benefits of social media and the immediate results from Google ads. The episode also covers budgeting for ads, the significance of community engagement, and the necessity of building a recognizable brand in the dental industry. To learn more about Crimson Media and how we help dental startups grow through proven marketing strategies, click the link below: https://www.crimsonmediagroup.com/ Takeaways: Social media ads are effective for brand awareness. Google ads target patients actively searching for dental services. A combination of both ad types is essential for success. Social media should focus on building relationships and trust. Google ads can provide immediate patient acquisition results. Budget allocation should favor Google ads for immediate needs. Long-term strategies are crucial for sustainable growth. Community engagement enhances brand recognition. Avoid ads that look overly promotional to attract more patients. Investing in marketing is a long-term commitment for dental practices.

In this episode of the Dental Practice Launch Podcast, Shane Simmons interviews Malika Azargoon of Zar Dental Consulting. They discuss strategies for dental practice owners to thrive in 2025. They explore the importance of understanding practice metrics, the role of a coach or consultant, and the significance of building a strong team culture. Malika shares her journey in dentistry and how she became known as the 'dental therapist,' emphasizing the need for support and guidance in overcoming challenges. The conversation also highlights the necessity of standard operating procedures and proactive team management to ensure practice success. Malika shares insights on the importance of understanding demographics and creating a supportive environment for practice owners, especially those starting out.   Learn more about Zar Dental Consulting click on the link below: https://www.zardentalconsulting.com/ https://www.facebook.com/zardentalconsulting https://www.instagram.com/zardentalconsulting/   To learn more about Crimson Media Dental Marketing and how we help dental startups grow through proven marketing strategies, click the link below: https://www.crimsonmediagroup.com/

In this episode of The Dental Practice Launch Podcast, host Shane Simmons interviews Dr. Chase Williams. Dr. Williams shares the journey of opening Tooth & Co., a fee-for-service dental practice in Fairhope, Alabama. Dr. Williams discusses the challenges and successes he faced during his first year, including his decision to be Fee For Service as a dental startup, the importance of creating a unique patient experience, and the marketing strategies that helped build anticipation before opening. The conversation discusses the significance of aligning practice ownership with personal lifestyle goals and the value of old-school hospitality in modern dentistry.  Dr. Williams shares his journey of building a successful dental practice focused on efficiency, team dynamics, and holistic care. He emphasizes the importance of a supportive team, innovative membership plans, and a commitment to patient-centered care. Dr. Chase also discusses the significance of embracing holistic dentistry and the impact of thorough patient experiences on practice growth. He concludes with valuable advice for aspiring dental entrepreneurs, highlighting the need for confidence, niche identification, and preparation before launching a practice.   Takeaways Dr. Chase Williams opened a fee-for-service dental practice in Fairhope, Alabama. He prioritized creating a unique patient experience over traditional insurance models. Marketing strategies included social media ads to build anticipation before opening. Dr. Williams emphasizes the importance of aligning practice goals with personal lifestyle. He believes in comprehensive dentistry and providing personalized care. The practice focuses on old-school hospitality combined with modern technology. Dr. Williams invested significantly in technology to differentiate his practice. Membership plans can make dental care more accessible and affordable. Investing in technology can differentiate a practice. Identifying a niche can help attract the right patient base.   To learn more about Crimson Media Dental Marketing and how we help dental startups grow through proven marketing strategies, click the link below: https://www.crimsonmediagroup.com/

In this episode of The Dental Practice Launch Podcast, host Shane Simmons interviews Dr. Katie Riesenberg, the owner of Beachside Smiles in North Myrtle Beach, South Carolina. Dr. Riesenberg shares her journey from being an associate dentist to opening her own practice, discussing the challenges and triumphs she faced along the way. The conversation covers her motivations for starting a practice, the importance of location, the unique beach-themed atmosphere of her office, and the marketing strategies that have contributed to a booked schedule since opening. Dr. Riesenberg also offers valuable advice for aspiring practice owners and reflects on the lessons learned during her first year of practice ownership. ‍ Takeaways Dr. Riesenberg moved to Myrtle Beach to pursue her dream of living by the beach. She always wanted to own her own practice since childhood. The decision to start her own practice came after feeling unhappy in her associate position. Hiring a consultant helped alleviate the stress of starting a practice. Location is crucial; being near recognizable landmarks aids in patient acquisition. Creating a unique patient experience is key to building a loyal patient base. Facebook ads have been a significant source of patient referrals. Building a strong team is essential for practice success. Dr. Riesenberg emphasizes the importance of mental health and finding outlets outside of work. Leadership requires understanding team dynamics and having difficult conversations. ‍ To learn more about Crimson Media Dental Marketing and how we help dental startups grow through proven marketing strategies, click the link below: https://www.crimsonmediagroup.com/ ‍ Learn more about Beachside Smiles on the links below: https://www.facebook.com/people/Beachside-Smiles/61550333166321/ https://www.instagram.com/beachsidesmilessc/

In this episode of the Dental Practice Launch Podcast, host Shane Simmons interviews Dr. Chriska Mustafa, the owner of Root Modern Dentistry in Ashland, Virginia. They discuss the unique aspects of her startup dental practice and the importance of creating a welcoming and comfortable environment for patients. Chriska shares her vision for the practice, which includes a focus on patient experience and education. She also talks about the challenges she faced during the design and construction process. She also discusses the success of her social media marketing efforts. Dr. Chriska Mustafa discusses the importance of incorporating humor and authenticity into dental practice marketing. She shares her experience of using humor in videos and social media content, which has helped build strong relationships with patients. Dr. Mustafa emphasizes the value of community collaboration and partnerships with local businesses to enhance brand awareness and attract new patients. She also highlights the importance of investing in marketing and building a strong online presence. Despite the challenges of practice ownership, Dr. Mustafa believes that it is worth it and encourages others to pursue their dreams. Takeaways: Creating a unique and welcoming environment is crucial for a startup dental practice. Patient experience should be a top priority, from the waiting room to the treatment rooms. Design elements can help create a more inviting atmosphere. Social media marketing, including Instagram reels, can be an effective way to educate and engage with patients. Collaborating with other businesses in the community can also help promote a dental practice. Incorporating humor and authenticity into dental practice marketing can help build strong relationships with patients. Collaborating with local businesses and forming partnerships can enhance brand awareness and attract new patients. Investing in marketing and building a strong online presence is crucial for practice success. Practice ownership comes with challenges, but the rewards make it worth it.   Learn more about Root Modern Dentistry on the links below: https://www.dentistashlandva.com/   / rootmoderndentistry     / rootmoderndentistry     To learn more about Crimson Media Dental Marketing and how we help dental startups grow through proven marketing strategies, click the link below: https://www.crimsonmediagroup.com/

Dr. Gin Do, a dentist in Orlando, FL and founder of Illume Dental Studio in Orlando, Florida, shares her experience of creating a unique startup dental practice. Dr. Do wanted to create a spa-like atmosphere where patients feel relaxed and taken care of. The practice offers a comfort menu with options like sparkling water, coffee, tea, and even mocktails. Dr. Do emphasizes the importance of personalization and human connection in the dental industry. She also discusses the success of her social media strategy, which includes creating funny and engaging content that has built a large following. Dr. Do and Shane reveal what every dentist should know when starting a dental practice.   Takeaways Create a unique atmosphere in your dental practice to make patients feel relaxed and taken care of Disrupt the “traditional” dental experience Offer a comfort menu with personalized options to enhance the patient experience Invest in a strong social media strategy to engage with patients and build a following Believe in yourself and don't let others' opinions discourage you from pursuing your dreams   Learn more about Illume Dental Studio on the links below: https://www.illumedentalstudio.com/ https://www.facebook.com/illumedentalstudio/ https://www.instagram.com/illumedentalstudio/   To learn more about Crimson Media Dental Marketing and how we help dental startups grow through proven marketing strategies, click the link below: https://www.crimsonmediagroup.com/

In this episode, Shane Simmons of Crimson Media discusses burnout in dentistry with guest Rebecca Herring, owner of Transformational Dental Coaching. They explore strategies to avoid burnout for both dentists and their teams, with a focus on implementing virtual assistants to alleviate workload and create work-life balance. Rebecca shares her experience in placing virtual assistants in dental practices and emphasizes the importance of investing time and training in these team members. They also discuss the benefits of virtual teams and the need to involve them in team meetings and activities.   Takeaways Burnout is a common issue in dentistry, both for dentists and their teams. Implementing virtual assistants can help alleviate workload and create work-life balance. Virtual assistants can handle tasks such as answering phones, insurance verification, reactivating patients, and managing referrals. Investing time and training in virtual assistants is crucial for their success in the practice. Involving virtual team members in meetings and activities helps them feel included and valued. If you want to see if hiring a virtual assistant is right for your dental practice, reach out to Rebecca at Rebecca@yourtdcoach.com for more information.  To learn more about Crimson Media Dental Marketing and how we help dental startups grow through proven marketing strategies, click the link below: https://www.crimsonmediagroup.com/

In this episode, Shane and Dr. Dinowitz sitdown for a one to one interview inside of Voorhees Pediatric Dentistry. They discuss the first month of being open, what marketing is working for them, delegating to rockstar team members, and much more. Be sure to checkout the video interview to see the airplane seats!    Learn more about Dr. Dan Dinowitz here: https://www.voorheespediatricdentistry.com/ To learn more about Crimson Media Dental Marketing and how we help dental startups grow through proven marketing strategies, click the link below: https://www.crimsonmediagroup.com/

In this episode, we discuss the final preparations before opening a dental practice. Stacey Peters of Ideal Practices, discusses the importance of a dress rehearsal. A dress rehearsal is where the team practices the patient experience and identifies any challenges or areas for improvement. They also emphasize the need for flexibility and the ability to make decisions on the fly when dealing with unpredictable children. Dan shares his learnings from the dress rehearsal, including the importance of delegation and prioritizing his role as a dentist.    Takeaways A dress rehearsal is crucial before opening a dental practice to practice the patient experience and identify any challenges or areas for improvement. Learning and mastering the practice management software is essential before opening to ensure smooth operations. Common blind spots in startup practices include not having a clear vision and not investing enough time in training. Creating an amazing first impression for patients is crucial, as it sets the tone for their experience at the practice. Flexibility and the ability to make decisions on the fly are crucial when working with children. Delegation is important for practice owners to avoid feeling overwhelmed and to empower their team members. Prioritizing one's role as a dentist and finding a work-life balance is essential for long-term success. Practice ownership can be an emotional rollercoaster, but forgiving oneself and staying true to the vision can help navigate the challenges.   Learn more about Dr. Dan Dinowitz here: https://www.voorheespediatricdentistry.com/   Learn more about how Ideal Practices helps dentists open their dream startup: https://idealpractices.com/ |   To learn more about Crimson Media Dental Marketing and how we help dental startups grow through proven marketing strategies, click the link below: https://www.crimsonmediagroup.com/

In this episode, Dr. Dan Dinowitz and Shane Simmons discuss valuable lessons learned from Dr. Dinowitz’s experience of starting a dental practice. The conversation covers topics such as marketing, team building, time management, and the importance of seeking expert advice. Dr. Dinowitz also discusses the challenges of balancing the startup process with personal life events and the significance of having a strong support system. The episode concludes with a preview of the upcoming grand opening and a media day at the practice. Takeaways Start marketing early and be consistent in your approach. Hire a great team early and continue recruiting to build a strong and collaborative work environment. Balancing multiple life events while building a practice is challenging but doable with the right support system. Take time away from your current job to focus on the startup, especially for administrative purposes. Seek expert advice and consultants to guide you through the startup process and marketing strategies. Learn more about Dr. Dan Dinowitz here: https://www.voorheespediatricdentistry.com/   Learn more about how Ideal Practices helps dentists open their dream startup: https://idealpractices.com/ |   To learn more about Crimson Media Dental Marketing and how we help dental startups grow through proven marketing strategies, click the link below: https://www.crimsonmediagroup.com/