I have noticed that a lot of businesses are missing a key ingredient in their communication strategy. It is something that a lot of the big brands do really well, but something that small businesses often forget.
A lot of small brands nail their educational content, but the real magic happens when brands can motivate their audience through inspirational content. In this episode, I will be chatting about the importance of inspirational content and how you can use it to take your content to the next level.
Thinking about a rebrand?
I’ve had a few clients recently who are in the process of rebranding, but they have hit some hurdles by the time they come to me. In this episode, I am running through what I am seeing in the rebranding space so that if you are considering a rebrand, you can make sure you are going about it in the right way.
When building a business and a brand, knowing your target audience is essential. Your target audience is who you ultimately want to work with, and when you understand your audience deeply, it will mean that you can communicate with more impact and meaning.
One of the key ingredients that you need to know about your audience is their pain points or problems. Because, when you can use this in your messaging, your ideal clients will feel seen and heard.
Today I will run you through my proven formula for determining your audience's pain points, and how you can use this information to take your brand message to the next level.
In this episode, I'm chatting with the very talented Lisa Stockman.
Lisa is a personal stylist based in Melbourne who is killing it with her personal brand. She has built an engaged audience online and is using video to build a brand that people love and remember. In this chat, Lisa shares her brand story and plenty of insights that other service-based business owners can learn from.
Say hello to Lisa and I on socials, and let us know your favourite insights from this episode!
In this ‘behind the brand’ chat, I sit down with co-host Mia Fileman to explore the magic behind Duolingo, the world's most popular language-learning app. Known for its creative storytelling and innovative marketing strategies, Duolingo has captivated audiences on TikTok and beyond.
Mia, the founder of Campaign Del Mar and a global marketing strategist, brings her insight to our discussion as we dissect how Duolingo has built such a compelling brand. We'll uncover the secrets to their integrated marketing approach and share valuable insights for small business owners who are ready to take their brand to the next level.
Watch the Love Language campaign
Watch the Duolingo on Ice campaign
Are you exhausted by marketing and all of the things you need to do to build your brand? I speak with so many business owners who are overwhelmed by the time, energy and money required to effectively build a brand.
Today I’m chatting with Pennlytics founder and data enthusiast Brooke Huckerby about how to measure your brand performance so that you can start to use your time and resources strategically.
Say hello to Brooke and I on socials, and let us know your favourite takeaways from this episode!
Connect with Brooke on Instagram
In this episode, we are celebrating 50 episodes of the brand chats podcast! I thought it would be a great opportunity to reflect on how the podcast has supported my brand goals and my business.
There's something that every business owner can learn from this one. I'll be diving into the benefits of podcasting, the most surprising parts of the process, learnings, and all of the juicy things.
If podcasting isn't on your radar, there's plenty that you can take away from this episode too. Podcasting is not for everyone but in this chat, we talk about the importance of having a hero content channel and how you can get creative in other ways.
In this episode, I'm chatting with the proud founder of GrowGirlGrow, Peta Politis.
Building a community-focused brand isn’t an easy task these days, but Peta is nailing it by creating a really inviting space for women to connect, learn and explore. In this chat, we are diving into the GrowGirlGrow story with Peta kindly sharing her insights into the world of community building.
Say hello to Peta and I on socials, and let us know your favourite takeaways from this episode!
Connect with Peta and the GGG community on Instagram
Connect with Darby on Instagram
In this behind the brand chat, I am joined by co-host Shanna Gualtieri to chat about the powerhouse that was Glossier.
Beauty brand Glossier quickly rose to prominence in 2014, capturing the hearts of millennials everywhere with its pink branding, minimalist packaging, innovative product line, and a marketing strategy that heavily leaned into user-generated content. The brand's ethos of "skin first, makeup second" resonated with consumers seeking a more natural, effortless beauty routine.
However, as we've seen in the fast-paced world of beauty, maintaining that initial momentum and cult following is no easy feat. In this episode, we're going to dive into the highs and lows of Glossier's brand story.
I know that TikTok can feel intimidating for so many business owners, but it can be such a powerful tool to expand your reach and attract aligned clients. So in this chat, I am speaking with TikTok Strategist Maggie Bland to unpack it all!
Say hello to Maggie and I on socials, and let us know your favourite takeaways from this episode!
Connect with Maggie on Instagram
All great brands use the power of story to captivate an audience.
We all know what a story is but how does it apply to the branding and marketing world? 'Storytelling' is a word that gets thrown around a lot, so today we are going to knuckle down on how you can actually build a story that transforms how you communicate with your audience.
In this solo episode, I dive into the science of storytelling and why it is important in the brand-building process, as well as the key ingredients that will form your brand story. I'll walk through some examples to show you how the best brands use story and how you can create a captivating story within your small business.
Learn more about Darby's brand strategy projects
In this episode, I'm chatting with the incredible Milly Rose Bannister, an award-winning founder, Gen Z specialist and creative director who is absolutely thriving in the social impact space. She is the founder and Managing Director of Allknd with her personal and brand digital content reaching more than 5 million young Australians each year.
We chat about the Allknd brand evolution as well as Milly’s personal branding journey. Milly shares her insights into the ways in which brands should be speaking to the next generation as well as tips for building a personal brand. HINT: it’s a marathon, not a sprint.
Say hello to Milly and I on socials, and let us know your favourite takeaways from this episode!
In this behind the brand chat, I am joined by co-host Jill Absolum to chat about the Crocs revolution.
When Crocs first launched, they were considered a daggy brand with ugly shoes that most people wouldn’t want to be caught wearing. Fast forward 12 years and now the world's biggest celebrities are wearing Crocs, they are often spotted on the runway and they have become a popular choice of footwear for all kinds of occasions.
In this chat, Jill and I unpack how exactly they have transformed their brand through their targeting, strategic collaborations and partnerships, personalisation strategies and staying true to their purpose. We dive into innovation, and creativity and provide some juicy tips for small businesses that are hoping to make waves in their industry.
In this episode, I'm chatting with the wonderful Jazz Kostov, a passionate sleep consultant who is busy growing two brands as the proud founder of Let’s Sleep and a co-founder of Beyond Sleep School.
Jazz has absolutely nailed her unique approach to brand-building by showing up authentically through her personal brand and in this chat we dive into it all!
Say hello to Jazz and I on socials, and let us know your favourite takeaways from this episode!
In this 'behind the brand' episode, I am joined by co-host Loan Kien to chat about a crowd favourite, Who Gives A Crap.
We chat about how exactly they have made purchasing toilet paper a fun and meaningful experience. We analyse their brand name, and how they infuse personality to cut through the noise. Loan and I review the Who Gives A Crap visual brand, their Christmas campaign and their stand-out marketing strategy
Even without a creative team or big budgets, there is so much goodness that small businesses can learn from this unforgettable brand. At the end of the episode, Loan and I share our top lessons from this strategy deep dive to help you grow an irresistible brand.
2023 ‘Stack A Tree’ Christmas campaign
Spotify wrapped Instagram post
Say hello to us socials, and let us know what you think about the Who Gives A Crap brand strategy!
In this solo episode, I'm chatting about how to not lose momentum with your brand over the summer holidays.
With so many business owners in the thick of the Christmas rush, it's easy to ignore your own branding efforts. You absolutely deserve a break, but my taking a few strategic actions now, your brand will be prepped and primed for the summer season.
In this episode I'm chatting Jacqui Maloney, a crazy-talented public speaking and media coach who is on a mission to empower all women to take up space and be seen and heard.
In world of AI and with potentially thousands of competitors fighting for the attention of your target audience, using your voice (and face), is the best way to build genuine relationships and stand out from the crowd. So in this chat, we are diving into it all!
Say hello to Jacqui and I on socials, and let us know your favourite takeaways from this episode!
Connect with Jacqui on Instagram
Thinking about a rebrand in 2024?
Rebranding is an exciting and refreshing experience that can transform the way your ideal clients think and feel about your brand.
But, if you undergo a rebrand for the wrong reasons, it could confuse your audience, and negatively impact the way you are perceived in your industry.
So in this solo episode, I am diving into the four key reasons for you to consider a rebrand in 2024. If you are on the fence, this one is for you!
I'd love you to say hello on Instagram and share your favourite takeaway from this episode.
In this episode I'm chatting with productivity queen, Christie Fora.
Christie Flora is a Time Trainer and the Owner of florandorder. She is on a mission to eliminate overwhelm, so in this chat, we talk about how you can actually start to make time and space for important tasks in your business including your branding and marketing. Christie shares her insights into the importance of giving your business the love it deserves, and organising a schedule that sets your future self up for success.
We chat about setting targets, working at the time of day that suits your productivity, and how you can tap into your menstrual cycle to organise your schedule! Christie also shares some tips for getting out of a creative rut, so that you are making the most of your marketing time when you get to it.
Say hello to Christie and I on socials, and let us know your favourite takeaways from this episode!
https://www.instagram.com/darbylyndon/
In this 'behind the brand' episode, I am joined by co-host Sarina Lowe to chat about a brand that is making waves at the moment, Heaps Normal.
Sarina is a Partnerships Strategist with a passion for creating partnerships with purpose and helping brands to link their partnership strategy with their business values and objectives.
We are both obsessed with the Heaps Normal brand so in this episode, we chat about how exactly Heaps Normal has become a leader in the booming non-alcoholic beverages industry. The Heaps Normal story is based on the simple belief that there are things in life that are too good to be wasted.
We chat about how they have built a brand that is built from their ‘why’ to create serious impact, as well as their creativity in using humour to shift perceptions around their industry. We dive into their message, their marketing strategy and how they have leveraged partnerships to amplify their brand.
Learn more about Heaps Normal:
Website https://heapsnormal.com/
‘Just say no to water’ campaign https://heapsnormal.com/pages/just-say-no-to-water
Mazda partnership https://www.mazda.com.au/mazda-news/the-mazda-bt-50-pub/
Support Act partnership https://mumbrella.com.au/heaps-normals-bold-campaign-to-break-the-link-between-live-music-and-getting-fucked-up-788893
Say hello to Sarina and I on socials, and let us know what you think about this powerhouse brand!
https://www.instagram.com/darbylyndon/
