Adster Podcast

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Adster Podcast

Adster

8 episodes

3 days ago

Most mobile publishers don’t realize they’re monetizing only 12% of their ad inventory — the rest is lost in opaque networks and inefficient bidding systems. In this episode of the Adster Podcast, Santhosh Venkatesh sits down with Ranganathan Srinivasan and Girish Vishwanath from Adster to unpack Meta Mediation — a fundamental shift in how publishers can take back transparency and control. They explore why traditional mediation has plateaued, how Meta Mediation simplifies monetization, gives ...

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Technology

Episodes (8/8)

Adster Podcast

How Meta Mediation Changes Everything for Publishers - Adster Podcast

3 days ago

1 hour 7 minutes

Adster Podcast

Why More Demand Won’t Fix Your Monetisation Problem - Adster Podcast

Fixing yield and not demand is a way to smarter monetization. Guest: Ketan Chandak (Co-Founder, Adster) Host: Girish Vishwanathan C (CEO, Adster) Adster Podcast – Episode 7: Why More Demand Won’t Fix Your Monetisation Problem In ad monetisation, the default answer to revenue growth has always been “bring in more demand.” But what if that’s not only wrong, it’s costing you money? In this episode of the Adster Podcast, host Girish Vishwanath sits down with co-founder Ketan Ch...

2 months ago

18 minutes

Adster Podcast

Ad Revenue Without the Black Box: Adster’s Patent Story

In this episode, Girish Vishwanath and Ketan Chandak break down the real-world challenges of mediation platforms, the invisible costs of latency, and why publishers deserve transparency and control over their monetization stack. They go behind the scenes of Adster’s newly awarded patent, explain its impact on render rate, latency, and real-time decision-making, and offer a look at what’s coming next with a second patent in review. Key Talking Points: Why today’s mediation platforms feel like ...

4 months ago

18 minutes

Adster Podcast

Why Publishers Must Take Back Control – A Deep Dive with Sony Joseph (Artifact) - Adster Podcast

Guest: Sony Joseph, Founder & CEO, Artifact Host: Girish Vishwanath, Co-founder, Adster In this episode of the Adster Podcast, Girish Vishwanath sits down with Sony Joseph, founder of Artifact and former monetization lead, for a grounded and eye-opening conversation on the state of ad monetization today. Sony shares his journey from building large-scale monetization engines at gaming giants to launching Artifact, an adtech startup focused on helping publishers unlock hidden revenue, recla...

5 months ago

26 minutes

Adster Podcast

Decoding Ad Monetization: From Developer Chaos to Scalable Ad Ops - Adster Podcast

In this episode of the Adster Podcast, co-founder and CTO Ranganathan Srinivasan joins the conversation to unpack the evolving landscape of app monetization. With over a decade of experience—from building viral apps to leading ad tech innovations—Ranga offers a deep dive into the challenges publishers face in ad monetization, the complexity of working with multiple ad partners, and how Adster is streamlining this process for developers and product teams alike. Key Talking Points: Ranga’s jour...

6 months ago

20 minutes

Adster Podcast

From Nielsen to Adster: Sam Bell on the Biggest Shifts in Digital Advertising - Adster Podcast

Adster Podcast Episode 3 is here! In this episode, we sit down with Sam Bell, Managing Director for America at Adster, to talk about the evolving landscape of AdTech, programmatic advertising, and publisher monetization strategies. Key Talking Points: ✅ Sam’s 25+ years in AdTech – from Nielsen to innovative startups ✅ The rise of programmatic advertising and its impact on publishers ✅ Challenges publishers face in scaling monetization & navigating walled gardens ✅ The role of AI, machine ...

8 months ago

27 minutes

Adster Podcast

More Ads, More Money? Not Always. The Smart Way to Monetize - Adster Podcast

🚀 What does it take to build a high-scale, low-latency ad tech platform? In this episode of the Adster Podcast, host Girish Vishwanath sits down with Ketan Chandak, (Co-founder & CPTO) of Adster, to break down the engineering challenges, AI-powered optimizations, and strategic decision-making that go into monetizing publishers efficiently. 💡 What You’ll Learn in This Episode: Ketan’s journey from Truecaller & Twitter to co-founding AdsterThe engineering challenges of ad tech, from cos...

8 months ago

29 minutes

Adster Podcast

Solving the Ad Monetization Puzzle for Publishers - Adster Podcast

In this premiere episode, Girish Vishwanath (Co-Founder and CBO) and Rajiv Kumaar (Co-Founder and CEO) sit down to explore the adtech landscape, the problems publishers face, and how Adster is revolutionizing ad monetization. 🔍 What’s Inside This Episode? ✅ The origin story of Adster and how their experience at DailyHunt & Truecaller inspired this journey. ✅ The inefficiencies in ad monetization and how Adster's meta-mediation solution helps publishers optimize revenues. ✅ The difference...

9 months ago

31 minutes