Episode 3: Button and Confab founder Kristina Halvorson breaks down content strategy and the emerging role of AI

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Copy Cats

Drew Lubega

7 episodes

12 hours ago

A podcast uncovering the science and art behind copywriting and content design - as seen through the eyes of industry experts.

Marketing

Business

RSS

All content for Copy Cats is the property of Drew Lubega and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

A podcast uncovering the science and art behind copywriting and content design - as seen through the eyes of industry experts.

Marketing

Business

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Episode 3: Button and Confab founder Kristina Halvorson breaks down content strategy and the emerging role of AI

Copy Cats

32 minutes 12 seconds

4 weeks ago

Episode 3: Button and Confab founder Kristina Halvorson breaks down content strategy and the emerging role of AI

Kristina Halvorson, founder of Confab and Button and leader at Brain Traffic, joins us to talk content strategy and content operations. She tackles how to ask the right strategic questions, align teams, preparing for content for emerging AI tools and why curiosity (not complaints) advances our field.

Button 2025, the content design conference takes place on October 22-24.

Music by TimMoor from Pixabay

YouTube/Twitter: @copycatspod

Instagram: copy_cats_podcast