In this episode you’ll hear my thoughts on:

• Categorizing ideal customers into different categories
• Using well-known frameworks to identify these categories
• Targeting product-aware customers and re-engaging with potential customers
• Escaping the commoditization of the products and services
• Creating a brand stand out in a competitive market
• Building trust and relationships by adding value  before pitching
• Starting content distribution to contact customers and build a relationship with them
• Fulfilling promises and promoting prospects to build trust and relationships
• Asking for referrals and not taking a "no" as a dead-end
• Using outbound methods via LinkedIn, Twitter, email and SMS

So, listen here as we discuss these!

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