We speak with Ron Kuhlmann, editor in chief of the Unisys Scorecard. Sign up at www.unisys.com/transportation. Ron explains why the e-commerce environment is so challenging for legacy airlines - they cannot show their advantages to customers because the booking systems do not allow them to demonstrate their better value proposition. This is a novel way to looking a how legacies are being beaten by LCCs. If a legacy carrier costs only 10% more but gives you meals, space and real ambiance, why not fly it? The problem is that in the current booking systems you only see the 10% price difference - you never know about the other side of the deal - unless you're an industry insider.