In this episode you’ll hear my thoughts on:

• Identifying ideal customers
• Educating potential customers
• Utilising different channels
• Creating and distributing content
• Targeting specific customer segments
• Building a sales funnel
• Asking for referrals
• Being consistent and persistent
• Considering paid advertising
• Providing value through communication

So, listen here as we discuss these!

If you like what was on here and want more, go to https://createmorecustomers.agency

In this episode you’ll hear my thoughts on:

• Categorizing ideal customers into different categories
• Using well-known frameworks to identify these categories
• Targeting product-aware customers and re-engaging with potential customers
• Escaping the commoditization of the products and services
• Creating a brand stand out in a competitive market
• Building trust and relationships by adding value  before pitching
• Starting content distribution to contact customers and build a relationship with them
• Fulfilling promises and promoting prospects to build trust and relationships
• Asking for referrals and not taking a "no" as a dead-end
• Using outbound methods via LinkedIn, Twitter, email and SMS

So, listen here as we discuss these!

If you like what was on here and want more, go to http://orrenprunckun.com

In this episode you’ll hear my thoughts on:

• Why getting back in contact with prospects is important
• What the new algorithms social channels are using
• Why visual content works
• How to do business development
• A process of business development for content
• A process for content creation
• What makes quality content
• Why testing content on social channels is important
• How to target well via social channels
• How to easily distribute audio

So, listen here as I discuss these!

If you like what was on here and want more, go to http://orrenprunckun.com

In this episode you’ll hear my thoughts on:

• Staying front of mind with customers, including theory about how advertising work and tactics such as “surprising and delighting
• Creating offers, with examples
• Creating communities, transitioning from offline to online, and nuances of Facebook Groups
• Branding, specifically wearables and interest categories for referrals
• Instant demos for increasing sales, and some examples of them
• Incentivizing referrals with specific phrasing
• Content creation, topics, quantity, length, and finding your voice

So, listen here as I discuss these!

If you like what was on here and want more, go to https://createmorecustomers.agency

In this episode you’ll hear my thoughts on:

• Why Twitter bio disclaimers are redundant;
• How to use 2 of a 3 step sales funnel to overcome brand use restrictions;
• What to communicate to overcome brand use restrictions;
• How these topics relate directly to lead generation for your employer;
• How these topics build your personal brand as an employee;
• What the practical steps to get started are;
• Why organizers get brand benefits and attendees don't; and
• What the practical examples of this organizing look like.

So, watch here as I discuss these!

If you like what was on here and want more, go to http://orrenprunckun.com

In this episode you’ll hear my thoughts on: 

• What should be in your content; 
• Why giving away too much isn’t an issue;
• What the problem is with a one-way conversation;
• How to overcome that Problem;
• How to get attention for the content; and
• Why more content is better than less.

So, listen here as I discuss these!

If you like what was on here and want more, go to http://orrenprunckun.com

In this episode you’ll hear my thoughts on:

• What a brand is and is not;
• What an easy way to rebrand is;
• How this way creates awareness, recognition and recall; and
• How you can and cannot control your brand.

So, listen here as I discuss these!

If you like what was on here and want more, go to http://orrenprunckun.com

In this episode you’ll hear my thoughts on:

• What happens to your product usage when the buyer and the seller are not the same person;
• What sales is and why it is different that pitching; and
• What to do when the buyer and the seller are not the same person.

So, listen here as I discuss these!

If you like what was on here and want more, go to http://orrenprunckun.com

In this episode you’ll hear my thoughts on:

• How to help prospects know, like and trust you when you cold contact.

So, listen here as I discuss these!

If you like what was on here and want more, go to http://orrenprunckun.com

In this episode you’ll hear my thoughts on:

• What conversation rates you should be aiming for with your cold contact;

• Why being different is superior to being better (etc);

• Why focusing on this is the key to navigating objections; and

• What the two tactics are for navigate objections.

So, listen here as I discuss these!

If you like what was on here and want more, go to http://orrenprunckun.com

In this episode you’ll hear my thoughts on: 

• What you should be doing now when you cannot sell due to Coronavirus and having no ad budget.

So, listen here as I discuss these!

If you like what was on here and want more, go to http://orrenprunckun.com

In this episode you’ll hear my thoughts on: 

• What a marketing & sales communication should match with; 
• What the current targeting criteria that is available; 
• What possible targeting criteria will be available in the future; 
• What technology will allow this to happen; 
• What most brands do despite both of these; 
• What the middle ground is practically in 2020; 
• What an example this targeting is; and 
• What you can do to better target your marketing & sales communication. 

So, listen here as I discuss these!

If you like what was on here and want more, go to http://orrenprunckun.com

In this episode you’ll hear my thoughts on:

• What most brands do with their billboards, ads and marketing and sales communication;
• Why you should not be following in their footsteps; 
• The only purpose of a billboard or ad; 
• What an example of this is; and
• How to use this example for your own billboards and ads. 

So, watch here as I discuss these!

If you like what was on here and want more, go to http://orrenprunckun.com

In this episode you’ll hear my thoughts on: 

• Who the best partners are to do business development deals with; 
• Who to find these partners are to do business development deals with;
• Why business development is different that selling and pitching prospects; 
• Why I do certain types of business development deals; 
• How these business development deals fit into business models; and
• What the correct processes for business development deals to create partnerships. 

So, listen here as I discuss these! 

If you like what was on here and want more, go to http://orrenprunckun.com

In this episode you’ll hear my thoughts on:

• How most brands go about cold outreach and contact;
• Why that approach rarely works;
• What to do instead;
• Why some ways of cold contact are better than others;
• What an ideal cold outreach and contact process looks like;
• What types of brands this works for; and
• What types of results are possible with this alternative method.

If you like what was on here and want more, go to http://orrenprunckun.com

In this episode you’ll hear my thoughts on: 

1. What the only factor that matters is for getting referrals;
2. How to implement that for your brand; and
3. What the results will be if you do so. 

So, listen here as I discuss these! 

If you like what was on here and want more, go to http://orrenprunckun.com

In this episode you’ll hear my thoughts on:

• Why you shouldn’t automate any new marketing or sales activity;
• Why manual marketing or sales activity at first is a very smart decision; and 
• When you should start marketing or sales automation. 

So, listen here as I discuss these!

If you like what was on here and want more, go to http://orrenprunckun.com

In this episode you’ll hear my thoughts on:

• Why salespeople have a bad reputations;
• The common reasons why prospects despise salespeople;
• How to overcome these reasons; and
• What the results will be if you do so.

So, listen here as I discuss these!

If you like what was on here and want more, go to http://orrenprunckun.com

In this episode you’ll hear my thoughts on:

• Why producing engaging content discredits your expertise;
• Why producing content not aligned with your expertise is bad for your brand;
• What the majority of your content should convey; and
• What the results will be if you do so.

So, listen here as I discuss these!

If you like what was on here and want more, go to http://orrenprunckun.com

In this episode you’ll hear my thoughts on:

• What targeting ability traditional media has;
• What types of messages capture attention;
• Why consistent brand messaging is important;
• Why your brand needs to speak to as many as possible; and
• Why evoking emotion is important.

So, listen here as I discuss this!

If you like what was on here and want more, go to http://orrenprunckun.com