Show Notes:
In this episode of the Beyond Beauty podcast, Casey O'Toole, the founder of LinkyBot, shares his entrepreneurial journey from real estate to AI-driven sales automation. Casey discusses leveraging AI to streamline business operations, particularly in lead generation and sales. He highlights the challenges of scaling a business, the necessity of understanding target audiences, and the role of resilience in overcoming setbacks. The conversation also explores the future of AI in sales, with Casey predicting more personalized outreach and improved audience targeting to enhance business growth.
About Casey:
Casey O’Toole is the founder of LinkyBot, a groundbreaking AI-powered platform transforming how businesses scale LinkedIn engagement and B2B sales. With over 15 years of experience in AI, SaaS, and business development, Casey is a pioneer in creating tools that balance automation with authenticity. His innovative approach has helped mid-sized businesses overcome challenges in lead generation, ethical AI practices, and compliance, while maintaining the personal touch necessary for building trust. Casey’s mission is to empower professionals to embrace AI responsibly, ensuring their outreach not only drives results but also resonates with authenticity. As a thought leader, Casey has inspired countless sales and marketing leaders to see AI as an enabler, not a replacement, for genuine human connection.
Timestamps:
Introduction to Casey O'Toole (00:01:11)
The host introduces Casey O'Toole and sets the stage for his entrepreneurial journey.
From Real Estate to AI (00:01:22)
Casey shares how his real estate career led him to discover AI and automation.
Discovering LinkedIn for Business (00:03:16)
Casey recounts how he used LinkedIn for outreach.
Transitioning to AI Integration (00:04:16)
He discusses how integrating AI transformed his business and expanded his client base.
Challenges of Starting vs. Scaling (00:04:30)
The host highlights the differences between launching a business and scaling it effectively.
Importance of Pre-Work in Business (00:06:32)
He emphasizes the need for research and understanding customer pain points before scaling.
Learning from Failure (00:07:14)
The conversation shifts to the value of learning from failures and using feedback constructively.
Repetition and Learning Sales Techniques (00:10:39)
Casey shares his approach to improving sales skills through practice and repetition.
Leveraging Partnerships for Sales (00:12:15)
He discusses the effectiveness of partnerships in facilitating sales without direct selling.
Curiosity as a Sales Tool (00:12:47)
Casey highlights how curiosity can enhance sales conversations and lead to better outcomes.
Introducing LinkyBot (00:13:41)
Casey introduces LinkyBot and its purpose in generating leads.
Future of AI in B2B Sales (00:17:09)
Casey shares predictions on how AI will personalize outreach and improve sales effectiveness.
The Role of Oversight (00:19:53)
Importance of human oversight in AI-driven tasks, especially in executive assistance.
Scaling Sales (00:20:17)
Advice for entrepreneurs on scaling their business without excessive manual effort.
Leveraging AI for Sales (00:20:55)
How AI can save time on outreach and allow focus on strategic thinking.
Researching Decision Makers (00:23:22)
Using AI to identify gatekeepers and decision-makers in large beauty brands.
Channel Partnerships (00:25:01)
The potential of channel partnerships and leveraging AI to reach influential partners.
Simplifying Communication (00:27:10)
The significance of clear, concise communication in outreach efforts.
Lessons from Entrepreneurship (00:29:08)
Advice for entrepreneurs on embracing AI and overcoming fears of usage.
Finding Supportive Communities (00:34:09)
Information on where to connect with Casey and learn more about AI in business.
