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Brilliant Branding
Tungsten Branding
36 episodes
3 months ago
When it comes to naming your new business, finding that exact matching, brandable domain name, is perhaps the most difficult challenge. In this informative episode, we delve into the tips and techniques the naming pros use to find the best company domain names possible. If you've struggled to find a good, brandable business domain name, then tune it and listen up. We'll share domain generator sites that provide cool company names to give you more options in your company naming quest. We'll discuss the pros and cons of using other TLD domain extensions and whether it's wise to add words to your company domain name. It's all about finding business names that truly shine, (and ones that you can also spell and find!)For additional company naming help, you can also visit our sister site, http://Brandzam.com to help name your new venture.
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Business
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All content for Brilliant Branding is the property of Tungsten Branding and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
When it comes to naming your new business, finding that exact matching, brandable domain name, is perhaps the most difficult challenge. In this informative episode, we delve into the tips and techniques the naming pros use to find the best company domain names possible. If you've struggled to find a good, brandable business domain name, then tune it and listen up. We'll share domain generator sites that provide cool company names to give you more options in your company naming quest. We'll discuss the pros and cons of using other TLD domain extensions and whether it's wise to add words to your company domain name. It's all about finding business names that truly shine, (and ones that you can also spell and find!)For additional company naming help, you can also visit our sister site, http://Brandzam.com to help name your new venture.
Show more...
Business
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Brand Architecture: From Chaos to Clarity
Brilliant Branding
55 minutes 20 seconds
7 years ago
Brand Architecture: From Chaos to Clarity
When companies grow and add new products and services, they often experience "brand sprawl." Soon the product lines sound like a hodge podge of acronyms, modifiers and alphanumeric add ons. There is no architecture to their brand architecture. What started as a crystal clear company brand identity becomes clouded and confusing, with multiple, mixed and/or overlapping naming conventions. On today's show we explore proven strategies and methodologies for cleaning up our brand language. We provide four examples of how companies can categorize their products and service offerings to communicate their brand message in a common sense way. If you are struggling with your brand nomenclature, this is the show for you. To get your brand architecture right, you need to make it bright!
Brilliant Branding
When it comes to naming your new business, finding that exact matching, brandable domain name, is perhaps the most difficult challenge. In this informative episode, we delve into the tips and techniques the naming pros use to find the best company domain names possible. If you've struggled to find a good, brandable business domain name, then tune it and listen up. We'll share domain generator sites that provide cool company names to give you more options in your company naming quest. We'll discuss the pros and cons of using other TLD domain extensions and whether it's wise to add words to your company domain name. It's all about finding business names that truly shine, (and ones that you can also spell and find!)For additional company naming help, you can also visit our sister site, http://Brandzam.com to help name your new venture.