In this episode, we talk with Linda Serbu about the challenges of player access beyond licensed markets and the evolving landscape of global iGaming. As borders blur, operators face increasing compliance risks when players connect from outside regulated jurisdictions. Linda shares insights into what drives this behavior - from curiosity and better promotions to limited local options - and how technology like VPNs and digital payments makes it easier than ever. We also discuss regulatory gaps, data-driven monitoring, and the platform challenges of managing cross-border play. Can international cooperation lead to a more harmonized future for online gaming? Tune in to find out.

In this episode of the Data Roll Podcast, Stan talks with Michał Miler, Chief Product Officer and VP of Product at Entain - formerly at STS, the leading betting operator in Poland. Michael shares the story of a company’s transformation from a 90s-style family business into a modern online market leader. During the conversation, he explains:

• how to build a data-driven product strategy,
• the journey from reactive to proactive analytics,
• how to connect BI, product, and technology teams,
• why data ownership and empowerment are key to innovation,
• and when speed of learning matters more than perfect accuracy.

It’s an honest, insightful discussion about turning data into a true competitive advantage - not just another dashboard metric.

In this episode, we sit down with Michael Filletti, Co-Founder of Routy, to discuss how data is changing the game for affiliates and operators in iGaming. From building a useful data stack to overcoming tracking challenges, we explore the balance between personalization and privacy, why the industry lags behind retail in BI & AI adoption, and how becoming data-driven can protect both sides from unethical practices. Plus, Michael shares surprising insights revealed through data and the essential skills affiliates will need in the years ahead.

In this episode, we sit down with Tom Schreurs from Better Collective to explore how data, media, and sales strategies are driving the growth of the iGaming industry. Better Collective reaches millions of sports fans every month, but how do you turn that passion into meaningful business opportunities?  Key topics we cover:

• What makes partnerships with operators truly successful today
• The most important metrics to evaluate campaign and channel performance
• How to use media data and betting behavior to match the right product with the right user
• The role of local preferences, regulations, and market differences in scaling strategy
• Balancing editorial credibility with commercial goals in content-driven acquisition
• The power (and limits) of personalization in media monetization
• Untapped opportunities between sports media and betting platforms

Join us for a deep dive into how sports fans become players - and how commercial, editorial, and product teams can work together to unlock the next wave of iGaming growth.

In this episode, we dive deep into the world of paid advertising and affiliate marketing within the iGaming industry. Our guest shares hands-on insights into what it takes to run successful performance marketing campaigns, with a strong focus on link tracking, postbacks, and data-driven decision-making. 
 What you'll learn:

• What link tracking is and why it’s essential for performance marketing
• How advanced tracking methods improve transparency and campaign accuracy
• Using tracking data to identify top-performing channels and optimize results
• A practical breakdown of postbacks: how they work and why they matter
• The role of postbacks in attribution accuracy and fraud prevention
• How postback data builds trust between advertisers, affiliates, and networks
• Key metrics that drive successful iGaming campaigns
• The impact of privacy laws on tracking and attribution

We also explore the differences between grey and regulated markets, the unique challenges and opportunities of each, and what’s currently missing in the affiliate marketing ecosystem - from tools to industry knowledge. Finally, we look ahead to the future of affiliate marketing as it becomes increasingly integrated with Business Intelligence and real-time analytics.

In this episode, we dive deep into the world of modern casino game delivery - from idea to player. Our guest shares insights from inside the industry, covering how data drives decisions, strategies, and adaptations at every stage of the process.  What you’ll learn in this episode:

• The biggest challenges in selling casino games and how to overcome them
• Effective ways to showcase games and convince operators
• The importance of selling points and choosing the right jurisdictions
• How studios approach special features and market-specific customization
• First-hand experience entering the Brazilian market
• The role of influencer marketing and celebrity endorsements in the gaming space
• Strategies for maintaining a game’s popularity long after launch
• How data shapes modern game development and delivery
• A glimpse into the future of casino game design

Subscribe for more industry interviews and behind-the-scenes stories.

In this episode, we sit down with Brendon Spiteri, to explore the real drivers behind successful partnerships in affiliate marketing - especially in the ever-evolving iGaming industry.
With years of experience on both the operator and affiliate sides, Brendon shares how data, transparency, and long-term strategy intersect to create impactful and profitable collaborations.

In this episode, we discuss:
– What truly defines a successful operator - affiliate partnership
– The role of data in driving decisions, optimizing performance, and challenging assumptions
– Key KPIs and metrics that matter most when evaluating affiliate relationships
– The biggest bottlenecks and inefficiencies in today’s affiliate space
– Aligning short-term performance with long-term strategic goals

Can ethics and iGaming truly coexist? In this thought-provoking episode, we’re joined by Dr. Andreas Ditsche - experienced business leader, advisor, and advocate for ethical standards in the gaming space - to unpack the complex relationship between online gambling, public perception, and social responsibility.
We explore:
- How ethics can (and must) exist within the iGaming industry
- Why the sector still struggles with its reputation – and whether that’s fair
- Regional and cultural differences in attitudes toward gambling
- Ethical challenges facing operators, affiliates, and other players in the space
- How transparency, data, and player insights can drive real change
- What it really takes to make responsible gaming more than just a buzzword

This is the second part of our conversation about Insight Assistant, where we talk with Kasia about one of the biggest misconceptions around AI assistants - that LLMs can solve everything, and should be used everywhere just because they’re popular. We break down when they truly add value, and when traditional solutions like scripts or frameworks still make more sense. We also discuss what really powers AI assistants behind the scenes, the difference between LLM engines, data security concerns, and what’s next for the product. Plus, we answer the big question: will AI assistants replace BI teams?
Spoiler: they won’t. But they will make their work way faster.

Insight Assistant: Applying AI the Astral Forest Way -Part 1

 In this first part of the episode, we take you behind the scenes of how the Insight Assistant was born - a tool designed to change the way the iGaming industry works with data. Our guest, Katarzyna Kosyl, is responsible for the technical architecture and logical structure of the solution. She shares the story of how the idea emerged, why existing tools just weren’t enough, and how Astral Forest decided to do things differently - drawing on lessons from other industries and creating something truly tailored to the needs of operators, game studios, and data teams in online casinos, sportsbooks, lotteries, and social casinos. You’ll hear about early prototypes (including a first rollout at a Swiss casino), the challenges of working with local AI models, and how switching to cloud-based large language models made all the difference. This is an episode about experimentation, iteration, and building an assistant that actually understands - not guesses. A tool that supports real decision-making, handles data responsibly, and avoids hallucinations with smart architecture, clean knowledge bases, and carefully designed prompts.

In this episode, we delve into the world of affiliate marketing within the iGaming industry with expert Clemence Dujardin. Discover what sets iGaming affiliate marketing apart and the cooperation process between operators and affiliates. We explore essential tools, key skills for success, and best practices for building lasting partnerships. Clemence also shares insights on engaging content, the potential of social media channels, and the impact of technological innovations like AI. Finally, we discuss the crucial role of data analytics and how to measure ROI in this dynamic field. Tune in to gain valuable knowledge from an industry insider!

In this episode, we sit down with Dragos Pichiu to explore the world of iGaming - where data, passion, and player expectations collide. Together with host Stan, we dive into what truly motivates players: Is it just about winning, or is there more beneath the surface? Dragos shares his industry insights on empathy, responsible gaming, and where entertainment crosses into risk. Stan also raises key questions: Can data alone reveal player motivations, or is human intuition still essential? And how can the industry balance analytics with a personal touch? If you’re curious about the future of iGaming, don’t miss this conversation!

In this episode, we talk about responsible game design in the gambling industry, using the slot game Ale Fajny Bober as a case study. Our guests, Luka and Maciej, explain how responsibility influenced the development process of the game and how they balanced ethical considerations with business goals. We discuss key elements of player engagement, the impact of game mechanics, and whether responsibility in design means giving up certain features. The conversation also covers how player data can be used to both enhance gameplay and support player protection, as well as how regulatory expectations are shaping the future of gambling game design.

Pierre, a longtime iGaming expert, shares how he started during the early days of online poker and how the industry has changed over 20 years. You’ll learn why strong relationships matter in iGaming and how to build them in B2B and B2C. We’ll also discuss if the industry has become too closed off to new ideas and whether big events have lost their fun, casual vibe. Pierre talks about the hottest trends- like AI, personalization, and data- and the biggest challenges ahead. If you want to break into iGaming, he’ll give practical tips on branding and networking. Real insights, honest opinions, and useful advice- all in one episode!

In the final episode of this season, we take a look back at 2024! We reflect on the key events that shaped the industry, the biggest challenges faced, and the innovations that turned out to be true game changers. We also discuss shifts in data analytics, the role of emerging technologies, and the topics that sparked the most interest at conferences and among listeners.
To wrap things up on a lighter note, we share inspirations from books, articles, and other sources that left a mark this year.
Don’t miss this year-end recap - tune in now! 

In this episode, we explore how predictive analytics can transform marketing strategies in iGaming. Learn about real-world examples from European online casino and sportsbook operators, including how predictive models were used to improve player retention and evaluate promotion effectiveness.
We also discuss the role of AI and advanced analytics in shaping decision-making, the importance of strong data foundations, and the step-by-step process of implementing impactful data-driven solutions. Whether you're in iGaming or another industry, this episode is packed with actionable insights to enhance your analytics capabilities. Tune in and discover how to make data work for you!

What makes a brand truly stand out in the competitive world of iGaming? Is it strategy, perception, or something deeper? In this episode, we dive into the critical elements of creating a strong and recognizable brand in the iGaming industry.

We’ll explore:
- The strategic foundations often overlooked when shaping a brand’s image.
- Breaking harmful stereotypes about iGaming and shifting public perception.
- How to balance compliance, innovation, and the spirit of iGaming while maintaining a consistent brand identity.
- The evolving role of customer involvement and transparency in shaping trust and loyalty.

We also discuss real-world challenges like deposit limits, regulation-driven market shifts, and how data analytics can provide valuable insights into player needs and expectations.

Using examples from the industry, including brand success stories and pitfalls, we’ll uncover the steps to ensure your brand stays memorable and authentic in a dynamic market.

In this insightful episode, we dive into the world of data with Anne-Marie Rosewall, an expert in Business Intelligence and data platforms. We explore the critical role of data in modern businesses and the surprising challenges that BI teams often face in creating meaningful impact.Anne-Marie shares her experiences on why data initiatives sometimes go unused, even after investing heavily in robust reporting tools and dashboards. Together, we discuss how aligning data models with business goals and avoiding overengineering can make a difference in fostering a strong data culture.We also break down the essential components of data culture: data discovery, data literacy, and data democratization. Anne-Marie offers actionable insights on how businesses can empower their teams with data literacy, supporting non-technical users and building a community of citizen developers. We talk about striking a balance in governance, allowing freedom to create while maintaining control to avoid data chaos.Finally, we get Anne-Marie’s take on the ever-evolving data technology landscape, from data warehouses to lakehouses, and ask the hot question: Are dashboards truly dead? Plus, a look into her views on AI and machine learning trends over the past decade.Tune in to discover practical insights on driving business success with data, and learn how to avoid common pitfalls to make your data strategy truly effective!

In today’s episode, we sit down with an expert in game testing, certification, and compliance within the iGaming industry. You’ll learn how a game testing lab operates, the steps a game goes through from submission to full certification, and how varying regulations across countries impact the standards for Random Number Generators (RNG) and certification processes.

We’ll dive into the differences between the most and least regulated markets, explore anticipated changes in the legal landscape, and look at new markets on the horizon. Our guest will also share the biggest challenges faced in daily work and explain how effective integration of compliance can help tackle these issues.

We discuss the impact of certification on product development and the best practices for designing games that meet regulatory standards. In a segment focused on data and analytics, our guest shares insights on how data can be harnessed to optimize game performance, impact pricing models, validate RTP simulations, and provide market predictions. To wrap up, we offer valuable advice for new game developers just starting their studio and navigating the certification process.
Join us to get an inside look at the world of iGaming certification and compliance!

 New Podcast Episode: Data & Analytics in the iGaming Industry. In this episode, we take a deep dive into the world of data and analytics within the online gambling industry, featuring an expert guest with extensive experience in this fast-paced field. We explore how data has revolutionized the way modern gaming companies operate across various markets and brands.Why listen?

• Learn how tools like Power BI and Tableau empower business teams, from marketing to responsible gaming, by turning data into actionable insights. We also discuss the latest trends in data analytics and what's on the horizon for the industry.
• Discover the importance of data literacy and data democratisation—how companies can effectively train their teams and enable users to create their own reports without relying solely on the BI team.
• Explore the pros and cons of Enterprise vs. Self-Service BI, and find out how to manage the risks of inaccurate KPI calculations in a self-service environment.
• Understand the biggest challenges in data integration when operating across multiple markets and platforms. Our guest shares insights on maintaining data quality, achieving a single customer view, and meeting KYC/AML standards.
• Get to know the analytical tools and methods that help turn raw data into valuable information, creating a common data foundation that drives decision-making across business teams.

Whether you're a data professional, part of the gaming sector, or simply curious about how technology is reshaping the industry, this episode offers expert insights, practical advice, and a glimpse into the future of data in iGaming.