#57: Shondell Varcianna, CEO of Varci Media, shares her journey of turning a blogging passion into a successful content marketing agency for financial institutions. We cover the number one ingredient for successful content, how to maximize every blog post you write, and what it takes to create customers for life. If you've ever found yourself needing to turn lackluster topics into personal, captivating content, then this episode is for you. Show notes and episode transcript at contentheroes...
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#57: Shondell Varcianna, CEO of Varci Media, shares her journey of turning a blogging passion into a successful content marketing agency for financial institutions. We cover the number one ingredient for successful content, how to maximize every blog post you write, and what it takes to create customers for life. If you've ever found yourself needing to turn lackluster topics into personal, captivating content, then this episode is for you. Show notes and episode transcript at contentheroes...
The Intimacy of Email Newsletters, with Ann Handley
Content Heroes
29 minutes
5 years ago
The Intimacy of Email Newsletters, with Ann Handley
#41: Ann Handley, best-selling author, Founder of MarketingProfs, and the world’s first Chief Content Officer, explains how she uses her email newsletter to create an intimate connection with her audience and organically grow a list of loyal fans. Ann also shares why she doesn't use lead magnet opt-ins for her newsletter, what the biggest mistake is that most email newsletters make, and how to get over the hurdle of not being a great writer. If your content is falling flat and you're lookin...
Content Heroes
#57: Shondell Varcianna, CEO of Varci Media, shares her journey of turning a blogging passion into a successful content marketing agency for financial institutions. We cover the number one ingredient for successful content, how to maximize every blog post you write, and what it takes to create customers for life. If you've ever found yourself needing to turn lackluster topics into personal, captivating content, then this episode is for you. Show notes and episode transcript at contentheroes...
