In this episode, we dive deep into the world of paid advertising and affiliate marketing within the iGaming industry. Our guest shares hands-on insights into what it takes to run successful performance marketing campaigns, with a strong focus on link tracking, postbacks, and data-driven decision-making.
What you'll learn:
- What link tracking is and why it’s essential for performance marketing
- How advanced tracking methods improve transparency and campaign accuracy
- Using tracking data to identify top-performing channels and optimize results
- A practical breakdown of postbacks: how they work and why they matter
- The role of postbacks in attribution accuracy and fraud prevention
- How postback data builds trust between advertisers, affiliates, and networks
- Key metrics that drive successful iGaming campaigns
- The impact of privacy laws on tracking and attribution
We also explore the differences between grey and regulated markets, the unique challenges and opportunities of each, and what’s currently missing in the affiliate marketing ecosystem - from tools to industry knowledge. Finally, we look ahead to the future of affiliate marketing as it becomes increasingly integrated with Business Intelligence and real-time analytics.
