Dr. Gin Do, a dentist in Orlando, FL and founder of Illume Dental Studio in Orlando, Florida, shares her experience of creating a unique startup dental practice. Dr. Do wanted to create a spa-like atmosphere where patients feel relaxed and taken care of. The practice offers a comfort menu with options like sparkling water, coffee, tea, and even mocktails. Dr. Do emphasizes the importance of personalization and human connection in the dental industry. She also discusses the success of her social media strategy, which includes creating funny and engaging content that has built a large following. Dr. Do and Shane reveal what every dentist should know when starting a dental practice.   Takeaways Create a unique atmosphere in your dental practice to make patients feel relaxed and taken care of Disrupt the “traditional” dental experience Offer a comfort menu with personalized options to enhance the patient experience Invest in a strong social media strategy to engage with patients and build a following Believe in yourself and don't let others' opinions discourage you from pursuing your dreams   Learn more about Illume Dental Studio on the links below: https://www.illumedentalstudio.com/ https://www.facebook.com/illumedentalstudio/ https://www.instagram.com/illumedentalstudio/   To learn more about Crimson Media Dental Marketing and how we help dental startups grow through proven marketing strategies, click the link below: https://www.crimsonmediagroup.com/