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Create More Customers
Orren Prunckun
130 episodes
1 day ago
If you want to know how entrepreneurs and small business owners can get more sales, more often, without relying things like networking, referrals or spending a lot of money, then this podcast will show you how real marketers like us are declaring war on those dated methods. I have spent my career working out the answer to that question. Subscribe to this podcast so I can share the best secret marketing & sales hacks with you. My name is Orren Prunckun and welcome to my podcast.
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All content for Create More Customers is the property of Orren Prunckun and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
If you want to know how entrepreneurs and small business owners can get more sales, more often, without relying things like networking, referrals or spending a lot of money, then this podcast will show you how real marketers like us are declaring war on those dated methods. I have spent my career working out the answer to that question. Subscribe to this podcast so I can share the best secret marketing & sales hacks with you. My name is Orren Prunckun and welcome to my podcast.
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Marketing
Business
Episodes (20/130)
Create More Customers
Create More Customers — Episode 132: Marketing & Sales Advice For Value-Driven Communication

In this episode you’ll hear my thoughts on:

  • Identifying ideal customers
  • Educating potential customers
  • Utilising different channels
  • Creating and distributing content
  • Targeting specific customer segments
  • Building a sales funnel
  • Asking for referrals
  • Being consistent and persistent
  • Considering paid advertising
  • Providing value through communication

So, listen here as we discuss these!

If you like what was on here and want more, go to https://createmorecustomers.agency

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2 years ago
24 minutes 17 seconds

Create More Customers
Create More Customers — Episode 131: Marketing & Sales Advice For Unlocking The Power Of Segmentation

In this episode you’ll hear my thoughts on:

  • Categorizing ideal customers into different categories
  • Using well-known frameworks to identify these categories
  • Targeting product-aware customers and re-engaging with potential customers
  • Escaping the commoditization of the products and services
  • Creating a brand stand out in a competitive market
  • Building trust and relationships by adding value  before pitching
  • Starting content distribution to contact customers and build a relationship with them
  • Fulfilling promises and promoting prospects to build trust and relationships
  • Asking for referrals and not taking a "no" as a dead-end
  • Using outbound methods via LinkedIn, Twitter, email and SMS

So, listen here as we discuss these!

If you like what was on here and want more, go to http://orrenprunckun.com

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2 years ago
19 minutes 26 seconds

Create More Customers
Create More Customers - Episode 130: Marketing & Sales Advice For Those Who Do Business Development

In this episode you’ll hear my thoughts on:

  • Why getting back in contact with prospects is important
  • What the new algorithms social channels are using
  • Why visual content works
  • How to do business development
  • A process of business development for content
  • A process for content creation
  • What makes quality content
  • Why testing content on social channels is important
  • How to target well via social channels
  • How to easily distribute audio

So, listen here as I discuss these!

If you like what was on here and want more, go to http://orrenprunckun.com

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2 years ago
19 minutes 6 seconds

Create More Customers
Create More Customers - Episode 129: Marketing & Sales Advice For Gym Owners

In this episode you’ll hear my thoughts on:

  • Staying front of mind with customers, including theory about how advertising work and tactics such as “surprising and delighting
  • Creating offers, with examples
  • Creating communities, transitioning from offline to online, and nuances of Facebook Groups
  • Branding, specifically wearables and interest categories for referrals
  • Instant demos for increasing sales, and some examples of them
  • Incentivizing referrals with specific phrasing
  • Content creation, topics, quantity, length, and finding your voice

So, listen here as I discuss these!

If you like what was on here and want more, go to https://createmorecustomers.agency

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2 years ago
24 minutes 25 seconds

Create More Customers
Create More Customers - Episode 128: How to generate B2B leads when you have brand restrictions

In this episode you’ll hear my thoughts on:

  • Why Twitter bio disclaimers are redundant;
  • How to use 2 of a 3 step sales funnel to overcome brand use restrictions;
  • What to communicate to overcome brand use restrictions;
  • How these topics relate directly to lead generation for your employer;
  • How these topics build your personal brand as an employee;
  • What the practical steps to get started are;
  • Why organizers get brand benefits and attendees don't; and
  • What the practical examples of this organizing look like.

So, watch here as I discuss these!

If you like what was on here and want more, go to http://orrenprunckun.com

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3 years ago
4 minutes 53 seconds

Create More Customers
Create More Customers - Episode 127: What the substance of content should be

In this episode you’ll hear my thoughts on: 

  • What should be in your content; 
  • Why giving away too much isn’t an issue;
  • What the problem is with a one-way conversation;
  • How to overcome that Problem;
  • How to get attention for the content; and
  • Why more content is better than less.

So, listen here as I discuss these!

If you like what was on here and want more, go to http://orrenprunckun.com

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5 years ago
10 minutes 2 seconds

Create More Customers
Create More Customers - Episode 126: How To Build A Brand (Or Rebrand)

In this episode you’ll hear my thoughts on:

  • What a brand is and is not;
  • What an easy way to rebrand is;
  • How this way creates awareness, recognition and recall; and
  • How you can and cannot control your brand.

So, listen here as I discuss these!

If you like what was on here and want more, go to http://orrenprunckun.com

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5 years ago
7 minutes 44 seconds

Create More Customers
Create More Customers - Episode 125: Why the best customer is both the buyer and the user

In this episode you’ll hear my thoughts on:

  • What happens to your product usage when the buyer and the seller are not the same person;
  • What sales is and why it is different that pitching; and
  • What to do when the buyer and the seller are not the same person.

So, listen here as I discuss these!

If you like what was on here and want more, go to http://orrenprunckun.com

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5 years ago
7 minutes 19 seconds

Create More Customers
Create More Customers - Episode 124: An example of cold contact that doesn't work

In this episode you’ll hear my thoughts on:

• How to help prospects know, like and trust you when you cold contact.

So, listen here as I discuss these!

If you like what was on here and want more, go to http://orrenprunckun.com



 

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5 years ago
9 minutes 20 seconds

Create More Customers
Create More Customers - Episode 123: Why helping prospects save face is a great sales strategy

In this episode you’ll hear my thoughts on:


• What conversation rates you should be aiming for with your cold contact;

• Why being different is superior to being better (etc);

• Why focusing on this is the key to navigating objections; and

• What the two tactics are for navigate objections.


So, listen here as I discuss these!


If you like what was on here and want more, go to http://orrenprunckun.com

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5 years ago
12 minutes 14 seconds

Create More Customers
Create More Customers - Episode 122: How to prepare for selling after Coronavirus

In this episode you’ll hear my thoughts on: 

  • What you should be doing now when you cannot sell due to Coronavirus and having no ad budget.

So, listen here as I discuss these!

If you like what was on here and want more, go to http://orrenprunckun.com

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5 years ago
18 minutes 56 seconds

Create More Customers
Create More Customers - Episode 121: Using callouts for custom marketing & sales

In this episode you’ll hear my thoughts on: 

  • What a marketing & sales communication should match with; 
  • What the current targeting criteria that is available; 
  • What possible targeting criteria will be available in the future; 
  • What technology will allow this to happen; 
  • What most brands do despite both of these; 
  • What the middle ground is practically in 2020; 
  • What an example this targeting is; and 
  • What you can do to better target your marketing & sales communication. 

So, listen here as I discuss these!

If you like what was on here and want more, go to http://orrenprunckun.com


 

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5 years ago
15 minutes 50 seconds

Create More Customers
Create More Customers - Episode 120: An example of a fantastic billboard ad

In this episode you’ll hear my thoughts on:

  • What most brands do with their billboards, ads and marketing and sales communication;
  • Why you should not be following in their footsteps; 
  • The only purpose of a billboard or ad; 
  • What an example of this is; and
  • How to use this example for your own billboards and ads. 

So, watch here as I discuss these!

If you like what was on here and want more, go to http://orrenprunckun.com


 

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5 years ago
4 minutes 30 seconds

Create More Customers
Create More Customers - Episode 119: An example of my own biz dev process

In this episode you’ll hear my thoughts on: 

  • Who the best partners are to do business development deals with; 
  • Who to find these partners are to do business development deals with;
  • Why business development is different that selling and pitching prospects; 
  • Why I do certain types of business development deals; 
  • How these business development deals fit into business models; and
  • What the correct processes for business development deals to create partnerships. 

So, listen here as I discuss these! 

If you like what was on here and want more, go to http://orrenprunckun.com


 

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5 years ago
9 minutes 6 seconds

Create More Customers
Create More Customers - Episode 118: An example of my own cold outreach

In this episode you’ll hear my thoughts on:

  • How most brands go about cold outreach and contact;
  • Why that approach rarely works;
  • What to do instead;
  • Why some ways of cold contact are better than others;
  • What an ideal cold outreach and contact process looks like;
  • What types of brands this works for; and
  • What types of results are possible with this alternative method.

If you like what was on here and want more, go to http://orrenprunckun.com

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5 years ago
14 minutes 24 seconds

Create More Customers
Create More Customers - Episode 117: How to get referrals

In this episode you’ll hear my thoughts on: 

  1. What the only factor that matters is for getting referrals;
  2. How to implement that for your brand; and
  3. What the results will be if you do so. 

So, listen here as I discuss these! 

If you like what was on here and want more, go to http://orrenprunckun.com

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5 years ago
3 minutes 35 seconds

Create More Customers
Create More Customers - Episode 116: Don't cut corners with your marketing & sales

In this episode you’ll hear my thoughts on:

  • Why you shouldn’t automate any new marketing or sales activity;
  • Why manual marketing or sales activity at first is a very smart decision; and 
  • When you should start marketing or sales automation. 

So, listen here as I discuss these!

If you like what was on here and want more, go to http://orrenprunckun.com

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5 years ago
6 minutes 13 seconds

Create More Customers
Create More Customers - Episode 115: The common things prospects despise about salespeople

In this episode you’ll hear my thoughts on:

  • Why salespeople have a bad reputations;
  • The common reasons why prospects despise salespeople;
  • How to overcome these reasons; and
  • What the results will be if you do so.

So, listen here as I discuss these!

If you like what was on here and want more, go to http://orrenprunckun.com

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5 years ago
8 minutes 38 seconds

Create More Customers
Create More Customers - Episode 114: The temptation of engaging content

In this episode you’ll hear my thoughts on:

  • Why producing engaging content discredits your expertise;
  • Why producing content not aligned with your expertise is bad for your brand;
  • What the majority of your content should convey; and
  • What the results will be if you do so.

So, listen here as I discuss these!

If you like what was on here and want more, go to http://orrenprunckun.com

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5 years ago
5 minutes 55 seconds

Create More Customers
Create More Customers - Episode 113: An example of a fantastic billboard

In this episode you’ll hear my thoughts on:

  • What targeting ability traditional media has;
  • What types of messages capture attention;
  • Why consistent brand messaging is important;
  • Why your brand needs to speak to as many as possible; and
  • Why evoking emotion is important.

So, listen here as I discuss this!

If you like what was on here and want more, go to http://orrenprunckun.com

Show more...
5 years ago
7 minutes 37 seconds

Create More Customers
If you want to know how entrepreneurs and small business owners can get more sales, more often, without relying things like networking, referrals or spending a lot of money, then this podcast will show you how real marketers like us are declaring war on those dated methods. I have spent my career working out the answer to that question. Subscribe to this podcast so I can share the best secret marketing & sales hacks with you. My name is Orren Prunckun and welcome to my podcast.