Episode 2: Torrey Podmajersky - on customer goals vs business goals, selling copy and why contractions matter

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Copy Cats

Drew Lubega

7 episodes

5 days ago

A podcast uncovering the science and art behind copywriting and content design - as seen through the eyes of industry experts.

Marketing

Business

RSS

All content for Copy Cats is the property of Drew Lubega and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

A podcast uncovering the science and art behind copywriting and content design - as seen through the eyes of industry experts.

Marketing

Business

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Episode 2: Torrey Podmajersky - on customer goals vs business goals, selling copy and why contractions matter

Copy Cats

33 minutes 11 seconds

4 years ago

Episode 2: Torrey Podmajersky - on customer goals vs business goals, selling copy and why contractions matter

Google UX Writer and Content Strategist Torrey Podmajersky is author of strategic writing for UX and an expert on conversion engaging, supporting and attracting users.

Here she talks to us about techniques for measuring and selling the value of copy, creating standards and dealing with business goals versus customer goals.

Music by TimMoor from Pixabay

Twitter: @copycatspod