All great brands use the power of story to captivate an audience.
We all know what a story is but how does it apply to the branding and marketing world? 'Storytelling' is a word that gets thrown around a lot, so today we are going to knuckle down on how you can actually build a story that transforms how you communicate with your audience.
In this solo episode, I dive into the science of storytelling and why it is important in the brand-building process, as well as the key ingredients that will form your brand story. I'll walk through some examples to show you how the best brands use story and how you can create a captivating story within your small business.
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