We speak with Ron Kuhlmann, editor in chief of the Unisys Scorecard. Sign up at www.unisys.com/transportation.
Ron explains  why the e-commerce environment is so challenging for legacy airlines - they cannot show their advantages to customers because the booking systems do not allow them to demonstrate their better value proposition.  This is a novel way to looking a how legacies are being beaten by LCCs.  If a legacy carrier costs only 10% more but gives you meals, space and real ambiance, why not fly it? The problem is that in the current booking systems you only see the 10% price difference - you never know about the other side of the deal - unless you're an industry insider.
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