In this high-impact episode of Better Engineering & Management, we sit down with Nidhi Bhasin — founder of Bizwize Consulting and former e-commerce leader at Google and Flipkart — to uncover why most eCommerce brands struggle and what separates the winners from the rest.
With deep industry insights, Nidhi shares actionable strategies to navigate the evolving digital retail landscape, blending AI, branding, and creativity for success in 2025 and beyond.
🔍 Key Topics Covered:
E-commerce vs. quick commerce — what’s the real difference?
Why founder-led branding boosts trust and connection
The explosive rise of micro-commerce on WhatsApp and Instagram
Automating product catalogs with AI tools
Rapid prototyping using MidJourney, Freepik, and visual AI platforms
The future of AR/VR shopping and live video commerce
Why omnichannel is no longer optional — lessons from Amazon, Whole Foods & More
Staying competitive as a small eCommerce brand with innovation
Should you sell via marketplaces or your own site?
Tackling logistics, delivery costs & inventory waste
Leveraging influencer & YouTube-driven product marketing (Kusha Kapila, Triggered Insaan, Nishh Hair & more)
If you're building or scaling an eCommerce brand, this episode is your roadmap to avoid common pitfalls and tap into emerging trends that actually move the needle.
#Ecommerce2025 #QuickCommerce #NidhiBhasin #LiveShopping #DTCBrands #InfluencerMarketing #MicroCommerce #WhatsAppShops #AIinRetail #BetterEngineeringAndManagement
In this episode of Better Engineering & Management, we’re joined by Varun Jain, a seasoned pre-sales and solutions engineering expert at Atlassian. Varun shares his remarkable career journey across industries — from telecom to software development, and eventually to sales engineering — offering actionable insights for anyone navigating a pivot in tech.
🔍 What we cover:
How top Sales Engineers bridge the gap between customers and engineering teams
Dealing with impostor syndrome in high-stakes technical roles
Embracing the Kaizen approach for continuous personal and professional growth
Varun’s inspiring transition across three distinct tech domains
How to make confident, strategic career changes
Atlassian’s product dominance — insights on Jira, Confluence, Trello & beyond
What the future holds for collaboration tools and solution engineering
Whether you're exploring a tech career shift or want to excel in a hybrid technical-business role, this episode is packed with clarity, inspiration, and expert advice.
#SalesEngineering #TechCareers #CareerTransitions #ImpostorSyndrome #Atlassian #KaizenMindset #BetterEngineeringAndManagement
In this thought-provoking episode of Better Engineering & Management, I speak with Glenn Wastyn — certified Ironman, AI coach, and author — about how leaders can leverage AI not just for efficiency, but to lead with empathy, clarity, and strength.
We explore how emerging technologies like Agentic AI and Meta AI agents are transforming leadership, enabling businesses to scale sustainably while empowering humans to focus on creativity, compassion, and vision.
🔍 In this episode, we unpack:
How AI is reshaping leadership and management
What is Agentic AI and why it matters for the future of work
The rise of Meta AI agents and ethical AI adoption
Pavlov’s Test and AI performance in volatile environments
Glenn’s personal take on leading a strong, fit, and balanced life
Highlights from his book The Executive Triathlete
This episode is for founders, executives, and curious minds who believe in blending tech innovation with human-centered leadership.
#AILeadership #CompassionateLeadership #AgenticAI #SustainableBusiness #MetaAI #BetterEngineeringAndManagement
In this episode, we explore how artificial intelligence is revolutionizing the way we learn and communicate across languages. 🌐🗣️
Our guest is Bob Myers, a senior software engineer at Google and a true global citizen. With deep experience living in Japan, India, and the U.S., Bob shares how his cross-cultural journey and passion for languages intersect with cutting-edge AI advancements.
🔍 In this episode, we discuss:
How AI is changing the way we learn complex languages like Japanese and Mandarin
Challenges in building AI tools that respect linguistic and cultural nuances
Can AI truly grasp grammar, tone, and context across languages?
Real-time translation dreams: From Hindi to Japanese, seamlessly
How the internet transformed language—and how AI could do it again
Bob’s top apps, tools, and hacks for modern language learners
Whether you're into languages, AI, or the future of global communication, this episode offers fresh insights and practical tips.
🎧 Tune in now to rethink how we learn, speak, and connect.
#AI #LanguageLearning #FutureOfCommunication #AIinEducation #PolyglotTech #BetterEngineeringAndManagement
Join us in this insightful episode as we sit down with motion designer Sachin Shetty to delve into the world of motion design. We explore foundational principles, discuss the latest tools shaping the industry in 2025, and provide guidance for those aspiring to build a career in this dynamic field. Whether you're a seasoned designer or just starting out, this conversation offers valuable perspectives on the evolving landscape of motion design.youtube.com
🔗 Watch the full episode on YouTube: Motion Design Principles! Tools & Career Guide in 2025
In this episode of Better Engineering & Management, we sit down with Mohit Choudhary — founder of Alchemy Coffee and Product — to explore the art of story mapping. Mohit provides a comprehensive walkthrough using a coffee ordering app as a case study, illustrating how to effectively break down user journeys into actionable development tasks. Whether you're a product manager, UX designer, or developer, this episode offers valuable insights into creating user-centric products through story mapping.
In this power-packed episode, I sit down with Jyothi Gopalan, ex-Microsoft and Amazon leader, to decode what it really takes to crack FAANG interviews and grow your career in the tech world.
We cover it all—from handling complex technical questions to mastering behavioral interviews and understanding why some candidates fail despite having the right answers, while others succeed even when they miss a few.
We also dive deep into why hard work alone isn’t enough for long-term career growth, why visibility and strategic positioning matter, and how to prepare for your next big role—both within your organization and beyond.
Jyothi also shares insights from her book “The Invisible Leader,” a guide to helping professionals unlock their true potential and lead without titles.
00:01:06 – Introduction
00:02:10 – What Sets Candidates Apart in FAANG Interviews
00:05:20 – The Power of Soft Skills in Big Tech
00:16:40 – Why Hard Work Isn’t Always Enough
00:24:25 – The Importance of Mentorship
00:36:20 – Behind the Book: The Invisible Leader
⏱️ Episode Timeline:
🎙️ In this episode, I sit down with Ambika Patil for a lively and insightful conversation on Branding—what it truly means and how it plays out across Personal, Product, and Corporate identities.
We dive into how Public Relations (PR) and Image Management intersect with branding, and explore why some products resonate with the calm, composed persona of MS Dhoni, while others align with the dependable and resilient image of Rahul Dravid, aka Mr. Wall.
We also share our favorite iconic brands like Fevicol, Parle-G, and Vodafone, and discuss how emotional connections—like that between a mother and daughter—are beautifully portrayed in ads for products like Pears and Santoor.
Ambika brings the topic to life with real-world examples, illustrating how brands tell compelling stories that reflect their values, aspirations, and the impact they aim to create. We also touch on the crucial role Gen Z and Millennials play in shaping content and brand narratives today.
✨ A fun, informative discussion packed with insights and relatable moments!
00:01:00 – Introduction
00:02:40 – What is Branding?
00:03:45 – Personal vs. Product vs. Corporate Branding
00:07:00 – PR, Image Management, and Their Role in Branding
00:14:50 – Is Branding a One-Time or Continuous Effort?
00:16:06 – Does Branding Offer Legal Protection?
00:19:30 – Real-Life Examples Where Branding Made All the Difference
In this episode, Arun Benoy and I break down the world of Generative AI—perfect for anyone looking to get a solid foundation. We explore:
Core concepts and tools for generating text, images, and video
Disruptive business use cases solved by Gen AI
Fine-tuning techniques for Large Language Models (LLMs)
How to manage costs while building and deploying LLMs
When to choose open-source LLMs over custom-built models
Resources to get started with prototyping, private deployments, and AGI
If you’re a developer or founder diving into Gen AI, this episode is your fast-track guide. Tune in and level up!
In this episode, I chat with Ram, CTO of the Association for People with Disabilities (APD), about how technology can transform the social impact space. We discuss:
How NGOs can use tech to expand reach and deepen impact
Ways professionals can contribute through training and tech projects
Barriers to AI adoption in the nonprofit sector
Why funding tech initiatives is just as critical as program funding
The resource gaps NGOs face while supporting people with disabilities
Tune in for a powerful conversation on bridging the gap between tech and purpose.
🔗 Learn more about APD: https://www.apd-india.org/
Join me and Lucy Deletta as we dive into the unique stressors tech professionals face—and how to stay resilient. You’ll learn how to:
Manage the fear of job loss and AI replacing you
Beat burnout and find real work–life balance
Navigate the pressures of your first leadership role
Use proven stress‑busting techniques like Pomodoro
Build strong support networks and seek out mentorship
Plus, hear a powerful real‑life story of someone who confronted these challenges head‑on. Tune in and take control of your well‑being!
Join us as Dr. Shefali Sabharanjak and I explore how scientists, business leaders, and technologists can unite to build breakthrough products. We dive into:
Designing an ecosystem where research meets real‑world impact
Applying AI and emerging tech to accelerate experiments
Why scientists need entrepreneurial mindsets—and vice versa
Funding models that give science‑based startups room to innovate (and even fail)
Career pathways for aspiring scientists in India and beyond
Ways everyday people can engage with and support scientific work
Tune in for actionable insights on bridging the gap between lab and market!
Dive into the nuances of B2B marketing with Resha Raut, where she unpacks how it truly differs from B2C—and why that distinction matters. In this episode, you’ll discover how sales and marketing teams can—and should—collaborate, why competition fuels creativity, and how emerging AI tools are transforming every stage of the marketing lifecycle.
In this episode, you’ll learn to:
Tailor your approach for B2B vs. B2C audiences
Align marketing goals without stepping on sales’ toes
Build “sticky” messaging that resonates and retains
Leverage Account‑Based Marketing and the modern funnel
Keep pace with competitive, lower‑cost alternatives
Use research‑backed insights for powerful positioning
Employ AI and cutting‑edge tech to supercharge campaigns
Tune in and equip yourself with actionable strategies to elevate your B2B marketing game!
In this episode, Jehan Gonsal shares practical strategies to explore and achieve product-market fit—whether you're a scrappy startup or an enterprise team. We discuss:
Focus groups vs. customer conversations
How continuous feedback improves product direction
Risks of idea theft during exploration
Using AI tools for PMF research
What to do if PMF doesn’t exist
Staying on budget while iterating
Jehan, a Principal Product Manager at Atlassian with a data science background, brings sharp insights and real-world experience. A must-listen for builders, founders, and product leaders!
In this discussion, I (Praddy) and Nik Jain (Regional Director and CTO - Solution Engineering @ Dynatrace ) have discussed how AI will completely redefine the way services are monitored and security is going to be imagined.
🔹 Who Should Watch This?📌 Founders & CTOs looking to scale without downtime📌 DevOps & Engineering Leaders seeking AI-driven solutions📌 Tech Professionals interested in the future of monitoring & securityInterested in Becoming A Great Manager ?Please fill this form - https://forms.gle/L2WvHUkQJaE6mgip9Interested in appearing in our podcast ?Please fill this form - https://forms.gle/UN7mfCMyo5fGKFit8Jobs - https://forms.gle/XwW5S6QMXmCMHSzX9#nikjain#dynatrace #Observability#AI#DevOps#AIOps#EngineeringLeadership#CyberSecurity#CloudComputing#DigitalResilience#BetterEngineeringManagement
🚀 Scaling Engineering Teams, Leadership & AI-Driven E-Commerce | Tushir Agarwal's Journey and SECRET of his rapid career growth 🚀In this episode of the Better Engineering Management Podcast, we speak with Tushir Agarwal, a seasoned tech leader with two decades of experience in high-growth companies like Airtel, Tata 1MG, Paytm, and Oracle. Tushir shares his journey from engineer to Senior VP, insights on building scalable systems, and his experience leading consumer apps with 100M+ MAUs and 20M DAUs.🔹 Key Topics Covered:✅ Transitioning from engineering to management – key challenges & insights✅ Managing high-scale applications & reliable release cycles✅ The role of observability & monitoring in large-scale apps✅ Leadership lessons from startups vs. enterprises✅ The impact of AI in modern e-commerce and his new venture DigiCraftTechnovision✅ Practical advice for engineers aiming for rapid career growthIf you're an aspiring engineering leader, startup founder, or tech enthusiast, this episode is packed with game-changing insights to help you excel in your career! 🚀💡👉 Watch now and share your thoughts in the comments! Don’t forget to LIKE, SHARE, and SUBSCRIBE for more expert conversations! 🎯#EngineeringLeadership #TechInnovation #AIinEcommerce #ScalableSystems #SoftwareDevelopment #CareerGrowth #BetterEngineeringManagement #TushirAgarwal
🚀 Navigating Engineering Careers, Startups & Leadership with Chaitanya Ramavajjala 🚀In this episode of the Better Engineering Management Podcast, we dive into an insightful conversation with Chaitanya Ramavajjala, a tech expert, startup veteran, and unconventional thinker with extensive experience in mobile development, product strategy, and engineering leadership.🔹 Key Topics Covered:✅ Differences between higher education in India vs. the US✅ Challenges of working in early-stage startups and how to adapt✅ Transitioning from engineering to management – key lessons learned✅ The importance of side interests and how they shape careers✅ How organizational culture impacts productivity and company growth✅ Practical tips on hiring, leadership, and navigating career shiftsWhether you're a software engineer, aspiring startup founder, or engineering manager, this episode is packed with valuable insights to help you grow in your tech career.👉 Watch now and share your thoughts in the comments! Don’t forget to LIKE, SHARE, and SUBSCRIBE for more expert conversations! 🎯#EngineeringCareers#TechLeadership#Startups#SoftwareDevelopment#CareerGrowth#BetterEngineeringManagement#ChaitanyaRamavajjala
🚀 Unlocking Engineering Leadership with Mohit Shukla | 24+ Years of Experience! 🚀 In this episode of the Better Engineering Management Podcast, we sit down with Mohit Shukla, a seasoned tech leader with 24+ years of experience across startups and global MNCs like Enosis, SAP, and Infosys. Mohit shares his incredible journey, from mastering 16+ programming languages to leading high-growth engineering teams and navigating the AI-first future of software development. We discuss scaling engineering teams, balancing agility with scalability, technical debt, AI’s role in modern software engineering, and leadership lessons from startups to enterprises. If you're an aspiring engineering leader or tech entrepreneur, this episode is packed with game-changing insights to elevate your career! 🚀💡#EngineeringLeadership#TechInnovation#AIInEngineering#SoftwareDevelopment#CareerGrowth#Startups#MohitShukla#BetterEngineeringManagement
Discussion with Ankur Oberai on :
- Becoming A Better Manager
- Culture in Start Ups
- Making good hires
- Impact of AI
- Work - Life Balance
