Show Notes:
In this episode of the Beyond Beauty Podcast, Anna Harman, CEO and co-founder of Studs, shares her journey of launching a modern ear piercing brand. Anna discusses overcoming challenges, especially during the COVID-19 pandemic, and highlights the importance of customer experience, technology, and work-life balance. She reflects on lessons learned as an entrepreneur and mother, offers advice on prioritizing well-being, and shares her beauty must-haves. The episode provides insights into building a successful brand in the beauty industry and Anna’s vision for Studs’ future growth.
About Anna:
With nearly a decade of extensive experience in operations, retail, finance and consumer companies known for operational excellence, Anna Harman launched Studs with her co-founder Lisa Bubbers in November 2019. After noticing a gap in the piercing and retail market, they created Studs to reimagine the ear piercing and earring shopping experience for the modern consumer. Studs prioritizes safety and expertise in a cool, fun, and welcoming environment, along with a wide earring assortment designed for endless Earscaping® – all at an accessible price point.
Anna Harman began her career as an attorney after graduating from Boston University Law School. After four years at Bridgewater Associates, she moved to New York City to join Fitz – an in-home closet organizing and wardrobe editing service that later sold to Tradesy – as the Head of Operations. From there, she became a Director at Store No. Eight, a standalone incubation arm within Walmart, where she focused on developing ideas and technologies that would inform the future of retail. Most recently, she served as the Interim Chief Customer Officer at Jetblack, a text-message based personal shopping service.
Time Stamps:
Podcast Introduction & Anna’s Background (00:00:25)
Our host, Anne, introduces Anna, her experience, and the mission of Studs.
Anna’s Piercing Experience & Market Research (00:01:47)
Anna recounts her personal piercing experience and the research that led to Studs’ creation.
Studs’ Business Model & Growth (00:03:07)
Overview of Studs’ focus on ear piercing, earrings, and national expansion.
Product Offering & Ear Scaping Concept (00:04:58)
Explanation of combining piercing and earring retail, and the concept of “ear scaping.”
Impact of COVID-19 on Studs (00:06:10)
How the pandemic affected store operations and shifted focus to e-commerce.
Fundraising & Investor Response (00:06:50)
Anna shares her experience raising capital and pitching Studs as “Claire’s for grown-ups.”
In-Store Experience & Customer Referrals (00:07:57)
Importance of physical locations, hospitality, and word-of-mouth marketing for Studs.
Anna’s Career Path & Entrepreneurship Advice (00:12:13)
Anna’s background in law, finance, and operations, and advice on risk aversion in entrepreneurship.
Balancing Business and Family (00:16:46)
Anna’s experience starting Studs while pregnant and managing work-life balance with young children.
Leveraging AI for Business Efficiency (00:21:15)
How Anna and her team use AI tools to streamline creative and operational tasks.
Advice to Younger Self & Work-Life Balance (00:24:01)
Anna reflects on prioritizing balance over work and advice for her younger self.
Beauty Must-Haves (00:25:33)
Anna shares her favorite beauty products and routines.
Studs’ Future & Social Media Trends (00:26:49)
How Studs is evolving with jewelry trends, social media, and community building.
Personal Growth & Turning 40 (00:28:42)
Anna discusses embracing exercise, personal change, and investing in herself as she turns 40.
Podcast Closing & Contact Information (00:30:27)
Anne wraps up, shares how to connect with Studs, and thanks Anna for her insights.
This podcast is produced by Dillie: a content innovation partner leveraging AI to bring beauty and personal care brands into the future of marketing.
https://dillie.com/
Show Notes:
In this episode of the Beyond Beauty Podcast, guest Ameann DeJohn explores how artificial intelligence is transforming the beauty industry. She discusses the rise of personalized skincare, the influence of social media on consumer education, and how AI can help individuals select products tailored to their unique skin needs and makeup shades. Ameann also highlights the importance of creativity and education as AI shapes future beauty marketing. The conversation offers insights into how technology and artistry can work together to enhance the beauty experience for consumers and brands alike.
About Ameann:
With over 20 years of experience in the beauty industry, Ameann is a skincare entrepreneur and leader who combines her passion for product development, marketing, and brand building with her expertise in esthetics and education. She is the Managing Member of Media Lab Science, a company that provides innovative solutions for digital media and e-commerce platforms, as well as the CEO and Co-Founder of Clarisma Beauty, a natural enzyme-based skincare collection that launched exclusively at ULTA in 2020.
Ameann is also the Founder of Ameann Beauty, a consultancy that specializes in implementing brand strategies, designing packaging concepts, conducting consumer perception studies, and enhancing shelf appeal for new product introductions. She has spearheaded various projects for many brands, ranging from profit and loss constructions to formula evaluation to warehousing and fulfillment. Ameann has been featured at national personal care conferences and beauty industry events, held training seminars, and appeared on major television networks as a guest speaker, podcast guest, and early stage advisor.
Time Stamps:
Ameann DeJohn's Career Journey (00:01:28)
Ameann shares her background, from early interest in beauty to product development and working as an esthetician.
Personalization in Skincare (00:03:00)
Discussion on the evolution of personalized skincare, the role of estheticians, and how technology and AI are changing personalization.
Impact of Social Media on Beauty (00:05:03)
How social media and influencers have increased product awareness, consumer education, and the spread of both accurate and inaccurate information.
Consumer Education & Clinical Testing (00:07:07)
The importance of clinical testing, consumer research, and how educated consumers are making more informed choices.
Simplification Trend in Skincare (00:10:19)
Shift from complex, multi-step routines to simplified skincare, and how AI can help match people with the right products.
AI in Skincare & Color Analysis (00:11:24)
How AI can analyze skin and color, provide tailored recommendations, and simplify product selection for consumers.
Custom Blending & Inclusivity in Makeup (00:19:20)
Ameann's experience with custom blend makeup and early inclusive brands, and the importance of matching all facial colors.
AI in Clinical Testing & Consumer Matching (00:21:07)
Potential for AI to innovate clinical testing, recruit diverse participants, and personalize product recommendations.
AI in Advertising & Content Creation (00:23:39)
How AI could reduce waste in advertising, improve A/B testing, and help small brands compete more effectively.
Storytelling, Testing, and Social Commerce (00:27:53)
Combining storytelling, clinical testing, and AI-driven matching to create engaging, effective beauty campaigns.
Ameann's Beauty Must-Haves (00:31:32)
Ameann shares her essential beauty products and tools, including microcurrent devices, growth factors, and collagen.
Contact Information & Closing (00:34:43)
Where to find Ameann online, final thanks, and episode wrap-up.
This podcast is produced by Dillie: a content innovation partner leveraging AI to bring beauty and personal care brands into the future of marketing.
https://dillie.com/
Show Notes:
In this episode of the Beyond Beauty Podcast, founder Kate Whitney shares her entrepreneurial journey behind Boulevard, a luxury consignment boutique based in San Diego. Kate discusses her transition from entertainment to fashion and the importance of personal style. She offers insights on building confidence through clothing, curating meaningful wardrobes, and embracing individuality over trends. The episode highlights Kate’s plans for Boulevard’s future, her commitment to sustainability, and her belief in trusting intuition and timing in both business and life.
About Kate:
Kate opened Boulevard in October of 2020. She had recently moved from Los Angeles with $2500 to her name and covid hit. Her former self-employment as a writer and stage actress had now been shut down and she needed to pivot her life.
Her first store was 900 square feet and with the help of one consignor, she began to build her brand. 10 months later, she was on the main shopping avenue in La Jolla with a 4000 square foot, 2-story store.
Now Boulevard is branched into 3 stores, including a separate women’s and men’s boutique in Rancho Santa Fe.
Kate believes fashion is meant to help us feel certain ways in our life. Life can be a series of chapters and clothing can actually help us along the way. She finds the culture is an automatic structure, wanting to force everyone to look a certain way by ‘wearing this’ or ‘wearing that, but Boulevard offers a new way.
“Everyone is uniquely made so why wouldn’t we wear what is unique to us.” This is the branding of Boulevard - that YOU are the trend, YOU create your style and Kate, along with her stores, hopes to invite and encourage women and men to have the confidence and inspiration to BE who they were born to be.
Time Stamps:
Podcast Introduction & Episode Overview (00:00:23)
The host, Anne Laughlin, introduces the Beyond Beauty Podcast, Kate Whitney, and the episode’s focus on style, authenticity, and entrepreneurship.
The Resale Market & Store Opportunity (00:04:58)
Kate’s experience with brick-and-mortar resale, a pivotal store visit, and the unexpected offer to buy a consignment shop.
Entrepreneurial Risk and Timing (00:06:48)
Kate explains negotiating to buy the store, trusting timing, and the role of faith in her entrepreneurial journey.
Everything Leads to Boulevard (00:10:25)
Kate reflects on how her past experiences and failures led her to create Boulevard.
The Power of Listening and Decision-Making (00:15:01)
Kate talks about developing the “listening muscle” for better decision-making and trusting intuition in business.
Personal Style vs. Trends (00:17:29)
Exploration of personal style, cultural pressures, and the loss of individuality in the age of online shopping.
Helping Customers Find Authentic Style (00:18:54)
Kate explains how Boulevard helps customers rediscover confidence and authentic self-expression through clothing.
Clothing, Confidence, and Self-Worth (00:20:11)
Discussion on how clothing choices reflect deeper narratives of self-worth and the importance of honoring individuality.
Energetic Impact of Authentic Style (00:22:30)
Kate discusses how authentic style inspires others and the energetic effect of being true to oneself.
Honoring Life’s Phases Through Style (00:24:26)
Kate shares how clothing choices can honor different life phases, emotions, and transitions.
Confidence to Stand Out (00:31:11)
Kate and Anne discuss the confidence required to stand out and honor personal choices despite external criticism.
Essentials for Personal Style (00:37:56)
Kate shares her philosophy on wardrobe essentials: own pieces you absolutely love and that make you feel your best.
Where to Find Boulevard (00:43:29)
Kate provides information on how to find Boulevard’s locations and connect via social media and website.
This podcast is produced by Dillie: a content innovation partner leveraging AI to bring beauty and personal care brands into the future of marketing.
https://dillie.com/
Show Notes:
In this episode of the Beyond Beauty Podcast, Leah Hundsness, Founder of Maxine's Revenge, shares her journey from the tech industry to the beauty sector, emphasizing the importance of representation for women over 50. Leah discusses her motivations for starting her brand, the challenges faced, and the opportunities that arose, particularly during the pandemic. She highlights the need to rewrite societal narratives about aging and the significance of resilience. The conversation encourages listeners to embrace their unique journeys and dream big, regardless of age.
About Leah:
Leah's first beauty job was as the Marketing Director for Sephora.com in 1998 when Sephora first came to the US. She went on to work for Smashbox, Sephora Paris, Too Faced, Sephora Singapore, Too Faced, Gucci Beauty Paris, and now, Maxine's Revenge in Southern California.
Leah has tested thousands of formulas in makeup and skincare over decades of working with brands all over the world. Maxine's Revenge is inspired by the unfussy French makeup style she fell in love with when living there. The look is a clean, even complexion, makeup that's subtle and elegant. The Parisians with this style were not wall flowers. They were leaders of the most prestigious fashion, beauty and creative companies in Paris and were well over 40+. They looked comfortable in their skin, with or without wrinkles, with or without silver hair.
Leah described this confidence as intoxicating and exciting, saying "It's a vibe I want for all of us -- even my younger sisters, who don't even realize they're subconsciously freaking out by the notion that once their skin isn't tight and plump, it's all over. I'm here to prove them wrong, for their own sake, on many levels."
Time Stamps:
Starting in the Beauty Industry (00:01:51)
Leah reflects on her initial steps into the beauty sector and launching her brand.
Discovering Sephora (00:03:07)
Leah shares the serendipitous moment that led her to Sephora's marketing team.
Staying Dynamic in Beauty (00:06:57)
Leah emphasizes the importance of connecting with customers to understand trends.
Creating a Brand for Women Over 50 (00:12:04)
Leah identifies a gap in the market for beauty products catering to older women.
Rewriting Societal Narratives (00:14:50)
Leah discusses her mission to change the narrative around aging and beauty.
The Reality of Starting a Business Later in Life (00:16:27)
Leah reflects on the challenges and advantages of entrepreneurship at 50.
Different Chapters of Life (00:18:02)
The discussion highlights the beauty of various life stages and experiences.
Pamela Anderson as a Role Model (00:19:07)
Leah uses Pamela Anderson as an example of redefining beauty standards with age.
Maxine's Revenge and Positive Energy (00:20:09)
Leah connects her brand's philosophy to resilience and empowerment for women.
The Importance of Taking Risks (00:22:16)
Leah and the host Anne discuss how risks and failures contribute to personal growth.
Introducing Maxine's Revenge (27:29)
The meaning behind the brand name and its connection to personal empowerment.
Scrappy Start (31:04)
The importance of starting small and building a community before launching products.
Authenticity Over Expertise (34:40)
The dangers of relying too much on experts and the value of personal involvement.
Building and Embracing the Roughness (00:43:15)
Leah discusses the importance of launching beta products and the challenges of team management.
Final Thoughts and Future Goals (00:46:09)
Anne asks Leah about her current perspective on life and her future aspirations.
Brand Vision and Personal Pride (00:48:08)
Leah shares her vision for her brand and her pride in aging gracefully.
This podcast is produced by Dillie: a content innovation partner leveraging AI to bring beauty and personal care brands into the future of marketing.
https://dillie.com/
Show Notes:
In this episode of the Beyond Beauty podcast, Sarah Jannetti, founder of Content Recipe, discusses her journey into entrepreneurship. She explains the role of AI in enhancing the creator economy and the need for brands to think like creators to build trust with their audiences. The conversation also touches on the challenges of navigating social commerce and the importance of providing tailored influencer briefs for creators. Sarah shares valuable insights for aspiring entrepreneurs and brands looking to thrive in the dynamic landscape of social media.
About Sarah:
Sarah Jannetti is a content creator, strategist, and the founder of Content Recipe, an AI-powered platform that helps brands create personalized, high-performing influencer briefs in seconds. With a growing audience on TikTok and Substack, Sarah blends her experience as a creator with her background in branding and early-stage startups to build tools that prioritize authenticity, utility, and trust in an oversaturated content landscape. A graduate of NYU Stern, she’s spent the last few years exploring the intersection of media, marketing, and technology—and is now focused on helping both creators and brands make content that actually resonates.
Time Stamps:
00:00 The Creation of Content Recipe
06:05 Navigating the Creator Economy
12:02 Leveraging AI for Authenticity
17:51 Building Trust in Content Creation
23:47 Advice for Brands and Entrepreneurs
This podcast is produced by Dillie: a content innovation partner leveraging AI to bring beauty and personal care brands into the future of marketing.
https://dillie.com/
Show Notes:
In this episode of the Beyond Beauty podcast, Elyse Conroy shares her journey from a successful career in the beauty industry to becoming a confidence coach. She unpacks the importance of building confidence from within, defining your own version of success, and embracing failure as a stepping stone to growth. Elyse highlights the power of female mentorship and the value of choosing collaboration over competition, challenging scarcity mindsets, and creating safe, supportive work environments for women.
The conversation also explores the role of courage in building confidence and navigating the fear of judgment. This episode encourages women to take charge of their lives and careers, advocating for bold moves and reminding us that hearing "no" is often just a redirection toward something greater.
About Elyse:
Elyse Conroy is a Fortune 500 Beauty Industry executive turned Confidence Coach and Career Advocate, dedicated to helping high-achieving women build career confidence, elevate their leadership, and achieve executive success.
She works with powerhouse women to shatter self-imposed glass ceilings, silence perfectionism, and develop the bulletproof self-trust needed to take bold action—so they can unapologetically own every room, command respect, and lead with unshakable confidence.
Through her coaching, electrifying keynotes, The Confidence Lounge podcast, and transformational retreats, Elyse is on a mission to help women stop doubting themselves and step fully into the executive influence, presence, and success they were born for.
Time Stamps:
00:51 Elise Conroy's Journey to Confidence Coaching
04:11 Redefining Success and Embracing Failure
07:52 Building Confidence from Within
12:01 The Role of Courage in Confidence
16:00 Navigating External Judgments and Mentorship
20:52 Breaking the Scarcity Mindset
23:02 Collaboration Over Competition
26:48 Creating Safe Work Environments
28:13 Navigating Career Growth in Beauty
30:54 Embracing AI in the Beauty Industry
33:39 Burning Down to Build Up
37:48 Sitting in the Front Row of Life
This podcast is produced by Dillie: a content innovation partner leveraging AI to bring beauty and personal care brands into the future of marketing.
https://dillie.com/
Show Notes:
In this episode of the Beyond Beauty podcast, Kat Burki, CEO and founder of Kat Burki Skincare, shares her unique journey from law and healthcare to entrepreneurship in the skincare industry. She discusses the importance of gut health in relation to skin health, the biochemistry behind effective skincare, and the evolution of marketing in the beauty industry. Throughout the conversation, she emphasizes the significance of intuition in decision-making and shares her beauty non-negotiables.
About Kat:
With over 30 years of Disease Management research and experience, Kat Burki has made a successful career of applying the proven principles of Nutritional Biochemistry to healthcare programs, policies, and skincare formulations. She has created skincare that is bridging the gap between what we know promotes health and healing within the body for its largest organ on the outside, the skin.
After graduating Undergraduate studying Nutrition, Kat Burki received her Juris Doctorate in Healthcare Law. To focus her career on Policy and Disease Management, she earned an additional Master's degree, studying Epidemiology. Creating every product herself, she has revolutionized the view of skincare with her Biochemistry approach to formulations as well as her understanding of the Gut-Skin axis for optimized Skin Health and Healing.
Time Stamps:
00:00 The Journey to Skincare Entrepreneurship
05:04 Gut Health and Skin Connection
10:02 Biochemistry-Backed Skincare
15:02 Navigating Marketing and Branding
20:08 The Role of AI in Skincare
24:50 Advice and Non-Negotiables in Beauty
29:51 Looking Ahead: Future Aspirations
This podcast is produced by Dillie: a content innovation partner leveraging AI to bring beauty and personal care brands into the future of marketing.
https://dillie.com/
Show Notes:
In this episode of Beyond Beauty, host Anne interviews Rachel Reid, Founder of Subtl Beauty, and Jessica Zeller, the brand's Chief Marketing Officer. Rachel shares her entrepreneurial journey, inspired by the need for portable beauty solutions. She discusses the challenges of launching a startup, the importance of understanding customer needs, and embracing failure. Jessica highlights the Subtl's focus on community engagement and direct-to-consumer relationships. The conversation explores the role of AI in beauty marketing, the rebranding process, and the need for adaptability in today's market.
About Rachel:
Before being the founder of Subtl, Rachel was a marketing analyst whose career centered on efficiency and optimization. When she found herself in the early stages of a new relationship—that are-we-sleeping-over-or-not stage—she wanted to appear unassuming and effortless. So, she did what she does best: she came up with a solution. Transferring her makeup into contact lens cases, which allowed her to discreetly carry all the beauty basics in her usual bag. Her friends found this genius, quickly adopting the hack. It worked for everything—early dating, the gym locker room, the office bathroom, the can Rachel got to work on making it official—creating SUBTL, a modula one-of-a-kind stacking system that contains clean, vegan formulas with bold color payoff. Finally, a way to carry makeup that fits in your bag—and your life.
About Jessica:
Jessica Zeller has been the Chief Marketing Officer of Subtl Beauty since May 2024. She has over 10+ years of experience in global marketing leadership, having worked at major brands such as Vegamour, Ilia Beauty, Kendo Brands (Ole Henriksen, Bite Beauty), and Sephora. Jessica is a thought leader with a focus on brand storytelling, motivating teams, creating memorable consumer experiences and delivering incredible results.
Time Stamps:
Inspiration for Subtl Beauty (00:03:14)
The idea originated from needing portable beauty solutions for overnight stays.
Consumer Engagement Insights (00:05:08)
Rachel emphasizes understanding customer needs through interviews and surveys to shape her product offerings.
Initial Product Development (00:09:27)
Discussion on the first product launch, focusing on the unique stacked design and diverse makeup categories.
Launch Strategy and Kickstarter (00:11:27)
Rachel recounts the launch of Subtl Beauty in 2018 via Kickstarter.
Challenges of Scaling (00:16:56)
Rachel discusses the difficulty of scaling a beauty brand in a competitive market while maintaining close customer relationships.
Community Engagement and Rebranding (00:18:00)
Jessica highlights the importance of community feedback in the rebranding process and product development.
Building an Emotional Connection (00:19:28)
Jessica discusses the importance of emotional connection with consumers and how Subtl Beauty addresses their needs.
Rebranding Subtl Beauty (00:20:27)
Jessica explains the rebranding process, focusing on simplifying makeup routines and enhancing consumer engagement.
Utilizing AI in Beauty (00:22:03)
The host and Rachel explore how Subtl Beauty integrates AI for customer insights and marketing strategies.
Balancing Brand Building and Short-Term Gains (00:28:57)
The speakers discuss the challenge of balancing immediate results with long-term brand development.
Advice for Entrepreneurs (00:30:20)
Jessica and Rachel share insights on embracing failure and the mindset needed for entrepreneurial success.
Beauty Must-Haves (00:33:05)
Rachel and Jessica reveal their essential beauty products.
Personal Reflections on Life's Journey (00:35:56)
The speakers reflect on their personal aspirations and the balance between professional commitments and personal fulfillment.
This podcast is produced by Dillie: a content innovation partner leveraging AI to bring beauty and personal care brands into the future of marketing.
https://dillie.com/
Show Notes:
In this episode of the Beyond Beauty Podcast, Smitha Rao, the Scientist, Founder, and CEO of Parëva™, shares her journey from biotechnology to the skincare industry. Smitha highlights her brand’s ethos of good science, radical transparency, and the joy of transformation, while championing a more simplified approach to skincare. She shares inspiring customer stories and offers advice on building a brand with a purpose. The episode also delves into innovation in skincare, evolving consumer expectations, and the role of technology and relationships in product development.
About Smitha:
Smitha Rao is a scientist, wife, mother and accomplished executive with nearly 20 years of experience transforming brands with strategy and innovation. She has a strong background in technology (R&D) and brand and product development, having worked with more than 15 brands across beauty and wellness. Smitha is the founder of Parëva™, a clean skincare brand delivering clinically crafted™ skin longevity.
Time Stamps:
The Role of Fragrance in Products (00:00:42)
The host highlights how the term "fragrance" can mask harmful ingredients that impact consumer health.
Smitha's Journey into Beauty (00:02:10)
Smitha shares her background in biotechnology and how she transitioned into the beauty industry.
Founding Parëva™ Beauty (00:04:00)
Smitha explains how her career led to the creation of Parëva™ Beauty and its vision.
Innovation and Consumer Insights (00:06:20)
Smitha emphasizes the need for understanding consumer insights to innovate effectively in the beauty market.
The Vision for Parëva™ (00:07:35)
Smitha outlines the foundational principles of her brand: good science, radical transparency, and joy of transformation.
The Importance of Transparency (00:09:54)
Smitha explains how Parëva™ ensures transparency in ingredient listings to empower consumers.
Simplifying Skincare Routines (00:10:49)
The need to reduce the complexity of skincare routines is discussed.
Consumer Experimentation in Skincare (00:12:40)
The dangers of consumers experimenting with multiple products from different brands are highlighted.
Choosing the First Products (00:15:13)
Smitha details the thought process behind selecting the initial products for Parëva™ Skincare's lineup.
The Joy of Skincare (00:20:52)
Smitha discusses how joy is integrated into the brand's philosophy and consumer experience.
Transformation Through Skincare (00:22:40)
The importance of embracing transformation in skincare rather than resisting aging is explored.
The Joy of Skincare (00:24:00)
Discussion on transforming skincare routines into joyful rituals, enhancing consumer experience and satisfaction.
Importance of Brand Purpose (00:26:34)
Smitha emphasizes the necessity of a clear brand purpose and mission for sustainable business growth.
Navigating Brand Execution (00:27:56)
Discussion on maintaining brand positioning while adapting execution strategies to consumer needs and market dynamics.
Consumer Evolution Post-COVID (00:32:07)
Smitha discusses how consumer expectations have shifted towards transparency and sustainability in the beauty industry.
Focus on Community and Loyalty (00:33:09)
Smitha outlines her strategic focus on building community and consumer loyalty for long-term brand success.
The Reality of Business Growth (00:34:09)
Exploration of the difference between quick success and sustainable growth in business strategies.
Building a Strong Foundation (00:35:33)
Smitha shares the importance of clinical evidence in product development and brand integrity.
Embracing Vulnerability on Social Media (00:39:03)
Smitha discusses her journey towards sharing her story authentically on social media platforms.
Positive Reception and Brand Resonance (00:40:03)
Smitha expresses gratitude for the positive feedback from her community and the resonance of her brand's promise.
Show Notes:
In this episode of the Beyond Beauty Podcast, Kimberley Ho, co-founder and CEO of Evereden, shares her journey from a career in finance to launching a global, non-toxic skin, hair, and self-care brand that's safe for moms and their kids. She discusses her entrepreneurial path, the challenges of scaling a brand, the importance of clean ingredients, and how to market to younger generations. Kimberley also highlights the value of understanding and connecting with Gen Z and Gen Alpha consumers.
About Kimberly:
Kimberley Ho, co-founder and CEO of Evereden, the global clean beauty brand redefining generational skincare, haircare, and color cosmetics for Gen Z, Gen alpha and millennial moms. Kimberley’s journey blends growth expertise, beauty industry disruption, and a deep understanding of engaging Gen Zalpha and millennials with purpose-driven entrepreneurship.
As a former investor in personal care brands, Kimberley saw firsthand how many so-called “clean” skincare products weren’t as safe or effective as they claimed. Determined to change this, she built Evereden from the ground up with dermatologist-developed, science-backed formulations for every generation in their own labs, for babies to teens to parents. Today, Evereden is not only profitable (a rarity in beauty) but is also leading the way in Gen Alpha and Gen Z engagement, ensuring that young consumers are protected through ethical content creation and rigorous safety standards.
Timestamps:
Podcast Introduction (00:00:09)
Overview of the Beyond Beauty Podcast and introduction of Kimberley Ho, co-founder and CEO of Evereden.
Kimberley's Origin Story (00:01:43)
Kimberley shares her transition from finance to founding Evereden, driven by a passion for clean skincare.
Challenges of Entrepreneurship (00:04:21)
Discussion on the difficulties of scaling a business compared to starting one, reflecting on market changes.
Transition from Corporate to Startup (00:05:03)
Kimberley describes her leap from Goldman Sachs to entrepreneurship.
Navigating Entrepreneurship (00:06:33)
Insights on the challenges and rewards of entrepreneurship, including decision-making in uncertain environments.
Learning About Skincare (00:10:52)
Kimberley shares her journey of acquiring knowledge about skincare formulations and ingredient safety.
Curiosity and Problem-Solving (00:14:11)
The importance of curiosity and seeking expert advice in navigating entrepreneurship challenges.
Marketing to Gen Alpha (00:15:14)
Discussion on understanding and marketing to Gen Alpha, highlighting their unique consumer behaviors.
Gen Alpha's Skincare Interests (00:18:58)
Insights into Gen Alpha's desire for skincare education and their evolving purchasing power.
In-House Lab and Product Development (00:21:24)
Explores the benefits of having an in-house lab for quicker and better product innovation.
Leadership and Team Building (00:25:30)
Covers the challenges of hiring and managing a team in a rapidly evolving business landscape.
Authentic Leadership Style (00:27:48)
Kimberley shares her journey to finding an authentic leadership style.
Advice on Overcoming Imposter Syndrome (00:30:18)
Discusses the importance of self-acceptance and rejecting feelings of being an imposter.
The Future of AI in Beauty Marketing (00:34:16)
Explores how AI can revolutionize marketing strategies in the beauty industry.
Vision for Evereden's Future (00:36:54)
Kimberly expresses her excitement about becoming a leading multi-generational skincare brand.
This podcast is produced by Dillie: a content innovation partner leveraging AI to bring beauty and personal care brands into the future of marketing.
https://dillie.com/
Show Notes:
In this episode of the Beyond Beauty podcast, Casey O'Toole, the founder of LinkyBot, shares his entrepreneurial journey from real estate to AI-driven sales automation. Casey discusses leveraging AI to streamline business operations, particularly in lead generation and sales. He highlights the challenges of scaling a business, the necessity of understanding target audiences, and the role of resilience in overcoming setbacks. The conversation also explores the future of AI in sales, with Casey predicting more personalized outreach and improved audience targeting to enhance business growth.
About Casey:
Casey O’Toole is the founder of LinkyBot, a groundbreaking AI-powered platform transforming how businesses scale LinkedIn engagement and B2B sales. With over 15 years of experience in AI, SaaS, and business development, Casey is a pioneer in creating tools that balance automation with authenticity. His innovative approach has helped mid-sized businesses overcome challenges in lead generation, ethical AI practices, and compliance, while maintaining the personal touch necessary for building trust. Casey’s mission is to empower professionals to embrace AI responsibly, ensuring their outreach not only drives results but also resonates with authenticity. As a thought leader, Casey has inspired countless sales and marketing leaders to see AI as an enabler, not a replacement, for genuine human connection.
Timestamps:
Introduction to Casey O'Toole (00:01:11)
The host introduces Casey O'Toole and sets the stage for his entrepreneurial journey.
From Real Estate to AI (00:01:22)
Casey shares how his real estate career led him to discover AI and automation.
Discovering LinkedIn for Business (00:03:16)
Casey recounts how he used LinkedIn for outreach.
Transitioning to AI Integration (00:04:16)
He discusses how integrating AI transformed his business and expanded his client base.
Challenges of Starting vs. Scaling (00:04:30)
The host highlights the differences between launching a business and scaling it effectively.
Importance of Pre-Work in Business (00:06:32)
He emphasizes the need for research and understanding customer pain points before scaling.
Learning from Failure (00:07:14)
The conversation shifts to the value of learning from failures and using feedback constructively.
Repetition and Learning Sales Techniques (00:10:39)
Casey shares his approach to improving sales skills through practice and repetition.
Leveraging Partnerships for Sales (00:12:15)
He discusses the effectiveness of partnerships in facilitating sales without direct selling.
Curiosity as a Sales Tool (00:12:47)
Casey highlights how curiosity can enhance sales conversations and lead to better outcomes.
Introducing LinkyBot (00:13:41)
Casey introduces LinkyBot and its purpose in generating leads.
Future of AI in B2B Sales (00:17:09)
Casey shares predictions on how AI will personalize outreach and improve sales effectiveness.
The Role of Oversight (00:19:53)
Importance of human oversight in AI-driven tasks, especially in executive assistance.
Scaling Sales (00:20:17)
Advice for entrepreneurs on scaling their business without excessive manual effort.
Leveraging AI for Sales (00:20:55)
How AI can save time on outreach and allow focus on strategic thinking.
Researching Decision Makers (00:23:22)
Using AI to identify gatekeepers and decision-makers in large beauty brands.
Channel Partnerships (00:25:01)
The potential of channel partnerships and leveraging AI to reach influential partners.
Simplifying Communication (00:27:10)
The significance of clear, concise communication in outreach efforts.
Lessons from Entrepreneurship (00:29:08)
Advice for entrepreneurs on embracing AI and overcoming fears of usage.
Finding Supportive Communities (00:34:09)
Information on where to connect with Casey and learn more about AI in business.
Show Notes:
In this episode of the Beyond Beauty Podcast, the host interviews Eileen Ahasic, a seasoned marketing executive with experience at Estee Lauder, Tom Ford Beauty, and Love Wellness. Eileen shares her journey from sports marketing to the beauty industry, emphasizing the importance of strategic brand development and forming emotional consumer connections. She discusses the evolving landscape of beauty marketing, including the impact of AI and social media. The episode concludes with insights into maintaining work-life balance and the significance of authentic brand storytelling.
About Eileen:
Eileen is a veteran marketing executive and brand builder, who for the past 20 years has driven growth of iconic brands within the beauty and health & wellness industries. She has led product marketing, integrated 360-degree marketing and innovation for brands including Tom Ford Beauty, Estee Lauder, Re-Nutriv, Love Wellness, In The Raw and Yoplait Yogurt.
Eileen holds an MBA from Columbia Business School and an Economics BA from Northwestern University. She is the recipient of the Council of One Hundred Trailblazer Leadership Award and was named a finalist for the Fashion Group International Rising Star Award within the Beauty Category.
Timestamps:
Eileen's Career Story (00:01:31)
Eileen shares her journey from sports marketing to discovering her passion for beauty.
Marketing Strategies for Different Brands (00:05:22)
Eileen explains the nuances of marketing for large corporations versus indie brands.
The Role of Data in Modern Marketing (00:10:37)
Importance of data-driven decisions in the rapidly changing marketing landscape.
Intersection of Health and Beauty (00:13:35)
Exploration of the merging of health, wellness, and beauty in modern products.
Authenticity in Marketing (00:16:02)
The shift towards authentic messaging and problem-solution approaches in beauty marketing.
Influencers and Realism (00:19:10)
Influencers' role in promoting realistic beauty standards and authentic content.
Impact of AI on Marketing (00:20:11)
Eileen discusses how AI is transforming efficiency in marketing strategies and brand building.
Emotional Connection in Beauty (00:22:52)
Exploration of how beauty products address emotional needs and consumer problems.
Career Advice for Aspiring Marketers (00:24:31)
Eileen shares her advice on finding passion and networking in the beauty industry.
Balancing Big Brand and Indie Experience (00:28:07)
Discussion on the value of gaining diverse experience in marketing roles across different brand sizes.
Navigating Transitions Between Brand Types (00:30:52)
Advice for professionals transitioning between big brands and indie companies.
Career Highlights and Lessons (00:33:12)
Eileen reflects on significant career moments and the iconic brands she has worked with.
Future Aspirations and Personal Balance (00:36:47)
Eileen expresses her desire to create impactful brands while maintaining personal balance.
Show Notes: In this episode of the Beyond Beauty podcast, host and interviewer engage with William Feroldi, a cosmetic trend analyst and marketing consultant. William shares his journey from hairdresser to trend forecasting expert, highlighting the evolution of natural haircare trends and the significant impact of social media on the beauty industry. He emphasizes the importance of customization, sustainability, and diversity in today's market, and discusses the influential role of Gen Z consumers and social commerce. William offers insights on how brands can adapt to these dynamic trends, stressing the need for innovation and responsiveness in the ever-changing beauty landscape.
About William:
William Feroldi began his career as a hairdresser and educator at Toni&Guy in London, where his dedication to education and creativity flourished. His expertise soon caught the attention of a trend forecasting agency, which recruited him to bridge the gap between education and marketing for a project with L’Oréal Professional. This opportunity launched William into a new direction, where he became deeply involved in trend forecasting and innovation.
As a Cosmetic Trend Analyst and Independent Marketing Consultant, William has spent over two decades identifying emerging trends across beauty, skincare, hair, and aesthetic medicine. His work spans five major markets, including WE, CEE, NORTHAM, LATAM, and APAC, collaborating with industry giants such as L’Oréal, Coty, Henkel, and LVMH.
In previous roles, such as Global Education Manager at Schwarzkopf Professional, William spearheaded global education campaigns and product launches. A regular speaker at leading cosmetic conventions and gatherings, his career is marked by his ability to provide game-changing insights and strategic growth opportunities for top-tier brands.
Timestamps:
William's Background (00:00:44) William Feroldi's journey from hairdresser to trend forecasting expert in beauty. Natural Haircare Trends (00:01:13) Discussion on the slow emergence of natural haircare trends over the past 20 years. Impact of Social Media (00:06:14) The role of social media in accelerating beauty trends compared to 20 years ago. Insights from Trade Shows (00:09:21) The value and evolution of trade shows in the beauty industry today. Global Trends and Innovations (00:12:15) Overview of global trends, particularly from Brazil and Korea, influencing the beauty market. Customization and Personalization (00:12:24) The rise of AI in personalizing beauty recommendations and products. Sustainability in Beauty (00:12:50) The increasing importance of sustainability in beauty brands and consumer expectations. Diversity in the Beauty Industry (00:13:59) The growing focus on diversity and representation in beauty marketing and products. Challenges in Trend Implementation (00:16:27) Pushback from clients on implementing new trends and the need for innovation. Gen Z's Role in Consumer Market (00:18:57) The influence of Gen Z on beauty trends and the importance of social commerce. Life Cycle of Trends (00:21:16) Discussion on the duration and evolution of beauty trends in the market. The Cycle of Trends (00:21:34) Discussion on the cyclical nature of beauty trends, including the popularity of curly versus straight hair. Importance of Moisture (00:23:20) The enduring demand for moisture in hair and skin care products, regardless of climate. Marketing Evolution in Beauty (00:24:16) Insights on how beauty marketing strategies have changed and the role of platforms like TikTok. Taking Risks in Career (00:26:02) William shares his biggest career risk: leaving salon work to pursue trend analysis full-time. Trusting Your Instincts (00:26:59) William discusses his confidence in identifying market gaps and pursuing his passion in beauty trends. Closing Remarks (00:29:31) The host thanks William for sharing his insights and encourages listeners to follow him for more trend updates.
Show Notes: In this episode of the Beyond Beauty Podcast, co-host Natasha interviews Justyna Wilson, founder of Fancy Salt, who specializes in fractional CMO services and strategic brand-centric user-generated content (UGC) creation in the beauty and wellness sectors. Justyna shares her extensive career journey, emphasizing the importance of agility, authenticity, and strategic thinking in the industry. She discusses current trends, the rise of video content, and the role of AI in enhancing efficiency. The conversation also touches on the significance of understanding young consumer behavior and the evolving landscape of e-commerce and social media.
About Justyna: Justyna Wilson is the founder of Fancy Salt. She specializes in Fractional CMO services and strategic, brand-centric UGC content creation in the beauty and wellness space, helping brands scale and thrive in the digital landscape. Timestamps: Justyna's Career Journey (00:01:18) Justyna shares her career path, from major retailers to the beauty and wellness space. Lessons from Startup Experience (00:02:36) Insights gained from working in a startup environment and its impact on her current work. Role of a Fractional CMO (00:04:39) Justyna explains the concept of fractional CMO and its benefits for early-stage brands. Creative Edge in Brand Strategy (00:05:58) Discussion on how diverse brand experiences enhance creativity and strategy. Current Trends in Beauty Industry (00:07:20) Justyna highlights the necessity for brands to become content powerhouses. Creating Authentic Connections (00:09:52) Advice on how brands can foster meaningful relationships with consumers. Gaps in Brand Strategies (00:11:29) Exploration of content quality issues and the challenges brands face in content creation. Launch of Fancy Salt (00:12:20) Justyna discusses the motivation behind founding Fancy Salt and the problems it addresses. Effectiveness of UGC vs. Paid Media (00:13:55) Justyna explains why user-generated content often outperforms traditional paid media. Future of E-commerce and Social Media (00:15:42) Speculation on the evolution of e-commerce and interactive media in the beauty space. Challenges of Managing Multiple Brands (00:19:54) Insights into the rewarding yet challenging nature of working with multiple brands. Assuaging Brand Anxieties (00:21:20) Discussion on how Justyna helps brands manage risks and embrace new strategies. Maintaining Work-Life Balance (00:22:47) Justyna shares her approach to managing time and prioritizing family amidst her work. Advice for Aspiring Professionals (00:23:34) Justyna shares insights on resilience and the importance of curiosity in one's career journey. The Role of AI in Beauty (00:25:54) Discussion on how AI is transforming the beauty industry through personalization and efficiency. Favorite Tools for Efficiency (00:27:48) Justyna mentions using ChatGPT and the rapid adaptation to AI tools in her work. Understanding Young Consumer Behaviors (00:29:28) Exploration of Gen Alpha's early engagement with beauty products and the need for age-appropriate marketing. Targeting the Right Audience (00:31:03) Justyna emphasizes the importance of identifying the appropriate audience for beauty brands. Consumer Insights and Brand Strategy (00:32:35) Discussion on using insights analysis and direct consumer engagement to understand audience needs better. Surprising Consumer Trends (00:33:30) Justyna reflects on unexpected trends and viral content, highlighting the success of risk-taking brands. Daily Industry Engagement (00:35:31) Justyna describes her structured approach to staying informed about industry trends and consumer behavior. Introducing Fancy Salt (00:37:00) Justyna shares details about her new content creator agency and its unique offerings for brands. Final Words of Wisdom (00:38:02) Justyna encourages listeners to stay curious, fearless, and open to new experiences.
Show Notes:
In this episode of the Beyond Beauty Podcast, the host interviews Melissa Palmer, co-founder and CEO of OSEA, a brand known for its luxurious, clean, and sustainable skincare products. Melissa shares her career journey, starting from her early exposure to natural wellness through her mother. The discussion covers the evolution of the clean skincare market, emphasizing authenticity in marketing and the importance of sustainable growth. Melissa offers valuable advice for aspiring entrepreneurs, highlighting the significance of intuition, resilience, and embracing change. The episode concludes with insights into OSEA's international expansion and the future of the beauty industry.
About Melissa:
Melissa Palmer is the co-founder and CEO of OSEA, a leading brand in luxurious, clean, and sustainable skincare. She has played a crucial role in transforming OSEA from a small family business into a prominent name in the natural beauty industry.
Melissa inherited her mother Jenefer Palmer’s belief in the ocean as a source of life and healing, which is a cornerstone of OSEA's philosophy. Before assuming the leadership role at OSEA, Melissa built a reputation as a master community builder and digital marketer, creating successful e-commerce strategies for various wellness brands.
Her innovative approach and commitment to sustainability have significantly contributed to OSEA's growth and success in the competitive skincare market.
Timestamps: Melissa Palmer's Background (00:01:13) Melissa discusses her upbringing in a family business and her early experiences with OSEA. The Growth of OSEA (00:02:16) Melissa shares how she began working with OSEA during high school and its evolution over the years. Shifts in the Skincare Market (00:03:33) Discussion on the dramatic changes in the skincare market, particularly the rise of clean beauty. OSEA's Journey in the Beauty Industry (00:04:01) Melissa reflects on OSEA's early days and the challenges faced in establishing the brand. The Impact of Digital Marketing (00:05:46) Melissa explains how digital marketing and social media transformed OSEA's business approach. Self-Care and Skincare Trends (00:07:07) OSEA's Clean Beauty Mission (00:08:17) Melissa emphasizes OSEA's consistent commitment to clean, sustainable beauty since its inception. Authenticity in Marketing (00:10:09) Discussion on the importance of authenticity and genuine connection in brand marketing. Navigating a Competitive Market (00:12:15) Melissa shares strategies for standing out in the saturated beauty market. Celebrity Endorsements and Growth (00:15:21) Insights into how organic celebrity endorsements have contributed to OSEA's success. Advice for Aspiring Entrepreneurs (00:19:50) Melissa offers key advice for those looking to launch or scale their own beauty brands. Sustainable Growth in Business (00:22:54) Melissa discusses the value of slow, sustainable growth and its long-term impact on OSEA. Trusting Intuition in Business (00:23:51) Melissa emphasizes the importance of trusting one's intuition as a valuable skill in entrepreneurship. Letting Go of Perfectionism (00:25:10) Advice on overcoming perfectionism in product marketing and the benefits of taking action. Sharing the Journey (00:27:05) Melissa shares her experiences of hard work behind OSEA's success, emphasizing the importance of honesty. Building Blocks of a Company (00:28:14) Discussion on the incremental steps and testing necessary for building a successful brand. The Role of AI in Business (00:29:36) Melissa shares insights on AI's potential to streamline operations and enhance creativity in marketing. Integrating AI Across Functions (00:31:26) Discussion on the various ways OSEA is utilizing AI to improve efficiency and customer experience. Creative Testing with AI (00:33:26) Exploration of how generative AI is used for creative A/B testing and content generation.
Show Notes: In this episode of the Beyond Beauty Podcast, the host converses with Sabrina Yavil, founder of Gryme, a clean personal care brand for preteens and teens. With nearly 20 years in the beauty industry, Sabrina shares her journey from working at Clinique to creating Gryme after discovering harmful ingredients in kids' products. She discusses challenges in formulating safe, effective products, the lack of transparency in the industry, and the importance of ingredient safety for young skin. Sabrina also addresses market gaps and price sensitivity, emphasizing her commitment to providing accessible, high-quality personal care options for children and teens.
About Sabrina:
Sabrina Yavil has been an executive in the beauty industry for nearly 20 years, working at some of the most iconic brands including Clinique and Bumble. After having children, she was surprised to learn that most kids and baby products contained harmful and questionable ingredients like endocrine disruptors and irritants that aren't appropriate for developing young skin.
Still concerned about ingredients as her active boys grew older, and reluctant to use typical drugstore products billed as “clean,” she founded Gryme, a clean personal care brand for preteens and teens formulated without over 3,600 sus ingredients that can compromise children’s skin and health.
Gryme’s multitasking products meet parents’ safety concerns while catering to kids’ preferences and active lifestyles, making it easier on both parent and child at shower time. Through Gryme, Yavil aims to set a new standard in safe, effective personal care for the next generation.
Timestamps:
Sabrina Yavil's Background (00:01:40)
Concerns About Kids' Products (00:02:25)
Discussion on harmful ingredients found in typical kids' and baby products.
Fragrance Issues (00:03:26)
Explanation of the dangers of fragrance in products and its hidden ingredients.
Researching Safe Products (00:05:41)
Sabrina shares her journey of finding clean products for her children.
Lack of Transparency in the Industry (00:08:46)
The challenge of discerning safe products due to misleading marketing.
Consumer Choices and Convenience (00:11:02)
Parents often choose convenience over safety when selecting products for their children.
Growing Market for Kids' Products (00:12:09)
Emerging brands are addressing the gap in safe products for kids and teens.
Challenges of Big Brands (00:13:30)
Discussion on how larger brands often prioritize marketing over safety in children's products.
Ingredient Quality and Pricing (00:15:29)
The struggle of balancing product quality with affordable pricing for kids' products.
Sustainable Business Practices (00:21:11)
Sabrina talks about maintaining a sustainable business while ensuring product safety and quality.
Pricing Strategy for Gryme (00:21:37)
Sabrina discusses her pricing approach to make Gryme affordable while ensuring quality.
Ingredient Testing for Kids (00:23:31)
Exploration of how ingredients are tested for safety in children's products, highlighting industry challenges.
Consumer Awareness and Marketing Trends (00:24:29)
Sabrina explains the marketing response to consumer demands for safer products, referencing historical ingredient controversies.
Concerns About Children's Health (00:25:30)
Discussion on the potential health issues in children related to personal care products and environmental exposure.
Need for Better Product Education (00:27:00)
Emphasis on the importance of educating consumers about safe products for children.
Gryme's Online Presence (00:27:29)
Information on where to find Gryme products online and the brand's social media platforms.
Motivation Behind Creating Gryme (00:28:29)
Sabrina shares her personal motivation for developing Gryme, focusing on kids' independence and compliance.
Product Launches and Future Plans (00:29:39)
Overview of current and upcoming Gryme products aimed at simplifying kids' personal care routines.
Show Notes:
In this episode of the Beyond Beauty Podcast, the host interviews Sheila Rondeau, an experienced executive in marketing and business operations within the beauty and consumer goods sectors. Sheila shares her career journey from military service to marketing at Anheuser-Busch, and eventually to entrepreneurship. She discusses the importance of experiential marketing, the role of data and AI, and maintaining authenticity. Sheila offers valuable advice for aspiring professionals, emphasizing career management, networking, and continuous learning. She also highlights her recent book, "The Art of Experiential Marketing," and encourages listeners to connect with her for further insights.
About Sheila:
Sheila Rondeau is a driven and experienced executive with expert proficiency in providing unsurpassed leadership and revenue growth in dynamic, fast paced, competitive business environments.
She is fully capable of leading a full array of enterprise marketing responsibilities, as well as general business operations, building foundations enabling the company to scale for growth.
Sheila has architected strategic partnerships with key clients such as Toyota, Budweiser, PepsiCo, Walmart, State Farm, CVS, Kellogg's, Optimum-Nutrition, General Motors, Macy’s, Essence, GSK, Monsanto, Diageo, Colgate, Rite Aid, P&G, Corona, Pedigree, M&M Mars, Sony, Bacardi, Mike's, Bel Brands, Activision, Ben & Jerry's, Discover, Pfizer, and Clinique.
Sheila is skilled in the successful application of innovative marketing strategies that enable sustained growth, expand revenue, elevate brand awareness, and improve customer acquisition.
She has extensive experience working with industry-leading brands on experiential marketing campaigns.
Timestamps:
Sheila's Career Start (00:02:11)
Sheila shares her unexpected entry into marketing after military service, starting with Anheuser-Busch.
Career Progression (00:03:41)
Discussion on Sheila's journey from entry-level roles to becoming an entrepreneur, emphasizing experiential marketing.
Challenges of Entrepreneurship (00:05:15)
Sheila reflects on the realities of owning a business versus working in a corporate environment.
Importance of Data in Marketing (00:07:07)
Exploration of how data is crucial for measuring marketing effectiveness and return on investment.
Managing Business Operations (00:10:02)
Building a Dream Team (00:11:03)
Advice on assembling a reliable team and delegating responsibilities to ensure business success.
Career Management Advice (00:12:59)
Balancing Work and Family (00:14:47)
Self-Assessment as a Business Owner (00:16:36)
Sheila shares the importance of self-reflection and accountability in business ownership.
Encouraging Discomfort for Growth (00:17:30)
Strategies for stepping out of comfort zones to foster personal and professional growth.
AI's Impact on Marketing (00:19:07)
Sheila discusses how AI can enhance marketing efforts while maintaining authenticity.
Future of Experiential Marketing (00:21:53)
Exploration of how experiential marketing is evolving in a post-COVID world, focusing on community and in-person interactions.
Experiential Marketing Insights (00:22:21)
Sheila discusses the importance of blending digital and face-to-face experiences for deeper emotional connections.
Challenges of Hybrid Events (00:23:12)
Sheila highlights the difficulties of hybrid events, noting that in-person attendees often have a superior experience.
Advice for Career Starters (00:25:00)
Sheila shares practical advice for young professionals on how to navigate their careers effectively.
Networking Through LinkedIn (00:25:49)
Staying Engaged in Conversations (00:26:47)
Sheila emphasizes the importance of being prepared and respectful during networking meetings to maximize opportunities.
Self-Reflection on Life's Stand (00:28:29)
Sheila reflects on her proactive approach to life, stating she is always on the field, not in the stands.
Launch of Her Book (00:28:54)
Show Notes: In this episode of the Beyond Beauty Podcast, the host introduces Margaret de Heinrich de Omorovicza, co-founder of Omorovicza skincare. Margaret shares her transition from an American diplomat in Budapest to a beauty entrepreneur. Inspired by Budapest's mineral-rich thermal waters and spa culture, she and her husband founded Omorovicza. The discussion covers the scientific basis of their products, the challenges of launching a skincare brand, and their marketing strategies, including a successful partnership with Neiman Marcus. The episode highlights Margaret's journey, the importance of cultural heritage, and the evolving landscape of the beauty industry.
About Margaret:
Margaret de Heinrich de Omorovicza is the Co-Founder of Omorovicza Skincare.
Her journey with the brand began in Budapest, where she met her Hungarian husband, Stephen. Inspired by the city’s mineral-rich thermal waters, its distinctly active spa culture, and a remarkable, eccentric family heritage dating back to 1861, they set out to create a modern luxury spa brand.
Today, Omorovicza is celebrated for its patented ingredients, clinically proven products, and personalized approach to transformational skincare, available at the world’s leading luxury retailers, spas, and through their own Institutes.
Before founding Omorovicza, Margaret served as an American Diplomat in Budapest, where she held the position of Chief of Staff. In addition to her professional background, she is a dedicated mother of four and serves on the boards of the British Beauty Council and Kew Gardens, as well as being a Founder Member of the Fashion Trust and recognized as a World Economic Forum ‘Young Global Leader.’
Timestamps:
Margaret's Early Journey (00:02:08)
Margaret shares her background, transitioning from Time Magazine to becoming a diplomat in Budapest.
Experiencing Thermal Baths (00:03:19)
Margaret describes her first visit to Budapest's famous thermal baths and their historical significance.
Heritage and Healing Waters (00:04:30)
Personal Transformation (00:05:35)
Margaret explains how her skin transformed while using the thermal waters, inspiring her skincare journey.
Research and Innovation (00:07:54)
Margaret talks about her research into the dermatological benefits of minerals found in thermal waters.
The Meaning of Spa (00:09:29)
Margaret learns the origin of the word "spa" and its connection to health through water.
Building the Brand (00:10:05)
Product Development (00:11:27)
They develop a unique ingredient from thermal waters, focusing on skin benefits through biotechnology.
Launching Omorovicza (00:12:31)
Marketing Strategies (00:13:42)
Margaret discusses their direct approach to marketing and securing partnerships with retailers.
Creating Connections (00:15:14)
Transitioning Careers (00:16:29)
Margaret reflects on the skills she carried over from diplomacy to entrepreneurship in beauty.
Navigating a Competitive Market (00:18:54)
Margaret addresses the challenges and strategies for standing out in the crowded skincare market.
Data-Driven Decisions (00:20:10)
The significance of using data to inform marketing strategies and consumer understanding is highlighted.
Adapting to Change (00:20:34)
The Role of AI in Business (00:21:02)
The speakers explore the potential of artificial intelligence as a tool for enhancing business efficiency.
AI and the Beauty Industry (00:22:00)
Discussion on the role of AI in creating content and its impact on the beauty sector.
The Novelty of AI (00:22:40)
Exploration of AI's current novelty and its potential future implications for consumer connection.
Human Connection vs. Digital Interaction (00:24:09)
Cultural Differences in Beauty Standards (00:26:40)
Insights into how beauty perceptions vary across cultures and their relevance to branding.
Advice on Vision and Cash Flow (00:27:39)
Marketing Strategy Insights (00:29:15)
Discussion on prioritizing marketing strategies for optimal return on investment.
Show Notes:
In this episode of the Beyond Beauty Podcast, the host interviews Ebru Pinar, a seasoned graphic designer and creative consultant. Ebru shares her journey from an artistic upbringing in Istanbul to her education at RISD and her career in New York. She discusses her transition to entrepreneurship, working with luxury brands like Hermès and Chanel, and the impact of AI on the beauty industry. Ebru emphasizes the importance of balance, resilience, and maintaining high standards in creative work. The episode offers valuable insights into the evolving beauty landscape and the interplay between creativity and personal well-being.
About Ebru:
Ebru Pinar earned her BFA in Graphic Design and a minor in architecture from the Rhode Island School of Design before starting her advertising career at Bloomingdale’s in New York. She worked on diverse projects such as direct mail, packaging, and national advertising.
She then held senior positions at Estée Lauder, Assouline Publishing, Laird+Partners, and SelectWorld, gaining international recognition for her innovative campaigns. In 2012, she founded Ebru Pinar International (EPI), a boutique creative consultancy, working with luxury brands like Hermès, Chanel, Cartier, and hospitality leaders such as Aman Group and Four Seasons.
In 2014, she became Global Chief Creative for L’Oréal’s Maybelline NY, enhancing the brand’s image across various channels. She later transitioned to L’Oréal’s essie, focusing on global digital content and brand consistency.
Today, through EPI, she produces top-tier brand communication and design for global leaders in beauty, fashion, and luxury lifestyle sectors, earning praise for her sophisticated and impeccable style.
Timestamps:
Introduction to the Podcast (00:00:01)
The host introduces the podcast and its purpose in highlighting talent in the beauty industry.
Ebru Pinar's Background (00:01:19)
Ebru shares her educational journey and early career experiences in graphic design and advertising.
Starting at Bloomingdale's (00:02:09)
Ebru discusses her first job at Bloomingdale's and the influence of her mentor.
Transition to Entrepreneurship (00:06:26)
Ebru explains her shift from a secure job to establishing her own design company.
Working with Major Brands (00:14:58)
Ebru describes her experiences working with luxury brands like Hermès and Chanel.
Creative Process and Mantras (00:16:47)
Ebru shares her passion for creativity and the principles that guide her work.
Advice to Younger Self (00:18:33)
Ebru reflects on her career and offers insights on pursuing ambitions without regrets.
Challenges and Resilience (00:19:29)
Ebru talks about the tough moments in her career and the importance of persistence.
Impact of AI on Beauty Industry (00:21:07)
Ebru discusses the role of AI in the beauty sector and its implications for creativity.
The Beauty Industry's Evolution (00:23:25)
Ebru discusses the evolving beauty industry and her experiences in branding and marketing.
Digital vs. In-Person Experience (00:25:08)
The speakers explore balancing digital engagement with in-person beauty experiences.
Where Do You Sit in Life? (00:25:26)
A thought-provoking question about personal goals and life balance is introduced.
Finding Balance in Life (00:27:01)
Ebru shares her journey towards achieving balance in her professional and personal life.
Mind and Heart Connection (00:28:18)
The importance of aligning one's mind with their heart for a fulfilling life is emphasized.
Closing Thoughts and Connections (00:29:57)
Ebru expresses gratitude and shares how to connect with her professionally.
This podcast is produced by the team at Dillie: a marketing agency with a niche focus on beauty and personal care brands.
https://dilliecreative.com/
Show Notes:
In this episode of the Beyond Beauty Podcast, the host engages with Brian Murphy, co-founder of Loeffler Randall, to explore his entrepreneurial journey in the footwear industry. Brian shares insights on starting the brand in 2005, the evolution of marketing from traditional channels to social media, and the challenges of scaling a business. He emphasizes the importance of product quality, authenticity, and resilience in entrepreneurship. The conversation also touches on maintaining a work-life balance and the significance of intrinsic motivation. The episode concludes with Brian offering ways for listeners to connect with Loeffler Randall.
About Brian:
Brian Murphy is the co-founder, operator and owner of Leffler Randall.
He is driven, entrepreneurial, and an experienced operator with a focus on: building brands, driving revenue growth, developing and managing accountable teams, recruiting and hiring exceptional talent.
Brian is best at empowering wonderful people to develop and flourish in new or challenging roles critical to business success.
He’s grounded in: learning to do more with less, budgeting and resourcing, strategy and planning to avoid adverse results and anticipating marketplace shifts in the world’s most demanding retail environments.
His flexible mindset and willingness to adapt maximizes his business’s potential and his own personal growth.
Timestamps: Brian's Background (00:00:59) Brian Murphy shares his professional background and entrepreneurial focus on building brands. Founding Loeffler Randall (00:04:11) Brian reflects on the inception of Loeffler Randall and their initial product focus. Challenges of Starting a Business in 2005 (00:06:06) The speakers discuss the marketing landscape and challenges faced in 2005 compared to today. Evolution of Marketing Strategies (00:07:03) Brian contrasts pre-digital marketing methods with today's fractured media landscape. Navigating Early Entrepreneurship (00:11:50) Brian shares insights on the mysterious nature of starting a business back in 2005. Building a Network for Manufacturing (00:12:25) Brian recounts the challenges of finding manufacturers and building a network in Italy. Scaling vs. Starting a Brand (00:15:30) Discussion on the ease of starting businesses today versus the difficulties in scaling. Redefining Success in Entrepreneurship (00:16:55) The speakers explore how the definition of success has evolved for entrepreneurs today. Value of Traditional Employment (00:19:02) Brian emphasizes the importance of experience in structured environments before entrepreneurship. Recognizing Accomplishments (00:22:22) The importance of acknowledging both highs and lows in entrepreneurship and the resilience required to persist. Advertising Agency Experience (00:24:37) Brian reflects on his formative years at an advertising agency where perfectionism was the standard. Tech Startups and Product Quality (00:25:30) Discussion on the drawbacks of tech startups prioritizing speed over product readiness and quality. Fundraising vs. Building (00:27:01) Brian advises focusing on building a sustainable product rather than celebrating fundraising milestones. Personal Sacrifices in Entrepreneurship (00:30:57) Brian shares personal sacrifices made during the early years of building Loeffler Randall, including financial struggles. Self-Perception and Expectations (00:32:53) The struggle of being boxed into societal expectations and the journey of redefining one's identity. Lifestyle Choices in Entrepreneurship (00:34:42) Exploring the balance between personal fulfillment and societal pressures in the entrepreneurial journey. The Importance of Alternative Outlets (00:42:21) Brian expresses a desire for more translatable skills and alternative outlets beyond work. Challenges of Work-Life Balance (00:43:05) They reflect on the ideal work-life balance versus the reality of daily demands.
