What does it really take to create a dealership website that performs in 2025? In this episode of Automotive Alchemy, Dealer Alchemist’s Chief Revenue Officer, John McAdams, unpacks the essential components of a high-converting digital showroom—rooted in decades of hands-on retail and e-commerce experience. Listeners will gain clear, actionable insights into what separates top-performing websites from those that simply look good. From the non-negotiables of mobile-first design to the strategi...
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What does it really take to create a dealership website that performs in 2025? In this episode of Automotive Alchemy, Dealer Alchemist’s Chief Revenue Officer, John McAdams, unpacks the essential components of a high-converting digital showroom—rooted in decades of hands-on retail and e-commerce experience. Listeners will gain clear, actionable insights into what separates top-performing websites from those that simply look good. From the non-negotiables of mobile-first design to the strategi...
Automotive OTT: Navigating New Roads In Car Dealership Marketing
Automotive Alchemy
1 hour 9 minutes
1 year ago
Automotive OTT: Navigating New Roads In Car Dealership Marketing
Get on the road to revolutionizing automotive dealership advertising with Jeff Clark of Dealer Alchemist, who joins the podcast to explore the merging lanes of OTT media and car sales. Get ready to unlock the secrets of harnessing streaming platforms and Connected TV for precise, effective marketing strategies that resonate with today's 'cord cutters.' Jeff brings his seasoned perspective to the table, highlighting the importance of personalized messaging and the potential for targeted ads to...
Automotive Alchemy
What does it really take to create a dealership website that performs in 2025? In this episode of Automotive Alchemy, Dealer Alchemist’s Chief Revenue Officer, John McAdams, unpacks the essential components of a high-converting digital showroom—rooted in decades of hands-on retail and e-commerce experience. Listeners will gain clear, actionable insights into what separates top-performing websites from those that simply look good. From the non-negotiables of mobile-first design to the strategi...
