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Badass and Bulletproof
Shona Gates
191 episodes
8 months ago
Babe, 2024 was a wild ride—and I’m not holding back. In this episode of **Badass + Bulletproof**, I’m getting real about the biggest mistakes I made this year, the lessons they taught me, and how I’m stepping into 2025 with more clarity, boundaries, and confidence than ever. From taking on work that drained me, to ignoring my gut (big mistake), to finally letting go of offers that no longer served me—I'm sharing it all so you can avoid the same pitfalls and step into your CEO power *sooner.* **Inside this episode, I dive into:** 💥 Why taking a 3-month contract job nearly broke me mentally. 💥 The dangers of overgiving and how it almost led to burnout. 💥 What happens when you ignore your intuition and say "yes" when you should say "HELL NO." 💥 Staying in your genius zone and why doing *everything* isn't the flex you think it is. 💥 The relief that comes when you finally let go of what’s not working. If you've ever felt like you're holding on too tight, saying yes too much, or struggling to trust your gut—this one’s for you. Ready to level up and learn from my mistakes* Hit play and let’s get into it. 🎧 Listen now → Tag me with your biggest takeaway! 🔗 Explore Working with me www.sexyselfish.com/services 🚀 Help Us Thrive: Your support fuels our mission. Share, like, and comment on this episode. Connect with us on social media: www.tiktok.com/@shonagates.co www.instagram.com/shonagates.co www.facebook.com/sexyselfish www.youtube.com/c/ShonaGates/featured @shona-gates And, of course, leave a review on your favourite platform to keep the Badass + Bulletproof community growing. - Business mistakes entrepreneurs make - Lessons learned in business growth - Overcoming burnout in entrepreneurship - Setting boundaries as a business owner - How to scale your business with ease - Entrepreneurial mindset shifts - Business growth strategies for women - Learning from failure in business - Avoiding burnout in small business - Business lessons from 2024 - Letting go of unaligned offers - Staying in your business genius zone - Female entrepreneur mistakes and lessons - How to trust your intuition in business - Scaling a business without overwhelm
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Business
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All content for Badass and Bulletproof is the property of Shona Gates and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Babe, 2024 was a wild ride—and I’m not holding back. In this episode of **Badass + Bulletproof**, I’m getting real about the biggest mistakes I made this year, the lessons they taught me, and how I’m stepping into 2025 with more clarity, boundaries, and confidence than ever. From taking on work that drained me, to ignoring my gut (big mistake), to finally letting go of offers that no longer served me—I'm sharing it all so you can avoid the same pitfalls and step into your CEO power *sooner.* **Inside this episode, I dive into:** 💥 Why taking a 3-month contract job nearly broke me mentally. 💥 The dangers of overgiving and how it almost led to burnout. 💥 What happens when you ignore your intuition and say "yes" when you should say "HELL NO." 💥 Staying in your genius zone and why doing *everything* isn't the flex you think it is. 💥 The relief that comes when you finally let go of what’s not working. If you've ever felt like you're holding on too tight, saying yes too much, or struggling to trust your gut—this one’s for you. Ready to level up and learn from my mistakes* Hit play and let’s get into it. 🎧 Listen now → Tag me with your biggest takeaway! 🔗 Explore Working with me www.sexyselfish.com/services 🚀 Help Us Thrive: Your support fuels our mission. Share, like, and comment on this episode. Connect with us on social media: www.tiktok.com/@shonagates.co www.instagram.com/shonagates.co www.facebook.com/sexyselfish www.youtube.com/c/ShonaGates/featured @shona-gates And, of course, leave a review on your favourite platform to keep the Badass + Bulletproof community growing. - Business mistakes entrepreneurs make - Lessons learned in business growth - Overcoming burnout in entrepreneurship - Setting boundaries as a business owner - How to scale your business with ease - Entrepreneurial mindset shifts - Business growth strategies for women - Learning from failure in business - Avoiding burnout in small business - Business lessons from 2024 - Letting go of unaligned offers - Staying in your business genius zone - Female entrepreneur mistakes and lessons - How to trust your intuition in business - Scaling a business without overwhelm
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Business
Episodes (20/191)
Badass and Bulletproof
The Highs and Lows Of 2024—What I Learned The Hard Way
Babe, 2024 was a wild ride—and I’m not holding back. In this episode of **Badass + Bulletproof**, I’m getting real about the biggest mistakes I made this year, the lessons they taught me, and how I’m stepping into 2025 with more clarity, boundaries, and confidence than ever. From taking on work that drained me, to ignoring my gut (big mistake), to finally letting go of offers that no longer served me—I'm sharing it all so you can avoid the same pitfalls and step into your CEO power *sooner.* **Inside this episode, I dive into:** 💥 Why taking a 3-month contract job nearly broke me mentally. 💥 The dangers of overgiving and how it almost led to burnout. 💥 What happens when you ignore your intuition and say "yes" when you should say "HELL NO." 💥 Staying in your genius zone and why doing *everything* isn't the flex you think it is. 💥 The relief that comes when you finally let go of what’s not working. If you've ever felt like you're holding on too tight, saying yes too much, or struggling to trust your gut—this one’s for you. Ready to level up and learn from my mistakes* Hit play and let’s get into it. 🎧 Listen now → Tag me with your biggest takeaway! 🔗 Explore Working with me www.sexyselfish.com/services 🚀 Help Us Thrive: Your support fuels our mission. Share, like, and comment on this episode. Connect with us on social media: www.tiktok.com/@shonagates.co www.instagram.com/shonagates.co www.facebook.com/sexyselfish www.youtube.com/c/ShonaGates/featured @shona-gates And, of course, leave a review on your favourite platform to keep the Badass + Bulletproof community growing. - Business mistakes entrepreneurs make - Lessons learned in business growth - Overcoming burnout in entrepreneurship - Setting boundaries as a business owner - How to scale your business with ease - Entrepreneurial mindset shifts - Business growth strategies for women - Learning from failure in business - Avoiding burnout in small business - Business lessons from 2024 - Letting go of unaligned offers - Staying in your business genius zone - Female entrepreneur mistakes and lessons - How to trust your intuition in business - Scaling a business without overwhelm
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9 months ago
32 minutes 15 seconds

Badass and Bulletproof
How High-Level Women Think
Some of my clients are multi-millionaires. Some are brands you know by name. And guess what? They didn’t get there by playing it safe, and neither will you. In today’s episode of Badass + Bulletproof, I’m pulling back the curtain on what separates high-level women from those who stay stuck spinning their wheels. I’m talking about the mindset shifts, the bold moves, and the no-BS strategies that take you from playing small to scaling big. You’ll learn: 🔥 Why high-level women make decisions FAST (and why overthinking is killing your growth). 🔥 How they ditch ego, take radical responsibility, and own their sh*t. 🔥 The secret to condensing EVERYTHING—because efficiency = power moves. 🔥 Why they leap before they feel “ready” (and how you’re holding yourself back waiting for the perfect time). If you’re still sitting in hesitation mode, waiting for things to magically change—this episode is your wake-up call, babe. It’s time to stop waiting and start making bold, unapologetic moves. 🔗 Explore Working with me [www.sexyselfish.com/services] 🚀 Help Us Thrive: Your support fuels our mission. Share, like, and comment on this episode. Connect with us on social media: [www.tiktok.com/@shonagates.co [www.instagram.com/shonagates.co] [www.facebook.com/sexyselfish] [www.youtube.com/c/ShonaGates/featured] And, of course, leave a review on your favourite platform to keep the Badass + Bulletproof community growing. How successful women think CEO mindset tips Female entrepreneur success stories Scaling a business like a boss Mindset shifts for business growth High-level habits for success Business strategies for women How to make bold business decisions Stop playing small in business Female leadership and mindset
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9 months ago
23 minutes 31 seconds

Badass and Bulletproof
The Feminine Myth: Why Masculine Systems Are the Real Key to Scaling Your Business
Babe, let’s cut the fluff. You’ve been told to “just flow” in your business—to lean into your feminine energy, follow your intuition, and trust that everything will magically align. Sounds dreamy, right? But here’s the brutal truth: Flow doesn’t pay the bills. In this episode, we’re smashing the overhyped myth that feminine energy alone can scale your business. We’re diving deep into why locking in masculine systems—automation, workflows, and boundaries—is the real secret to building a business that thrives. Here’s what we’re unpacking: 🔥 Why flow without structure is just chaos in disguise. 🔥 The power of masculine systems to create freedom and scalability. 🔥 How to find the perfect balance between hustle and intuition. 🔥 Real-life examples of how I built a multi-six-figure business that runs like a dream. 🔥 The exact steps to audit your systems and start scaling today. If you’re ready to stop playing small and start running your business like the CEO you are, this episode is your wake-up call. Because here’s the deal: Feminine energy thrives when it’s supported by masculine structure. 🔗 Explore Working with me www.sexyselfish.com/services 🚀 Help Us Thrive: Your support fuels our mission. Share, like, and comment on this episode. Connect with us on social media: www.tiktok.com/@shonagates.co www.instagram.com/shonagates.co www.facebook.com/sexyselfish www.youtube.com/c/ShonaGates/featured @shona-gates And, of course, leave a review on your favourite platform to keep the Badass + Bulletproof community growing. Feminine energy in business Scaling for women entrepreneurs Balancing flow and hustle CEO mindset for women Business systems for scaling Automations for entrepreneurs Feminine and masculine energy Freedom through structure Scalable workflows Multi-six-figure business tips Online business growth strategy Hustle vs. intuition Women-led business strategies Boundary setting for CEOs Business scaling secrets
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9 months ago
34 minutes 23 seconds

Badass and Bulletproof
The Real Reason Your Goals Aren’t Sticking (And How To Fix It)
How many times have you set those big, sexy goals, only to find yourself slipping back into old habits a month later? The dopamine high of planning fades, and before you know it, you’re stuck wondering what went wrong again. But babe, it’s not you. It’s your system (or lack of one). In this episode, we’re diving into the real reason your goals aren’t sticking and giving you the exact roadmap to fix it. No fluff, no sugar-coating—just actionable steps to help you finally build the life and business you’ve been dreaming of. Here’s what we’re covering: 🔥 Why fluffy goals are sabotaging your success. 🔥 The power of crystal-clear, measurable objectives (and how to set them). 🔥 How to reverse-engineer your big vision into bite-sized wins. 🔥 The role of systems, accountability, and consistency in goal-crushing. 🔥 Why 90 days is the sweet spot for building unstoppable momentum. Whether you’re chasing a $150K year, launching your dream program, or simply trying to show up for yourself daily, this episode is your wake-up call to stop playing small and start owning your success. Tune in, take notes, and let’s turn those goals into your new normal. 🖤 Shop the 2025 planning party HERE https://sexyselfish.kartra.com/page/planningparty2025 Join the 90 DAY CHALLENGE - HERE www.sexyselfish.com/90daychallenge 🔗 Explore Working with me www.sexyselfish.com/services 🚀 Help Us Thrive: Your support fuels our mission. Share, like, and comment on this episode. Connect with us on social media: www.tiktok.com/@shonagates.co www.instagram.com/shonagates.co www.facebook.com/sexyselfish www.youtube.com/c/ShonaGates/featured @shona-gates And, of course, leave a review on your favourite platform to keep the Badass + Bulletproof community growing.
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9 months ago
39 minutes 27 seconds

Badass and Bulletproof
Your Dream Clients Arent Looking For Another Freebie
Stop Selling Freebies: Build a Buyer Journey That Scales Listen up, babe—if you’re still stuck on entry-level funnels and freebies, it’s time to level the f*ck up. Your dream clients don’t want another free guide—they want a high-touch, mind-blowing experience that screams RESULTS. And if you’re not delivering that? You’re leaving stacks of cash on the table. In this powerhouse episode, I’m breaking down how I turned a single offer into a seamless, luxury buyer journey that scales effortlessly and converts like crazy. We’re not playing small here. What you’ll learn in this episode: 🔥 Why freebies won’t cut it for high-ticket clients anymore 🔥 The exact 3-step strategy for creating a scalable, luxury buyer journey 🔥 How to position your offers to attract premium clients 🔥 The mindset shift you need to ditch basic funnels and build a system that works This isn’t just about selling—it’s about building a premium client experience that positions you as the go-to luxury brand. No fluff, no half-assed systems. If you’re ready to transform your sales game and scale like a boss, this episode is for you. LISTEN now and let’s turn your business into a money-making machine. www.sexyselfish.com 🚀 Help Us Thrive: Your support HELPS so much. Share, like, and comment on this episode. Connect with us on social media: www.tiktok.com/@shonagates.co www.instagram.com/shonagates.co www.facebook.com/sexyselfish www.youtube.com/c/ShonaGates/featured @[shona-gates](https://soundcloud.com/shona-gates) And, of course, leave a review on your favourite platform to keep the Badass + Bulletproof community growing. #BadassWomen #SayYesToSuccess #BusinessWithoutLimits #HighTicketBossMoves #FearlessFempreneurs #MindsetMatters #UnstoppableWomen Luxury buyer journey strategy High-ticket sales funnels for women Building premium client experiences How to scale your business with funnels Scalable luxury sales systems Attracting high-ticket clients effortlessly Shona Gates business strategies Premium sales funnel tips Creating high-value client experiences Ditch freebies for high-ticket sales Step-by-step luxury buyer funnel Positioning your business as a luxury brand Scaling with a high-ticket sales journey High-impact sales strategies for women Building a seamless client journey
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11 months ago
19 minutes 52 seconds

Badass and Bulletproof
How To Build A Bulletproof in 20 Hours a month
Think the “4-hour work week” is the ultimate flex? Babe, let me blow your mind—it’s a myth. But running a thriving, high-ticket business in just 20 hours a month? That’s the *real deal.* In this powerhouse episode, I’m breaking down exactly how I do it. From leveraging bulletproof systems to building a dream team and laser-focusing on high-impact moves, I’m giving you the *no-fluff* strategy to scale your business *without* losing your sanity. Here’s the tea: 🔥 The truth about scaling a high-ticket business without working 24/7. 🔥 How my 90-Day Challenge, private coaching, and live courses fit seamlessly into a 20-hour work month. 🔥 The key to stepping into your CEO energy and focusing ONLY on what moves the needle. If you’re an ambitious, high-ticket boss babe who’s done with the grind and ready to work smarter, this episode is your wake-up call. Tune in for no-BS advice, actionable steps, and the exact strategy to build your empire *on your terms.* Stop spinning your wheels, babe. It’s time to scale like the CEO you’re meant to be. www.sexyselfish.com/services 🚀 Help Us Thrive: Your support HELPS so much. Share, like, and comment on this episode. Connect with us on social media: www.tiktok.com/@shonagates.co www.instagram.com/shonagates.co www.facebook.com/sexyselfish www.youtube.com/c/ShonaGates/featured @[shona-gates](https://soundcloud.com/shona-gates) And, of course, leave a review on your favourite platform to keep the Badass + Bulletproof community growing. #BadassWomen #SayYesToSuccess #BusinessWithoutLimits #HighTicket #BossMoves #FearlessFempreneurs #MindsetMatters #UnstoppableWomen
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11 months ago
17 minutes 38 seconds

Badass and Bulletproof
Find Out Whats Really Holding Your Business Back
Stop F*cking Playing Small: What’s Really Holding Your Business Back Listen, babe—it's time for a reality check. You're not stuck because you lack talent or ambition. You're stuck because you're avoiding the real work. In this no-BS episode, I’m tearing down the lies you’ve been telling yourself and shining a light on what’s actually keeping your business stuck: distractions, fear, and running from the uncomfortable sh*t that *actually* moves the needle. Here’s the tea: I went from chasing shiny trends and Canva templates to growing my revenue by 224% in 90 days. How? I ditched the distractions and faced the hard sh*t head-on. And now, I’m calling you out (with love) to do the same. What you’ll learn in this episode: 🔥 Why the “fun sh*t” is keeping you broke 🔥 How to lean into the work that scares you for next-level results 🔥 The truth about distractions and why they’re killing your growth 🔥 My exact mindset shift that transformed my business This episode is for the ambitious woman who’s done with playing small and ready to step TF into her CEO energy. No fluff, no BS—just the raw truth you need to take radical responsibility for your results and start winning. Ready to stop hiding and start thriving? Tune in now and let’s get to work. www.sexyselfish.com 🚀 Help Us Thrive: Your support HELPS so much. Share, like, and comment on this episode. Connect with us on social media: www.tiktok.com/@shonagates.co www.instagram.com/shonagates.co www.facebook.com/sexyselfish www.youtube.com/c/ShonaGates/featured @[shona-gates](https://soundcloud.com/shona-gates) And, of course, leave a review on your favourite platform to keep the Badass + Bulletproof community growing. #BadassWomen #SayYesToSuccess #BusinessWithoutLimits #HighTicketBossMoves #FearlessFempreneurs #MindsetMatters #UnstoppableWomen Stop playing small in business Overcoming business distractions Business growth mindset shifts How to grow your revenue in 90 days High-ticket business coaching Scaling your business with bold action Mindset tips for women in business CEO energy transformation Fearless strategies for business success Facing tough challenges in business Shona Gates 90-Day Challenge Unstoppable female entrepreneurs Why you’re stuck in business No-BS business advice for women Overcoming fear to scale your business
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11 months ago
15 minutes 10 seconds

Badass and Bulletproof
Say YES And Figure It Out Later!
Babe, it’s time to stop waiting for the *perfect moment*—because it doesn’t exist. In this fire-filled episode, I’m dropping the ultimate high-achiever hack: the power of saying YES. Spoiler alert: the women making bank, building empires, and living their dream lives? They’re not waiting around—they’re diving in and figuring it out as they go. What’s inside this unapologetic episode: 🔥 Why “perfect timing” is the ultimate excuse—and how it’s keeping you small. 🔥 The magnetic energy of committing first and watching opportunities flood in. 🔥 No-fluff strategies to crush fear and take the kind of bold action that moves mountains. 🔥 Real-life stories of powerhouse women who said YES—and saw their lives change. This isn’t just for the dreamers; it’s for the doers ready to grab their next-level life with both hands. If you’re done with the excuses and ready to build the empire you know you’re capable of, this episode is your wake-up call. Say YES, babe. Your dream life is waiting. 🚀 Help Us Thrive: Your support HELPS so much. Share, like, and comment on this episode. Connect with us on social media: www.tiktok.com/@shonagates.co www.instagram.com/shonagates.co www.facebook.com/sexyselfish www.youtube.com/c/ShonaGates/featured @[shona-gates](https://soundcloud.com/shona-gates) And, of course, leave a review on your favourite platform to keep the Badass + Bulletproof community growing. #BadassWomen #SayYesToSuccess #BusinessWithoutLimits #HighTicketBossMoves #FearlessFempreneurs #MindsetMatters #UnstoppableWomen • how to take bold action in business and succeed • overcoming fear of commitment in entrepreneurship • successful women entrepreneurs taking risks • mindset shifts for business success • high achieving female entrepreneur strategies • scaling your business with confidence • business growth through decisive action • luxury brand building for women entrepreneurs • transformational business coaching for women • high-ticket business success strategies • female entrepreneur leadership development • building a 7-figure business mindset • wealthy woman entrepreneur habits • powerful decision making in business • female business empire building strategies
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11 months ago
14 minutes 6 seconds

Badass and Bulletproof
The Brutal Truth About Success and Stepping Up
Let’s get real: are you truly in the game to win, or just addicted to feeling busy? In this episode, we’re cutting through the excuses and diving into what’s really holding you back from the success you know is yours. Spoiler alert—it’s not “bad timing” or “not working.” It’s the story you’re telling yourself that’s keeping you playing small. Here’s the hard truth: your success is waiting, but it’s not going to hand itself over. You’ve got to commit to the days when it’s messy, scary, and nothing seems to be happening. That’s where breakthroughs live. Are you ready to stop tapping out early and finally own your journey? In this episode, we cover: Why “It’s not working” is just your ego talking The power of sticking through the 11th hour How to cut the subconscious drama that’s holding you back Listen in if you’re done with excuses and ready to take radical responsibility for your success. It’s time to show up, stay in the arena, and push through to what’s waiting for you on the other side. 🔗 Explore www.sexyselfish.com/workwithme Your support fuels our mission. Share, like, and comment on this episode. Connect with us on social media: https://www.tiktok.com/@shonagates.co https://www.instagram.com/shonagates.co https://www.facebook.com/sexyselfish https://www.youtube.com/c/ShonaGates/featured https://soundcloud.com/shona-gates And, of course, leave a review on your favourite platform to keep the Badass + Bulletproof community growing. Playing small in business Success mindset Radical responsibility Overcoming excuses Entrepreneur growth High-performance mindset Breakthroughs in business Success journey Resilience in entrepreneurship Hustle vs. results Business growth strategies Entrepreneurial mindset shift Staying committed High-achieving women Stop waiting for success
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12 months ago
10 minutes 35 seconds

Badass and Bulletproof
Stop Wasting Time: My Strategy to Attract Dream Clients
In this no-nonsense episode, we’re cutting through the fluff and getting laser-focused on what it takes to attract your dream clients—the ones who actually make a difference to your bottom line. If you’re tired of pouring energy into people who don’t value your expertise, this episode is for you. We’ll be diving into four powerful strategies to help you shift gears and start winning the clients that matter. You’ll learn: 1️⃣ How to Identify Your Buyer Types: Understanding who you’re talking to is everything. If you’re not clear on this, you’re just wasting time. 2️⃣ The Power of Client-Centered Content: Why every post, email, and offer should be laser-focused on your dream clients—not the masses. 3️⃣ Cleaning Up Your Social Feed: The people in your space impact your energy. We’ll talk about why it’s essential to cut out the noise and create a client-centered ecosystem. 4️⃣ Finding Inspiration Outside Your Industry: Why the best ideas often come from outside your bubble and how to leverage this for a unique edge. Whether you’re a business owner, entrepreneur, or coach, this episode will help you stop spinning your wheels and start building a business that attracts the right people. Ready to take radical responsibility for your growth? Tune in now and let’s make it happen. 🔗 Explore the Customer buyer type workshop HERE www.sexyselfish.com/buyertypes 🚀 Help Us Thrive: Your support fuels our mission. Share, like, and comment on this episode. Connect with us on social media: https://www.tiktok.com/@shonagates.co https://www.instagram.com/shonagates.co https://www.facebook.com/sexyselfish https://www.youtube.com/c/ShonaGates/featured https://soundcloud.com/shona-gates And, of course, leave a review on your favourite platform to keep the Badass + Bulletproof community growing. Attracting dream clients Ideal client strategy Business growth tips Winning clients High-ticket clients Client-centered marketing Targeting ideal clients Buyer types in marketing Energy management for entrepreneurs Social media audit for business Radical business responsibility Business focus strategies Innovation outside your industry Marketing to ideal clients Effective business strategies
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12 months ago
11 minutes 46 seconds

Badass and Bulletproof
3 Things I Wish I Knew When I Started My Business—And How They’ll Make You Unstoppable
Ready to unleash your inner badass and finally build the business you’re capable of? In this episode, we’re getting real about what it takes to dominate your industry, cut the crap, and make bold, unapologetic moves. If you’re done playing small and waiting for the “perfect moment,” this one’s for you. We’re covering three hard-hitting truths I wish I knew when I started my first business—each one designed to make you unstoppable: 1️⃣ Stay in Your Lane: Forget comparison. It’s time to build a brand so magnetic that clients chase you. 2️⃣ Create Before You Consume: Inspiration is great, but not if it dilutes your magic. This empire is built on your boldness. 3️⃣ Fast Decisions, Big Wins: Stop overthinking. Make moves, pivot when needed, and let speed be your superpower. Plus, I’ll share the one piece of advice I wish I could’ve told my younger self: “It’s going to be so much better than you imagined.” And if you’re ready to stop overthinking, take bold action, and make that vision a reality—this episode is your Cheat Sheet. 🔗 Explore Working with me www.sexyselfish.com/services 🚀 Help Us Thrive: Your support fuels our mission. Share, like, and comment on this episode. Connect with us on social media: https://www.tiktok.com/@shonagates.co https://www.instagram.com/shonagates.co https://www.facebook.com/sexyselfish https://www.youtube.com/c/ShonaGates/featured https://soundcloud.com/shona-gates And, of course, leave a review on your favourite platform to keep the Badass + Bulletproof community growing. Unleash your inner badass Build your business empire Stop playing small Business growth secrets Fast decisions in business Comparison trap in business Create before consuming Bold business moves Business strategy for entrepreneurs High-impact business tactics Magnetic branding tips High-level mindset for entrepreneurs Entrepreneur success secrets Build a bulletproof business Business mindset shifts
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12 months ago
10 minutes 44 seconds

Badass and Bulletproof
The 90-Day Power Move: How Ambitious Women Scale Their Business Fast
Let’s get real—if you’re over the endless grind and ready to make real moves in your business, this episode is for you. I’m breaking down the exact power of a 90-day plan and why it’s the ultimate secret weapon for ambitious women who are done playing small. This isn’t fluff, and it’s not a “let’s see if it works” strategy. This is a proven framework to build consistency, create momentum, and get the kind of results you’re craving. In this episode, I’ll dive into: How a 90-day challenge gives you razor-sharp clarity on what really drives growth. The secrets to tracking and measuring your actions with zero excuses, like a high-ticket CEO. Why consistency and accountability aren’t “nice-to-haves”—they’re non-negotiables for anyone serious about success. This is the no-BS guide to turning your ambition into unstoppable growth. If you’re ready to own your results and scale up like the powerhouse you are, tune in and let’s make it happen. This is your next-level move. 🔥
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1 year ago
18 minutes 10 seconds

Badass and Bulletproof
Is a 90-Day Challenge the Missing Link to Your Business Growth?
Ever thought a 90-day challenge might be the exact push your business needs? In today’s episode, I’m breaking down this powerful strategy to help you decide if it’s your next big move. Here’s the deal: 90 days is that sweet spot where focused action meets massive results. No fluff, no endless hustle—just real, intentional growth that actually sticks. We’ll dive into the signs you’re ready, the real benefits clients and I have seen firsthand, and how this challenge will help you finally take back control of your business—and your time. If you’re over the constant grind and ready for results that last, this episode is for you. What You’ll Get: Why 90 days is the perfect period for transformation How to know if you’re ready to take on this challenge Real results from people who’ve committed to this game-changing strategy Actionable steps to create a 90-day plan that WORKS And because I want you to hit the ground running, grab my FREE 90-Day Plan Guide to kickstart your own challenge. This guide is your no-BS roadmap to start seeing growth, predictability, and consistency in your biz. 👉 Download here: www.sexyselfish.com/90dayplan 🔊 Subscribe for more bold strategies and straight talk on building a thriving business—finally feeling like the CEO of your own growth! #90DayChallenge #BusinessGrowth #BoldMoves #EntrepreneurMindset #ScaleYourBusiness
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1 year ago
19 minutes 34 seconds

Badass and Bulletproof
Should You Create a Personal Brand or a Business Brand?
Are you struggling to decide between creating a personal brand or a business brand? This episode will help you understand the key differences, benefits, and drawbacks of each, so you can make an informed decision that aligns with your goals. A business brand can be sold and leveraged, making it ideal for long-term growth and exit strategies. However, personal brands can monetize your unique persona and expertise, leading to fame and higher perceived value. Understanding these differences will help you choose the right path for your aspirations and lifestyle. 🚀 Help Us Thrive: Your support fuels our mission. Share, like, and comment on this episode. Connect with us on social media: https://www.tiktok.com/@shonagates.co https://www.instagram.com/shonagates.co https://www.facebook.com/sexyselfish https://www.youtube.com/c/ShonaGates/featured https://soundcloud.com/shona-gates And, of course, leave a review on your favourite platform to keep the Badass + Bulletproof community growing. Personal brand, business brand, branding strategy, entrepreneur, business growth, marketing, personal branding, business branding, brand identity, brand development #PersonalBrand #BusinessBrand #BrandingStrategy #Entrepreneur #BusinessGrowth #Marketing #BrandIdentity
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1 year ago
16 minutes 22 seconds

Badass and Bulletproof
How to PRICE your offer as a service based business ..
Lets dive into popular business pricing models that can help you build a resilient and scalable business. Learn how to diversify your revenue and ensure stability even in fluctuating markets. What You'll Learn: - Hourly Rates: Simple and straightforward but unpredictable. - Project Fees:Flat rate for projects, balancing speed and accuracy. - Retainer Fees: Secure long-term clients with advance payments. - Value-Based Fees: Charge based on perceived value. - Performance-Based Fees: Earn commissions based on success. - Subscription-Based Fees: Recurring revenue with predictable income. Why It Matters: Imagine your business as a table. The more legs (income streams) it has, the more stable it will be. Don't rely on a single income stream—diversify to ensure your business can weather any storm! Business pricing models, multiple income streams, sustainable business, hourly rates, project fees, retainer fees, value-based fees, performance-based fees, subscription-based fees, business stability, revenue diversification, scalable business, business strategy Don't forget to like, comment, and subscribe for more tips on building a successful business. Share your thoughts on which pricing model works best for you! 🚀 Help Us Thrive: Your support fuels our mission. Share, like, and comment on this episode. Connect with us on social media: https://www.tiktok.com/@shonagates.co https://www.instagram.com/shonagates.co https://www.facebook.com/sexyselfish https://www.youtube.com/c/ShonaGates/featured https://soundcloud.com/shona-gates And, of course, leave a review on your favourite platform to keep the Badass + Bulletproof community growing.
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1 year ago
17 minutes 16 seconds

Badass and Bulletproof
How to figure out your business “Niche”, without feeling scammy
Discover why niching doesn’t have to be restrictive and how to apply the perfect niche for you Are you struggling with the concept of niching down in your business? You're not alone. For years, I found niching to be incredibly restrictive, but after extensive research and real-time testing with clients, I’ve uncovered four distinct types of niching that can give you so much clarity, confidence and SALES ! If you’re ready to achieve these results for yourself, DM me LETS GO BABY 👏 www.sexyselfish.com 🚀 Help Us Thrive: Your support fuels our mission. Share, like, and comment on this episode. Connect with us on social media: https://www.tiktok.com/@badassandbulletproof https://www.instagram.com/shonagates.co https://www.facebook.com/sexyselfish https://www.youtube.com/c/ShonaGates/featured https://soundcloud.com/shona-gates And, of course, leave a review on your favourite platform to keep the Badass + Bulletproof community growing. Business Owner Marketing Small business Women in Business Female Entrepreneur Australian Small Business Social Media Marketing
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1 year ago
9 minutes 23 seconds

Badass and Bulletproof
Visibility and Momentum in Your 90-Day Plan for business
Explore the key components of a successful 90-day plan - cultivating a bulletproof mindset, embracing visibility, playing the long game, and catching momentum. I delve into the critical role of mindset in overcoming obstacles, the importance of gaining comfort with visibility as success grows, and the unique concept of catching momentum as opposed to merely building it. This episode is a must-listen for anyone seeking to understand the intricate dynamics of a successful 90-day plan. www.sexyselfish.com/90daychallenge 90-day plan, bulletproof mindset, visibility, long game, catching momentum, business growth, mindset work, success, momentum, strategy, resilience, personal development, goal setting, business success.
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1 year ago
16 minutes 40 seconds

Badass and Bulletproof
Boost Your Business: The Power of a 90-Day Plan
Tune in to this exciting real talk podcast episode where we delve into the transformative power of a 90-day plan to boost your business growth. I highlight how to identify your key focus and break down big goals into manageable daily tasks. This episode is a must-listen for anyone, from experienced business leaders to budding entrepreneurs, seeking to leverage a 90-day plan to propel business growth. www.sexyselfish.com/90daychallenge 90-day plan, business growth, goal setting, daily tasks, main focus, entrepreneurship, plan execution, strategic planning, business transformation, success path, growth mindset, effective strategy, business objectives, productivity enhancement.
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1 year ago
24 minutes 6 seconds

Badass and Bulletproof
The Customer Buyer Types
Understanding the 4 Customer Buyer Types In this episode of the Badass + Bulletproof podcast with Shona Gates, we delve into the intricacies of the four customer buyer types, drawing insights from a comprehensive 90-minute masterclass on the same topic. Here's what you can expect: 1. Exploration of Buyer Archetypes: We dissect the four fundamental buyer personas crucial for understanding consumer behavior in marketing. From the methodical planner to the spontaneous impulse buyer, we unravel the motivations behind each type 2. Insights into Consumer Behavior: Gain valuable insights into how these buyer types influence purchasing decisions and shape market trends. Understand the psychology driving consumer preferences and tendencies 3. Strategies for Business Success: Learn how businesses can leverage this understanding to tailor their marketing strategies effectively. Discover actionable tips to target each buyer type and maximize business growth. Tune in to explore the significance of the four customer buyer types in marketing and their profound impact on business success. 🔗 Explore the Full 4 CUSTOMER BUYER TYPEs 90-minute masterclass here { http://sexyselfish.com/buyertypes } 🚀 Help Us Thrive: Your support fuels our mission. Share, like, and comment on this episode. Connect with us on social media: https://www.tiktok.com/@badassandbulletproof https://www.instagram.com/shonagates.co https://www.facebook.com/sexyselfish https://www.youtube.com/c/ShonaGates/featured https://soundcloud.com/shona-gates And, of course, leave a review on your favourite platform to keep the Badass + Bulletproof community growing. Buyer keywords Customer buyer types Buyer personas Consumer behavior insights Marketing strategies Buyer intent keywords Commercial intent keywords Purchase motivation Market trends Target audience analysis Consumer preferences Purchasing decisions Business growth tactics Marketing insights Market segmentation Buyer psychology Purchase influencers Targeted advertising Consumer tendencies Marketing effectiveness Buyer journey mapping Customer segmentation Audience targeting Sales optimization Conversion optimization Behavioral economics Consumer research Market analysis Purchase patterns Marketing ROI measurement
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1 year ago
26 minutes 27 seconds

Badass and Bulletproof
Activating 10k Months
Activating 10K Months From Struggling to $1000 to Standard $10,000 Months: The actual steps i took Join us on the first episode for 2024 as we delve into the inspiring journey of turning business struggles into consistent $10,000 months. Shona, host of the BADASS + BULLETPROOF podcast series, shares the strategic and energetic shifts that took her from the "I can't afford it" mindset to a place where $10,000 cash months are the new norm. Discover the key steps that propelled Shona's success: 1. **Embodying Abundance:** Learn how to embrace the version of yourself that's already achieving 10k months and the importance of investing in that energy. 2. **Magnetic Messaging Mastery:** Uncover the art of crafting messages that resonate with your dream client, empowering them to take responsibility and make confident purchases. 3. **Cash Stacking Strategies:** Explore the secrets behind creating recurring and predictable income through payment plans, membership models, and an irresistible offer suite. 4. **Captivating Content Creation:** Find out how to create content that not only captivates your audience but has them eagerly reaching out for payment links. 5. **Unapologetic Visibility:** Shona emphasizes the significance of showing up daily, unapologetically and fearlessly, shedding the reluctance to speak your truth. To make big money, you must be willing to make big moves. Shona shares insights on investing in yourself, being the person you want others to invest in, and the powerful connection between being a woman who gets paid and one who pays women. If you're ready to go all in, create the income and impact you desire, and stop winging it, this episode is your roadmap to success. Shona reminds us that we are worth more than settling for mediocrity. 🔗 Explore the BULLETPROOF BUSINESS EVENT www.sexyselfish.com/bulletproofbusinessevent 🚀 Help Us Thrive: Your support fuels our mission. Share, like, and comment on this episode. Connect with us on social media: https://www.tiktok.com/@badassandbulletproof https://www.instagram.com/shonagates.co https://www.facebook.com/sexyselfish https://www.youtube.com/c/ShonaGates/featured https://soundcloud.com/shona-gates And, of course, leave a review on your favourite platform to keep the Badass + Bulletproof community growing. - Business Success - Financial Abundance - 10K Months - Energetic Shifts - Magnetic Messaging - Recurring Income - Payment Plans - Membership Models - Offer Suite - Captivating Content - Unapologetic Visibility - Empowerment - Confidence - Investment Strategies - Woman in Business - Big Moves - Self-Worth - Breakthrough - Transformative Journey - Overcoming Struggles - Success Mindset - Empowered Clients - Fearless Authenticity - Financial Freedom - Unveiling Pitfalls - Social Media Strategies - Break Free - Roadmap to Success - Worthiness - Unapologetic Living
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1 year ago
21 minutes 17 seconds

Badass and Bulletproof
Babe, 2024 was a wild ride—and I’m not holding back. In this episode of **Badass + Bulletproof**, I’m getting real about the biggest mistakes I made this year, the lessons they taught me, and how I’m stepping into 2025 with more clarity, boundaries, and confidence than ever. From taking on work that drained me, to ignoring my gut (big mistake), to finally letting go of offers that no longer served me—I'm sharing it all so you can avoid the same pitfalls and step into your CEO power *sooner.* **Inside this episode, I dive into:** 💥 Why taking a 3-month contract job nearly broke me mentally. 💥 The dangers of overgiving and how it almost led to burnout. 💥 What happens when you ignore your intuition and say "yes" when you should say "HELL NO." 💥 Staying in your genius zone and why doing *everything* isn't the flex you think it is. 💥 The relief that comes when you finally let go of what’s not working. If you've ever felt like you're holding on too tight, saying yes too much, or struggling to trust your gut—this one’s for you. Ready to level up and learn from my mistakes* Hit play and let’s get into it. 🎧 Listen now → Tag me with your biggest takeaway! 🔗 Explore Working with me www.sexyselfish.com/services 🚀 Help Us Thrive: Your support fuels our mission. Share, like, and comment on this episode. Connect with us on social media: www.tiktok.com/@shonagates.co www.instagram.com/shonagates.co www.facebook.com/sexyselfish www.youtube.com/c/ShonaGates/featured @shona-gates And, of course, leave a review on your favourite platform to keep the Badass + Bulletproof community growing. - Business mistakes entrepreneurs make - Lessons learned in business growth - Overcoming burnout in entrepreneurship - Setting boundaries as a business owner - How to scale your business with ease - Entrepreneurial mindset shifts - Business growth strategies for women - Learning from failure in business - Avoiding burnout in small business - Business lessons from 2024 - Letting go of unaligned offers - Staying in your business genius zone - Female entrepreneur mistakes and lessons - How to trust your intuition in business - Scaling a business without overwhelm