Babe, 2024 was a wild ride—and I’m not holding back. In this episode of **Badass + Bulletproof**, I’m getting real about the biggest mistakes I made this year, the lessons they taught me, and how I’m stepping into 2025 with more clarity, boundaries, and confidence than ever.
From taking on work that drained me, to ignoring my gut (big mistake), to finally letting go of offers that no longer served me—I'm sharing it all so you can avoid the same pitfalls and step into your CEO power *sooner.*
**Inside this episode, I dive into:**
💥 Why taking a 3-month contract job nearly broke me mentally.
💥 The dangers of overgiving and how it almost led to burnout.
💥 What happens when you ignore your intuition and say "yes" when you should say "HELL NO."
💥 Staying in your genius zone and why doing *everything* isn't the flex you think it is.
💥 The relief that comes when you finally let go of what’s not working.
If you've ever felt like you're holding on too tight, saying yes too much, or struggling to trust your gut—this one’s for you.
Ready to level up and learn from my mistakes* Hit play and let’s get into it.
🎧 Listen now →
Tag me with your biggest takeaway!
🔗 Explore Working with me www.sexyselfish.com/services
🚀 Help Us Thrive:
Your support fuels our mission. Share, like, and comment on this episode. Connect with us on social media:
www.tiktok.com/@shonagates.co
www.instagram.com/shonagates.co
www.facebook.com/sexyselfish
www.youtube.com/c/ShonaGates/featured
@shona-gates
And, of course, leave a review on your favourite platform to keep the Badass + Bulletproof community growing.
- Business mistakes entrepreneurs make
- Lessons learned in business growth
- Overcoming burnout in entrepreneurship
- Setting boundaries as a business owner
- How to scale your business with ease
- Entrepreneurial mindset shifts
- Business growth strategies for women
- Learning from failure in business
- Avoiding burnout in small business
- Business lessons from 2024
- Letting go of unaligned offers
- Staying in your business genius zone
- Female entrepreneur mistakes and lessons
- How to trust your intuition in business
- Scaling a business without overwhelm
All content for Badass and Bulletproof is the property of Shona Gates and is served directly from their servers
with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Babe, 2024 was a wild ride—and I’m not holding back. In this episode of **Badass + Bulletproof**, I’m getting real about the biggest mistakes I made this year, the lessons they taught me, and how I’m stepping into 2025 with more clarity, boundaries, and confidence than ever.
From taking on work that drained me, to ignoring my gut (big mistake), to finally letting go of offers that no longer served me—I'm sharing it all so you can avoid the same pitfalls and step into your CEO power *sooner.*
**Inside this episode, I dive into:**
💥 Why taking a 3-month contract job nearly broke me mentally.
💥 The dangers of overgiving and how it almost led to burnout.
💥 What happens when you ignore your intuition and say "yes" when you should say "HELL NO."
💥 Staying in your genius zone and why doing *everything* isn't the flex you think it is.
💥 The relief that comes when you finally let go of what’s not working.
If you've ever felt like you're holding on too tight, saying yes too much, or struggling to trust your gut—this one’s for you.
Ready to level up and learn from my mistakes* Hit play and let’s get into it.
🎧 Listen now →
Tag me with your biggest takeaway!
🔗 Explore Working with me www.sexyselfish.com/services
🚀 Help Us Thrive:
Your support fuels our mission. Share, like, and comment on this episode. Connect with us on social media:
www.tiktok.com/@shonagates.co
www.instagram.com/shonagates.co
www.facebook.com/sexyselfish
www.youtube.com/c/ShonaGates/featured
@shona-gates
And, of course, leave a review on your favourite platform to keep the Badass + Bulletproof community growing.
- Business mistakes entrepreneurs make
- Lessons learned in business growth
- Overcoming burnout in entrepreneurship
- Setting boundaries as a business owner
- How to scale your business with ease
- Entrepreneurial mindset shifts
- Business growth strategies for women
- Learning from failure in business
- Avoiding burnout in small business
- Business lessons from 2024
- Letting go of unaligned offers
- Staying in your business genius zone
- Female entrepreneur mistakes and lessons
- How to trust your intuition in business
- Scaling a business without overwhelm
Understanding the 4 Customer Buyer Types
In this episode of the Badass + Bulletproof podcast with Shona Gates, we delve into the intricacies of the four customer buyer types, drawing insights from a comprehensive 90-minute masterclass on the same topic. Here's what you can expect:
1. Exploration of Buyer Archetypes: We dissect the four fundamental buyer personas crucial for understanding consumer behavior in marketing. From the methodical planner to the spontaneous impulse buyer, we unravel the motivations behind each type
2. Insights into Consumer Behavior: Gain valuable insights into how these buyer types influence purchasing decisions and shape market trends. Understand the psychology driving consumer preferences and tendencies
3. Strategies for Business Success: Learn how businesses can leverage this understanding to tailor their marketing strategies effectively. Discover actionable tips to target each buyer type and maximize business growth.
Tune in to explore the significance of the four customer buyer types in marketing and their profound impact on business success.
🔗 Explore the Full 4 CUSTOMER BUYER TYPEs 90-minute masterclass here { http://sexyselfish.com/buyertypes }
🚀 Help Us Thrive:
Your support fuels our mission. Share, like, and comment on this episode. Connect with us on social media:
https://www.tiktok.com/@badassandbulletproof
https://www.instagram.com/shonagates.co
https://www.facebook.com/sexyselfish
https://www.youtube.com/c/ShonaGates/featured
https://soundcloud.com/shona-gates
And, of course, leave a review on your favourite platform to keep the Badass + Bulletproof community growing.
Buyer keywords
Customer buyer types
Buyer personas
Consumer behavior insights
Marketing strategies
Buyer intent keywords
Commercial intent keywords
Purchase motivation
Market trends
Target audience analysis
Consumer preferences
Purchasing decisions
Business growth tactics
Marketing insights
Market segmentation
Buyer psychology
Purchase influencers
Targeted advertising
Consumer tendencies
Marketing effectiveness
Buyer journey mapping
Customer segmentation
Audience targeting
Sales optimization
Conversion optimization
Behavioral economics
Consumer research
Market analysis
Purchase patterns
Marketing ROI measurement
Badass and Bulletproof
Babe, 2024 was a wild ride—and I’m not holding back. In this episode of **Badass + Bulletproof**, I’m getting real about the biggest mistakes I made this year, the lessons they taught me, and how I’m stepping into 2025 with more clarity, boundaries, and confidence than ever.
From taking on work that drained me, to ignoring my gut (big mistake), to finally letting go of offers that no longer served me—I'm sharing it all so you can avoid the same pitfalls and step into your CEO power *sooner.*
**Inside this episode, I dive into:**
💥 Why taking a 3-month contract job nearly broke me mentally.
💥 The dangers of overgiving and how it almost led to burnout.
💥 What happens when you ignore your intuition and say "yes" when you should say "HELL NO."
💥 Staying in your genius zone and why doing *everything* isn't the flex you think it is.
💥 The relief that comes when you finally let go of what’s not working.
If you've ever felt like you're holding on too tight, saying yes too much, or struggling to trust your gut—this one’s for you.
Ready to level up and learn from my mistakes* Hit play and let’s get into it.
🎧 Listen now →
Tag me with your biggest takeaway!
🔗 Explore Working with me www.sexyselfish.com/services
🚀 Help Us Thrive:
Your support fuels our mission. Share, like, and comment on this episode. Connect with us on social media:
www.tiktok.com/@shonagates.co
www.instagram.com/shonagates.co
www.facebook.com/sexyselfish
www.youtube.com/c/ShonaGates/featured
@shona-gates
And, of course, leave a review on your favourite platform to keep the Badass + Bulletproof community growing.
- Business mistakes entrepreneurs make
- Lessons learned in business growth
- Overcoming burnout in entrepreneurship
- Setting boundaries as a business owner
- How to scale your business with ease
- Entrepreneurial mindset shifts
- Business growth strategies for women
- Learning from failure in business
- Avoiding burnout in small business
- Business lessons from 2024
- Letting go of unaligned offers
- Staying in your business genius zone
- Female entrepreneur mistakes and lessons
- How to trust your intuition in business
- Scaling a business without overwhelm
