What does it really take to create a dealership website that performs in 2025? In this episode of Automotive Alchemy, Dealer Alchemist’s Chief Revenue Officer, John McAdams, unpacks the essential components of a high-converting digital showroom—rooted in decades of hands-on retail and e-commerce experience. Listeners will gain clear, actionable insights into what separates top-performing websites from those that simply look good. From the non-negotiables of mobile-first design to the strategi...
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What does it really take to create a dealership website that performs in 2025? In this episode of Automotive Alchemy, Dealer Alchemist’s Chief Revenue Officer, John McAdams, unpacks the essential components of a high-converting digital showroom—rooted in decades of hands-on retail and e-commerce experience. Listeners will gain clear, actionable insights into what separates top-performing websites from those that simply look good. From the non-negotiables of mobile-first design to the strategi...
Avoiding Pitfalls & Maximizing ROI: Successful Google Ads Strategies For Car Dealers
Automotive Alchemy
1 hour 27 minutes
2 years ago
Avoiding Pitfalls & Maximizing ROI: Successful Google Ads Strategies For Car Dealers
In this episode of "Automotive Alchemy," Shaun and Shean discuss the importance of Google Ads and paid search for automotive dealers. They delve into different ad types, including traditional search, display, video, vehicle listing ads and performance max. Pay attention to the discussion around vehicle listing ads in particular as this is a very important ad type for dealers. The conversation also covers the significance of transparency, understanding ad metrics, optimizing campaigns, a...
Automotive Alchemy
What does it really take to create a dealership website that performs in 2025? In this episode of Automotive Alchemy, Dealer Alchemist’s Chief Revenue Officer, John McAdams, unpacks the essential components of a high-converting digital showroom—rooted in decades of hands-on retail and e-commerce experience. Listeners will gain clear, actionable insights into what separates top-performing websites from those that simply look good. From the non-negotiables of mobile-first design to the strategi...
