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Content Heroes

Josiah Goff

57 episodes

7 months ago

#57: Shondell Varcianna, CEO of Varci Media, shares her journey of turning a blogging passion into a successful content marketing agency for financial institutions. We cover the number one ingredient for successful content, how to maximize every blog post you write, and what it takes to create customers for life. If you've ever found yourself needing to turn lackluster topics into personal, captivating content, then this episode is for you. Show notes and episode transcript at contentheroes...

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Entrepreneurship

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#57: Shondell Varcianna, CEO of Varci Media, shares her journey of turning a blogging passion into a successful content marketing agency for financial institutions. We cover the number one ingredient for successful content, how to maximize every blog post you write, and what it takes to create customers for life. If you've ever found yourself needing to turn lackluster topics into personal, captivating content, then this episode is for you. Show notes and episode transcript at contentheroes...

Show more...

Entrepreneurship

Episodes (20/57)

Content Heroes

How to Write Captivating Content for an Impersonal Industry, with Shondell Varcianna

#57: Shondell Varcianna, CEO of Varci Media, shares her journey of turning a blogging passion into a successful content marketing agency for financial institutions. We cover the number one ingredient for successful content, how to maximize every blog post you write, and what it takes to create customers for life. If you've ever found yourself needing to turn lackluster topics into personal, captivating content, then this episode is for you. Show notes and episode transcript at contentheroes...

4 years ago

33 minutes

Content Heroes

Behind the Scenes of Content Heroes, with Niduk and Jenn

#56: In this special episode, we take a peek behind the curtain and deep dive into the content strategy that is fueling the Content Heroes business. Show notes and episode transcript at contentheroes.com/56 ANNOUNCEMENT We just opened the doors to my new FUEL Mastermind – The only Mastermind for Business Leaders who want to solidify authority in their niche with content. If you are the type of person who has been struggling to actually start creating content that drives revenue, then FUEL i...

5 years ago

51 minutes

Content Heroes

LIVE 1-Year Anniversary Celebration — Niduk Interviews Josiah

#55: In this special LIVE 1-Year Anniversary episode, Niduk interviews Josiah to peel back the curtain and go deep into the Content Heroes journey of how the podcast started, how it's grown into a thriving community in its first year, and where Content Heroes is headed. Show notes and video recording at contentheroes.com/55 Get the Content Heroes Book☝️ Get a FREE copy of THE Content Marketing Book of the Year!Join Content Heroes Podcast Community☝️Join our community for more resources, behi...

5 years ago

51 minutes

Content Heroes

13 Entrepreneurs Tell Us How Their Content Helped Them Become Influential Leaders In Their Niche

#54: We have a very special episode for you today! As you may already know, we’re celebrating the one year anniversary of the Content Heroes podcast this week, so I went back to several of our amazing guests from the first year and invited them to join in the celebration by sharing a quick message with us about how their approach to content helped them become an influential leader in their niche. Featuring: Stephanie Campanella - Founder of Nail the NicheChris Ducker - Founder of Youpreneur...

5 years ago

38 minutes

Content Heroes

How to Manage Your Online Business Finances to Maximize Profit, with Parker Stevenson

#53: Parker Stevenson shares how to manage your online business finances to maximize profit, what key metrics you should be paying attention to in your financial reports, and how to plan for disasters so your business can continue to run well even when the unexpected happens. This episode is jam packed with useful tips and strategies for managing your finances, so if you're the type of person who wants to take control of your business and maximizing your profits, you'll definitely want to gi...

5 years ago

39 minutes

Content Heroes

Build Predictable Recurring Revenue with Membership Communities (and Live the Life You Want), with Shane Sams

#52: Our guest today is Shane Sams, co-founder of Flipped Lifestyle and an expert on building recurring revenue with membership communities. In this episode, we cover why memberships are the best method for creating a predictable and sustainable online business, the three ways to create massive growth for your membership site, and how to build a community that people never want to leave. If you're the type of person who wants to make more money by working less hours and helping people live ...

5 years ago

44 minutes

Content Heroes

How to Position Yourself to Charge What You're Worth, with Paul Klein

#51: Paul Klein is a pricing and positioning expert who helps executives leverage their expertise to start and scale a 7-figure consulting business. In this episode we cover the biggest pricing mistake you're probably making right now, how to figure out the true value of the products and services you're offering, and what the three best strategies are for getting people to pay you what you're worth. Paul also shares the three pillars of business that will get you out of feast or famine and ...

5 years ago

41 minutes

Content Heroes

LIVE: Celebrating 50 Episodes (plus a HUGE announcement!)

#50: We're celebrating 50 episodes with our first ever LIVE episode! Be sure to tune in as I reflect back on how it all started, the conversations I’ve had over the past 50 episodes with influential leaders in their respective niches, and the power of commitment that shaped my journey from Content Hero to Business Hero - it’s not what you think. This episode was recorded live inside the Content Heroes Facebook Community. ------------- Be the FIRST to get THE Content Marketing Book of the...

5 years ago

13 minutes

Content Heroes

The New Game All the Winners are Playing, with Andy Raskin

#49: Andy Raskin is an expert in messaging and positioning, and has helped some of the fastest growing companies in the world align their team around a strategic narrative. In this episode, we cover the biggest mistake most businesses make when telling their story, and how to tell a strategic narrative that will instantly establish trust with your audience and turn them into customers. If you've been looking for a better way to tell your own story, you'll definitely want to listen to this e...

5 years ago

22 minutes

Content Heroes

Turn Your Small Email List Into a Big Business, with Michael Barber

#48: Michael Barber is an award-winning creative and marketing leader, and is widely recognized as a top email marketing expert. In this episode, we cover how to turn your email list into a profitable business (even if your list is small), how to organically grow a list of highly engaged subscribers, and the biggest misconception people have about email marketing. You'll also get to listen in as I get some live coaching on how I can use my email list to grow Content Heroes into something mo...

5 years ago

27 minutes

Content Heroes

Why This Lawyer Took a 99% Pay Cut to Start a YouTube Channel, with Erika Kullberg

#47: Erika Kullberg is a successful corporate lawyer who quit her six-figure job to start her own online business. In this episode, we talk about why she took a 99% pay cut to become a content creator, how she's building multiple streams of passive income, and what it took to make her first viral video on YouTube. If you're the type of person who wants to build your own online business from the ground up, this episode is for you. Show notes and episode transcript at contentheroes.com/47 Get...

5 years ago

33 minutes

Content Heroes

This Blogger Meets the President and then Builds a Digital Product Empire, with Monica Froese

#46: Monica Froese is a blogger and Pinterest expert who has built a multiple-six-figure business online by helping working moms thrive in motherhood and business. We're going to cover how meeting the President of the United States led to her launching a business, the number one thing she focused on to turn traffic into product sales, and how to get more email subscribers from Pinterest. If you're the type of person who wants to grow your own digital product empire and build a business that...

5 years ago

32 minutes

Content Heroes

The Biggest Obstacle to Growth as a Creator (And What to Do About It), with Nathan Elson

#45: Nathan Elson is longtime personal friend and mentor of mine, and one of the smartest marketers I know. Nathan took me under his wing early in my career, and I'm incredibly grateful because the leadership and marketing principles he taught me back then profoundly shaped who I am and set the trajectory that led me to where I am today. We'll dig more into that story in this episode, as well as the philosophies and frameworks that Nathan has used to become an effective marketing leader wit...

5 years ago

48 minutes

Content Heroes

Using Facebook Ads to Grow Your Email List, with Claire Pelletreau

#44: Claire Pelletreau is a Facebook and Instagram ads expert and host of the Get Paid Podcast. In this episode we cover how to run paid ads to grow your email list, what is and isn't working in facebook ads today, and the three biggest mistakes rookies make when running their first ads. If you're the type of person wants to get more customer with Facebook ads without wasting a ton of time and money, you'll definitely want to listen to this episode. Show notes and episode transcript at cont...

5 years ago

41 minutes

Content Heroes

Overcoming the Marketers Paradox, with Tamsen Webster

#43: Tamsen Webster shares how to overcome the marketers paradox, what is the one fundamental human need that should guide all your messaging, and how to get your audience to take lasting action that will turn them into lifelong customers. If you're the type of person who wants to fundamentally shift your messaging to get people see things in a radically new way, you'll definitely want to listen to this episode. Show notes and episode transcript at contentheroes.com/43 Get the Content Heroes...

5 years ago

38 minutes

Content Heroes

Future-Proof Your Business with a Personal Brand, with Chris Ducker

#42: Chris Ducker is widely considered the expert on building a personal brand as an entrepreneur. He's the best-selling author of two books, Virtual Freedom and Rise of the Youpreneur, and has helped entrepreneurs all over the world become the go-to leader in their industry by building a thriving personal brand online. Now, you may or may not have already realized how vital a personal brand is to the future of your online business. And if not, that's okay. In this episode, we cover why yo...

5 years ago

27 minutes

Content Heroes

The Intimacy of Email Newsletters, with Ann Handley

#41: Ann Handley, best-selling author, Founder of MarketingProfs, and the world’s first Chief Content Officer, explains how she uses her email newsletter to create an intimate connection with her audience and organically grow a list of loyal fans. Ann also shares why she doesn't use lead magnet opt-ins for her newsletter, what the biggest mistake is that most email newsletters make, and how to get over the hurdle of not being a great writer. If your content is falling flat and you're lookin...

5 years ago

29 minutes

Content Heroes

Employee to Entrepreneur with Luisa Zhou

#40: Luisa Zhou shares how she was able to transition from an employee to a full-time entrepreneur with a thriving 7-figure business. Luisa also gives us the exact strategy she used to find her first few clients and figure out what to offer them, as well as the advice she would give herself if she were starting all over again today. If you're currently looking to escape your nine-to-five job and start a business of your own, you'll definitely want to stick around for the rest of this episod...

5 years ago

31 minutes

Content Heroes

How to Turn Your Customers into Volunteer Marketers with Jay Baer

#39: Jay Baer shares how to create Talk Triggers that will turn your customers into volunteer marketers who will grow your business for you. Jay is a Hall of Fame Speaker, a New York Times best-selling author, and the most inspirational expert on Marketing, Customer Experience, and Customer Service. Jay is also the President of Convince & Convert, a consulting firm that works with the world’s most iconic brands -- like The United Nations, 3M, and Hilton -- to gain and keep more customer...

5 years ago

29 minutes

Content Heroes

From Pro Athlete to Full-Time Blogger with Joe Hawley

#38: Joe Hawley shares his journey of transitioning from his dream career as a professional football player to becoming a full-time travel blogger. What I love about Joe’s story is that he didn’t let expectations of others hold him back, and instead he stepped out into the unknown and discovered a life that was much more aligned with who he is. If you’ve been thinking about making a transition of your own, you’ll definitely want to check out this episode. Show notes and episode transcript ...

5 years ago

26 minutes