When it comes to naming your new business, finding that exact matching, brandable domain name, is perhaps the most difficult challenge. In this informative episode, we delve into the tips and techniques the naming pros use to find the best company domain names possible. If you've struggled to find a good, brandable business domain name, then tune it and listen up. We'll share domain generator sites that provide cool company names to give you more options in your company naming quest. We'll discuss the pros and cons of using other TLD domain extensions and whether it's wise to add words to your company domain name. It's all about finding business names that truly shine, (and ones that you can also spell and find!)For additional company naming help, you can also visit our sister site, http://Brandzam.com to help name your new venture.

Naming a tech or IT company is a challenge, given the crowded marketplace and need for clear messaging. Today's episode focuses on six key steps that provide a proven process for developing clear and compelling brand names for your IT startup or rebrand. By following these six steps you'll discover new methods, strategies and possibilities for successfully naming and branding your IT business, platform or technology. A company name is more than a handle, it's the first impression and the start of a conversation. Getting the best business name possible makes all the difference. Be sure to listen, drop us a line or read up on naming tips here at the link below. And most of all, be brilliant! https://www.tungstenbranding.com/2013/03/01/naming-your-new-business-five-steps-branding-your-startup/

Rebranding a non profit organization requires a proven process to keep the project on track. In this episode of Brilliant Branding we address the five steps to successfully rename and rebrand a non profit organization, from credit unions and membership associations to charities and causes. The biggest obstacle to rebranding a non profit is not completing the project, so we discuss how to keep your team on point and moving forward. We also highlight both the do's and don't do's that come with naming a non profit, and tips to ensure you make it through from start to finish. If you run a non profit, serve on the board or work in a leadership position, this is the show for you. The right non profit brand name can raise awareness, donor contributions, create a positive perception of your organization, and attract the right clients. Before renaming your charity, make sure you check all five of these steps and you'll be on your way to a clear, concise and consistent brand identity.

Naming a financial services company runs the gamut from conservative names (e.g. United Trust & Associates) to the more current strategies such as Mint, Nutmeg and Ally. Knowing which naming strategy to use depends on your audience and your overall brand mission and purpose. On today's show, we'll discuss what strategies to use, and more importantly, what strategies NOT to use when naming your financial firm. If you plan to sell or transition your firm, having a brand name vs. a surname or legacy name can make a big difference. We'll provide insights and examples into creating timeless, meaningful financial brand names that stand the test of time -- without sounding old and outdated. Or clunky and forgettable. With over 250 brand names to our credit, Tungsten has the experience to help shine the light on best branding practices. Tune in and subscribe to learn more about how to build a better, brighter brand!

The company naming process doesn't have to be a clouded mystery. This week's show takes you inside our proven naming and branding process, step by step, to show you expert tips to naming your company. Typically the branding process breaks down due to lack of structure. It jumps track and becomes an exercise in spitballing ideas vs. creating a company brand names that align with your core purpose and values. By following these 10 steps, your branding process will flow more evenly, smoothly and result in actual quality naming candidates that fit the bill. So put away that company name ideas fish bowl in the lobby, and forget about the three hour brainstorming sessions, and just listen along. From determining your naming team, to finding your "pivot point," to setting up your branding criteria, you'll have all the necessary ingredients to naming your company bright!

When companies grow and add new products and services, they often experience "brand sprawl." Soon the product lines sound like a hodge podge of acronyms, modifiers and alphanumeric add ons. There is no architecture to their brand architecture. What started as a crystal clear company brand identity becomes clouded and confusing, with multiple, mixed and/or overlapping naming conventions. On today's show we explore proven strategies and methodologies for cleaning up our brand language. We provide four examples of how companies can categorize their products and service offerings to communicate their brand message in a common sense way. If you are struggling with your brand nomenclature, this is the show for you. To get your brand architecture right, you need to make it bright!

For startup companies and entrepreneurs, most company naming exercises devolve into spitballing random ideas with little structure to the process. Most don't even know there are actual company naming strategies available to help brand their businesses. In today's episode, we explore eight company naming strategies that we employ here at Tungsten Branding to help ideate and create naming candidates for our clients. There's more than one way to skin a cat (do people actually do that?) and there's more than one way to name a company. So open up your tool chest as we load you up with techniques and strategies to find that perfect company name. Whether you are a brand new business, or an established firm looking to rebrand your company, you will find this information helpful and insightful when conducting your company naming process. After all, why be an average brand when you can be brilliant!

Personal branding is a hot topic with so many emerging startups, consultants, experts, bloggers, speakers and business service specialists. Today's show features Laura Guest, a Certified Public Speaker with a career filled with personal branding initiatives. You'll hear her story of struggling to brand using her own name, using an invented name, creating a theme for her company and returning again to her own name but for a different reason. This is real life practical advice from an entrepreneur who has lived it. Benefit from her adventures and misadventures in personal branding. Plus we ask Laurie the important questions such as... "What is the exit strategy for someone using their own name as their brand?" "What are the benefits and drawbacks of using a company name for a personality based business?" "What are the lessons learned from having branded your business using several strategies?" If you are the boss of yourself, then be sure to tune in to this informative hour!

If you’ve ever tried to name a company, brand a product or service, you probably ran into the issue of trademark. It’s a bit like running the gauntlet, or as some of you may recall the game of Frogger, where the goal was just to make it across the road. On today's show we discuss both the basics, and all the nuances, of trademarking your new company, product or service. Our guest is Brad Walz - Attorney at Winthrop & Weinstine and also the CEO of BOB an online trademark search tool. (trademarkBOB.com) Listen in as we cover topics such as: What are the basic rules of trademark? What is so important about trademarking a business? What factors should I keep in mind when naming a company? What's the difference between literal/descriptive marks and arbitrary and coined marks? Which is best?What are best trademark practices when naming a new business? If you have any questions about trademark, this is the show for you. We cover a lot of topics so your business can shine!

In this age of "hop-on-the-band-wagon" branding, staying true to your core is more important than ever. But just what is your core? What is your why? The very reason for your company's existence? On today's show, we'll explore real world examples of how brands are connecting (and disconnecting) from their core value proposition, and how that improves or erodes trust. So before you go green, empower the world, and save the bees, dig deep and discover your true values, principles and beliefs. Your company mission and purpose are most powerful when backed by genuine, heartfelt conviction. It's all about alignment, congruency and authenticity - hallmarks of brilliant branding. It's about you do you. Join us as we discover how your company brand can shine all the brighter!

Is your company bottled up with a small identity - one tied to a specific geographic market, or a single product line you've outgrown? Is your current market or industry in a state of decline? It might be time to reposition your brand to reflect great capabilities, or expanded services, or an entirely new direction. In this episode, you'll discover how to avoid the mistakes of Polaroid, Blockbuster, and CompUSA, and to proactively identify and redirect your brand based on your unique skill sets. In essence, you'll look at how to redeploy your skills to make more money and live your brand more congruently. What's more, you'll learn when it's time to simply reposition through messaging or when it's time to reposition and rebrand your entire identity. By repositioning your brand, you can not only boost your bottom line, you could very well avoid a catastrophic business failure due to product identified branding. Learn to brand the bright way on this edition of Brilliant Branding!

Discover how to identify, clarify and promote your company brand promise so that both staff and customers will what you stand for. Is is quality? Service? Innovation? Efficiency? What is the tip of your spear? In this episode, we will share the secrets that powerhouse brands use to "own" a sizable share of the market by owning powerful promises. You'll also learn the most common pitfalls companies make when creating their brand promise -- ones that actually set them back. Knowing your promise, communicating that promise and living it consistently are the keys to building a brand reputation that will stand the test of time. Join us on air each week, and give us a review on iTunes if you find this helpful to growing and "glowing" your business!

In this information packed episode, we share how to structure the company branding process to keep it on point, on track and on target. Specifically we address the common pitfalls and the best practices to getting the results you want from your company naming or company rebanding process. These include... >> Determining your primary pain points >> Assembling your decision making team >> Identifying your company branding criteria >> Deciding on the need for outside branding expertise >> Determining the winning brand name and implementing the brand The company branding process doesn't have to be daunting. By following these proven brand naming strategies, you can obtain a solid outcome that communicates the exact attributes you want from your brand. Be sure to also download our pdf by the same name at TungstenBranding.com, by going to Insights in the top navigation. This workbook style pdf will help guide you in the process and answer any questions you may have when branding your new company.

Branding a startup company can take a bite out of the entrepreneurial budget. So knowing how much to spend, and how to spend it, can make all the difference. In today's show, we'll share inside secrets for branding on the cheap, branding in a short time frame, and customized branding that fits the bill to a tee. No matter your budget, we'll run you through all the options to have you and your new startup shining bright. From the initial company name, tagline and logo, through the brand messaging and positioning, we'll discuss how to take a DIY approach, and/or how to get the most bang for your buck from hiring a professional naming and branding firm. The cost to brand a startup company doesn't have to break the bank. Tune in and check out the brightest branding tips of any podcast this side of Dixie. And read more insights at TungstenBranding.com

What's the difference between a business and a brand? How do you "brand" a business and just what does that mean? You'll find out on today's information packed show. Discover the difference between branding and "fame." Identify your pivot point, what truly empowers your brand See if your company name, mission, tag and identity all line up, or if they are fuzzy and disconnected Find out how to create an aligned brand that stands for something more than the products and services you serve, branding based on attributes not things By identifying what drives your company, and aligning your company brand name, visual identity and messaging, you can create a powerful, brilliant brand that stands for something. Why simply have a business, one that comes and goes based on product demand, when you can own a timeless attribute like efficiency, innovation or safety? It's all about building brands, ones that shine, on today's Brilliant Branding podcast.

Brilliant branding is an investment of time, capital and know how, but does it pay off? Today we discuss the many ways a strong business brand delivers tangible returns in both the near and short term. Such benefits include... > Higher margins due to greater perceived value > Greater market capitalization (up to 35% more for branded companies) > Easier recall by potential clients > Better positioning (owning a sector of the market) > Greater resale value when your name, town or product are not in the brand > Easier to communicate your core essence and values with a branded name We'll also speak with a real life Tungsten client who went through the naming process, Jeff Burnett of Triple20, a sales consultancy. He'll share the benefits he's found through having a well named brand with a compelling backstory. Tune in today, and every Thursday, to hear successful tips, techniques and stories to further strengthen, brighten and enlighten your own brand!

Promoting your brand in an age of instant, viral and amplified feedback can present a number of dangers. In this episode, we explore the four types of hysteria, and ways your brand can anticipate, navigate and avoid common mistakes that even big companies make. We'll also look at ways to benefit your brand by aligning with companies that share your core values. It's all about doing the bright thing!

Out of thousands of businesses, one or two will emerge to dominate the industry. What makes these companies different? What makes them succeed while others fail? In today's show we'll examine the three key characteristics of great brands and how you can leverage these strategies for your own company's success. Brilliant Branding is committed to your marketing success so listen each week to learn how to make your company outshine and outperform the competition.

Has you business shifted focus or direction? Do you offer new products and/or different services than before? Perhaps you've considered a "rebrand," but before you do, listen in for tips and advice on when to rebrand your business, and when to simply reposition it to optimize your success. In this episode you'll learn... The difference between rebranding and repositioning The telltales signs of which strategy is best for you How to leverage your rebrand or repositioning to reach new customers and new markets Join us as we find insightful ways to clearly communicate your core message and start your year off right.

Considering a company rebrand? Listen in as we share the four crucial steps in a successful company rebranding initiative. Learn what to do, and just as importantly, what NOT to do, when renaming and repositioning your company. In this episode we share tried and true tips and techniques for getting everyone on board and on the same page when it comes to renaming your company. Learn why it's best to have a tight decision making group and why asking every in the company for advice is not advisable. Join us as we walk you through, step by step, from budgeting to timeline planning, so you can be ready to rebrand and relaunch your new company brand identity.