Why 90% of eCommerce Brands Fail — And How to Beat the Odds with Nidhi Bhasin

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Better Engineering & Management

Pradeep Mishra

19 episodes

3 days ago

The aim of this channel is to Transition Engineers into Confident Managers. On this podcast, we discuss various topics on handling teams, organisational culture, Engineering Design Patterns and various challenges faced by Engineering Managers

Management

Business

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All content for Better Engineering & Management is the property of Pradeep Mishra and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Management

Business

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Why 90% of eCommerce Brands Fail — And How to Beat the Odds with Nidhi Bhasin

Better Engineering & Management

41 minutes 23 seconds

5 months ago

Why 90% of eCommerce Brands Fail — And How to Beat the Odds with Nidhi Bhasin

In this high-impact episode of Better Engineering & Management, we sit down with Nidhi Bhasin — founder of Bizwize Consulting and former e-commerce leader at Google and Flipkart — to uncover why most eCommerce brands struggle and what separates the winners from the rest.

With deep industry insights, Nidhi shares actionable strategies to navigate the evolving digital retail landscape, blending AI, branding, and creativity for success in 2025 and beyond.

🔍 Key Topics Covered:

E-commerce vs. quick commerce — what’s the real difference?
Why founder-led branding boosts trust and connection
The explosive rise of micro-commerce on WhatsApp and Instagram
Automating product catalogs with AI tools
Rapid prototyping using MidJourney, Freepik, and visual AI platforms
The future of AR/VR shopping and live video commerce
Why omnichannel is no longer optional — lessons from Amazon, Whole Foods & More
Staying competitive as a small eCommerce brand with innovation
Should you sell via marketplaces or your own site?
Tackling logistics, delivery costs & inventory waste
Leveraging influencer & YouTube-driven product marketing (Kusha Kapila, Triggered Insaan, Nishh Hair & more)

If you're building or scaling an eCommerce brand, this episode is your roadmap to avoid common pitfalls and tap into emerging trends that actually move the needle.

#Ecommerce2025 #QuickCommerce #NidhiBhasin #LiveShopping #DTCBrands #InfluencerMarketing #MicroCommerce #WhatsAppShops #AIinRetail #BetterEngineeringAndManagement