Most mobile publishers don’t realize they’re monetizing only 12% of their ad inventory — the rest is lost in opaque networks and inefficient bidding systems. In this episode of the Adster Podcast, Santhosh Venkatesh sits down with Ranganathan Srinivasan and Girish Vishwanath from Adster to unpack Meta Mediation — a fundamental shift in how publishers can take back transparency and control. They explore why traditional mediation has plateaued, how Meta Mediation simplifies monetization, gives ...
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Most mobile publishers don’t realize they’re monetizing only 12% of their ad inventory — the rest is lost in opaque networks and inefficient bidding systems. In this episode of the Adster Podcast, Santhosh Venkatesh sits down with Ranganathan Srinivasan and Girish Vishwanath from Adster to unpack Meta Mediation — a fundamental shift in how publishers can take back transparency and control. They explore why traditional mediation has plateaued, how Meta Mediation simplifies monetization, gives ...
Ad Revenue Without the Black Box: Adster’s Patent Story
Adster Podcast
18 minutes
4 months ago
Ad Revenue Without the Black Box: Adster’s Patent Story
In this episode, Girish Vishwanath and Ketan Chandak break down the real-world challenges of mediation platforms, the invisible costs of latency, and why publishers deserve transparency and control over their monetization stack. They go behind the scenes of Adster’s newly awarded patent, explain its impact on render rate, latency, and real-time decision-making, and offer a look at what’s coming next with a second patent in review. Key Talking Points: Why today’s mediation platforms feel like ...
Adster Podcast
Most mobile publishers don’t realize they’re monetizing only 12% of their ad inventory — the rest is lost in opaque networks and inefficient bidding systems. In this episode of the Adster Podcast, Santhosh Venkatesh sits down with Ranganathan Srinivasan and Girish Vishwanath from Adster to unpack Meta Mediation — a fundamental shift in how publishers can take back transparency and control. They explore why traditional mediation has plateaued, how Meta Mediation simplifies monetization, gives ...
