Show Notes: In this episode of the Beyond Beauty Podcast, the host converses with Sabrina Yavil, founder of Gryme, a clean personal care brand for preteens and teens. With nearly 20 years in the beauty industry, Sabrina shares her journey from working at Clinique to creating Gryme after discovering harmful ingredients in kids' products. She discusses challenges in formulating safe, effective products, the lack of transparency in the industry, and the importance of ingredient safety for young skin. Sabrina also addresses market gaps and price sensitivity, emphasizing her commitment to providing accessible, high-quality personal care options for children and teens.
About Sabrina:
Sabrina Yavil has been an executive in the beauty industry for nearly 20 years, working at some of the most iconic brands including Clinique and Bumble. After having children, she was surprised to learn that most kids and baby products contained harmful and questionable ingredients like endocrine disruptors and irritants that aren't appropriate for developing young skin.
Still concerned about ingredients as her active boys grew older, and reluctant to use typical drugstore products billed as “clean,” she founded Gryme, a clean personal care brand for preteens and teens formulated without over 3,600 sus ingredients that can compromise children’s skin and health.
Gryme’s multitasking products meet parents’ safety concerns while catering to kids’ preferences and active lifestyles, making it easier on both parent and child at shower time. Through Gryme, Yavil aims to set a new standard in safe, effective personal care for the next generation.
Timestamps:
Sabrina Yavil's Background (00:01:40)
Concerns About Kids' Products (00:02:25)
Discussion on harmful ingredients found in typical kids' and baby products.
Fragrance Issues (00:03:26)
Explanation of the dangers of fragrance in products and its hidden ingredients.
Researching Safe Products (00:05:41)
Sabrina shares her journey of finding clean products for her children.
Lack of Transparency in the Industry (00:08:46)
The challenge of discerning safe products due to misleading marketing.
Consumer Choices and Convenience (00:11:02)
Parents often choose convenience over safety when selecting products for their children.
Growing Market for Kids' Products (00:12:09)
Emerging brands are addressing the gap in safe products for kids and teens.
Challenges of Big Brands (00:13:30)
Discussion on how larger brands often prioritize marketing over safety in children's products.
Ingredient Quality and Pricing (00:15:29)
The struggle of balancing product quality with affordable pricing for kids' products.
Sustainable Business Practices (00:21:11)
Sabrina talks about maintaining a sustainable business while ensuring product safety and quality.
Pricing Strategy for Gryme (00:21:37)
Sabrina discusses her pricing approach to make Gryme affordable while ensuring quality.
Ingredient Testing for Kids (00:23:31)
Exploration of how ingredients are tested for safety in children's products, highlighting industry challenges.
Consumer Awareness and Marketing Trends (00:24:29)
Sabrina explains the marketing response to consumer demands for safer products, referencing historical ingredient controversies.
Concerns About Children's Health (00:25:30)
Discussion on the potential health issues in children related to personal care products and environmental exposure.
Need for Better Product Education (00:27:00)
Emphasis on the importance of educating consumers about safe products for children.
Gryme's Online Presence (00:27:29)
Information on where to find Gryme products online and the brand's social media platforms.
Motivation Behind Creating Gryme (00:28:29)
Sabrina shares her personal motivation for developing Gryme, focusing on kids' independence and compliance.
Product Launches and Future Plans (00:29:39)
Overview of current and upcoming Gryme products aimed at simplifying kids' personal care routines.