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Automotive Alchemy

Dealer Alchemist

18 episodes

5 months ago

What does it really take to create a dealership website that performs in 2025? In this episode of Automotive Alchemy, Dealer Alchemist’s Chief Revenue Officer, John McAdams, unpacks the essential components of a high-converting digital showroom—rooted in decades of hands-on retail and e-commerce experience. Listeners will gain clear, actionable insights into what separates top-performing websites from those that simply look good. From the non-negotiables of mobile-first design to the strategi...

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What does it really take to create a dealership website that performs in 2025? In this episode of Automotive Alchemy, Dealer Alchemist’s Chief Revenue Officer, John McAdams, unpacks the essential components of a high-converting digital showroom—rooted in decades of hands-on retail and e-commerce experience. Listeners will gain clear, actionable insights into what separates top-performing websites from those that simply look good. From the non-negotiables of mobile-first design to the strategi...

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Episodes (18/18)

Automotive Alchemy

The Required Elements of A High Performance Dealership Website: Part 1

What does it really take to create a dealership website that performs in 2025? In this episode of Automotive Alchemy, Dealer Alchemist’s Chief Revenue Officer, John McAdams, unpacks the essential components of a high-converting digital showroom—rooted in decades of hands-on retail and e-commerce experience. Listeners will gain clear, actionable insights into what separates top-performing websites from those that simply look good. From the non-negotiables of mobile-first design to the strategi...

5 months ago

1 hour 9 minutes

Automotive Alchemy

What Tariffs Can't Touch: Growth Moves Dealers Can Still Control

While tariffs dominate the headlines and stir anxiety across the automotive industry, the best operators know that real growth comes from mastering the controllables. In this high-impact episode of Automotive Alchemy, automotive veteran and Dealer Alchemist CRO, John McAdams, brings three decades of front-line experience to the table to talk about what dealers can still control—regardless of market disruptions. With the spotlight on resilience and strategy, this episode dives deep into the pr...

5 months ago

49 minutes

Automotive Alchemy

The Reputation Economy: Why Online Reviews Matter More Than Ever

In this episode of Automotive Alchemy, John McAdams, Chief Revenue Officer at Dealer Alchemist and a 30-year automotive industry veteran, dives into one of the most powerful (and often overlooked) drivers of consumer behavior—online reviews. Whether you’re a single-point store or a publicly traded dealer group, your online reputation is no longer a side note—it’s a make-or-break factor in dealership growth. John shares practical, battle-tested insights from both retail and vendor perspectives...

6 months ago

39 minutes

Automotive Alchemy

From Dealer to Vendor and Back: Lessons in Website Conversion & Growth

The evolution of dealership websites has reshaped automotive retail, yet one fundamental truth remains—conversion is the key to success. In this episode of Automotive Alchemy, John McAdams, Chief Revenue Officer at Dealer Alchemist, brings decades of experience from both the dealership and vendor sides to break down the state of dealer websites, digital strategies, and the critical factors that drive real results. John shares his journey from running dealership operations—including turning ar...

7 months ago

1 hour 4 minutes

Automotive Alchemy

2024 In The Rearview: A Recap of Last Year & What To Expect In 2025

Dealer Alchemist leadership reflects on 2024’s lessons, emphasizing transparency and digital marketing as keys to success. They discuss essential strategies for navigating the upcoming year, urging dealers to maintain a clean online presence and embrace innovation while managing expectations. • Importance of transparency in vendor-dealer relationships • Reflection on successes and challenges of 2024 • Need for a strong, simple website foundation • Overview of OTT advertisi...

9 months ago

1 hour 8 minutes

Automotive Alchemy

Dissecting Dealership Websites Part 2: New and Used Inventory

In this episode of Automotive Alchemy, we’re joined by Shean Kirin, the visionary founder of Dealer Alchemist, to uncover the strategies that can revolutionize your dealership’s online presence. Together, we tackle the art of optimizing new and used inventory pages, emphasizing how a seamless user experience and smart design can drive higher conversion rates and customer satisfaction.Shean shares practical insights into creating intuitive, mobile-first websites inspired by tech leaders like A...

10 months ago

49 minutes

Automotive Alchemy

Dissecting Dealership Websites Part 1: Home and About Us

Unlock the secrets to transforming your car dealership's online presence with insights from Shean Kirin, founder and CEO of Dealer Alchemist. In this episode, Shean shares how understanding your target audience is crucial to optimizing your website for maximum conversion. Discover the power of a streamlined, minimalistic design, and learn why cluttered web pages can deter potential customers. Shean seamlessly ties these concepts to the design philosophies of leading companies, providing actio...

1 year ago

1 hour 9 minutes

Automotive Alchemy

Avoid The Vanity Trap: Essential Metrics For Boosting Dealership Performance

Are vanity metrics misleading your dealership's marketing efforts? Shean Kirin joins us to reveal how focusing on superficial metrics like website visitors and social media likes can hinder true performance in automotive marketing. In this episode, you'll learn how to shift your focus to actionable metrics that directly impact your bottom line, such as lot visits and phone calls. We share real-world examples, including a Toyota dealership's misallocated advertising budget, to illustrate how m...

1 year ago

1 hour 8 minutes

Automotive Alchemy

Is Transparency The Key To Success In Automotive Digital Advertising?

Explore strategies for maximizing your ROI in automotive digital marketing with industry veteran Shean Kirin on the Automotive Alchemy Podcast. With over 30 years of experience, Shean brings valuable insights into how transparency can transform dealer-vendor relationships. He shares real-life examples of dealerships being taken advantage of by advertising agencies and emphasizes the critical importance of verifying every dollar spent. Understand how clear, open communication can help prevent ...

1 year ago

1 hour 5 minutes

Automotive Alchemy

Cracking the Conversion Code: Essential Strategies for Boosting Car Dealership Sales

Ever wondered why your dealership's digital marketing campaigns aren't driving the sales you expected? In this episode of Automotive Alchemy, Shean Kirin reveals the secrets behind the conversion metrics that truly matter for car dealerships. Forget superficial metrics like clicks on directions; Shean breaks down the vital indicators such as leads, phone calls, and form fills that pave the way to real sales. Listen in as he exposes the importance of holding your service providers accountable ...

1 year ago

53 minutes

Automotive Alchemy

Automotive CTV: What Every Car Dealer Should Immediately Add To Their Marketing Plan

What if you could revolutionize your automotive advertising strategy and leave your competitors in the dust? Jeff Clark from Dealer Alchemist joins us to explore the seismic shift from traditional linear TV to Connected TV (CTV) and Over-The-Top (OTT) media. Discover how media consumption patterns in 2023 have evolved, with streaming becoming the dominant force, and how devices like Fire TV and Roku are now household staples. We dive into the transformative impact these changes have on target...

1 year ago

49 minutes

Automotive Alchemy

Automotive OTT: Navigating New Roads In Car Dealership Marketing

Get on the road to revolutionizing automotive dealership advertising with Jeff Clark of Dealer Alchemist, who joins the podcast to explore the merging lanes of OTT media and car sales. Get ready to unlock the secrets of harnessing streaming platforms and Connected TV for precise, effective marketing strategies that resonate with today's 'cord cutters.' Jeff brings his seasoned perspective to the table, highlighting the importance of personalized messaging and the potential for targeted ads to...

1 year ago

1 hour 9 minutes

Automotive Alchemy

Car Dealer Marketing Street Fight: Traditional vs. Digital vs. Third-Parties

Discover keys to revolutionizing your dealership's advertising strategy as Shean Kirin peels back the layers of marketing success. Our latest episode packs a punch with critical insights on when to cut ties with traditional advertising and how to embrace a data-centric digital approach. The automotive industry is changing, and so must our tactics. We'll show you why betting big on your own website and analytics can drive your sales further than any third-party platform.Gear up for a high-octa...

1 year ago

1 hour 16 minutes

Automotive Alchemy

Navigating the GA4 Maze: Essential Insights for Car Dealerships on Analytics and Conversion Tracking

Embark on a journey through the GA4 maze as Shean Kirin, the dealer alchemist himself, sheds light on the transformative power of Google Analytics 4 for car dealerships. This episode dives into the intricacies of GA4, from setting up to dissecting conversion tracking, ensuring your dealership harnesses the true potential of data-driven decisions. As the automotive industry faces the seismic shift from Universal Analytics to GA4, we provide a compass to help you focus on the conversions that t...

1 year ago

1 hour 7 minutes

Automotive Alchemy

Maximizing ROI: 5 Focus Areas To Help Car Dealers Improve Digital Advertising Results

Can you imagine a world in which your dealership’s digital advertising efforts are not only effective but also drive significant ROI? Operating in this digital era, it's crucial to understand and evaluate the various aspects and metrics involved in digital advertising. Join us, as we take a deep dive into the ever-evolving landscape of digital marketing. Premier Dealer Alchemist, Shean Kirin will guide you on how to effectively allocate your ad budget, the role engagement time plays in ...

1 year ago

1 hour 44 minutes

Automotive Alchemy

The Impact of Performance Max on Vehicle Listing Ads: Insights and Strategies for Car Dealers

Ever feel like you're losing money on digital advertising for your dealership? Stop the leaks and harness the power of Google's vehicle ads when you tune into this episode of Automotive Alchemy. We're peeling back the layers on this high-converting digital ad type, uncovering the complexities, and laying out the opportunities to increase your ROI.Take a deep dive with us as we discuss setting up vehicle listing ads, effectively assigning value to each type of conversion, and leveraging Google...

1 year ago

1 hour 8 minutes

Automotive Alchemy

Avoiding Pitfalls & Maximizing ROI: Successful Google Ads Strategies For Car Dealers

In this episode of "Automotive Alchemy," Shaun and Shean discuss the importance of Google Ads and paid search for automotive dealers. They delve into different ad types, including traditional search, display, video, vehicle listing ads and performance max. Pay attention to the discussion around vehicle listing ads in particular as this is a very important ad type for dealers. The conversation also covers the significance of transparency, understanding ad metrics, optimizing campaigns, a...

2 years ago

1 hour 27 minutes

Automotive Alchemy

The GA4 Countdown: Understanding, Preparing and Thriving In The New Era of Analytics

On this episode of Automotive Alchemy, Lisa Gener and Andrew Nave discuss the recently activated Google Analytics 4 (GA4). Some automotive dealers prepared for this change, but many did not. Lisa and Andrew answer some critically important questions and share insights to help dealers catch up if needed and prepare to thrive in the new era of analytics.

2 years ago

27 minutes