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Copy Cats
Drew Lubega
7 episodes
2 hours ago

A podcast uncovering the science and art behind copywriting and content design - as seen through the eyes of industry experts.

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Marketing
Business
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All content for Copy Cats is the property of Drew Lubega and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

A podcast uncovering the science and art behind copywriting and content design - as seen through the eyes of industry experts.

Show more...
Marketing
Business
Episodes (7/7)
Copy Cats
Episode 3: Button and Confab founder Kristina Halvorson breaks down content strategy and the emerging role of AI

Kristina Halvorson, founder of Confab and Button and leader at Brain Traffic, joins us to talk content strategy and content operations. She tackles how to ask the right strategic questions, align teams, preparing for content for emerging AI tools and why curiosity (not complaints) advances our field.

Button 2025, the content design conference takes place on October 22-24.

Music by TimMoor from Pixabay

YouTube/Twitter: @copycatspod

Instagram: copy_cats_podcast

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4 weeks ago
32 minutes 12 seconds

Copy Cats
Episode 2: TextJam founder Pete DeLaurentis on collaboration, AI, and making products fun

Engineering lead, senior stack developer and technology obsessive Pete DeLaurentis is the man behind new text editor, TextJam. We spoke to him about how the tool helps make life easier for writers - and why he was determined to ensure it's fun to use.

Pete also shared knowledge nuggets on the power of different AI models, his frustration with LinkedIn...and his link to Harry Potter!

Music by TimMoor from Pixabay

Twitter: @copycatspod

Instagram: copy_cats_podcast

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1 month ago
28 minutes 42 seconds

Copy Cats
Episode 1: Jon Yablonski on human-centred design and what scares him about AI

Multi-disciplinary designer, Jon Yablonski is the author behind the Laws of UX and creator of Humane by Design.

We caught up with the man from @Mixpanel to discuss, among other things, his overwhelming passion for designing tools that empower people, and what happens when technology gets in the way of good design.

Music by TimMoor from Pixabay


Twitter: @copycatspod

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4 months ago
32 minutes 42 seconds

Copy Cats
Episode 3: Gregg Bernstein on user centered design and the role of copywriters in research

Gregg Bernstein is Lead User Researcher at Webflow and author of the book "Research Practice: Perspectives from UX researchers in a changing field".


We caught up with the Georgia-based, user-centered design expert to discuss the role of UX copywriters in research, his own love for writing - plus what it takes to hire a great researcher.



Music by TimMoor from Pixabay


Twitter: @copycatspod

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4 years ago
21 minutes 26 seconds

Copy Cats
Episode 2: Torrey Podmajersky - on customer goals vs business goals, selling copy and why contractions matter

Google UX Writer and Content Strategist Torrey Podmajersky is author of strategic writing for UX and an expert on conversion engaging, supporting and attracting users.


Here she talks to us about techniques for measuring and selling the value of copy, creating standards and dealing with business goals versus customer goals.


Music by TimMoor from Pixabay


Twitter: @copycatspod

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4 years ago
33 minutes 11 seconds

Copy Cats
Episode 1: Whitney Quesenbery - on accessibility, personas and more

Our very first guest on the Copy Cats podcast is Whitney Quesenbery, the co-author of A Web for Everyone: Designing Accessible User Experiences.


The co-founder of the Centre for Civic Design talks to us about (among other things) the value of personas, the role of accessibility on the US voting experience, and the importance of design literacy.


Music by TimMoor from Pixabay


Twitter: @copycatspod

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4 years ago
30 minutes 18 seconds

Copy Cats
Copy cats trailer

Copy cats trailer

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4 years ago
10 seconds

Copy Cats

A podcast uncovering the science and art behind copywriting and content design - as seen through the eyes of industry experts.