Your car wash text club could be your most powerful revenue generator... or it could be completely worthless. The difference? How you use it.In this episode, Josh Taylor reveals why most car wash operators are sitting on a goldmine of 3,000, 5,000, even 10,000 text subscribers but getting ZERO results. More importantly, he shows you exactly how to fix it.What You'll Learn:✅ Why customers who love your wash never come back (hint: it's not your competition)✅ The 3-step framework that helped one car wash double their best day TWICE with a single text✅ How to craft messages that actually get customers to take action✅ The optimal frequency for texting (it's more than you think)✅ Real examples of texts that drove 640 cars in one dayThe Truth Key Takeaways:1. Stay Top of Mind: Don't wait for customers to remember you - actively engage them2. Make Messages Relevant: Connect every text to real problems in their world3. Be Consistent: One message per week minimum during active seasonsAbout This Episode:Based on working with 500+ car washes across North America, this episode reveals the exact SMS marketing strategies that turn dormant text clubs into revenue machines. No theory, no fluff - just proven tactics that work.About OptSpot:We help car wash operators build predictable, profitable businesses through proven marketing systems. With 15+ years of experience and partnerships with 500+ car washes, we've mastered the art of turning one-time customers into lifetime members.#carwashmarketing #SMSMarketing #TextMarketing #CarWashBusiness #OptSpot #CarWash #MarketingStrategy #DirectResponse #CustomerRetention #BusinessGrowth
Your Menu Board Is Costing You $100,000+ Per Year (Here's How to Fix It)Most car wash customers choose the cheapest wash package... not because your premium wash isn't worth it, but because your menu board is confusing them into it.In this episode of The Car Wash Growth Playbook, Josh Taylor (CMO at OptSpot) reveals the shocking results of a menu board experiment that changed everything we thought we knew about upselling at the car wash.What You'll Learn:✅ The 5-Minute Menu Test that reveals if you're confusing customers✅ The 3-word descriptions that sell top wash packages (70% conversion rate)✅ Why "good, better, best" beats creative package names every time✅ The exact framework that drives customers to premium washes✅ How to calculate your menu board's lost revenue (hint: it's probably $9,000+/month)The Simple Math That Changes Everything:300 cars per dayJust 20% upgrade from basic to premium$5 more per upgrade= $100,000+ annually from ONE simple changeAction Items From This Episode:✅ Take a photo of your current menu board✅ Test it with 5 people who don't work at your wash✅ Create a simplified version (template included)✅ Calculate your potential revenue impact✅ Implement and watch your revenue soarKey Takeaway: "If you confuse, you lose. And every confused customer is choosing your cheapest option."Stop letting technical jargon and creative package names cost you thousands every month. Your customers WANT your best wash—they just don't understand why they should buy it.🎯 Ready to transform your car wash marketing? OptSpot has helped 500+ car washes build profitable text clubs and marketing systems that drive real results. Visit OptSpot.com to schedule your free 30-minute strategy call.#CarWashMarketing #CarWashBusiness #MenuOptimization #CarWashSuccess #BusinessGrowth #MarketingStrategy #OptSpot #CarWashOperators #RevenueOptimization #CustomerExperience
Car Wash Marketing Strategy: Get 1,000 New Customers Without Paid AdsWhile most car washes waste money on Facebook ads, smart operators use partnership marketing to build 30,000-member text clubs FOR FREE.The secret? Every business in town wants to delight their customers. You give them that power.
What You'll Learn (10 min):
✅ Exact Chick-fil-A partnership script ($30K value from 1 call)
✅ How Tyler built 30,000 text members with business cards
✅ The $100 sign that got 600 customers in 3 days
✅ 5 partnerships you can land THIS WEEK
✅ Church strategy for 300 customers in one SundayProven
Partnership Targets:
Your Action Plan:
Pick ONE strategy
Make ONE call today
Use our exact scripts
Track with unique codes
Scale what works
Success Rate: Even if 9/10 say no, that ONE yes = hundreds of customers
🚗 OptSpot: 500+ car washes | Proven SMS marketing | Direct response strategies
📱 Subscribe for weekly car wash marketing tactics that actually work
More episodes: Text marketing | Retention | Membership sales | Grand openings
#CarWashMarketing #CarWashBusiness #TextMessageMarketing #SMSMarketing #LocalMarketing #CarWashPromotion #UnlimitedWashClub #PartnershipMarketing #CustomerAcquisition #DirectResponseMarketing
One phone call. One partnership. Hundreds of new customers.Stop burning cash on ads. Start building partnerships.
🎯 FREE Price Increase Success Kit: https://optspot.us/pricing-increase-kit
Get instant access to email templates, text sequences, staff training scripts, and the 90-day timeline checklist. Everything is fill-in-the-blank ready for you to customize.
Are your competitors charging $3 more than you AND keeping their members happy? They know something you don't... until now.
In this episode, discover the exact price increase system that helped CJ and 500+ car wash operators raise prices while actually STRENGTHENING customer relationships. This isn't theory – it's the proven framework that's working right now across North America.
What You'll Learn:✅ The 7-step message framework that turns price resistance into customer loyalty✅ Why the "3-Month Protection Strategy" makes customers thank you for raising prices✅ The exact scripts for handling every objection (word-for-word responses that work)✅ How CJ raised prices and BEAT last year's volume (real numbers included)✅ The pre-flight checklist to know if you're ready to raise prices TODAY✅ Why apologizing for price increases trains customers to cancel
The Truth: If you have 2,000 members and raise prices by $3, that's $72,000 in additional annual revenue. Money for better wages. Better equipment. Better service.CJ's biggest regret? Not doing it sooner. Don't make the same mistake.
WHO IS OPTSPOT?We're the marketing partner for 500+ car washes across North America, specializing in building robust text clubs that drive predictable revenue. Using our certifications in StoryBrand, Business Made Simple, and Unreasonable Hospitality, plus direct response strategies from Dan Kennedy's Magnetic Marketing, we help car wash operators transform one-time visitors into lifetime members.
Ready to implement professional price increase communication? Let OptSpot handle your entire member messaging strategy: https://optspot.com
SUBSCRIBE for weekly episodes on car wash marketing mastery
The most profitable car washes we work with have all made the same counterintuitive decision: they stopped obsessing over new customers. After helping 500+ locations transform their businesses, I can tell you exactly why this 'backwards' strategy is making them at least $72,000 more per year per location.In This Episode You'll Learn:✅ Why retention is worth 5X more than acquisition (the math will shock you)✅ The "Unreasonable Hospitality" approach that cuts churn by 25%✅ 6 retention strategies you can implement THIS WEEK (no tech required)✅ The first 30 days system that locks in members for life✅ How to turn cancellations into your biggest profit opportunityTHE RETENTION MATH REVEALED:Average car wash: $75 to acquire a new memberCost to retain a member: $3-5Revenue difference: $360 vs $720 per memberYour potential: $18,000+ annual revenue recovered
Six years ago, my son got car sick in my vehicle. When I stopped at a local car wash for help, an employee did something that wasn't his job, wasn't in his training manual, and definitely wasn't a service they offered. That single act made me a loyal $40/month member for life.In this episode, I share the 2-word philosophy that can transform your car wash culture and turn one-time visitors into lifetime evangelists.What You'll Learn:Why 60% of first-time car wash customers never returnThe real cost of "not my job" thinking to your business3 real stories of how being useful created customers for lifeHow one moment of usefulness generated $2,880+ in lifetime valueA 4-week implementation framework for your teamReal car wash scenarios where your team can be more usefulKey Takeaways:Average customer: 2-6 washes/year ($30-90 annually)Loyal member: $25-40/month ($300-480+ annually)One "be useful" moment can increase customer lifetime value by 400-1600%Free Resource:Download the complete "Be Useful" Team Training Guide: https://optspot.com/be-useful-guideIncludes role-playing scenarios, daily check-ins, tracking systems, and quick reference cards for your team.About OptSpot:We've helped 500+ car washes across North America create winning marketing strategies. Our founder is StoryBrand and Business Made Simple certified, bringing proven frameworks to the car wash industry.Connect with Us:Website: OptSpot.comSubscribe for weekly car wash marketing insightsFollow us on Instagram: @OptSpot
In this powerful episode of The Cheers to Freedom Podcast, Levi McClendon shares the real reason his business—and life—leveled up: functional, holistic health.Our guest, Dr. Bart Precourt, isn’t your average chiropractor. He’s a peak performance guide who helps business owners reclaim their energy, focus, and freedom by fixing what’s really broken—from the inside out.You’ll hear:✅ Why most hard-working operators crash in their 40s✅ How Levi went from skeptic to believer after one visit changed his family’s life✅ The truth about burnout, energy slumps, and what’s actually costing you success✅ How to build a business and life that feel as good as they lookIf you're scaling a car wash business—or just running hard—this conversation might be the nudge you didn’t know you needed.
Are you frustrated because your employees don’t care about your business as much as you do? You’re not alone. The truth is, they probably never will—because it’s YOUR business, not theirs. But that doesn’t mean they can’t be motivated, engaged, and invested in your success.In this episode of The Cheers to Freedom Podcast, hosts Josh Taylor and Levi McClendon break down:✅ Why employees don’t think like business owners (and why that’s okay)✅ Three simple strategies to create a motivated and engaged team✅ How to build a company culture that makes employees WANT to work hard✅ The key to turning “just a job” into a meaningful role for your teamWhen employees feel purpose, autonomy, and recognition, they take ownership of their work. And when that happens? Your business thrives.🚀 Mentioned in This Episode:🔹 Sign up for our Opspot Marketing Summit → OptSpotSummit.com🔹 Text CHEERS to 411365 for updates on new podcast episodes and events📩 Join the Conversation:What’s one thing you’ve done that has helped employees care more about your business? Drop it in the comments below!🔔 Don’t forget to like, subscribe, and share this episode with fellow car wash owners!#CheersToFreedom #CarWashBusiness #BusinessLeadership #CompanyCulture #TeamMotivation #CarWashOwners
In this episode of the Cheers to Freedom podcast, hosts Josh Taylor and Levi McClendon discuss their recent trip to Zihuatanejo, Mexico, and its significance to Levi, inspired by the movie Shawshank Redemption. They explore themes of personal growth, perseverance, and the importance of community, drawing lessons from the film's characters, particularly Andy Dufresne and Red. The conversation emphasizes the power of small actions, trusting the process, and the impact of bettering oneself while uplifting others. Ultimately, they encourage listeners to choose freedom and actively write their own stories in life.
In this episode of The Cheers to Freedom Podcast, hosts Josh Taylor and Levi McClendon dive deep with Ryan Easter, founder of The Allied Advantage and 'The Car Wash Coach.' Ryan shares his incredible journey from grinding 14-hour days in the car wash industry to living his dream life aboard a sailboat in the Caribbean. Discover the transformative power of coaching, learn the strategies to reduce stress, and hear success stories of car wash owners who've broken free from the day-to-day grind. Whether you're a car wash owner or just curious about achieving freedom in business, this conversation is packed with actionable insights and inspiration. ✅ Free Discovery Call with Ryan Easter: Visit TheAlliedAdvantage.com for a FREE discover call! 📲 Stay Connected: Text CHEERS to 411365 for podcast updates! Don't forget to subscribe, like, and share this episode to inspire others on their journey to freedom! #CarWashBusiness #BusinessCoaching #Entrepreneurship #CheersToFreedom
How do words shape your business? In this exclusive episode of the "Cheers to Freedom" podcast, we’re joined by Donald Miller, best-selling author of Building a StoryBrand, to celebrate the launch of his updated book, Building a StoryBrand 2.0. Donald dives into: ✅ Why words are the most critical tool in your marketing. ✅ How the updated StoryBrand framework can revolutionize customer connections. ✅ Practical tips for car washes to create emotional connections and stand out in competitive markets. You’ll also hear real-world examples of how messaging, soundbites, and controlling ideas can drive growth and build customer loyalty. Plus, get an inside look at StoryBrand.ai, Don’s new AI-powered tool to craft memorable marketing messages! If you’re looking to transform your business with clear, impactful communication, this episode is a must-watch. 🔗 Learn more about StoryBrand.ai at Storybrand.ai 📖 Grab your copy of Building a StoryBrand 2.0 today on Amazon. Like, subscribe, and share this with fellow business leaders looking to elevate their marketing and grow their businesses!
What made 2024 a defining year for Opspot and its customers? In Episode 67 of the Cheers to Freedom Podcast, Josh Taylor and Levi McClendon break down proven strategies that helped car washes achieve record-breaking results. 🚀 Here’s what you’ll learn: ✅ How one car wash skyrocketed online membership sales by 2,404% in just 6 months ✅ Why a massive text club is the secret weapon to building customer loyalty and generating thousands in gift card sales, washbooks, and memberships ✅ The mindset shift that helps owners stop 'stepping over dollars to save pennies' ✅ How to set SMARTER goals to dominate 2025 with clarity and intention This episode is packed with success stories, mindset strategies, and practical advice for car wash operators ready to make 2025 their best year yet. Whether you're looking to sell more memberships, grow your text list, or optimize retail sales, this is the episode you can’t afford to miss. 💥 📲 Text 'CHEERS' to 411365 to stay in the loop and receive exclusive car wash growth tips! 🔔 Subscribe for weekly insights on how to maximize your car wash business success.
In the final episode of The Cheers to Freedom Podcast miniseries, "The 10 Car Wash Marketing Rules," hosts Josh Taylor and Levi McClendon discuss the last and perhaps most important rule: You Will Be a Tough-Minded Disciplinarian and Put Your Car Wash on a Strict Direct Marketing Diet. Learn why building and maintaining a high-quality list of customer phone numbers is your car wash's most valuable asset, and why direct marketing (especially through SMS) is the key to consistent sales and engagement. If you want to unlock the full potential of your marketing strategy, this is a must-listen conclusion to the series!
In Episode 9 of The Cheers to Freedom Podcast miniseries, "The 10 Car Wash Marketing Rules," Josh Taylor and Levi McClendon emphasize the importance of data-driven decisions with the rule Results Rule, Period. This episode dives into how car wash owners can avoid making decisions based on gut feelings or assumptions. Instead, they explain why tracking results and testing different strategies is key to marketing success. If you’re ready to maximize your marketing ROI, this episode is a must-listen.
In Episode 8 of The Cheers to Freedom Podcast miniseries, "The 10 Car Wash Marketing Rules," Josh Taylor and Levi McClendon discuss the importance of focusing on results rather than just aesthetics. Rule number 8, Design Will Not Be the Priority, highlights why clarity and a compelling message are far more important than flashy designs. Discover how simplifying your marketing can drive more conversions, and learn why sometimes less is more when it comes to design. If you want to boost your car wash’s success with smart marketing, this episode is for you!
In Episode 7 of The Cheers to Freedom Podcast miniseries, "The 10 Car Wash Marketing Rules," hosts Josh Taylor and Levi McClendon dive into the importance of using strong copy in your marketing efforts. Words matter, and they explain how effective copy can drive action, build trust, and turn prospects into loyal customers. Learn why good copywriting is one of the best investments your car wash can make, and discover actionable tips for improving your marketing messages. If you want to boost sales and engagement, this episode is a must-listen.
In Episode 6 of The Cheers to Freedom Podcast miniseries, "The 10 Car Wash Marketing Rules," hosts Josh Taylor and Levi McClendon discuss the importance of follow-up and why it’s critical for your car wash’s success. In this episode, they explain how consistent follow-up helps build trust, keeps you top of mind, and ensures customers come back when they’re ready to buy. Discover actionable strategies to automate your follow-up process and turn prospects into loyal customers. If you want to maximize your marketing efforts, this episode is a must-listen.
In Episode 5 of The Cheers to Freedom Podcast miniseries, "The 10 Car Wash Marketing Rules," hosts Josh Taylor and Levi McClendon dive into the most controversial rule yet: Only No-Cost Brand Building. They discuss why car washes should avoid spending big on brand awareness and focus instead on building their brand organically. From creating memorable customer experiences to engaging with your local community, this episode reveals the free yet powerful ways to make your brand stand out—without breaking the bank. If you want to grow your brand while maximizing ROI, you don’t want to miss this!
In Episode 4 of The Cheers to Freedom Podcast miniseries, "The 10 Car Wash Marketing Rules," Josh Taylor and Levi McClendon tackle the importance of tracking, measurement, and accountability in your marketing efforts. They explain why it's crucial to go beyond likes and clicks, focusing on metrics that truly matter—like conversions and revenue.
Discover how to use different keywords for various campaigns, track customer behavior, and make data-driven decisions that drive success. If you want to maximize your marketing ROI, this episode is essential listening.
In Episode 3 of The Cheers to Freedom Podcast miniseries, "The 10 Car Wash Marketing Rules," hosts Josh Taylor and Levi McClendon discuss the third rule: You Will Give Clear Instructions. They explain why clarity is crucial in every aspect of your marketing—from signage to call-to-action buttons—and how confusion can drive customers away.
Learn how to eliminate ambiguity, provide straightforward directions, and ultimately boost customer engagement and satisfaction. If you want to make sure your customers know exactly what to do at every step, this episode is for you.
